Most Wanted in February
Roses are red, violets blue,
Nothing can stop us from guiding you through! 🙂
Now that the holidays are over, and everyone has gotten their feet under them in 2021, the time has come for production companies of all kinds, ad agencies, corporate clients and marketers to start spending money again! Put your Valentines down on the table and let’s get down to business! This month our buyers are looking for Green & Renewable Energy, Unity & Activism, Lines of Masked Individuals.
Green & Renewable Energy
USE THIS SPECIAL KEYWORD IN YOUR METADATA: BRGREENRENEW2021
We have had a couple of UK client requests for more content focusing on green energy, deforestation and climate change. According to direct client feedback, this is going to be a real focus this year so remember this theme both as a trending category at the moment and also an evergreen concept throughout the year.
Shot List Thought Starters
- Commercial and editorial clips of renewable energy sources
- Global, but especially EU, people looking excited about green initiatives – bike rides, electric cars
- Editorial footage of key events connected to ecological themes – protests
- People of all ages, races, ethnicities and genders using eco-friendly services, such as car-sharing etc.
- Current worldwide ecological problems – deforestation, overproduction of meat, etc.
- New Technologies involved in Green energy, possible solutions for worldwide ecological issues
- Eco-friendly lifestyle (zero waste, veganism, cleaning oceans, seashores, forests)
Suggested Keywords
Green, Renewable, Deforestation, Planet, Climate change, Emergency, Eco-friendly, The Paris Agreement
Target Group
TV production and advertising agencies
Unity & Activism
USE THIS SPECIAL KEYWORD IN YOUR METADATA: BRUNITY2021
Due to recent political events in the United States — which have caused an even deeper divide among the populace — many globally recognized brands have begun to distance themselves from certain elected officials. As a result, brands will be likely to increase their advertising and messaging around democracy, unity, peace, and justice. And not just brands – filmmakers and documentarians will be looking for content on this topic as well, especially those cleared for commercial use and looking natural, not ‘stocky‘.
PRO TIP
Firstly, always keep in mind that naturally-looking content cleared for commercial use is much more attractive for our buyers than overly “stocky” clips, especially for filmmakers who want to mix their own footage with media from our database. Secondly, clips cleared for commercial use should never contain any logos or 3rd party intellectual property, unless you get a property release from the owner and any recognizable person in the clip should sign a model release. Moreover, we highly recommend considering diverse actors or models of all ages, ethnicities, races, religions, genders or sexual orientations. Lastly, choosing the right metadata is crucial for the searching algorithm. Never spam your metadata with irrelevant keywords.
Shot List Thought Starters
- Peaceful protestors wearing masks (cleared for commercial use)
- Near city or state government buildings
- Commercial clips of diverse individuals giving the peace sign
- Individuals giving speeches to others in a public setting (commercial use)
- Clips that help to illustrate unity
- Commercial clips of diverse individuals giving ‘elbow bumps’
Suggested Keywords
Peaceful, Protest, Unity, Togetherness, Justice, Peace, Democracy
Target Group
All groups, but specifically ad agencies and corporate clients
Lines of Masked Individuals
USE THIS SPECIAL KEYWORD IN YOUR METADATA: BRLINESOFMASKS2021
Sometimes the requests we get from buyers can be quite specific. Here’s one that falls into that category. We’re seeing more and more requests about lines or queues of people waiting, but with masks on, and cleared for commercial use. Where the people are in line is not important, but your focus should be put on the actual length of the line and the fact that people are masked.
Shot List Thought Starters
- People of all ages, races, ethnicities and genders waiting in a line wearing masks (could be waiting to enter a building or inside the building as well, but with masks on) cleared for commercial use
Suggested Keywords
Masked, Line, Queue, Covid, Social Distance, Facemasks
Target Group
Ad agencies, political campaigns, pharmaceutical and medical companies
Examples
Clips similar to this clip but again, with masks on.
People Queue Or Standing In Line. Indoors. Queueing Up. Waiting. Stock Video by purplevideos.
This clip also gives a good example of what people are asking for BUT with commercial clearance and people wearing masks.
Coronavirus Unemployment Line by MelbourneVideoTV.
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