Buyer Requests: Seniors and Elderly People, Disabled Empowerment, and Cars

  • Buyer Requests

    Buyer Requests

    Buyer Requests is a monthly guide to the most requested content from real clients.
    Get inspired and increase the sales potential of your portfolio.

Most Wanted in April

April is a month worth celebrating. Did you know that in addition to Easter, April celebrates International Sibling Day, World Rat Day, and World Health Day? While you are enjoying April Fool’s Day, believe us that this month’s Buyer Request guide is not a prank! Our buyers are looking for shots of Seniors and Elderly People, Disabled Empowerment, and Cars cleared for commercial use.

Seniors and Elderly People

Seniors and Elderly People

Seniors and elderly people are often left behind in today’s hectic times, and yet they have so many stories to tell! But that doesn’t mean they must be portrayed like grey-haired grandmothers and grandfathers in a rocking chair, smoking a pipe, and reading a book. Seniors and elderly people are dating, joining social media, or even mixing music! For example, in France, there is a beautiful, lovely retirement home offering techno courses! Buyers are looking for various lifestyle shots, both traditional and unconventional, where seniors are in the lead role.

Shot List Thought Starters

  • Seniors and elderly people of all races, ages, ethnicities, religions, and sexual orientation gathering together
  • Shots of seniors and elderly people in everyday life, for example, shopping, cooking at home, watching TV, playing with their grandchildren, or using a computer or a mobile phone
  • Elderly dating – couples of all races, ethnicities, ages, religions, and sexual orientation on dates, seniors using dating apps, couples having dinner in a restaurant, etc.
  • Elderly people and seniors doing sports, such as yoga, working out, or even jogging
  • Seniors and elderly people doing typical “young” activities, such as using social media, vlogging, composing music, or programming or coding a website! 🙂
  • Seniors or elderly people participating in eco-friendly activities, supporting the fight against global warming, being vegan, etc.
  • Elderly artists of all kinds

Suggested Keywords

Elderly, Elders, Seniors, Family, Lifestyle, Generations, Elderly Walking, Grandmother, Grandparents, Grandfather, Senior Couple, Senior Care, Senior Lifestyle, Retired

Target Group

TV production and advertising agencies, film production companies, as well as non-profit organizations

Disabled Empowerment

Disabled Empowerment

While there have been some improvements, there is still a lot of work to be done when it comes to the positive representation of disabled people in advertising and the media. Advertising clients in particular frequently request better content showing disabled people in a positive light, as well as just showing them in normal, everyday life situations. In particular, since the Paralympics will be taking place this summer, there will likely be a high volume of requests for disabled athletes. Remember to add this additional keyword to your clips: DIVERSITYP5BRIEF.

Shot List Thought Starters

  • Commercially-cleared clips of disabled athletes (all types of sports)
  • Disabled parents playing with their kids
  • Disabled families taking part in everyday tasks like cooking, cleaning, yard work, driving
  • Disabled people in social situations like parties, BBQs, birthdays, etc.
  • Disabled couples of all races, ages, ethnicities, religions, and sexual orientation on a date
  • Disabled artists, such as musicians, painters, graphic designers, etc.

Suggested Keywords

Disabled, Athlete, Strong, Powerful, Everyday Life, Paralympics, Olympics, Handicapped

Target Group

All groups, but specifically ad agencies, corporate clients, and non-profit organizations


First, always keep in mind that naturally-looking content cleared for commercial use is much more attractive for our buyers than overly “stocky” clips, especially for filmmakers who want to mix their own footage with media from our database. Second, clips cleared for commercial use should never contain any logos or 3rd party intellectual property, unless you get a property release from the owner, and any recognizable person in the clip should sign a model release. Moreover, we highly recommend considering diverse actors or models of all ages, ethnicities, races, religions, genders, or sexual orientations. Lastly, choosing the right metadata is crucial for the search algorithm. Never spam your metadata with irrelevant keywords.

Cars Cleared For Commercial Use

Cars Cleared For Commercial Use

Beloved by some, hated by others, definitely needed nowadays – cars. It may seem like a simple topic to shoot, after all, most households have a car at home. However, our buyers demand cars specifically cleared for commercial use. What does it mean? No logo, 3rd party intellectual property, or license plate may be visible in order to accept such a clip or photo. Also, car frames from the factories are not acceptable for commercial use without a property release. Moreover, keep in mind that if the driver (or any person) is recognizable, you have to attach a model release form signed by the model.

Shot List Thought Starters

  • Interiors of cars cleared for both commercial use – your shots are acceptable as long as no logos or specific designs are visible.
  • Shots of electric cars, self-driving cars
  • Charging stations for electric cars
  • Aerial shot of cars driving on the highway, as well as those driving in the suburban areas
  • Cars in everyday traffic
  • Details of cars cleared for commercial use

Suggested Keywords

Cars, Driving, Cars Racing, Eco-friendly Cars, Electric Cars, Self-driving Cars, Vehicle, Truck, Traffic, Automotive

Target Group

Ad agencies, agricultural companies

Curator Team Notes

Regarding designs, when the whole design is clearly identifiable even by a non-specialist, it’s considered as editorial, for example, Bugatti, Tesla, BMW, and other well-known brands in general and even their parts. A good example would be the front mask of BMW., I think the majority of people would recognise the car brand based on that. We definitely encourage artists to upload such content anyway!

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Music Briefs: Bhangra, Organum, and Glitch Pop

Music Briefs - Lovely Guitar Player And Singer Band

New month, new music briefs. This month we’re looking for Bhangra, Organum, and Glitch Pop tracks.

Once you’ve completed your work, apply a unique code to each track – just add the code (provided in each brief) to your keyword tags when you upload. As a result, we’ll know which genre you’ve been focusing on.

Also, if you have any questions or comments about any of these music briefs, please email Pond5’s Director of Audio Collections, Mike Pace, at



Bhangra is energetic, beat-driven upbeat folky-dance music originating from the British Punjabi community in Britain in the 70s and 80s. It utilizes local instruments like the dhol, tumbi and sarangi.

  • SUGGESTED KEYWORDS: Bhangra, Punjabi, Indian, Bollywood



Typically a medieval-inspired, haunting, plaintive melody (usually played on organum) accompanied by a voice or chanting.

  • SUGGESTED KEYWORDS: organum, medieval, chant, haunting, plaintive, spiritual


Glitch Pop

Damaged electronic-based tunes that revel in fractured hardware malfunctions, skips, distortion, bugs and crashes yet still retain a catchy pop sensibility.


  • SUGGESTED KEYWORDS: glitch pop, electronic, fractured, malfunction, crash, abstract


Don’t Forget:

Take advantage of the 50-keyword limit and add both broad and specific keywords. On the other hand, do not use recognizable band or artist names, please!

We also encourage you to submit separate :15 and :30 versions of these tracks for social-media use.

Moreover, please note you can apply tags to existing tracks in your portfolio.

Top image: Lovely Guitar Player And Singer With Band by JackF.

Check out more Music Briefs here.

Creative Brief: Waste

Creative Brief – Special Keyword Code: WASTEP5BRIEF

This month‘s Creative Brief brings you Waste. After a year of the global population sheltering at home, the planet was dramatically altered–both for the good, and the not so good. While 84% of countries around the world reported air quality improvements in 2020, plastic production boomed as oil demand cratered and it became even cheaper to make plastics for single-use Personal Protective Equipment. Partner this PPE with takeout food containers and grocery delivery, and you’ve got an exponential increase of waste around the world. This is a chance to highlight this waste.


Creative Brief – Shot List Thought Starters:

  • Medical waste and other PPE litter on the street, in rivers/lakes/oceans, or in waste bins (all focal lengths)
  • (POV) Shots of someone sorting PPE and/or other plastic waste
  • Takeout containers overflowing in public spaces, or in home garbage cans
  • Aerial/drone shots of waste with empty streets and or natural environments
  • Macro/close up shots of hands cleaning up, discarding, and/or using single-use PPE/plastics
  • Various angles of manufacturing or creation of single-use PPE and/or plastics
  • Biodegradable/non-plastic food packaging and PPE
  • Restaurant workers loading food into plastic containers; patrons picking up to-go orders in containers


Suggested Keywords: waste, plastic, PPE, single use, pollution, environment, petroleum, pandemic (if applicable), covid19 (if applicable)

Typical Users: tech companies, news & media organizations, ad agencies, social media companies, vloggers, non-profits, political organizations


People Throwing Food And Drink Garbage Outside The Trash by worawit_j .


Pro-Tip: The biggest thing here is to stay safe and healthy when making this content, and don’t shoot with more people than what your government or public health agencies recommend. Secondly, do your best to cast real-looking talent with real skills to get authentic content. Also, please be conscious of logos and other intellectual property as well.

Casting Considerations:  Race and gender diversity, authenticity with talent and imagery. Accept the challenge to subtract artificiality from your setups. In other words, keep it REAL. These things will play an important role in the success of your shoot.

Location Diversity: homes, apartments, condos, garages, home studios/offices, restaurants, hiking trails, beaches, rivers, lakes, public parks

Coronavirus Plastic Waste, Used Face Mask, Gloves In The Ocean by Yellow_Fabia.

Before You Shoot:

  • Firstly, please check what content already exists in the Pond5 marketplace
  • Also, think about a visual approach that will result in new and fresh footage
  • Lastly, remember that each shot must communicate a clear message

Submission Checklist:

  • Remember to tag your clips with the keyword code: WASTEP5BRIEF
  • Also, please have all property and model releases filled out and submitted
  • Furthermore, no logos or brands may be visible in any of the clips
  • Don’t forget to add any applicable conceptual keywords to the clips

Top image: Plastic Waste Underwater Gloves With Face Mask by seaphotoart.