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Creative Brief: Handcrafted

Asian Artisan Weaving Traditional Baskets

Asian Artisan Weaving Traditional Baskets

Creative Brief – Special Keyword Code: HANDCRAFTEDP5BRIEF

This month‘s Creative Brief brings you the theme Handcrafted. The pandemic was a learning moment for everyone across the globe. People had to learn new ways of working, new ways of communicating, and new ways to occupy the sudden excess of free time that was spent with family, friends, or at events or restaurants. For many, this was learning how to make sourdough bread; for others, it was learning to crochet, make soap, sew, or take up woodworking. This is a way to highlight both the aforementioned amateurs – successful and not – and the true artisans crafting and creating, all by hand. So let‘s get handcrafted!

 

Creative Brief – Shot List Thought Starters:

  • Various shots from all angles of people crafting and making artisan products
  • POV shots from the subject’s perspective
  • Over-the-shoulder shots of people watching tutorials and learning along with the video
  • Portraits of models in workspaces, whether it’s a large studio/workshop or tiny apt nook
  • Detailed/macro shots of models working with their artisan wares, or working with their hand
  • Overhead/bird’s-eye shots of people working on their projects
  • Shots of messy workspaces used tools/utensils, and models cleaning up
  • People failing and/or struggling to get it right; people surprised at successes/failures

 

Suggested Keywords: artisan, handcraft, handmade, quality, artisanal, manual, analogue, create, hobby, talent, art, handcrafted

Typical Users: tech companies, news & media organizations, ad agencies, social media companies, non-profits, lifestyle brands, food industry

 

Clay Hand Craft In Thailand by khunaspix.

 

Pro-Tip: The biggest thing here is to stay safe and healthy when making this content, and don’t shoot with more people than what your government or public health agencies recommend. Secondly, do your best to cast real-looking talent with real skills to get authentic content. Moreover, consider shooting the same scene both in daytime or nighttime. Also, please be conscious of logos and other intellectual property as well.

Casting Considerations:  Race and gender diversity, authenticity with talent and imagery. Accept the challenge to subtract artificiality from your setups. In other words, keep it REAL. These things will play an important role in the success of your shoot.

Location Diversity: homes, apartments, condos, garages, home studios/offices, artist lofts, kitchens, commercial buildings

Hands Of A Seamstress African by africa.

Before You Shoot:

  • Firstly, please check what content already exists in the Pond5 marketplace
  • Also, think about a visual approach that will result in new and fresh footage
  • Lastly, remember that each shot must communicate a clear message

Submission Checklist:

  • Remember to tag your clips with the keyword code: HANDCRAFTEDP5BRIEF
  • Also, please have all property and model releases filled out and submitted
  • Furthermore, no logos or brands may be visible in any of the clips
  • Don’t forget to add any applicable conceptual keywords to the clips

Top image: Asian Artisan Weaving Traditional Baskets In Workshop by blendimages.

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Music Briefs: Contemporary R&B/Soul, Vocal Tracks and Easy Listening

Young Musician Or Music Teacher Playing Guitar In Front Of Smartphone Camera

New month, new music briefs. This month we’re looking for Contemporary R&B/Soul, Vocal Tracks and Easy Listening tracks.

Once you’ve completed your work, apply a unique code to each track – just add the code (provided in each brief) to your keyword tags when you upload. As a result, we’ll know which genre you’ve been focusing on.

Also, if you have any questions or comments about any of these music briefs, please email Pond5’s Director of Audio Collections, Mike Pace, at mike@pond5.com.

 

Contemporary R&B / Soul

We’d love to hear more authentic, smooth and modern-sounding R&B/soul tracks with an emphasis on texture and mood. Feel free to experiment with electronic, hip-hop and vocal elements as well.

  • KEYWORD CODE: R&BSOULMAY21
  • SUGGESTED KEYWORDS: contemporary R&B, soul, funk, urban, groove, vocals

 

Pop-centric Vocal Tracks

Recently a number of Pond5 clients have been asking for commercial-sounding tracks with lead vocals. While production music traditionally emphasizes instrumentals, more and more social media posts are looking for pop-centric tracks with strong vocal hooks. We’d love to hear your pop/EDM and hip-hop tracks with vocals!

  • KEYWORD CODE: VOCALSMAY21
  • SUGGESTED KEYWORDS: vocals, voice, singing, lead vocals, pop, EDM, hip-hop

 

Easy Listening

We’re looking for lounge-y 1960s inspired, middle-of-the-road elevator music to calm nerves and set the tone for your next visit to the dentist.

 

  • KEYWORD CODE: EASYLISTENINGMAY21
  • SUGGESTED KEYWORDS: easy listening, lounge, middle of the road, 1960s, waiting room, elevator music

 

Don’t Forget:

  • Take advantage of the 50-keyword limit and add both broad and specific keywords. On the other hand, do not use recognizable band or artist names, please!
  • We also encourage you to submit separate :15 and :30 versions of these tracks for social-media use.
  • Moreover, please note you can apply tags to existing tracks in your portfolio.

Top image: Young Musician Or Music Teacher Playing Guitar In Front Of Smartphone Camera by pressmaster.

Check out more Music Briefs here.

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Content in the Wild: April 2021

Call of Duty Black Ops Cold War, The Food That Built America, and Succession TV Series

Content in the Wild is a series about you – your success, your talent, and your hard work. In each regularly-released installment, we reveal three high-profile projects featuring Pond5 media – all deals brokered by our Creative Partner team who will stop at nothing to get your work the attention it deserves. Prepare to be inspired because this is where all your hard work shines!

  • Activision: Call of Duty Black Ops Cold War

    The Call of Duty franchise doesn’t need much introduction. Since its 2003 start, the World War II-focused series has expanded to include gameplay around the Cold War, current conflicts, futuristic worlds, and even outer space!

    90’s kids, including Simi, the author of this post, were raised on this multiplayer game reminiscent of the famous battles of Carentan or Stalingrad. We couldn’t be happier to announce that your content is featured in Activision’s trailer for CoD Black Ops Cold War!

    Go to website

  • P5 Commentary

    “Black Ops Cold War Activision’s newest CoD release uses over 95 Pond5 clips throughout the narrative of the game. Footage and images were used to help depict the Cold War era, portraying the Soviet Union, the Russian military, Rotterdam, Chernobyl, American politics, and more – all the way through to the late 80’s in America.”

    See more on: https://www.callofduty.com/blackopscoldwar

    Brittany R.
    Pond5 Creative Partner

    Go to website

  • Go to website


  • Lucky 8 – The Food That Built America

    Before becoming household names, the foodies behind our favorite brands were visionaries fighting to build their empires.

    The Food That Built America is a documentary series on the History Channel hosted by Adam Richman that follows the journey of titans like Henry Heinz, John & Will Kellogg, Milton Hershey, and the McDonald brothers through reenactments and expert commentary. Feast your eyes on the American food revolution, and your featured Pond5 media!

    Go to website

  • P5 Commentary

    “Lucky 8 usually licenses per project. When we discussed their new project, The Food That Built America, it was obvious that this was going to be a clip heavy show and negotiated a bulk purchase to accommodate their content needs.”

    See more on: https://www.history.com/shows/the-food-that-built-america

    Todd E.
    Pond5 Creative Partner

    Go to website

  • Go to website


  • Warner Bros – Succession TV Series

    Succession is an American dark comedy satirical drama series created by Jesse Armstrong, airing on HBO since June 3, 2018.

    The series centers on the Roy family, best known for controlling the biggest entertainment empire in the world – Waystar RoyCo – and the changes that ensue when their father steps down from the company. ‘Succession‘ has great reviews and we’re excited to announce that the series uses our Pond5 media too!

    Go to website

  • P5 Commentary

    “HBO has been a long-standing customer of Pond5, and content is frequently used in establishing shots and title sequences. In Succession, the introductory title sequence depicts the three main characters growing up and then pivots between aerial shots of NYC, from the 80’s through to the modern day. Pond5 NYC content appears in this title sequence.”
    See more on: https://www.hbo.com/succession

    Brittany R.
    Pond5 Creative Partner

    Go to website

  • Go to website

Don‘t forget to check out the other projects as well! >> Go to Content in the Wild category.

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an industry-leading percentage of every sale.

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Buyer Requests: Buyer Requests: Father’s Day, Juneteenth and Pride Month

  • Buyer Requests

    Buyer Requests

    Buyer Requests is a monthly guide to the most requested content from real clients.
    Get inspired and increase the sales potential of your portfolio.

Most Wanted in May

May is an exciting month, isn’t it? The whole world celebrates the end of World War II, Mother’s Day, and International Labor Day (also aptly named May Day). Of course, we’re thinking about our Jedi Masters and Padawans too – May the 4th be with you! The month of May has a lot to offer, and the same goes for our current buyer requests! This month our buyers are looking for shots of Father’s Day, Pride Month, and Juneteenth.

Father’s Day

Father’s Day

USE THIS SPECIAL KEYWORD IN YOUR METADATA: BRFATHERSDAY2021
Someone who gives the best advice, is amazing at banishing spiders, and scares the monsters away from under the bed. The dad-joke expert, taxi driver, superhero, and jar-opener. Father’s Day is celebrated differently across the world, with different regions maintaining their own traditions for honoring fatherhood. Our buyers are especially looking for unconventional, authentic, and diverse families starring fathers. If your clip meets the Diversity Evergreen Category standard, don‘t forget to add one more special keyword to your clips: DIVERSITYP5BRIEF

Shot List Thought Starters

  • Dads and children of all races, ages, ethnicities, religions, and sexual orientations having fun
  • Portraits of mixed-race couples and families hugging each other, holding hands, etc.
  • LGBTQ+ couples and families spending time together
  • Mixed-race families spending time together
  • Father playing games with children
  • Father reading books to children
  • Fathers doing work around the home, e.g., portrayed while cooking, cleaning, etc.

Pro Tip: Consider shooting the same scene both during daytime and nighttime.

Suggested Keywords

Father’s Day, Daddy, Dad, Father, Mixed-race family, LGBT, LGBT+ Father, Transgender Father, Gay Father, etc.

Target Group

All groups, but specifically ad agencies, corporate clients, and non-profit organizations

Juneteenth

Juneteenth

USE THIS SPECIAL KEYWORD IN YOUR METADATA: BRJUNETEENTH2021
Juneteenth, also known as Freedom Day or Emancipation Day, is a holiday celebrating the emancipation of those who were enslaved in the United States. Originating in Galveston, Texas, it is now celebrated annually on the 19th of June throughout the entire U.S. At Pond5, we stand against injustice and racism of any kind, and so do many other companies! That’s why our buyers are looking for authentic faces of Black culture. Don‘t forget to add one more special keyword to your clips: DIVERSITYP5BRIEF.

Shot List Thought Starters

  • Black artists performing, painting a picture, creating outdoor murals or street art (never forget to provide a completed property release for the artwork)
  • Editorial and commercially cleared footage of Juneteenth celebrations, such as parades, public speakers, prayer services, workshops, etc.
  • Shots of popular foods associated with Juneteenth celebrations, such as strawberry soda-pop, typical BBQ food, etc.
  • Black families gathering together and celebrating Juneteenth
  • People educating others about Black history
  • Successful Black people and their achievements, e.g. athletes, freelancers, musicians, business owners

Pro Tip: Consider shooting the same scene both during daytime and nighttime.

Suggested Keywords

Juneteenth, Black People, Black History, Emancipation Day, Jubilee Day, Freedom Day, Black Culture, BLM, Black Lives Matter, POC, Black awareness

Target Group

All groups, but specifically ad agencies, corporate clients, non-profit organizations, TV production companies, etc.

PRO TIPS

  • Always keep in mind that authentic-looking content which has been cleared for commercial use is much more popular than overtly “stocky” clips – especially for filmmakers who want to mix their own footage with our media.
  • Clips that are cleared for commercial use should never show any logos or 3rd party intellectual property, unless the owner signs a property release. Any recognizable person in the clip should sign a model release.
  • We highly recommend considering diverse actors or models of all ages, ethnicities, races, religions, genders, or sexual orientations.
  • Choosing the right metadata is crucial for the search algorithm. Never stuff your metadata with irrelevant keywords.
Pride Month

Pride Month

USE THIS SPECIAL KEYWORD IN YOUR METADATA: BRPRIDEMONTH2021
Love is love! Gay pride, or LGBTQ+ pride, is the promotion and celebration of the self-affirmation, dignity, equality, and increased visibility of the LGBTQ+ community as a social group. June is the month chosen to celebrate Pride in order to commemorate the June Stonewall riots: protests that advanced gay rights for many in the United States and beyond. Pride Month is about love and friendship, about demonstrating how far LGBTQ+ rights have come while remembering how much work still needs to be done. It aims to educate people around tolerance, pride history, and how to continually move forward.
Don’t forget to add one more special keyword to your clips: DIVERSITYP5BRIEF

Shot List Thought Starters

  • Authentic LGBTQ+ content, people engaging in everyday activities, and family life in a LGBTQIIA+ environment
  • Authentic shots of non-binary, or gender-fluid models and influencerss
  • Imagery around subjects such as marriage, adoption, and raising a child
  • Coming out – to family, friends, on the internet, etc. with both positive and negative reactions
  • Shots portraying awareness of struggles the LGBTQIIA+ community faces every day: body acceptance, self-realization, acceptance from family, friends, classmates, and society
  • Editorial content connected to the LGBTQIIA+ community (Pride Parades, community events, public speeches, workshops, etc.)
  • People of color in the LGBTQ+ community. In particular, people from the Black trans community as there’s a focus on achieving equality for trans POC
  • LGBTQ+ artists of all races, religions, ages etc. including Vogue dancers, LGBTQ+ models, singers, etc.

Pro Tip: Consider shooting the same scene both during daytime and nighttime.

Suggested Keywords

LGBT, LGBT+, Queer, Non-binary, Genderless, Gender Equality, LGBTQIIA, Transgender, Gender-fluid, homosexuality, gender identity, LGBT Marriage, Gender Identity, Coming Out, Transpride

Target Group

Ad agencies, non-profit organisations, TV productions, etc.

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Your Media, Wanted Worldwide

Pond5 contributors set their own prices and earn an industry-leading percentage of every sale.

Start selling