Buyer Requests: Buyer Requests: Father’s Day, Juneteenth and Pride Month

  • Buyer Requests

    Buyer Requests

    Buyer Requests is a monthly guide to the most requested content from real clients.
    Get inspired and increase the sales potential of your portfolio.

Most Wanted in May

May is an exciting month, isn’t it? The whole world celebrates the end of World War II, Mother’s Day, and International Labor Day (also aptly named May Day). Of course, we’re thinking about our Jedi Masters and Padawans too – May the 4th be with you! The month of May has a lot to offer, and the same goes for our current buyer requests! This month our buyers are looking for shots of Father’s Day, Pride Month, and Juneteenth.

Father’s Day

Father’s Day

USE THIS SPECIAL KEYWORD IN YOUR METADATA: BRFATHERSDAY2021
Someone who gives the best advice, is amazing at banishing spiders, and scares the monsters away from under the bed. The dad-joke expert, taxi driver, superhero, and jar-opener. Father’s Day is celebrated differently across the world, with different regions maintaining their own traditions for honoring fatherhood. Our buyers are especially looking for unconventional, authentic, and diverse families starring fathers. If your clip meets the Diversity Evergreen Category standard, don‘t forget to add one more special keyword to your clips: DIVERSITYP5BRIEF

Shot List Thought Starters

  • Dads and children of all races, ages, ethnicities, religions, and sexual orientations having fun
  • Portraits of mixed-race couples and families hugging each other, holding hands, etc.
  • LGBTQ+ couples and families spending time together
  • Mixed-race families spending time together
  • Father playing games with children
  • Father reading books to children
  • Fathers doing work around the home, e.g., portrayed while cooking, cleaning, etc.

Pro Tip: Consider shooting the same scene both during daytime and nighttime.

Suggested Keywords

Father’s Day, Daddy, Dad, Father, Mixed-race family, LGBT, LGBT+ Father, Transgender Father, Gay Father, etc.

Target Group

All groups, but specifically ad agencies, corporate clients, and non-profit organizations

Juneteenth

Juneteenth

USE THIS SPECIAL KEYWORD IN YOUR METADATA: BRJUNETEENTH2021
Juneteenth, also known as Freedom Day or Emancipation Day, is a holiday celebrating the emancipation of those who were enslaved in the United States. Originating in Galveston, Texas, it is now celebrated annually on the 19th of June throughout the entire U.S. At Pond5, we stand against injustice and racism of any kind, and so do many other companies! That’s why our buyers are looking for authentic faces of Black culture. Don‘t forget to add one more special keyword to your clips: DIVERSITYP5BRIEF.

Shot List Thought Starters

  • Black artists performing, painting a picture, creating outdoor murals or street art (never forget to provide a completed property release for the artwork)
  • Editorial and commercially cleared footage of Juneteenth celebrations, such as parades, public speakers, prayer services, workshops, etc.
  • Shots of popular foods associated with Juneteenth celebrations, such as strawberry soda-pop, typical BBQ food, etc.
  • Black families gathering together and celebrating Juneteenth
  • People educating others about Black history
  • Successful Black people and their achievements, e.g. athletes, freelancers, musicians, business owners

Pro Tip: Consider shooting the same scene both during daytime and nighttime.

Suggested Keywords

Juneteenth, Black People, Black History, Emancipation Day, Jubilee Day, Freedom Day, Black Culture, BLM, Black Lives Matter, POC, Black awareness

Target Group

All groups, but specifically ad agencies, corporate clients, non-profit organizations, TV production companies, etc.

PRO TIPS

  • Always keep in mind that authentic-looking content which has been cleared for commercial use is much more popular than overtly “stocky” clips – especially for filmmakers who want to mix their own footage with our media.
  • Clips that are cleared for commercial use should never show any logos or 3rd party intellectual property, unless the owner signs a property release. Any recognizable person in the clip should sign a model release.
  • We highly recommend considering diverse actors or models of all ages, ethnicities, races, religions, genders, or sexual orientations.
  • Choosing the right metadata is crucial for the search algorithm. Never stuff your metadata with irrelevant keywords.
Pride Month

Pride Month

USE THIS SPECIAL KEYWORD IN YOUR METADATA: BRPRIDEMONTH2021
Love is love! Gay pride, or LGBTQ+ pride, is the promotion and celebration of the self-affirmation, dignity, equality, and increased visibility of the LGBTQ+ community as a social group. June is the month chosen to celebrate Pride in order to commemorate the June Stonewall riots: protests that advanced gay rights for many in the United States and beyond. Pride Month is about love and friendship, about demonstrating how far LGBTQ+ rights have come while remembering how much work still needs to be done. It aims to educate people around tolerance, pride history, and how to continually move forward.
Don’t forget to add one more special keyword to your clips: DIVERSITYP5BRIEF

Shot List Thought Starters

  • Authentic LGBTQ+ content, people engaging in everyday activities, and family life in a LGBTQIIA+ environment
  • Authentic shots of non-binary, or gender-fluid models and influencerss
  • Imagery around subjects such as marriage, adoption, and raising a child
  • Coming out – to family, friends, on the internet, etc. with both positive and negative reactions
  • Shots portraying awareness of struggles the LGBTQIIA+ community faces every day: body acceptance, self-realization, acceptance from family, friends, classmates, and society
  • Editorial content connected to the LGBTQIIA+ community (Pride Parades, community events, public speeches, workshops, etc.)
  • People of color in the LGBTQ+ community. In particular, people from the Black trans community as there’s a focus on achieving equality for trans POC
  • LGBTQ+ artists of all races, religions, ages etc. including Vogue dancers, LGBTQ+ models, singers, etc.

Pro Tip: Consider shooting the same scene both during daytime and nighttime.

Suggested Keywords

LGBT, LGBT+, Queer, Non-binary, Genderless, Gender Equality, LGBTQIIA, Transgender, Gender-fluid, homosexuality, gender identity, LGBT Marriage, Gender Identity, Coming Out, Transpride

Target Group

Ad agencies, non-profit organisations, TV productions, etc.

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