Music Briefs: Aspirational Pop with Vocals, Nordic Folk Music and Jungle

Happy Beardd Senior Playing Guitar

New month, new music briefs. This month we’re looking for amazing aspirational pop with vocals, Nordic folk music and jungle..

Find the unique code provided in each genre brief, and simply add it to keyword tags when uploading your new project. That way, we’ll know which genre you’ve been focusing on. That way, we’ll know which genre you’ve been focusing on.

Moreover, you have any questions or comments about any of these music briefs, please email Pond5’s Director of Audio Collections, Mike Pace, at


Aspirational Tracks with Vocals

Tell a story of overcoming the odds, achieving goals, and embracing new challenges through poppy, aspirational music and lyrics.

Full Pop / Edm Song - Vocals - Royalty Free Music

Hand In Hand (Vocal Version) Pop Royalty Free Music

  • SUGGESTED KEYWORDS: Aspirational, pop, vocal, motivation, positive


Nordic Folk Music

Rich in cultural heritage, we’re looking for traditional Scandinavian/Nordic folk music. Think dulcimer, nyckelharpa, fiddle, and accordion.

Scandinavian Midtempo Folk

Nordic Folk Royalty Free Music

  • SUGGESTED KEYWORDS: Nordic folk, Scandinavian folk music, dulcimer, fiddle, accordion, Gammaldan, sami



Time to rave ‘til the grave with the branch of EDM that emerged from the early 90s UK. It’s characterized by rapid breakbeats, syncopated percussive loops, samples, and effects.


Rewind - Jungle Royalty Free Music

Drum N Bass Jungle Mix Royalty Free Music

  • SUGGESTED KEYWORDS: jungle, EDM, rave, breakbeat, UK, 1990s


Don’t Forget:

  • Take advantage of the 50-keyword limit and add both broad and specific keywords. On the other hand, do not use recognizable band or artist names, please!
  • We also encourage you to submit separate :15 and :30 versions of these tracks for social-media use.
  • Moreover, please note you can apply tags to existing tracks in your portfolio.

Top image: Happy Senior Man Playing Guitar At Woods by ysbrandcosijn.

Check out more Music Briefs here.

Content in the Wild June 2021

The Queen‘s Gambit, Enjoy Summer Safely & Secrets of Your Supermarket Food

Content in the Wild is a series about you – your success, your talent, and your hard work. In each regularly-released installment, we reveal three high-profile projects featuring Pond5 media – all deals brokered by our Creative Partner team who will stop at nothing to get your work the attention it deserves. Prepare to be inspired because this is where all your hard work shines!

  • The Queen’s Gambit

    If you’re a fan of chess and Netflix, 2020 was a big year for you! A record 62 million households watched The Queen’s Gambit, a series based on the great game of strategy, in the first month after its release.

    The story follows Beth Harmon, a young lady with astonishing talent, as she navigates the highs and lows of conquering a male-dominated chess world.

    Go to website

  • P5 Commentary

    “The Queen’s Gambit is a highly successful project that had a significant impact on the public. It not only brought more attention to chess but also showed off Netflix’s superb television production abilities. We are thrilled to provide our valued partners with the highest possible caliber of creative media.”

    See more on:

    Creative Partner Team

    Go to website

  • Go to website

  • UK GOV Campaign ‘Enjoy Summer Safely’

    In July 2020, the UK government launched the ‘Enjoy Summer Safely’ campaign to encourage the British public to resume the activities they love while taking care to minimize the risk of coronavirus transmission.

    The TV ad, created by MullenLowe Group London, featured a montage of everyday moments made fantastical—capturing the magic of ‘normal life’.

    Go to website

  • P5 Commentary

    “It was great to play a part in spreading such an important message. We have since worked on a few more government campaigns, and it’s always really interesting to be involved in the process.”

    See more on:

    Rhianan Z.
    Pond5 Sr. Creative Partner

    Go to website

  • Go to website

  • Channel 5: Secrets Of Your Supermarket Food

    Did you know that over 90% of all our food comes from just 10 supermarket chains? What’s happening behind the scenes?

    That’s what Sian Williams and Stefan Gates aim to find out. ‘Secrets Of Your Supermarket Food’ is a documentary TV mini-series for anyone who cares about the origins of the food they eat.

    Go to website

  • P5 Commentary

    “HBO has been a long-standing customer of Pond5, and content is frequently used in establishing shots and title sequences. In Succession, the introductory title sequence depicts the three main characters growing up and then pivots between aerial shots of NYC, from the 80’s through to the modern day. Pond5 NYC content appears in this title sequence.”
    See more on:

    Sneha L.
    Pond5 Account Manager

    Go to website

  • Go to website

Don‘t forget to check out the other projects as well! >> Go to Content in the Wild category.

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an industry-leading percentage of every sale.

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Buyer Requests: Back To School, Solar Panels, & Green Energy, Team Sports

  • Buyer Requests

    Buyer Requests

    Buyer Requests is a monthly guide to the most requested content from real clients.
    Get inspired and increase the sales potential of your portfolio.

Most Wanted in July

Summer may be in full swing, but many buyers are already preparing for what comes next. So while you‘re reveling in pool parties, BBQs, and all the joys of summer, production companies are already seeking early autumn themes! This month, our buyers are looking for shots of Back To School, Solar Panels & Green Energy, and Team Sports.

Back To School

Back To School

With vaccinations underway, it seems we‘re seeing the light at the end of the tunnel. Schools have reopened across most of the world, and kids and parents alike are thrilled to get back to normal! Our buyers are looking for shots showcasing the optimism that comes with stepping back into the classroom.

Shot List Thought Starters

  • Children sitting at school desks
  • Teachers getting tested at the entrance to the school
  • Students and teachers having their temperature taken
  • Parents of all races, religions, age groups, and ethnicities shopping for school supplies
  • Students getting medical checks by faculty members at school entrances
  • Masked students hanging out in common rooms, cafeterias, courtyards, and libraries

Suggested Keywords

Back To School, B2S, Vaccinated Pupils, Post-COVID education, Vaccination, etc.

Target Group

All groups, but specifically ad agencies.

Solar Panels & Green Energy

Solar Panels & Green Energy

Climate change and other complex environmental subjects are a big topic for 2021. After witnessing the impact of reduced production and services, more and more companies are talking about reducing their carbon footprint and finding an eco-friendly approach to business. Additionally, buyers will need media for several climate change summits taking place in 2021, so our next submission theme is Solar Panels & Green Energy.

Shot List Thought Starters

  • Aerial shots of a solar farm
  • People browsing the internet looking for green energy solutions for their home (look out for logos or 3rd party intellectual property)
  • People installing solar panels on roofs
  • Close-ups of solar panels
  • Solar panels on family homes

Pro Tip: Consider shooting the same scene both during daytime and nighttime.

Suggested Keywords

Solar Panels, Green energy, Eco-friendly, Carbon Footprint Reduce, etc.

Target Group

All groups, but specifically ad agencies, corporate clients, non-profit organizations, TV production companies, etc.


  • Always keep in mind that authentic-looking content which has been cleared for commercial use is much more popular than overtly “stocky” clips – especially for filmmakers who want to mix their own footage with our media.
  • Clips that are cleared for commercial use should never show any logos or 3rd party intellectual property, unless the owner signs a property release. Any recognizable person in the clip should sign a model release.
  • We highly recommend considering diverse actors or models of all ages, ethnicities, races, religions, genders, or sexual orientations.
  • Choosing the right metadata is crucial for the search algorithm. Never stuff your metadata with irrelevant keywords.


Sports are back! Many people around the world are getting back into their own everyday sporting activities and cheering louder than ever before for their favorite teams. Even the 2020 UEFA Euro started this month! Our clients are looking for shots of sporting events (that have been cleared for commercial use) as well as general local team sport events.

Shot List Thought Starters

  • Stadiums hosting major sporting events (aerials and establishing shots taken during the day and at night)
  • Queues and entrances separated for vaccinated and unvaccinated people
  • Sports fans wearing masks (must be cleared for commercial use)
  • Cities hosting major sporting events (aerials and establishing shots of Tokyo, as well as cities and towns in Qatar, etc.)
  • Players training for team sports (baseball, basketball, soccer, American football, etc.)
  • POV shots of playing a game
  • Sports fans following restrictions connected to COVID-19
  • Fans at the pub, drinking beer, and watching sports

Pro Tip: Consider shooting the same scene both during daytime and nighttime.

Suggested Keywords

Sports Events, Major sport event, Olympics (if applicable), UEFA EURO (if applicable), Team Sports, Basketball, Football, Soccer, Baseball, American Football, Rugby (if applicable)

Target Group

Ad agencies, non-profit organizations, TV productions, etc.


  • Make sure that you have properly filled out and signed model releases for every recognizable person in the shot—even if the face is not recognizable itself, people might recognize themselves from the context of the shot.
  • For commercial use, you require a signed model release from any person wearing distinctive clothing showing their name.
  • You need a property release from the team owner/intellectual property owner if team jerseys or distinctive clothing contain the team’s logos, sponsors, etc. This is required for commercial clearance.

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Your Media, Wanted Worldwide

Pond5 contributors set their own prices and earn an industry-leading percentage of every sale.

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Creative Brief: Reunited

Active Senior Friends Enjoying Food

Elderly Friends Enjoying Food

Creative Brief – Special Keyword Code: REUNITEDP5BRIEF

This month‘s Creative Brief brings you the theme Reunited. After a year of missing each other more than ever, explore moments where people are reunited with their family, friends, and co-workers. This can be everything from the safety-first elbow greeting to more carefree takes on togetherness: wild-limbed childhood tackles, intergenerational appreciation, excited squeezes, team huddles, and romantic embraces. You can show that whoever we are, we hug what feels like home


Creative Brief – Shot List Thought Starters:

  • Various shots of people hugging, high five-ing, and elbow/fist bumping while meeting
  • Co-workers returning to their desks and offices working together agains
  • Various shots of people interacting in public places, with and without masks (if allowed).
  • People surprising each other in person
  • Non-masked people enjoying various indoor activities (if allowed)
  • Multi-generational families giving enthusiastic greetings
  • People sharing meals, drinks, clothing, or experiences together
  • POV shots of people opening doors to greet friends and family


Suggested Keywords: reunited, friendship, family, togetherness, relationships, covid19, picnic, party, sentimental, happiness, freedom

Typical Users: News & media organizations, ad agencies, lifestyle brands, documentary filmmakers


Caucasian Boyfriend In Safety Mask With Dog Meeting African Girlfriend Outside by mrTommy.


Pro-Tip: The biggest thing here is to stay safe and healthy when making this content, and don’t shoot with more people than what your government or public health agencies recommend. Secondly, do your best to cast real-looking talent with real skills to get authentic content. Moreover, consider shooting the same scene both in daytime or nighttime. Also, please be conscious of logos and other intellectual property as well.

Casting Considerations:  Race, age, and gender diversity, authenticity with talent and imagery. Accept the challenge to remove artificiality from your setup. In other words, keep it REAL. These considerations will play an important role in the success of your shoot.

Location Diversity: Homes, apartments, parks, restaurants, gyms, commercial buildings, tech offices, bars, schools

Happy Family Of Four Embracing Together At Airport Building, Enjoying Travel by redbred.

Before You Shoot:

  • Firstly, please check existing content in the Pond5 marketplace
  • Secondly, think about a visual approach that will result in new and fresh footage
  • Lastly, remember that each shot must communicate a clear message

Submission Checklist:

  • Remember to tag your clips with the keyword code: REUNITEDP5BRIEF
  • Also, don‘t forget to submit all completed property and model releases
  • No logos or brands may be visible in any of the clips
  • Don’t forget to add any applicable conceptual keywords to the clips

Top image: Businessman Holding Bitcoin Cryptocurrency Network Concept by ipopba.