Most Wanted in July
Summer may be in full swing, but many buyers are already preparing for what comes next. So while you‘re reveling in pool parties, BBQs, and all the joys of summer, production companies are already seeking early autumn themes! This month, our buyers are looking for shots of Back To School, Solar Panels & Green Energy, and Team Sports.
Back To School
USE THIS SPECIAL KEYWORD IN YOUR METADATA: BRBACK2SCHOOL2021
With vaccinations underway, it seems we‘re seeing the light at the end of the tunnel. Schools have reopened across most of the world, and kids and parents alike are thrilled to get back to normal! Our buyers are looking for shots showcasing the optimism that comes with stepping back into the classroom.
Shot List Thought Starters
- Children sitting at school desks
- Teachers getting tested at the entrance to the school
- Students and teachers having their temperature taken
- Parents of all races, religions, age groups, and ethnicities shopping for school supplies
- Students getting medical checks by faculty members at school entrances
- Masked students hanging out in common rooms, cafeterias, courtyards, and libraries
Suggested Keywords
Back To School, B2S, Vaccinated Pupils, Post-COVID education, Vaccination, etc.
Target Group
All groups, but specifically ad agencies.
Solar Panels & Green Energy
USE THIS SPECIAL KEYWORD IN YOUR METADATA: BRSOLARPANELS2021
Climate change and other complex environmental subjects are a big topic for 2021. After witnessing the impact of reduced production and services, more and more companies are talking about reducing their carbon footprint and finding an eco-friendly approach to business. Additionally, buyers will need media for several climate change summits taking place in 2021, so our next submission theme is Solar Panels & Green Energy.
Shot List Thought Starters
- Aerial shots of a solar farm
- People browsing the internet looking for green energy solutions for their home (look out for logos or 3rd party intellectual property)
- People installing solar panels on roofs
- Close-ups of solar panels
- Solar panels on family homes
Pro Tip: Consider shooting the same scene both during daytime and nighttime.
Suggested Keywords
Solar Panels, Green energy, Eco-friendly, Carbon Footprint Reduce, etc.
Target Group
All groups, but specifically ad agencies, corporate clients, non-profit organizations, TV production companies, etc.
PRO TIPS
- Always keep in mind that authentic-looking content which has been cleared for commercial use is much more popular than overtly “stocky” clips – especially for filmmakers who want to mix their own footage with our media.
- Clips that are cleared for commercial use should never show any logos or 3rd party intellectual property, unless the owner signs a property release. Any recognizable person in the clip should sign a model release.
- We highly recommend considering diverse actors or models of all ages, ethnicities, races, religions, genders, or sexual orientations.
- Choosing the right metadata is crucial for the search algorithm. Never stuff your metadata with irrelevant keywords.
Sports
USE THIS SPECIAL KEYWORD IN YOUR METADATA: BRSPORTS2021
Sports are back! Many people around the world are getting back into their own everyday sporting activities and cheering louder than ever before for their favorite teams. Even the 2020 UEFA Euro started this month! Our clients are looking for shots of sporting events (that have been cleared for commercial use) as well as general local team sport events.
Shot List Thought Starters
- Stadiums hosting major sporting events (aerials and establishing shots taken during the day and at night)
- Queues and entrances separated for vaccinated and unvaccinated people
- Sports fans wearing masks (must be cleared for commercial use)
- Cities hosting major sporting events (aerials and establishing shots of Tokyo, as well as cities and towns in Qatar, etc.)
- Players training for team sports (baseball, basketball, soccer, American football, etc.)
- POV shots of playing a game
- Sports fans following restrictions connected to COVID-19
- Fans at the pub, drinking beer, and watching sports
Pro Tip: Consider shooting the same scene both during daytime and nighttime.
Suggested Keywords
Sports Events, Major sport event, Olympics (if applicable), UEFA EURO (if applicable), Team Sports, Basketball, Football, Soccer, Baseball, American Football, Rugby (if applicable)
Target Group
Ad agencies, non-profit organizations, TV productions, etc.
PRO TIPS
- Make sure that you have properly filled out and signed model releases for every recognizable person in the shot—even if the face is not recognizable itself, people might recognize themselves from the context of the shot.
- For commercial use, you require a signed model release from any person wearing distinctive clothing showing their name.
- You need a property release from the team owner/intellectual property owner if team jerseys or distinctive clothing contain the team’s logos, sponsors, etc. This is required for commercial clearance.
Be the first one who gets tons of inspiration and guidance from us! Subscribe to our Artist Insights e-mail.
Your Media, Wanted Worldwide
Pond5 contributors set their own prices and earn an industry-leading percentage of every sale.