Buyer Requests: Charity & Volunteering, Art & Artists, Halloween

  • Buyer Requests

    Buyer Requests

    Buyer Requests is a monthly guide to the most requested content from real clients.
    Get inspired and increase the sales potential of your portfolio.

Most Wanted in August

The production world isn’t known for holidays. While many are enjoying summer, a number of our buyers are already gearing up for fall. Fun fact: Christmas has been appearing in our TOP searched keywords chart since April! Hold your reindeers though, no need to go there just yet. This month our clients are looking for Charity & Volunteering, Art & Artists, and Halloween content.

Charity & Volunteering

Charity & Volunteering

The 5th of September is International Charity Day, set aside to raise awareness for the greater good. In times of need, everyday people become heroes whose mission is to help others. From small acts of consideration to organized philanthropic initiatives, heartwarming displays of unity have pulled us through even the darkest days. Our buyers are seeking kind content that displays commitment to a cause.

Pro Tip: Please be mindful of logos or brands – none of them may be visible in any clip. Also, please have all property and model releases filled out and submitted

Shot List Thought Starters

  • Families helping to clean the streets, forests, beach areas, etc.
  • People donating food, clothes, and other supplies to charitable organizations
  • Establishing shots of buildings where major charitable organizations reside (The Salvation Army, etc.)
  • Editorial footage from various volunteer workshops and fundraising events
  • Men of all ages, ethnicities, sexual orientation, and religions with mustaches in support of the Movember movement
  • People wearing red and white poppies to honor veterans during Remembrance Day

Suggested Keywords

Volunteering, Charity, Charitable organizations, CareGiving, Volunteers, Poppy Day, The Remembrance Day, The Salvation Army, Movember, etc.

Target Group

All groups, but specifically ad agencies, corporate clients, non-profit organizations, TV production companies, etc.

Art & Artists

Art & Artists

Grab this opportunity to show off! The 25th of October is International Artist Day, and our buyers are looking for visuals showcasing artistic initiative. Film a painter transforming their canvas or graffiti artists in action, capture the diverse expression found in dance or go behind-the-scenes of a musician composing their new hit. Just remember to submit a completed property release form for any content featuring an artist’s work, like a painted picture, music, etc.

Shot List Thought Starters

  • Musicians composing music, writing on music sheets and playing on instrumentsr farm
  • Any kind of street performance, cleared for commercial use
  • A painter working on a new masterpiece
  • Digital artists and their work
  • Graffiti artists in action
  • Street dancers performing in urban areas
  • Dancers rehearsing in a studio (ballet, contemporary dance, salsa, etc.)
  • Non-traditional art forms (performance art, conceptual art, etc.)
  • Establishing shots of museums, galleries, etc.

Suggested Keywords

Art, Artists, Conceptual Art, Street performance, Street artists, etc.

Target Group

All groups, but specifically ad agencies and non-profit organizations


  • Always keep in mind that authentic-looking content which has been cleared for commercial use is much more popular than overtly “stocky” clips – especially for filmmakers who want to mix their own footage with our media.
  • Clips that are cleared for commercial use should never show any logos or 3rd party intellectual property, unless the owner signs a property release. Any recognizable person in the clip should sign a model release.
  • We highly recommend considering diverse actors or models of all ages, ethnicities, races, religions, genders, or sexual orientations.
  • Choosing the right metadata is crucial for the search algorithm. Never stuff your metadata with irrelevant keywords.


Boo! This widely-anticipated day isn’t catching anyone by surprise, but it can still get them screaming! Prepare yourself for October 31st, because our buyers are looking for all things ghoulish and great. Think pumpkin carvings, resourcefully made costumes, suburban houses upgraded to look their worst, and scary monsters hunting down tricks and treats.

Shot List Thought Starters

  • Families shopping for Halloween decor and decorating houses
  • People buying or creating costumes. Remember to look out for 3rd party intellectual property, such as Marvel, Disney, DC, and other famous characte
  • People cooking and baking spooky-themed snacks
  • Families carving pumpkins
  • Creative and iconic horror scenes – think screaming people, scary sheds, scarecrows, etc.
  • Costumes ranging from the traditional (zombies, ghosts, skeletons, etc.) to the funny (viruses, thanksgiving turkeys, etc.
  • Animated clips using alpha channel and alpha matte. Experiment with classic shots of bats flying at the camera, skeletons, cemeteries, witches, etc.

Pro Tip: Consider shooting the same scene both during daytime and nighttime.

Suggested Keywords

Halloween, Halloween Party, Trick or Treat, Pumpking, Carving, Decor, Spooky, Scary, etc.

Target Group

Ad agencies, non-profit organizations, TV productions, etc.


  • Submit completed and signed model releases for every recognizable person in the shot—even if the face is not recognizable, people might recognize themselves from the context of the shot.
  • Please avoid including costumes depicting well-known politicians.

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Music Briefs: Stacked Harmonies, Goa Trance and Popular Music from the 1920

Music Briefs - Child Rock Guitar Player

New month, new music briefs. This month we’re looking for stacked harmonies, Goa trance and popular music from the 1920. .

Find the unique code provided in each genre brief, and simply add it to keyword tags when uploading your new project. That way, we’ll know which genre you’ve been focusing on.

Moreover, you have any questions or comments about any of these music briefs, please email Pond5’s Director of Audio Collections, Mike Pace, at


Stacked Harmonies

We’re looking for super sweet stacked vocal harmonies (either set to music or acapella) that convey a sense of warmth and comfort and work well as strings or bumpers.

Fun Beach Boys - Royalty Free Music

Quirky Beach Pop - Royalty Free Music

  • SUGGESTED KEYWORDS: Harmonies, vocals, voice, stacked, acapella


Goa Trance

Energetic electronic dance music that incorporates aspects of traditional Indian music as well as droning basslines, pulsating rhythms and hypnotic, trance-like melodies.

Vedic Mantras Royalty Free Music

Resurrection Psychedelic Goa trance - Royalty Free Music

  • SUGGESTED KEYWORDS: Goa trance, EDM, trance, hypnotic, dance, India


Popular Music from the 1920s

We’re going way back in time a hundred years to the 1920s, when jazz had taken the world by storm and blues, swing and ragtime were some of the most popular genres of music.


Flirtatious Flapper - Royalty Free Music

Vintage Jazz Royalty Free Music

  • SUGGESTED KEYWORDS: 1920s, jazz, blues, ragtime, swing, flappers


Don’t Forget:

  • Take advantage of the 50-keyword limit and add both broad and specific keywords. On the other hand, do not use recognizable band or artist names, please!
  • We also encourage you to submit separate :15 and :30 versions of these tracks for social-media use.
  • Moreover, please note you can apply tags to existing tracks in your portfolio.

Top image: Child Rock Guitar Player And Singer by mandygodbehear.

Check out more Music Briefs here.

Creative Brief: Heat Wave

Creative Brief: Heat Wave

Creative Brief – Special Keyword Code: HEATWAVEP5BRIEF

This month‘s Creative Brief brings you the theme Heat Wave. No matter where you live on Earth, we can all agree that it’s not fun to experience a heat wave. According to NASA, 19 of the hottest years on record have occurred since 2000, and show no signs of slowing down. It’s so hot that a reported 10% of all global energy use is for Air Conditioning! Higher temperatures lead to rolling blackouts, increased risk of wildfires, and more vulnerable members of the population falling ill. Ice cream also melts really, really quickly. This topic will be one for years to come, and is worth highlighting for all types of customers.


Creative Brief – Shot List Thought Starters:

  • Telephoto shots of “wavy” heat lines from the heat refraction in various settings
  • Miserable people inside homes, stores, restaurants, gyms, etc, trying to cool off
  • Crowded beaches, pools, and other public spaces with water
  • Empty or dramatically low lakes, ponds, or other natural reservoirs
  • Parched, arid, and dry and cracked soil in non-desert landscapes, dying/dead trees
  • Atypically and abnormally hot locations experiencing heat waves (e.g. above the arctic circle)
  • Outdoor workers and other vulnerable people experiencing extreme heat (only safely)
  • Animals and other wildlife affected by extreme heat


Suggested Keywords: heatwave, temperature, extreme heat, drought, melting, global warming, climate change, outside, dry, wildfire, overheated

Typical Users: news & media organizations, ad agencies, lifestyle brands, documentary filmmakers, government organizations


City Traffic In Sweltering Scorching Heatwave In Toronto Canada by Stock131.


Pro-Tip: Remember to stay safe and healthy when making this content, and bring along plenty of water and sun protection if you plan on being outside. Don’t shoot with more people than what your government or public health agencies recommend. Do your best to cast real-looking talent with real skills to get authentic content. Be conscious of logos and other intellectual property as well.
Also, please be conscious of logos and other intellectual property as well.

Casting Considerations: Race, age, and gender diversity, authenticity with talent and imagery. Accept the challenge to remove artificiality from your setup. In other words, keep it REAL. These considerations will play an important role in the success of your shoot.

Location Diversity: Homes, apartments, parks, restaurants, gyms, commercial buildings, tech offices, bars, schools

Woman Suffering From Heat During The Heatwave by stokkete.

Before You Shoot:

  • Firstly, please check existing content in the Pond5 marketplace
  • Secondly, think about a visual approach that will result in new and fresh footage
  • Lastly, remember that each shot must communicate a clear message

Submission Checklist:

  • Remember to tag your clips with the keyword code: HEATWAVEP5BRIEF
  • Also, don‘t forget to submit all completed property and model releases
  • No logos or brands may be visible in any of the clips
  • Don’t forget to add any applicable conceptual keywords to the clips

Top image: Weather Photos – Heat Wave by lucidwaters.