Most Wanted in August
The production world isn’t known for holidays. While many are enjoying summer, a number of our buyers are already gearing up for fall. Fun fact: Christmas has been appearing in our TOP searched keywords chart since April! Hold your reindeers though, no need to go there just yet. This month our clients are looking for Charity & Volunteering, Art & Artists, and Halloween content.
Charity & Volunteering
USE THIS KEYWORD: BRCHARITY2021
The 5th of September is International Charity Day, set aside to raise awareness for the greater good. In times of need, everyday people become heroes whose mission is to help others. From small acts of consideration to organized philanthropic initiatives, heartwarming displays of unity have pulled us through even the darkest days. Our buyers are seeking kind content that displays commitment to a cause.
Pro Tip: Please be mindful of logos or brands – none of them may be visible in any clip. Also, please have all property and model releases filled out and submitted
Shot List Thought Starters
- Families helping to clean the streets, forests, beach areas, etc.
- People donating food, clothes, and other supplies to charitable organizations
- Establishing shots of buildings where major charitable organizations reside (The Salvation Army, etc.)
- Editorial footage from various volunteer workshops and fundraising events
- Men of all ages, ethnicities, sexual orientation, and religions with mustaches in support of the Movember movement
- People wearing red and white poppies to honor veterans during Remembrance Day
Suggested Keywords
Volunteering, Charity, Charitable organizations, CareGiving, Volunteers, Poppy Day, The Remembrance Day, The Salvation Army, Movember, etc.
Target Group
All groups, but specifically ad agencies, corporate clients, non-profit organizations, TV production companies, etc.
Art & Artists
USE THIS KEYWORD: BRART2021
Grab this opportunity to show off! The 25th of October is International Artist Day, and our buyers are looking for visuals showcasing artistic initiative. Film a painter transforming their canvas or graffiti artists in action, capture the diverse expression found in dance or go behind-the-scenes of a musician composing their new hit. Just remember to submit a completed property release form for any content featuring an artist’s work, like a painted picture, music, etc.
Shot List Thought Starters
- Musicians composing music, writing on music sheets and playing on instrumentsr farm
- Any kind of street performance, cleared for commercial use
- A painter working on a new masterpiece
- Digital artists and their work
- Graffiti artists in action
- Street dancers performing in urban areas
- Dancers rehearsing in a studio (ballet, contemporary dance, salsa, etc.)
- Non-traditional art forms (performance art, conceptual art, etc.)
- Establishing shots of museums, galleries, etc.
Suggested Keywords
Art, Artists, Conceptual Art, Street performance, Street artists, etc.
Target Group
All groups, but specifically ad agencies and non-profit organizations
PRO TIPS
- Always keep in mind that authentic-looking content which has been cleared for commercial use is much more popular than overtly “stocky” clips – especially for filmmakers who want to mix their own footage with our media.
- Clips that are cleared for commercial use should never show any logos or 3rd party intellectual property, unless the owner signs a property release. Any recognizable person in the clip should sign a model release.
- We highly recommend considering diverse actors or models of all ages, ethnicities, races, religions, genders, or sexual orientations.
- Choosing the right metadata is crucial for the search algorithm. Never stuff your metadata with irrelevant keywords.
Halloween
USE THIS KEYWORD: BRHALLOWEEN2021
Boo! This widely-anticipated day isn’t catching anyone by surprise, but it can still get them screaming! Prepare yourself for October 31st, because our buyers are looking for all things ghoulish and great. Think pumpkin carvings, resourcefully made costumes, suburban houses upgraded to look their worst, and scary monsters hunting down tricks and treats.
Shot List Thought Starters
- Families shopping for Halloween decor and decorating houses
- People buying or creating costumes. Remember to look out for 3rd party intellectual property, such as Marvel, Disney, DC, and other famous characte
- People cooking and baking spooky-themed snacks
- Families carving pumpkins
- Creative and iconic horror scenes – think screaming people, scary sheds, scarecrows, etc.
- Costumes ranging from the traditional (zombies, ghosts, skeletons, etc.) to the funny (viruses, thanksgiving turkeys, etc.
- Animated clips using alpha channel and alpha matte. Experiment with classic shots of bats flying at the camera, skeletons, cemeteries, witches, etc.
Pro Tip: Consider shooting the same scene both during daytime and nighttime.
Suggested Keywords
Halloween, Halloween Party, Trick or Treat, Pumpking, Carving, Decor, Spooky, Scary, etc.
Target Group
Ad agencies, non-profit organizations, TV productions, etc.
PRO TIPS
- Submit completed and signed model releases for every recognizable person in the shot—even if the face is not recognizable, people might recognize themselves from the context of the shot.
- Please avoid including costumes depicting well-known politicians.
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