Most Wanted in November
In the Northern Hemisphere, sunny spots give way to the frosty grip of winter. At the same time, the south wakes up to bikini weather. Whether people are clinking mugs of hot chocolate or ice-cold soda cups, our Buyer’s requests show we all want a holiday. This month’s Buyer Requests ask for fresh takes on
Traveling, Middle East Content, and Holiday Sound Effects reign supreme.
Traveling
USE THIS KEYWORD: BRTRAVELING2021
As more people get their final jabs, increasing numbers are seeking to travel safely. The U.S. records a peak in traffic the day before Thanksgiving! Our buyers want shots of people waiting at train stations, buying transport tickets or waiting for their flight. Remember, footage that’s licenced for commercial use is ideal.
Shot List Thought Starters
- Family or friends stuck in a traffic jam, playing car games, etc.
- Close-ups and time-lapse shots of people packing bags
- People waiting at airports, bus stops, train station platforms, etc.
- Travelers buying tickets – bus, train, etc.
- Travel technology – using Uber, booking on Airbnb or Couchsurfing, etc.
- Work related travel – think business trips, remote work, volunteering, etc.
- Shots of people going through turnstiles, going up subway steps, etc.
- Individuals being checked at the airport
- Men and women having their temperature checked and other COVID-19 related measures
Suggested Keywords
Traveling, Traffic Jams, Roadtrip, subway, metro, airport, bus stops, train station, tickets, etc.
Target Group
All groups, but specifically ad agencies, corporate clients, non-profit organizations, TV production companies, etc.
PRO TIPS
- Always keep in mind that authentic-looking content which has been cleared for commercial use is much more popular than overtly “stocky” clips—especially for filmmakers, who often want to mix their own footage with our media.
- Clips that are cleared for commercial use should never show any logos or 3rd party intellectual property unless the owner signs a property release. Any recognizable person in the clip should sign a model release.
- We highly recommend considering diverse actors or models of all ages, ethnicities, races, religions, genders, or sexual orientations.
- Choosing the right metadata is crucial for the search algorithm. Never stuff your metadata with irrelevant keywords.
Middle East Content
USE THIS KEYWORD: BRMIDDLEEAST2021
With Qatar set to host World Cup 2022, many eyes are on the Middle East. And, since the MENA region is rich in culture, people are not only looking at soccer. Ad agencies and corporate clients want various shots of people from the Middle East and North Africa — think lifestyle, cities, architecture and habits. Remember to apply the DIVERSITYP5BRIEF keyword as well.
Shot List Thought Starters
- Lifestyle shots of everyday Middle Eastern life- shopping, leisure, time with friends and family, etc.
- Islam in everyday life – think habits, rituals, everyday schedules, customs and holidays
- Aerials of Middle Eastern cities and towns
- Closeups of Middle Eastern architecture, food, fashion, etc.
- Lifestyle shots of Middle Eastern communities in the US, Europe, etc.
- Establishing shots of Qatar – towns, stadiums and World Cup preparation
- Kids playing in different environments- football in the streets, hanging out in public spaces
- Shots of families watching sporting events, in front of the TV or at large public screenings. Must be cleared for commercial use.
Suggested Keywords
Middle East, World Cup (if applicable), Qatar, Islam, Muslims, Football, Soccer, Middle Eastern, Middle Eastern families, North African families, Doha
Target Group
All groups, but specifically ad agencies, corporate clients and non-profit organizations
Holiday SFX
USE THIS KEYWORD: BRHOLIDAYSFX2021
Pond5 has tons of great sleigh bells, ho-ho-hos, carolling and other Christmas-centric SFX. Our buyers would love to hear more from the other year-end celebrations, such as Thanksgiving, Hanukkah and Kwanzaa. Think carving the turkey, Hanukkah and Kwanzaa candle lighting ceremonies, prayers and toasts.
Shot List Thought Starters
- Electric knife carving the turkey
- Candle lighting and Hebrew prayers
- Clinking of glasses and toasts
- Food being served
- Voices saying “Happy Hanukkah” and “Happy Kwanzaa”
- Children unwrapping presents
Suggested Keywords
Holidays, Hanukkah, Chanukah, menorah, Kwanzaa, presents, toast, prayer, Thanksgiving, carving, glasses clinking
Target Group
All groups, especially Ad agencies, non-profit organizations, TV productions, etc.
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