Buyer Requests: Traveling, Middle East, Holiday SFX

Most Wanted in November

In the Northern Hemisphere, sunny spots give way to the frosty grip of winter. At the same time, the south wakes up to bikini weather. Whether people are clinking mugs of hot chocolate or ice-cold soda cups, our Buyer’s requests show we all want a holiday. This month’s Buyer Requests ask for fresh takes on
Traveling, Middle East Content, and Holiday Sound Effects reign supreme.



As more people get their final jabs, increasing numbers are seeking to travel safely. The U.S. records a peak in traffic the day before Thanksgiving! Our buyers want shots of people waiting at train stations, buying transport tickets or waiting for their flight. Remember, footage that’s licenced for commercial use is ideal.

Shot List Thought Starters

  • Family or friends stuck in a traffic jam, playing car games, etc.
  • Close-ups and time-lapse shots of people packing bags
  • People waiting at airports, bus stops, train station platforms, etc.
  • Travelers buying tickets – bus, train, etc.
  • Travel technology – using Uber, booking on Airbnb or Couchsurfing, etc.
  • Work related travel – think business trips, remote work, volunteering, etc.
  • Shots of people going through turnstiles, going up subway steps, etc.
  • Individuals being checked at the airport
  • Men and women having their temperature checked and other COVID-19 related measures

Suggested Keywords

Traveling, Traffic Jams, Roadtrip, subway, metro, airport, bus stops, train station, tickets, etc.

Target Group

All groups, but specifically ad agencies, corporate clients, non-profit organizations, TV production companies, etc.


  • Always keep in mind that authentic-looking content which has been cleared for commercial use is much more popular than overtly “stocky” clips—especially for filmmakers, who often want to mix their own footage with our media.
  • Clips that are cleared for commercial use should never show any logos or 3rd party intellectual property unless the owner signs a property release. Any recognizable person in the clip should sign a model release.
  • We highly recommend considering diverse actors or models of all ages, ethnicities, races, religions, genders, or sexual orientations.
  • Choosing the right metadata is crucial for the search algorithm. Never stuff your metadata with irrelevant keywords.
Middle East Content

Middle East Content

With Qatar set to host World Cup 2022, many eyes are on the Middle East. And, since the MENA region is rich in culture, people are not only looking at soccer. Ad agencies and corporate clients want various shots of people from the Middle East and North Africa — think lifestyle, cities, architecture and habits. Remember to apply the DIVERSITYP5BRIEF keyword as well.

Shot List Thought Starters

  • Lifestyle shots of everyday Middle Eastern life- shopping, leisure, time with friends and family, etc.
  • Islam in everyday life – think habits, rituals, everyday schedules, customs and holidays
  • Aerials of Middle Eastern cities and towns
  • Closeups of Middle Eastern architecture, food, fashion, etc.
  • Lifestyle shots of Middle Eastern communities in the US, Europe, etc.
  • Establishing shots of Qatar – towns, stadiums and World Cup preparation
  • Kids playing in different environments- football in the streets, hanging out in public spaces
  • Shots of families watching sporting events, in front of the TV or at large public screenings. Must be cleared for commercial use.

Suggested Keywords

Middle East, World Cup (if applicable), Qatar, Islam, Muslims, Football, Soccer, Middle Eastern, Middle Eastern families, North African families, Doha

Target Group

All groups, but specifically ad agencies, corporate clients and non-profit organizations

Holiday SFX

Holiday SFX

Pond5 has tons of great sleigh bells, ho-ho-hos, carolling and other Christmas-centric SFX. Our buyers would love to hear more from the other year-end celebrations, such as Thanksgiving, Hanukkah and Kwanzaa. Think carving the turkey, Hanukkah and Kwanzaa candle lighting ceremonies, prayers and toasts.

Shot List Thought Starters

  • Electric knife carving the turkey
  • Candle lighting and Hebrew prayers
  • Clinking of glasses and toasts
  • Food being served
  • Voices saying “Happy Hanukkah” and “Happy Kwanzaa”
  • Children unwrapping presents

Suggested Keywords

Holidays, Hanukkah, Chanukah, menorah, Kwanzaa, presents, toast, prayer, Thanksgiving, carving, glasses clinking

Target Group

All groups, especially Ad agencies, non-profit organizations, TV productions, etc.

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Music Briefs: Motorik, Industrial and Schlager

Music Briefs - Guitar Player Friends

New month, new music briefs. This month we’re looking for Motorik, Industrial, and Schlager.

Find the unique code provided in each genre brief, and simply add it to keyword tags when uploading your new project. That way, we’ll know which genre you’ve been focusing on.

Moreover, you have any questions or comments about any of these music briefs, please email Pond5’s Director of Audio Collections, Mike Pace, at



Inspired by German bands of the 70s like Can, Neu! and Kraftwerk, this 4/4 beat typically rides an uninterrupted groove (accented by repetitive melodies and the occasional crash cymbal), not unlike driving down a traffic-free motorway.

Motorik-motivator royalty free music

Motorik Royalty free music width=

  • SUGGESTED KEYWORDS: German, 4/4, repetitive, mechanical



We’d love to hear your takes on fusing the more aggressive elements of electronic music with harsh, heavy rock to create a provocative and transgressive sound.

Epic Industrial Trailer Royalty Free Music

Toxic Dark Electro Industrial Rock Royalty Free Music

  • SUGGESTED KEYWORDS: Industrial, harsh, noise, machine



Popular with Central European audiences for their upbeat danceable rhythms and light, happy themes, Schlager tunes can sound like contemporary, electronic polka; cheesy in a fun way!


German Pop Schlaer Royalty Free Music

Po Song Discofox Commercial Saxophone Schlager Royalty Free Music

  • SUGGESTED KEYWORDS: Schlager, German pop, contemporary polka, Oktoberfest


Don’t Forget:

  • Take advantage of the 50-keyword limit and add both broad and specific keywords. On the other hand, do not use recognizable band or artist names, please!
  • We also encourage you to submit separate :15 and :30 versions of these tracks for social-media use.
  • Moreover, please note you can apply tags to existing tracks in your portfolio.

Top image: Friends Having Fun Outdoors by DrobotDean.

Check out more Music Briefs here.