Political leaders, activists, and companies emphasize climate change and conservation. As a result, nature content is one of our Top Categories. Contribute to a shared vision of a green, healthy planet or illustrate the dire need for change. Use this unique keyword so we can identify your content: EVERGREENNATURE
Popular Nature Themes
Forests and Rainforests—Think emerald green foliage, exotic plants, and critters from among the treetops and under rocks. Alternatively, show the destruction of biodiversity by monoculture, extraction, etc.
Underwater World—Show colorful reefs, feasting fish, and minuscule sand life. Or focus on polluted beaches, floating plastic, dying corals, etc.
Indigenous Animals–Show us your local animal life, such as the pandas of China, orangutans of Borneo and Sumatra, toucans in South America, or even the North American cougar.
Extreme Weather–Capture unusual, dramatic, or out-of-season weather, such as dust storms, tornados, hurricanes, etc.
Endangered Species–Feature polar bears, koalas, Adélie penguins, etc.
Global Warming causes and consequences–Shoot melting ice caps, greenhouse gasses, dry soil, deforestation, wildfires, etc.
Buyers need a diverse portfolio so start experimenting! For example, when using a drone, play with the dynamics of the movement and shoot a slow-motion top view or a fast POV flight through a valley.
Get up close for macro shots of exotic flowers, trees, and small animals.
Timelapse / hyperlapse shots are popular–capture a flower growing from the soil, etc.
Follow news bulletins–buyer requests are sure to follow!
Prioritize your safety and environmental preservation. Follow local rules Covid regulations, and only enter areas when permitted.
Include relevant conceptual keywords to ensure buyers find your content in broader searches. Need inspiration? You can search for similar content on Pond5, sort the results by “Popular,” and see what other artists do!
Don’t forget to use the special keyword from this article, EVERGREENNATURE
Planning to shoot editorial footage of events? Please don’t forget to properly format metadata
Here’s looking at you, wherever you are! Content from diverse locations across all continents is in high demand, with customers from many industries looking for fresh takes on local areas, whether commercial or editorial. Show off where you live, and contribute to our global but local collection!
Local Upcoming Events – Heading to an e-sport, traditional sport, or political event? Shoot everything from conferences to political conventions to local festivals – think National Cherry Blossom Festival, Ramadan, Chinese New Year, Kwanzaa, etc.
Remember, the preferred format for a newsworthy editorial description is: PLACE, CITY, COUNTRY, (MONTH, DAY, YEAR)
Local buildings, city parks, streets, and landmarks. Buyers love aerials and locked-off images taken from the same angle day and night.
Buyers value images and footage of local nature—think of national parks, forests, animals, flora, etc.
There’s a strong desire for Lifestyle shots as well! Show us your local food and drinks, fashions, traditions, and typical gatherings–Easy to capture when out at a house party, garden BBQ, or enjoying the night in a pub.
Who are the people in your neighborhood? Whether a tech company CEO or a local farmer running a small business, show us the people representing your location!
Focus on diversity. Choose models that truly represent the communities, whether LGBTQ+, Indigenous people, etc.
Think of keywords that truly describe what is happening in the shot. Be precise with locations, names of the landmarks, parks, etc. – use the advantage of having a unique shot from a unique location.
Get inspired by social media’s most popular hashtags. If you’re planning to shoot an event, use the trending hashtags you find on Twitter, Instagram, and other social platforms.
Please remember to tag your clips with the keyword code: LOCALIZEDCONTENT2022
Include relevant keywords.
It’s important to attach property release and model release forms to all videos you intend to list as suitable for commercial use on the Marketplace. Remember to check that there is no 3rd party IP, such as distinctive logos, designs, etc.