We are thrilled to announce the launch of our new subscriptions! Beginning June 7th, customers will be able to choose from the following Subscription packages:
Music Subscription – this subscription plan includes all music tracks.
Music & Sound Effects Subscription – this plan includes all music tracks and sound effects.
Footage Plus Subscription – this is the new name for our Membership collection and includes all video, photos, after effects etc. that were previously included in our Membership in addition to the full music and sound effects library.
Custom subscription – This established solution is not self-serve and will continue to be handled by our Sales organization. It is targeted toward high intent buyers with specific needs, and all media types in the Pond5 Marketplace are eligible through this plan.
All subscriptions will offer ten downloads per month with monthly or annual commitments. We will automatically include all music tracks and sound effects in the marketplace—both preexisting and new uploads—in our subscriptions.
Customers will continue to have the option of licensing tracks a la carte, which we expect most to do, but subscriptions allow us to compete for those customers with frequent licensing needs (such as YouTube creators, social media marketers, and advertising agencies). Pond5 Artists can now earn through traditional marketplace sales, our Refer & Earn program, and Pond5 subscriptions. We are very confident that subscriptions will significantly increase licensing activity in our marketplace and increase artist earnings.
Additionally, Artists can earn referral bonuses on Subscriptions. By referring a new buyer to Pond5 an artist can earn a 20% commission on any Subscription plan they purchase while also giving the buyer a 20% discount. See our Refer & Earn program for more details.
All Artist royalty rates and the Contributor Agreement will remain unchanged. A new section, Subscription Downloads, has been added to the Dashboard where Artists can see which items have been downloaded through Subscriptions. Additionally, monthly Subscription commissions will now appear in the My Financials section of the Dashboard together with a la carte Marketplace earnings and Referral Earnings, which will all be paid out on the 15th of each month.
Subscription payouts are based on the price paid for each item downloaded through a subscription. A commission rate is then applied depending on the media type to calculate the artist’s final payout for the item.
These new subscriptions are essential to Pond5’s future – we can now compete far more effectively for customers with recurring licensing needs. By acquiring these customers and consolidating their licensing activity within our marketplace, we can increase earnings for our artist community.