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Buyer Requests: Back to School, Harvest, Second Summer

Most Wanted in August

Summer is slowly ending, and our buyers are looking for new, fresh takes on second summer themes. Show them what summer looks like at your place and find inspiration in our posts centered around Back To School, Harvesting, and Second Summer.

Back To School

Back To School

USE THIS KEYWORD: BRSCHOOL2022
The time of the year for students to return to their desks is approaching again. Creating media around this theme will help fuel Ad agencies, marketers, and production companies looking for relevant content to feature in their projects.

Shot List Thought Starters

  • Alternative education – practical classes, workshops, schools in nature, Montessori model of education, Finnish school, etc.
  • Parents – all races, religions, age groups, and ethnicities shopping for school supplies
  • Students – hanging out in common rooms, cafeterias, courtyards, lockers and libraries
  • Kids – playing at the school playground, diverse shots of students sitting at school desks, kids wearing school backpacks and uniforms
  • Commuting to school – school buses, parents driving their kids to school every morning etc.
  • Establishing shots of school interiors – establishing shots of schools cleared for commercial use, empty and crowded rooms typical for every school – think of cafeteries, libraries, lockers, school gyms, halls and corridors, classrooms, sports fields, but also dorms, etc.
  • After school activities – activities and hobbies of students, such as sports practice , school clubs, after school programs,hanging out with friends, instrument or theatre class

Suggested Keywords

Back to School, School, Education, Pupils, Students, Montessori, Alternative Education, School corridor, School hall, Dormitory, Hall of residence, etc.

Target Group

All groups, but specifically ad agencies, corporate clients, non-profit organizations, TV production companies, etc.

PRO TIPS

  • Choosing proper metadata is crucial for our search algorithm. Don’t forget to add relevant conceptual keywords to your existing submission and never stuff your metadata with irrelevant keywords. Not sure how to do that? Check out our guide.
  • Buyers prefer clips cleared for commercial use. To qualify, these shots should never show logos or third party intellectual property. Make sure you have a signed property release from the owner of a facility if it’s unique and distinctive enough and a signed model release from anyone who is recognizable in the shot or photo.
Harvest

Harvest

USE THIS KEYWORD: BRHARVEST2022
Whether you are an agriculture guru, an individual sharing a community garden, or growing fruits and vegetables in your own back yard, there’s nothing more satisfying than harvesting what you have planted with your own hands. Buyers are looking for this content to portray industry and agriculture and demonstrate the ingenuity behind supply and demand. Capture your local agriculture as crops ripen, are cut, and gathered from the fields.

Shot List Thought Starters

  • Footage – aerial farm fields being harvested and diverse portraits of farmers
  • Crops being harvested and processed
  • Shots of fields – during different parts of the day – think of the golden hour, early morning, night, etc.
  • Close-up shots – fruit and vegtables, wheat rice etc. being harvested
  • The tech – the tools and technology being used for harvesting, whether it’s an expensive tractor or as simple tool as a spade or shovel
  • Family garden harvest – it’s not only about hundred-hectares large fields, think of a family harvesting in their gardens too!

Suggested Keywords

Harvesting, harvest, combine, fields, family garden, crops, farmer, etc.

Target Group

All groups, but specifically ad agencies and corporate clients.

Second Summer

Second Summer

USE THIS KEYWORD: BRSECONDSUMMER2022
The summer heat wave is ending, but the fun doesn’t have to end. Second Summer refers to the time in late summer when temperatures start to cool and the days are noticeably shorter, signaling the approach of autumn. Buyers are actively looking for sights and sounds reflecting this turn of the seasons.

Shot List Thought Starters

  • Second summer free time activities – content showing activities during the warm autumn days a backyard BBQ, a camping weekend in nature or smores and spooky stories by the campfire
  • Shots of fashion – Create content showing fall clothes such as boots and cardigans
  • Summer in the city vs. the countryside – different activities for various locations such as evening dinners/concerts
  • Local traditions – holidays and traditions during the end of summer or beginning of fall such as labor day or an end of summer party. Make sure to share them with our buyers!
  • Fall food – we no longer crave salads but enjoy hardy soups! Capture what’s cooking!

Suggested Keywords

fall, autumn, fall nature, fall countryside, second summer, leaves, pumpkins, apples, corn maze

Target Group

All groups, especially ad agencies and TV productions.

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Pro Tip: Using TikTok For Your Promotion

Dancing trends, food recipes and life hacks are just a few topics TikTok cover. Let’s face the truth – TikTok is no longer a procrastination app. We can’t underestimate its power among other social media. TikTok reached one billion users at the end of 2021 and is expected to reach 1.8 billion by the end of 2022! Moreover, 32% of users are aged between 25-34. That brings an important question – should I build my brand on TikTok and how to do that? Here’s what you can do.

What is TikTok?

TikTok is a social network for creating and sharing short videos with a length of 3 seconds to 3 minutes long on the topic of dancing, karaoke, food, life hacks, fashion, funny sketches, and much more. In 2018, TikTok became the most successful application in the US and, in addition to English and Chinese, is now also available in more than 75 other languages. Their competitors are well-aware of its popularity – if you think of it, Instagram Reels are videos that are a direct copy of TikTok.

TikTok is a great platform for sharing your content, whether you are a videographer, photographer, illustrator or a music artist! We even use TikTok too!

@pond5_official

 

What To Post?

TikTok is intuitive and the whole process of creating videos is very simple. You can create a new video in the app or upload an existing clip from your gallery. You can then filter the created videos, adjust the speed, compile them with other frames or videos, and of course, you can also insert a musical underline. Additionally, you can transform the voice, add visual effects and various moving or static stickers. Since you‘re already a stock media creator and Pond5 Artist, there’s nothing easier than posting a selection of your best clips on TikTok, captioning it with catchy hashtags using the Tiktok Creative Center, attaching a popular song that is trending right now, and adding your referral link there!

Here are some ideas on what to post:

  • Your clipped and edited footage with background music on TikTok
  • Behind the scenes shots from the set
  • A voiceover of how did you edit that clip or photo (using editing programs + the result)
  • Speedart of an illustration you’ve just uploaded on Pond5
  • The production process of a song you’ve made
  • Tips and Tricks on how to succeed as an artist
  • Trending challenges on TikTok and its For You Page
@pond5drone

 

How Often Should you Post on TikTok?

TikTok is a dynamic social media platform. For the best results, you need to find the right time to post to TikTok – when your audience is most likely to be scrolling, so you need to understand where your target group (the potential buyers) are located and in which time zone are they based to land on their algorithm. Make sure to actually use your TikTok account as well by interacting with other creators, follow, like and comment on their videos.

TikTok recommends posting 1- 4 videos/day. Consistency is more important than frequency. If you’re only able to post a video once or twice a week, create a plan and stick with it. You’re about to build a community and brand from zero so it takes time. Never look for shortcuts – buying followers, likes or views may actually harm your progress!

 

Get Viral and Refer To Your Content

TikTok is interesting in its viralness. You can actually become famous overnight so make sure you have a consistent profile with a matched profile photo and username with Pond5, Instagram and other social media, and make sure to add your personal referral link to your BIO so you can earn more! If you want to know more about consistency and building your brand, check out this guide.

That’s pretty much it! As an Artist, you have a great opportunity to make TikTok a platform that offers real value of real art. Become a TikTok Artist, promote your work to thousands of people and get more exposure to your work! Make sure to follow us @pond5_official and tag us in your posts. We would love to feature you on our official account!

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Adobe Partnership Termination

On July 29, 2022, our distribution relationship with Adobe Stock will end. The Adobe Stock partnership was part of our GPP program aimed to expand the reach of your sales potential to global partners, Enterprise clients, and creators worldwide. Although our relationship with Adobe Stock has ended, our GPP Program remains strong, offering prospective sales from partners across the globe.

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Creative Brief: Mockups

Special Keyword Code: MOCKUPSP5BRIEF

Artists and creatives use Mockups whenever they want to show their work in a lifelike environment. A mockup is a realistic model that shows how the final piece will look and feel. It can be anything from a stack of business cards with a design applied on the top card or a blank t-shirt to showcase a custom design to a 3D model of a living room showing a digital painting as if it was printed and installed on the actual wall. In other words, when your content is used as a Mockup, it serves as a stage for another person’s work presentation. Creating Mockups will help you connect with artists worldwide and make their products stand out! Submit Mockups as footage, photos, after effects, and even 3D models.

 

Concepts

Think of different products that may use your content as a mockup, whether a physical product, such as clothing, a car, a scooter, or any other vehicle, packaging, or a specific device, such as a watch or the newest iPhone. Here are a few examples of mockups for inspiration:

 

Green Screen Mockups

A green screen mockup is a video or photo featuring bright green color on any part of the space used for chroma keying. Other artists use this media to embed their products in a natural environment.

Examples:

  • TV/computer screens
  • Specific devices, such as smartwatches, phones, etc.
  • Realistic models – of billboards, flyers, etc.
  • Stages – think of the backgrounds used for a newsroom, etc.

Product mockup

A product mockup is a visual representation of what a product will look like without actually manufacturing one. This artwork, mostly digital 3D models, is a foundation for graphic design.

Examples:

  • Branding & packaging – Create different sizes and types of boxes, bottles, jars, bags, sacks, cream packaging, and cans.
  • Apparel – T-shirts, vests, trousers, caps, jerseys, beanies, hoodies, tracksuits, shoes, and bags.
    such as smartwatches, phones, etc.
  • Vehicles and Transportation – Often portrayed as the base for car stickers, branding for trucks, electric scooters, Vans, buses, trains, airplanes, etc.
  • Electronic devices – Provide different types of smartphones, smart watches, laptops and desktops, any device that can represent an app, website, advertisement, etc.

Staging mockup

Attention 3D artists, animators, digital graphics artists, illustrators, and footage creators, this one is for you! Once an artist has the final design of their new product, they must present it in a real environment. So they look for staging environments and live backdrops to set the scene.

Examples:

  • Podiums – Podiums or any space that serves as a place to present a product.
  • Poster staging – Poster staging is a live environment featuring blank space for an artist’s work, such as a shot of a living room with an empty space above the sofa for inserting a wall picture design.
  • Backgrounds – This kind of media provides some context and depth to the visual representation of a product, whether it’s a workspace on a table or just a blurred background with a space for copy/paste.

 

Pro Tip

Don’t get stuck thinking about footage only. Photography is just a still frame – if you plan to shoot a specific set, such as a living room with an empty space for a wall painting, shoot different frame sizes, try various camera movements and also make a photo and upload it on Pond5 as well! Technically any concept can be used in every media type. You can create packaging for cream in your 3D software, create a background scene, make a photo of that, and animate a camera movement!

Keyword Ideas

Mockup, staging, poster staging, environment, realistic, podium, product background, product packaging, chroma key, green screen, etc.

Target audience

Digital artists, Corporate clients, ad agencies, non-profit organizations, etc.

 

Submission checklist

  • Check out our marketplace for visual reference and inspiration
  • Try to stand out and create something that pops out among the other search results
  • USE THIS SPECIAL CODE IN YOUR KEYWORDS: MOCKUPSP5BRIEF
  • Make sure your submission falls under commercial use.

Top Image: Stylish Room Interior With Empty Posters On Light Wall. Mockup For Design by liudmilachernetska744.