Most Wanted in December
While looking forward to all the pleasures the holidays bring- from fantastic food to time spent with our loved ones, buyers are already planning campaigns for 2023. January marks a new beginning for business strategies and New Year’s resolutions. Take advantage of this opportunity to offer new and fresh content created around Winter Wonderland, New Year – New Me, and Smart Health. Don’t forget to attach the special keywords assigned to each theme so we can track and promote your work!

Winter Is Coming!
USE THIS KEYWORD: BRWINTER2022
Winter as a theme is quite generic. Therefore it gives you a lot of freedom to get creative!
Experiment with different camera approaches and post-production techniques. Here’s a list of ideas you can get inspiration from:
Submission Ideas
- User-generated content – leave your professional gear at home and send us authentic POV footage, whether a snowball fight, sledding, or shoveling your walkway.
- Breaking News – capture the climate crisis and weather behavior! If you’re witnessing unusual weather, such as storms, give it a shot, literally. Don’t forget to stay safe!
- Vintage shots – if you have an old functional camera, try using it and give buyers content with a vintage feel. Alternatively, you can experiment with the post-production techniques. Send in those film shots!
- Archival footage – have you found old VHS tapes? This kind of authentic footage is highly in demand as it’s irreplaceable because it’s evidence of the lifestyle at that time. Check our Pro Tip below to see the requirements for submitting archival footage.
- Local shots – Wintertime is beautiful for its diversity! Show us what winter looks like in your local town, city, country, etc. Capture how businesses prepare for the holidays, winter sales, etc. What is typical for your country? What does this season look like in Germany, the US, Australia, and India? A range of options is best!
- Winter sports – traditional winter sports we’ve been looking forward to, from skiing to snowboarding, figure skating on a frozen pond, ice hockey, sledding, and more.
- Winter duties and responsibilities – Capture how lifestyle changes during winter – snow removal from the paths and sidewalks, ice removal from the roof, raking leaves, and winter cleanup of your home before decorating it for the holidays.
- Winter in detail – macro shots of snowflakes, timelapse of melting ice, breath in the cold, rosy cheeks and noses, tree branches covered in snow, frozen lakes.
Suggested Keywords
Winter, holiday, Christmas, Winter sport, skiing, snowboarding, figure skating, ice hockey, sledging, archival, vintage, retro, climate change, etc.
Target Group
A wide variety of clients from ad agencies and news organizations to influencers and bloggers.

New Year - New Me
USE THIS KEYWORD: BRNEWYEAR2022
The topic of New Year’s resolutions is steadily rising to the top of winter season searches. Refreshing your Storefront with new graphics based on commitments and fresh starts is sure to attract interest from buyers.
Shot List Thought Starters
- New Year transformation – people working out at home watching a virtual instructor, installing or building equipment for their home gyms, paying for a gym membership, buying vitamins, protein drinks, and other dietary supplements online. Capture multi-generational family members and friends exercising together, atypical fitness equipment, and inadequate/inappropriate exercise rooms.
- Multitasking people – working out during online meetings, a floor treadmill under a working desk.
- People giving up bad habits – such as drinking alcohol, smoking, overeating, etc.
- Close-up shots – people writing down a list of New Year’s resolutions and creating a vision board.
- Online learning – think of people attending an online course, learning a new language, etc.
- Group shots – families discussing New Year’s resolutions plans, groups of friends supporting or motivating each other.
- Body image – standing on a scale, looking at a fit or unfit body in the mirror.
- Cooking and eating – healthy foods, shopping for organic food at a farmers market, cooking in the kitchen, etc.
- Mindfulness – practicing yoga, meditating, etc.
Suggested Keywords
New Year, New Year’s resolutions, new beginnings, high expectations, workout, training, multi-generational family, smoking, overeating, bad habits, home gym, equipment, online course
Target Group
All groups, especially ad agencies and corporate clients.

Smart Health
USE THIS KEYWORD: BRSMARTHEALTH2022
In January, people are more determined to take care of themselves. The newest technologies, gadgets, and artificial intelligence make our lives much easier! Buyers are looking for the latest technologies and the future of smart health and living for all ages!
Shot List Thought Starters
- Smart health devices – shots of people using common smart health such as toothbrushes, apps, bracelets, watches, etc. Include close-up shots of the devices in action.
- Checking data – graphs, statistics, and results from the smart devices on their phones, tablets, or laptops.
- Wellness devices – heart monitors, sauna blankets, facial massagers, facial steamer, etc.
- Smart fitness – think of different types of connected treadmills, elliptical machines, scales, and smart workout machines.
- Health in VR – working out with a VR headset/goggles on.
- Smart software – upload content of people working out following instructions on their phone from the app or people tracking their progress in an app.
Suggested Keywords
Smart, smart health, futuristic, VR, gadgets, healthy lifestyle, sleep trackers, smart scale, massagers, smart app, etc.
Target Group
All groups, especially ad agencies and corporate clients.
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