Creative Briefs: Politics


Politics is a vital component of human society, as it influences daily life by aiding resource allocation, group decision-making, and societal problem-solving. In 2024, 19 nations, including the United States, will elect new leaders, making it a crucial topic for creators using stock media.

Politicians and their marketing teams prepare multi-media campaigns long before they launch. Use this guide for inspiration to enrich your storefront with graphics, photos, and shots of highly discussed political topics and issues.


Freshen Existing Political Content

You don’t need to go back to the wild with a camera around your neck every time there’s an Election. Work smarter, not harder! If you’ve previously uploaded work related to Politics and the topics are still relevant, recycle your content! Here’s how to do it.

  • Update graphics to 2024: We strongly advise updating your visuals and re-submitting your work to Pond5 if you are a graphic designer, illustrator, or After Effects producer. It will be much easier to switch from 2022 to 2024 than starting over again. By taking this action, you’ll demonstrate to potential customers that you keep up with the latest trends.
  • Update the metadata in your uploads: The primary focus of politicians worldwide is proposing solutions to topics, including healthcare, industry, government, business, military, education, and the environment. Look at previous creative briefs dedicated to some of the issues mentioned above, and review your current portfolio to add the conceptual keywords that match these highly-discussed topics. Reference these articles on how to add tags to your existing work and your Pond5 Guide to Keywords for instructions and helpful tips. And don’t forget to change the year to 2024!


Shotlist Thought Starters

Get inspired by the following political subcategories and ignite your imagination with these initial ideas on what to shoot.

The Electoral Process

All touchpoints of the Electoral process. Think close-ups of ballots, voters waiting in front of polling stations, commercially cleared shots of the crowds, etc.

  • Election officials and volunteers helping with the voting process
  • Close-ups of ballots
  • Conceptual footage, such as people holding the “I Voted” sign, etc.

The Key Issues and Political Topics

Depict the crucial topics politicians discuss, such as healthcare, business, industry, environment, family, or military.

  • Discussions of hot-button political issues such as healthcare, immigration, and climate change.
  • People engaging in conversations or forums about these topics.
  • Political public speeches.
  • Icons and symbols associated with trending political discussions.

Political Campaign

Capture the essence of political campaigns from your city or town!

  • Political campaign posters and graphics featuring different candidates.
  • Campaign rallies, speeches, and behind-the-scenes moments.
  • Campaign staff working in campaign offices or on the ground.
  • Merchandise such as buttons, yard signs, and bumper stickers.

The Buildings of Politics

Focus on establishing shots of cities and the buildings crucial for politics – governmental buildings, town halls, headquarters of the political parties, etc.

  • The United States Capitol
  • The White House
  • The Headquarters of the United Nations
  • European Parliament
  • Local Town Halls and essential government buildings

Activism and Protests

Activism and Protests are inseparable elements of politics. Look around for events that resonate with the community in your city.

  • Capture people’s emotions during footage of protests, demonstrations, and civil unrest related to political issues.
  • Peaceful protests and activists sharing their motivations and messages.
  • Get close-ups of protest signs, banners, and slogans.
  • User Generated Content (UCG) is always in high demand.

Note: Always stay safe and make sure your submissions have the proper metadata for Editorial use.

  • Suggested format: PLACE, CITY, COUNTRY, (MONTH, DAY, YEAR)
  • Example: Dallas, Texas, United States (March 1, 2024)


Submission Ideas

Remember to capture various angles, perspectives, and emotions to create a well-rounded stock media collection for each topic. Pay attention to composition, lighting, and capturing authentic moments that showcase the essence of each subtopic.

Get inspired by our collection of content we’re looking for here.


Suitable Keywords:

voting, politician, environment, healthcare, family, industry, activist, government, military, education, Congress, United Nations, corruption, parliament, presidential election, political speech, protest, government building, government meeting, political campaign, voters, debate, politics, elections, ballot, merchandising, buttons, pins, I voted, etc.


Target Group

All groups, especially political marketing agencies, video producers, advertising, etc.



  • Check out our marketplace for visual reference and inspiration.
  • Stand out and create something that pops out among the other search results.
  • Ensure your submission falls under commercial use by submitting the appropriate release forms when necessary.

TOP Image: Voters Putting Ballots In Bin by SeventyFour

Don’t forget to check out our other Creative Briefs articles here.

Music Briefs: Trip Hop

Trip Hop performance of Morcheeba.

Trip Hop is an electronic music genre that first appeared in the early 1990s, primarily in the United Kingdom. Electronic beats and production techniques combined with established genres, such as hip-hop, jazz, and soul, distinguish the sound. Musicians also describe this genre as a psychedelic fusion of hip-hop and electronica with slow tempos, a melancholy feel, and atmospheric soundscapes, emphasizing texture and atmosphere.


History of Trip Hop

Trip hop (sometimes known as “downtempo”) is a musical genre that began in the early 1990s in Bristol, United Kingdom. The style evolved as a more experimental form of breakbeat from the Bristol sound movement of the late 1980s and early 1990s, integrating influences from jazz, soul, funk, dub, and rap beats. Acts such as Massive Attack, Tricky, and Portishead were among its early pioneers. The term “Trip hop” was first used in a 1994 Mixmag article about American producer DJ Shadow.


Massive Attack’s Blue Lines

The release of Massive Attack’s debut album, “Blue Lines,” in 1991 marked the turning point moment in trip-hop history. Widely regarded as a genre classic, the album blends soul, reggae, hip-hop, and electronic music. Tracks like “Unfinished Sympathy” and “Safe from Harm” popularized the genre.


Trip Hop becoming Mainstream

The downtempo began to achieve public exposure in the mid-to-late 1990s, with artists such as Morcheeba or Sneaker Pimps getting commercial success. Trip hop music and inspirations began to appear on film soundtracks and in ads. This genre has influenced artists in different genres, such as Gorillaz, Nine Inch Nails, and PJ Harvey, and even artists such as Janet Jackson, Kylie Minogue, Madonna, and Björk have drawn inspiration from the genre.


Genre Characteristics

The following characteristics distinguish trip hop music:

  • Downtempo Beats: The tunes often have slow to mid-tempo drum beats that produce a relaxed, dreamy groove.
  • Sampling: A typical trip hop method in which producers use fragments of existing music or sounds and tweak them to create new compositions.
  • Electronic Production Technologies: The genre prominently uses synthesizers, drum machines, and digital effects.
  • Instrumentation: Tracks can include a range of instruments to add depth and complexity to the music, such as keyboards, bass guitars, and brass or string instruments.
  • Vocals: Sultry or ethereal female vocals are common in trip hop tunes, but male vocals or instrumental tracks are also typical. The vocal approach frequently compliments the music’s somber and atmospheric tone.
  • Lyrics: The lyrics cover various topics, from contemplative and melancholy to social and political critique.


Pond5 Examples of Trip Hop

Listen to the tracks dedicated to the genre and get inspired for your next production.


Submission ideas

  • Submit tracks in length between 3 and 7 minutes.
  • The tempo should be between 80-130 BPM.
  • You can use both electric and acoustic drums plus guitar and bass guitar.
  • Don’t forget to experiment with different genres.



  • Take advantage of the 50-keyword limit and add both broad and specific keywords. Please do not use a recognizable band or artist name!
  • We also encourage you to submit separate :15 and :30 versions of these tracks for social media use.
  • Don’t forget to add TRIPHOPP5BRIEF among your keywords so we can track down and promote your content.
  • Please note you can apply tags to existing tracks in your portfolio.

Top Image: “Croatia, Pula, 020723. The British Group Morcheeba Performed In The Litt…” by IMAGO.

Don’t forget to check out our other Music Briefs articles.