Creative Briefs: Medical


Medical stock footage serves a wide range of sectors, including healthcare providers, educational institutions, filmmakers, and political parties. The demand for high-quality, visually appealing medical footage is steady in this ever-changing industry. Let’s look at the essential themes and images to help your medical stock videos stand out and appeal to many audiences.


Shotlist Thought Starters

Explore the most popular and most searched medical subcategories.
Please note that we will not accept AI-generated content into our marketplace. Learn more about our position on AI in this article.

Healthcare Professionalss

Highlight the committed individuals who are the foundation of the medical sector. We are looking for diversity in race, age, religion, etc.

  • Nurses at work: Demonstrate the various tasks of diverse nurses, from dispensing medication to providing emotional support for patients.
  • Scientists and researchers working with microscopes, test tubes, and other equipment in a controlled laboratory environment.
  • Doctor scenes: Capture the setting of a doctor’s office, including diverse patient consultations, describing x-rays, medical examinations, and the use of technology in diagnosis.
  • Pharmacists at work, filling prescriptions and organizing medications on shelves.
  • Receptionists: Show us the work of a receptionist at the hospital or private clinic.

Hospital Scenes

Hospitals offer dynamic scenes that cover a wide range of videos to express their spirit.

  • Empty hallways, doctor’s office, and close-up shots of wheelchairs, etc. cleared for commercial use
  • Emergency situations: Showcase the importance and urge of medical treatment with imagery of emergency facilities, ambulances, and medical personnel responding to crises.
  • Doctor-patient interaction: Show us scenes full of empathy depicting doctors engaging with patients, discussing diagnoses, and delivering care, emphasizing the humane side of healthcare.
  • Surgery footage: Capture well-lit, focused doctors in the surgery process, medical devices, and the surgical team in action.
  • The emotions: Showcase the emotions of other people involved in the hospital scenes, such as family members waiting in the hall, happy reunions, etc.

Medical Tech and Medicine of the Future

As technology continues to transform the medical industry, it is critical to understand the relationship that exists between innovation and healthcare. Please note that many artists rely on the heavy use of motion graphics to enhance their clips.

  • Medical Technology: Showcase cutting-edge medical equipment, from MRI machines to robotic surgical systems, illustrating the advancements in diagnostics and treatment.
  • Digital Health Records: Depict the use of computers and tablets in medical settings.
  • AI depiction and futurism in medicine: Experiment with motion graphics overlays in combination with medical footage.
    • Please note that we are looking for a depiction of AI, not AI-generated content.

Medicine in Detail

Show us the micro realms invisible to the naked eye, from bacteria under the microscopes to realistic motion graphics.

  • Bacteria under the microscope.
  • Real X-ray and MRI scans of a brain or other organs and body parts cleared for commercial use.
  • Motion graphics depicting the human anatomy, such as muscles, organs, spine, etc.
  • Graphic models of DNA, chromosomes, blood cells, neurons, and more.
  • Macro shots of pills and medication, feel free to experiment with slow-motion footage.


Submission Ideas

Pay attention to composition and lighting to capture real moments that reflect the true nature of medical environments. Include close-ups of medical tools, wide shots of medical facilities, and personal interactions between healthcare personnel and patients.

Get inspired by our collection of content we’re looking for here.


Suitable Keywords:

Our goal is to create a collection that supports diversity and inclusion. This is done by ensuring titles and keywords accurately and respectfully describe people of different races, ethnicities, disabilities, ages, religions, genders, and sexualities.

Make sure to always use inclusive language in your title, description, and keywords, and avoid offensive language, objectionable keywords, or stereotyped phrases that can be interpreted as being inappropriate and/or offensive, as it results in returning your items for additional edits from our curators or rejecting of your files.

Suitable keywords: hospital, patient, DNA, emergency, brain, doctor, blood, nurse, surgery, medication, pharmacy, bacteria, medical research, medical equipment, medical technology, health, hospital hallway, hospital timelapse, doctor and patient, doctor computer, taking pills, hospital emergency


Target Group

The target group of this content category is healthcare providers, educational institutions, filmmakers, video producers, researchers, scientists, ad agencies, and others.



  • Check out our marketplace for visual reference and inspiration.
  • Stand out and create something that pops out among the other search results.
  • Ensure your submission falls under commercial use by submitting the appropriate release forms when necessary.

TOP Image: Happy Diverse Daughter Patient And Mother Talking With Female Doctor… by WavebreakMedia

Don’t forget to check out our other Creative Briefs articles here.