Creative Briefs: Start of Summer


Summertime brings the sizzle of the grill, the aroma of the barbecue fare, and lots of outdoor activity and fun. Content creators everywhere, from food enthusiasts and event planners to social media marketers, all strive to capture the essence of this sunny season. Therefore, the surge in demand for fresh, new, captivating seasonal content grows like the crowds on the beach.


Shotlist Thought Starters

Explore the most popular and most searched summer subcategories. Focus on techniques like slow-motion or timelapse and experiment with new gear, such as drones.

Start of Summer

Summer is the perfect time to gather with friends and family. Seasonal businesses, from rooftop bars to beer gardens, are planning for the season now. Bring fresh air to your portfolio with new submissions for this target audience.

  • Opening of the pools, rooftops, and beer gardens.
  • People enjoying pool parties and picnics.
  • Seasonal stores reopening with summer goods, such as clothes, floating beds, water toys, diving gear, etc.
  • Summer camps opening and people engaging in activities.
  • Outside summer sports, such as fishing, biking, surfing, etc.
  • Garden grilling parties and people playing lawn games.

Grilling Up Close

Showcase a grill master’s artistry as they expertly handle sizzling steaks, tasty hamburgers, and delicious ribs over a hot barbecue grill. Capture the ambiance of outdoor dining with scenes of friends and family tasting, having fun, and enjoying the conversation.

  • Close-up of food sizzling on the grill.
  • Friends gathering around a picnic table at a BBQ.
  • Passing around plates of grilled meats and sides.
  • Close-up shots of BBQ equipment.
  • The grill master flipping burgers with precision.
  • Pouring ribs with barbecue sauce.
  • Placing skewers of colorful vegetables on the grill.
  • Cutting into a perfectly cooked steak to reveal juicy tenderness.
  • Dipping grilled corn on the cob into seasoned butter.
  • Close-up of hands assembling a mouthwatering burger with all the fixings.

Refreshing Drinks

Quench your audience’s thirst with shots of seasonal beverages, ranging from cold beers and fruity cocktails to refreshing lemonades and iced teas.

  • Pouring ice-cold beer into frosted glasses.
  • Toasting with refreshing beverages amidst laughter and conversation.
  • Slicing lemons and limes into glasses of homemade lemonade.
  • Mixing fruity cocktails with colorful umbrellas and straws.
  • Placing bottles of chilled wine in a bucket of ice.
  • Pouring refreshing iced tea from a pitcher into tall glasses filled with ice cubes.

Around the Sunset Bonfire

Gathering under the stars with scenes of twinkling lights, crackling bonfires, and the cozy ambiance of a summer evening is always a fun idea!

  • Lighting the first flames of the fire as the sun sets in the background.
  • People cozied up around the fire with blankets, mugs, and marshmallows.
  • Aerial shot of the bonfire area illuminated by the firelight.
  • Playing a guitar, dancing, singing, telling scare stories.
  • Capturing the moment when the sky turns pink and orange as the sun dips below the horizon.


Submission Ideas

Focus on capturing the vibrant colors, textures, and flavors of summer BBQ cuisine, emphasizing the charred grill marks on meats, the crisp freshness of seasonal produce, and the sauces and marinades that elevate the dining experience.
Experiment with various camera angles and perspectives to create visually engaging footage that immerses viewers in the sensory delights of a summer BBQ celebration, from tantalizing close-ups of grilling food to sweeping shots of the festive atmosphere.

For further inspiration, explore our curated collection of summer BBQ-themed content.


Suitable Keywords:

Rotisserie, BBQ Party, Barbecue sauce, Beer, Home Lemonade, Picnic, Outdoor, Family BBQ, Friends Gathering, Bonfire, Grilling, Summer grill, Grilled veggies, Steak, Marinade, Marinaded Ribs, Steak, BBQ chicken, Raw, medium-rare, well-done, crispy bacon, Summer Barbecue, Rooftop, Pool, Opening, Seasonal stores, Water Sport, Beach, Pool party, Lawn games, Summer camp


Target Group

Summer BBQ stock footage is aimed at food bloggers, event planners, lifestyle businesses, and social media influencers who want to capture the essence of summer parties and gastronomic indulgence.



  • Check out our marketplace for visual reference and inspiration.
  • Stand out and create something that pops out among the other search results.
  • Ensure your submission falls under commercial use by submitting the appropriate release forms when necessary.

TOP Image: Happy Friends With Drinks Or Bbq Party On Rooftop by dolgachov

Don’t forget to check out our other Creative Briefs articles here.