Tiered Pricing test, July 2024

This July, we will begin a short-term test on new price tiers for HD and 4K clips to simplify purchasing and appeal to buyers with frequent licensing needs.

We continually test and improve our marketplace to offer buyers the best possible experience and drive increased content licensing. This includes testing our pricing structures.

One of our primary missions at Pond5 is to help our artists thrive. Our success is dependent on your success. As the royalty-free stock licensing market changes, more competitors emerge, including several offering unlimited subscriptions at low prices. After extensive competitive and data analysis, we must consider adjusting our pricing model to meet the needs of today’s buyers.

You are not required to take any action, and we will keep you informed of any long-term changes planned as a result of this test. If you have any questions, please don’t hesitate to contact our Support team at support@pond5.com.