Creative Brief: Paranormal Activity

Keyword Code: PARAP5BRIEF

There are an enormous number of TV shows and documentaries that deal with supernatural and paranormal themes. The ratings for shows like The Dead Files, Ghost Hunters, and The Haunted are going through the roof, which means more shows like these are in development. That translates to a huge demand for clips that illustrate stranger things and sounds that go bump in the night. We’re especially looking for mysterious interiors and macabre locations.

Shot-List Thought-Starters

• Cemeteries
• Scary interiors: rooms, corridors, hallways, staircases
• Scary exteriors: houses, hotels, apartment buildings
• Ominous weather, dark clouds, rain
• Seances
• Tarot cards and psychic readings including crystal balls
• Windows, doors, cupboards, drawers being opened by themselves
• Sheets being pulled off the bed
• Someone being chased through a house, woods — explore the use of night vision.
• Apparitions, human shadows, and silhouetted human shapes

Suggested Keywords: Mystery, Supernatural, Paranormal, Haunted, Scary, Fear, Mysterious, Spooky

Typical Users: Unscripted drama, non-fiction and reality TV programming, feature and documentary films

Scary Hospital Corridor by boscorelli

Pro-Tip: If you decide to add effects to the image, be sure to include a clean version in case an FX artist wants to manipulate it.

Before You Shoot:
• Please check what content already exists in the Pond5 marketplace
• Think about a visual approach that will result in new and fresh footage

Submission Checklist:
• Remember to tag your clips with the keyword code: PARAP5BRIEF
• Have all property and model releases filled out and submitted
• No logos or brands may be visible in any of the clips
• Don’t forget to add any applicable conceptual keywords

Top image: Low Angle View of Castle on Rocky Hill by blendimages

Creative Brief: Crime Scene

Keyword Code: CRIMEP5BRIEF

Crime-anthology series haven’t been as numerous as they are today since the early days of television — and there are more on the way. Equally, non-fiction crime-themed programming continues to be on the rise, as evidenced by many of the requests Pond5 is receiving from clients.

Shot-List Thought-Starters

• Crime scene tape being unspooled and wrapped around a scene
• Detectives investigating — plastic gloves, small flashlights, examining victims, chalk outline around a body, blanket over victim
• Detectives using tweezers and plastic evidence bags to collect bullet casings or other evidence
• Evidence-marking cones, police and ambulance sirens
• Handcuffing suspects

Suggested Conceptual Keywords: Social Issues, Crime, Forensics, Occupations, Investigation, Evidence, Proof, Search

Typical Users: TV Programming, Feature and Documentary Films, Security Companies, Political Campaigns

4K Crime Morgue Mortician Uncover Dead Body by MarioProduction

Pro-Tip: Creating crime scenes that are open allows a client to interpret a cause. Get coverage. Running or thinking of other scenarios beyond a murder, such as a car theft, home robbery, or business “stickup” are simple setups that can potentially create a steady revenue stream for years. An unconscious victim can be interpreted as an overdose, suicide, or murder. If you decide on this setup, try running variations of these themes.

Casting Considerations: Authenticity with talent and imagery. Accept the challenge to subtract artificiality from your setups. In other words, keep it REAL. These things will play an important role in the success of your shoot.

Location Diversity: Urban, Suburban, and Rural

Before You Shoot:
• Please check what content already exists in the Pond5 marketplace
• Think about a visual approach that will result in new and fresh footage
• Create setups that allow for multiple actions and variety of shots to tell the story. Include closeups, medium, wide angles.

Submission Checklist:
• Remember to tag your clips with the keyword code: CRIMEP5BRIEF
• Have all property and model releases filled out and submitted
• No logos or brands may be visible in any of the clips
• Don’t forget to add any applicable conceptual keywords

Top image: Crime Scene Investigation by paulfleet

Creative Brief: High Tech Detection

Keyword Code: HITECHP5BRIEF

Technological advancements are changing the tactics for how local and global governments thwart crime and terrorist attacks, and these technologies are more prevalent than ever on modern battlefields. With that in mind, crime shows are among the things network TV does best — or at least, does in ways that have been proven to draw viewers, which accounts for as much as 15% of TV audiences. That doesn’t even include sci-fi themed programming, war docudramas, and spy thrillers, which also have a very large viewership — and all of them can use footage on this theme.

Shot-List Thought-Starters

Heat-Sensor Cameras

  • People moving through an infrared environment — street, park, etc.
  • Close-ups of faces and body parts
  • An automobile, ship, train
  • Perpetrator running through urban, suburban, or rural landscape

X-Rays

  • Luggage
  • Briefcase
  • Laptop
  • Camera
  • Purse
  • Package
  • Cellphone
  • Backpack

Military and Police “Eye in the Sky”

  • Infrared or un-enhanced POV from a drone or helicopter following a car, truck, ship, or train
  • Infrared or un-enhanced POV from a drone or helicopter following a perpetrator through a street, cityscape, rural landscape, or suburban neighborhood
  • A consumer drone in flight
  • A military drone in flight

Satellite Spy Camera

  • Animated space-to-earth shot; push in on continent – country – city – village – street – building, vehicle, or person(s)

Suggested Keywords: Big Brother, Crime, Privacy, Security, Surveillance, Suspicion, Terrorism, Technology, Warfare, High Tech, Hi-Tech, Innovation, War

Typical Users: Scripted, Unscripted, and Reality TV Programming, Feature and Documentary Films, Security Companies, Political Campaigns

Surveillance Drone Camera Scanning Middle East by schistra

Pro-Tip: A multi-camera split-screen shot from the camera’s POV is a dynamic illustration of the concept and worth the effort to assemble in post. These themes are a stellar opportunity for our visual-effects contributors, as well, when it comes to applying layers such as facial and iris-recognition features, bombing targets, and infrared imaging.

Location Diversity: Urban, Suburban, and Rural

Before You Shoot:

  • Please check what content already exists in the Pond5 marketplace
  • Think about a visual approach that will result in new and fresh footage

Submission Checklist:

  • Remember to tag your clips with the keyword code: HITECHP5BRIEF
  • Have all property and model releases filled out and submitted
  • No logos or brands may be visible in any of the clips
  • Don’t forget to add any applicable conceptual keywords

Top image: Scanned baggage on X-ray scanner screen in the airport by dakosta

Creative Brief: Young at Heart

Keyword Code: YNGHRTP5BRIEF

Today’s seniors are staying young by engaging in fun activities they enjoyed in their youth. As “Oldchella” proved, seniors know how to party — the average age of the performers was 72 at Desert Trip 2016. Mick Jagger found time in his set to have a laugh about it all, when he told the crowd: “Tonight, we’re not going to do any age jokes or anything, OK? Welcome to the Palm Springs retirement home for gentle English musicians.”

Even seniors who didn’t attend this throwdown in the desert are being active, throwing caution to the wind, and living life to the fullest.

Shot-List Thought-Starters

  • Motor-biking, surfing, martial arts, skydiving, and every other cool activity deemed “unacceptable” for folks over 65
  • Attending live events such as rock concerts and nightclubs
  • Adventurous travel to both cities and off-the-beaten places
  • Taking part in youthful “throwback” activities such as: date night at a diner sharing a milkshake, driving a convertible with hair blowing in the wind, taking a dance class together
  • Taking “selfies” of their experiences

 
Suggested Keywords: Active seniors, elderly, activity, carefree, togetherness, young at heart, vitality, happiness, individuality, fun, adventure

Typical Users: Healthcare, retirement services, insurance, pharmaceuticals, finance and investment services, travel industries

Senior Man on Harley Davidson by BMJ
 
Pro-Tip: Do your best to cast real-looking talent with real skills. This approach will pay dividends in the end, as clients are constantly searching for authenticity within our collection.

Casting Considerations: Race and gender diversity, authenticity with talent and imagery. Accept the challenge to subtract artificiality from your setups. In other words, keep it REAL. These things will play an important role in the success of your shoot.

Location Diversity: Urban, suburban, and rural

Before You Shoot
• Please check what content already exists in the Pond5 marketplace
• Think about a visual approach that will result in new and fresh footage
• Remember that each shot must communicate a clear message

Submission Checklist:
• Remember to tag your clips with the keyword code: YNGHRTP5BRIEF
• Have all property and model releases filled out and submitted
• No logos or brands may be visible in any of the clips
• Don’t forget to add any applicable conceptual keywords to the clips

Top image: Older Surfers Carrying Boards on Beach by caiapond5

Creative Brief: Startups

Keyword Code: STARTUPP5BRIEF

A staggering 100 million businesses are launched annually and this culture of innovation isn’t stopping anytime soon. We’ve noticed high demand for startups and scenes that portray entrepreneurs in action.

Shot-List Thought Starters:

  • Team leader reviewing mood boards and design elements with staff
  • Team leader using whiteboard in conference room or discussing projects with staff around a table or couches in open space
  • Team leader reviewing and discussing work on computer screen with others at a co-worker’s workstation
  • Team members eating lunch while discussing a project on couches or in kitchen area
  • Team member walking their bike or skateboard into the office space
  • Video portraits – individual and group

Shooting some scenes with overheads is especially attractive to our clients, ideal for when a shot is symmetrically composed. A good example of this is a roundtable meeting. Try shooting through glass partitions and walls. Working late at the startup is another concept to explore. Startup office settings are often ‘hip’ spaces with exposed brick walls and plants around the space.
 
Suggested Keywords: startup, teamwork, innovation, focus, communication, connection, success, inspiration, entrepreneurship, concentration, leadership, empowerment, freelancer, freelance, small business

Typical Users: Banking and Investment, Insurance, Telecommunications, Technology, Internet, Shipping, Credit Cards

Creative Business Woman Brainstorming With Her Team In A Modern Office by fsuffert

 
Pro-Tip: Startup spaces are often littered with the remnants of ideation that include drawings, artwork, tear sheets, photos, headphones, coffee cups, pastries and other materials and objects associated with daily life in a startup. Tone down the actions of your talent and shape an environment that’s real. Remember, authenticity is one of the main characteristics our customers are looking for when licensing clips.

Casting Considerations: Age, Gender and Race Diversity. Authenticity and diversity will play an important role in the success of your shoot.

Before You Shoot:

  • Please check what content already exists in the Pond5 marketplace
  • Think about a visual approach that will result in new and fresh footage

Submission Checklist:

  • Remember to tag your clips with the keyword code: STARTUPP5BRIEF
  • Have all property and model releases filled out and submitted
  • No logos or brands may be visible in any of the clips
  • Don’t forget to add any applicable conceptual keywords

Top image: Startup Small Business Owner Working With Computer At Workplace by psisa0

Creative Brief: Working Late at the Office

Keyword Code: WORKLATEP5BRIEF

People working late at the office is an important theme within the business subject category. This subject can be captured as easily as hiring one actor or model and getting the permission to shoot in an office after working hours.

Shot-List Thought-Starters

• Executive working on computer at desk – single desk lamp and or light from computer screen – evening
• Executive eating at desk (take-out) – evening
• Executive texting – evening
• Executive shuffling through papers
• Tired executive rubbing eyes
• Executive chatting on phone (cell or desk phone) – evening
• Printing documents

Suggested Keywords: Commitment, Working Late, Corporate Business, Grind, Deadlines, Exhaustion, Success, Crunch Time

Typical Users: Healthcare, Tech Services, Communications, Financial and Insurance Institutions, Credit Card Companies

Businesswoman Working Late at Night by Dualstock

Pro-Tip: Quite a bit of stock imagery is devoid of life with regard to the environments where stock people live and work. The idea of stripping away the character of a location only reaffirms the clichés that our industry is known for — minimally styled sets that appear unlived in. We have to tell our stories without words. By subtracting too many things from your set to create a minimal environment, you’ve removed a major character from your story: the location. In other words, keep it real.

Casting Considerations: Age, Gender, and Race Diversity. Authenticity and diversity will play an important role in the success of your shoot.

Before You Shoot:
• Please check what content already exists in the Pond5 marketplace
• Think about a visual approach that will result in new and fresh footage

Submission Checklist:
• Remember to tag your clips with the keyword code: WORKLATEP5BRIEF
• Have all property and model releases filled out and submitted
• No logos or brands may be visible in any of the clips
• Don’t forget to add any applicable conceptual keywords

Top image: Mixed Race Businesswoman Working Late In Office by blendimages

Creative Brief: Basketball Pick-Up Games

Keyword Code: PUBBALLP5BRIEF

Professional basketball season is just around the corner, but imagery of the people engaged in the sport on urban courts or residential driveways is in demand year round. A pick-up game of basketball is also peppered with concepts beyond the literal interpretation of the game.

Shot-List Thought-Starters

• Players meeting on the court
• Players engaged in a game
• Player blocking another player’s shot
• Player making a jump-shot
• Player slam-dunking
• Player dribbling behind back and between legs
• Player spinning ball on his/her finger
• Players celebrating a victory
• Basket isolated (no players) – ball going through hoop
• Player practicing on his/her own
• Player portraits (individual and group)
• Player texting on phone.

Suggested Keywords: Friendship, Competition, Fitness, Recreation, Togetherness, Energy, Vitality

Typical Users: Food and Beverage Industries, Tech Services, Communications Industry, Healthcare, Banking and Investment Firms, Health and Beauty, Entertainment

Super Slow Motion Shot of Basketball Slam Dunk by VIAFilms

Pro-Tip: Focus on getting unique angles. Shoot both real time and slow-motion.

Casting Considerations: Ages 18-35. Gender and Race Diversity. Authenticity and diversity will play an important role in the success of your shoot.

Before You Shoot:
• Please check what content already exists in the Pond5 marketplace
• Think about a visual approach that will result in new and fresh footage

Submission Checklist:
• Remember to tag your clips with the keyword code: PUBBALLP5BRIEF
• Have all property and model releases filled out and submitted
• No logos or brands may be visible in any of the clips
• Don’t forget to add any applicable conceptual keywords

Top image: Silhouette of Young Man Playing Basketball by TetraImages

Creative Brief: Urban Rooftop Party

Keyword Code: ROOFPARTYP5BRIEF

A rooftop party is one great way to end the summer. In addition, this theme is often requested by our clients, making it another great subject to add to your collection and portfolio.

Shot-List Thought-Starters

• Friends toasting
• Friends dancing (including a DJ in the shoot is worth the effort)
• Friends eating
• Man/woman barbecuing (meats, vegetables)
• Friends with sparklers
• Friends taking group selfies
• Individual and group portraits
• Intimate shots of couples kissing
• Friends engaged in conversation
• Introduce a birthday cake / blowing out candles

Suggested Keywords: Celebration, Fun, Enjoyment, Entertainment, Togetherness, Social Event, Excitement

Typical Users: Food and Beverage Industries, Tech Services, Communications Industry, Entertainment Industries, Credit Card Companies

Friends and Couples at an Urban Rooftop Party by Kaspar_Films

Pro-Tip: It’s important to keep in mind that some advertisers don’t want to promote people drinking or smoking with their products. Be sure to swap out alcoholic beverages with softer drinks, but get both set-ups.

Casting Considerations: Ages 24-40 years, Gender and Race Diversity. Authenticity and diversity will play an important role in the success of your shoot.

Before You Shoot:
• Please check what content already exists in the Pond5 marketplace
• Think about a visual approach that will result in new and fresh footage

Submission Checklist:
• Remember to tag your clips with the keyword code: ROOFPARTYP5BRIEF
• Have all property and model releases filled out and submitted
• No logos or brands may be visible in any of the clips
• Don’t forget to add any applicable conceptual keywords

Top image: Young Adult Friends Dancing at Rooftop Party by caiapond5

Creative Brief: Skate Culture

Keyword Code: SKATEP5BRIEF

All aspects of skate culture from “hanging out” to demonstrating tricks are needed. Footage of young women engaged in the sport and lifestyle is especially in demand.

Shot-List Thought-Starters

• Grinding / Jumping / Airborne / Kickflip
• Freestyling
• Skateboarder’s POV
• Wipeouts
• Portraits
• Skateboarders using mobile phones to record tricks
• Skateboarders texting / chatting on mobile phone

Suggested Keywords: Extreme Sports, Skill, Success, Failure, Balance, Confidence

Typical Users: Telecommunications Companies, Retail Stores, Internet Services, Entertainment Industries, Tech companies, Food and Beverage Commercials, Travel Industries

Skateboard Backflip with Ramped Slow-Motion by SkywardKick

Pro-Tip: Be extra aware of logos and other brands that are copyrighted in your shots. In addition, tattoos and graffiti may have release issues.

Casting Considerations: Gender and race diversity. Authenticity and diversity will play an important role in the success of your shoot.

Locations: Urban, suburban, and rural

Before You Shoot:
• Please check what content already exists in the Pond5 marketplace
• Think about a visual approach that will result in new and fresh footage

Submission Checklist:
• Remember to tag your clips with the keyword code: SKATEP5BRIEF
• Have all property and model releases filled out and submitted
• No logos or brands may be visible in any of the clips
• Don’t forget to add any applicable conceptual keywords

Top image: Full Length Shot of Man Skateboarding Outdoors by fStopImagesGmbH

Creative Brief: Private Jets

Keyword Code: PRIVJETP5BRIEF

There are few things that speak to concepts of finance, business, and corporate power as strongly as imagery of business executives arriving to and departing from their destinations on a private jet.

Shot-List Thought-Starters

• Exexcutives walking toward and away from jet / ascending and descending stairs
• Introduce technology such as texting and talking on phone during action
• Portraits
• Jet on tarmac w/o talent
• Town car (not limo) pulling up to jet – executives leaving and entering town car
• Pilot seated in cockpit behind instruments
• Two executives gathered around laptop
• Executive w/ laptop/phone/tablet
• Executive reviewing documents
• Executive relaxing/sleeping/listening to music/watching a movie

Suggested Keywords: Business Travel, Business on the Go, Corporate Jet, Luxury, Mobility

Typical Users: Tech Companies, Credit Card Companies, Banking and Investing Firms, Telecommunication Companies, Health Products, Insurance Companies

Businesswoman Talking on Phone and Boarding Private Plane by hotelfoxtrot

Pro-Tip: You can easily switch out the wardrobe from executive attire to that of a wealthy couple traveling on a private jet, if time permits.

Casting Considerations: Age, gender, and race diversity. Authenticity and diversity will play an important role in the success of your shoot. “Real” body types recommended.

Before You Shoot:
• Please check what content already exists in the Pond5 marketplace
• Think about a visual approach that will result in new and fresh footage

Submission Checklist:
• Remember to tag your clips with the keyword code: PRIVJETP5BRIEF
• Have all property and model releases filled out and submitted
• No logos or brands may be visible in any of the clips
• Don’t forget to add any applicable conceptual keywords

Top image: Businesswoman Waving on Airplane Staircase by blendimages