Creative Brief: Virtual Sets

Keyword Code: VIRTSETP5BRIEF

The volume of requests from clients for virtual sets is increasing rapidly. Pond5’s sales data for these backgrounds proves that if you have the skillset to produce this work, your efforts will be highly rewarded.

Shot-List Thought-Starters

• Newsroom
• Talk Show Stage
• Stage for Music and Other Entertainment News

Suggested Keywords: Virtual Set, Backdrop, Stage, Entertainment, News Station, Television Broadcast, Television Studio, Virtual Studio, Virtual Newsroom

Typical Users: Infomercials, News Programming, Charity and Community-Based Organizations, Sports Programming, Entertainment Programming

Breaking News Modern Virtual Studio Set by Rpancake

Pro-Tip: 4K preferred for client to zoom in to set without losing resolution. It’s also crucial to apply the correct keywords to your title.

Before You Shoot:
• Please check what content already exists in the Pond5 marketplace
• Think about a visual approach that will result in new and fresh footage

Submission Checklist:
• Remember to tag your clips with the keyword code: VIRTSETP5BRIEF
• Have all property and model releases filled out and submitted
• No logos or brands may be visible in any of the clips
• Don’t forget to add any applicable conceptual keywords

Top image: Virtual Studio by Alexander83

Creative Brief: Working Class Heroes

Keyword Code: WORKCLSP5BRIEF

From construction workers to mechanics, it’s the blue-collar workers who keep our industries ticking, and images of them keep the media industry ticking. Capturing blue-collar occupations is an evergreen theme and an essential subject to have in both your video and photography collection.

Shot-List Thought-Starters

• Construction Worker
• Automobile Mechanic
• Electrician
• Plummer
• Farmer
• Welder
• Sheet-Metal Worker
• Aircraft Engine Mechanic
• Painter (residential and commercial structures)
• Machinist (operating machine tools to fabricate and prototype with materials such as wood, plastic, and metal)
• Garment Workers – Ethical Factories
* Portraits with Setups

Suggested Keywords: Industry, Dedication, Skill, Expertise, Blue Collar, Precision, Focus, Manufacturing, Strength

Typical Users: Pharmaceutical and Healthcare Companies, Building Manufacturers, Hardware Retail Stores, Political Ads, Food and Beverage Companies, Insurance Companies, Banking and Finance Institutions

Worker Using Angle Grinder in Factory by Gorodenkoff

Pro Tip: We throw a wide net on blue-collar jobs, being that accessibility to talent and a location can usually be much easier if you have a business or personal relationship with the talent in one of the occupations we have outlined. Images of workers engaged in their skills are also peppered with strong concepts that can can easily be interpreted and used by a wide variety of markets and industries. Make sure that you provide these conceptual keywords when submitting your work.

Casting Considerations: Age, gender, and race diversity. Authenticity and diversity will play an important role in the success of your shoot. “Real” body types recommended.

Before You Shoot:
• Please check what content already exists in the Pond5 marketplace
• Think about a visual approach that will result in new and fresh footage

Submission Checklist:
• Remember to tag your clips with the keyword code: WORKCLSP5BRIEF
• Have all property and model releases filled out and submitted
• No logos or brands may be visible in any of the clips
• Don’t forget to add any applicable conceptual keywords

Top image: Smiling Metal Worker Using Sander in Workshop by caiapond5

Creative Brief: Vintage Technology

Keyword Code: VINTECHP5BRIEF

Besides clients using images of vintage technologies to compare an outdated feature to a more advanced and modern product, a growing number of people are using analog technologies that possess qualities that are absent in digital formats. It’s not too rare at all to see people using 8mm movie cameras, listening to vinyl records, or playing pinball machines in many contemporary commercials and films.

Shot-List Thought-Starters

• Rotary Phones
• CRT Television with Antenna (Rabbit Ears), Rotary Channel Selection
• Computers from the 1980’S – CRT Monitors
• Pinball Machines
• Jukebox
• Satellite Phone
• VHS Tape and Player
• Reel to Reel Tape Recorder
• Transistor Radio
• Tape Recorder
• PDAs
• Walkman with Cassettes
• Transistor Radio
• Dial Up Modem
• Zip Drive / Floppy Disc
• Poloroid Cameras
• 8mm Cameras
• Tape Recorder
• 8-Track Tape and Player

Suggested Keywords: Entertainment, Vintage Technology, Retro, Communication, Antiquated, Antique, Connection, Outmoded

Typical Users: Food and Beverage Companies, Internet Services, Television and Technology Manufacturers, Cable Companies, Telecommunication Companies

Vintage Record Player, Vinyl by mergingforest

Pro Tip: There are a few ways to approach this concept, such as a product or tabletop shoot without talent, or adding a vintage tech prop to a contemporary business or lifestyle shoot. Adding a simple prop is an easy way to get more variety out of your shoot. Switching out a smartphone with a rotary phone for a shot or two is worth the effort.

Before You Shoot:
• Please check what content already exists in the Pond5 marketplace
• Think about a visual approach that will result in new and fresh footage

Submission Checklist:
• Remember to tag your clips with the keyword code: VINTECHP5BRIEF
• Have all property and model releases filled out and submitted
• No logos or brands may be visible in any of the clips
• Don’t forget to add any applicable conceptual keywords

Top image: Cassette Tape Isolated on White by aopsan

Creative Brief: Going to the Movies

Keyword Code: MOVIEP5BRIEF

Adding entertainment concepts to your shoots is always a good idea for a top selling theme. Producing an entire shoot in a movie theatre that explores the theatre-going experience can potentially provide the blockbuster concept in your collection.

Shot-List Thought-Starters

• Groups, couples, and individuals watching a movie
• Exhibiting a range of emotions – laughter, sadness, joy, anticipation
• Purchasing tickets at ticket booth
• Usher accepting and ripping tickets from theater-goers
• Theater-goers eating popcorn, candy, and drinking soda
• Theater-goers wearing 3D glasses
• Texting during movie
• Audience wearing VR goggles

Suggested Keywords: Entertainment, Leisure Activity, Arts and Culture, Enjoyment, Performance, Recreation, Audience

Typical Users: Health Products, Sports TV Promos, Food and Beverage Companies, Credit Card Companies, Banking and Investing Firms

Theatre Audience Laughing at Comedy Show or Funny Movie by hotelfoxtrot

Pro Tip: For the most part, it wouldn’t be economically feasible to taker over a cinema for a photographer or filmmaker. Renting a theater could be very expensive, but a local playhouse, school auditorium, or well-dressed studio could be the perfect substitute, as long as you can re-create the right atmosphere.

Casting Considerations: Age, Gender, and Race Diversity. Authenticity and diversity will play an important role in the success of your shoot. “Real” body types recommended.

Before You Shoot:
• Please check what content already exists in the Pond5 marketplace
• Also, think about a visual approach that will result in new and fresh footage

Submission Checklist:
• First of all, please remember to tag your clips with the keyword code: MOVIEP5BRIEF
• Also, have all property and model releases filled out and submitted
• Moreover, no logos or brands may be visible in any of the clips
• And finally, don’t forget to add any applicable conceptual keywords

Top image: Friends Watching Film In Movie Theater by moodboard

Creative Brief: Business on the Go

Keyword Code: BUSONGOP5BRIEF

Urban commuting is best done by public transit, walking, or biking. Capturing business folks commuting, running errands, and rushing to and from work with the latest gadgets is key. Business is a primary category, and with that said, business on the go is a top-performing theme.

Shot-List Thought-Starters

• Hailing a cab, Texting for Uber, Coming up subway steps, Waiting for bus
• Filling wait/commute time with tech gadgets – texting, answering calls
• On subway/train/cab – going through turnstile, reading paper/book, listening to music
• Working from a café or restaurant
• Having a lunch or breakfast meeting with colleagues at a café or restaurant
• Carpooling
• Purchasing street food – coffee – eating on the run, drinking bottled water or drinking from a thermos
• Downtime/work in park – having lunch (sack lunch), texting, listening to music (meditation, relaxation)
• Portraits
• Fixing appearance in the reflection of a shop window

Suggested Keywords: Business on the Go, Commuting, Urban, Urgency, City Living, Mobility

Typical Users: Tech Companies, Credit Card Companies, Banking and Investing Firms, Telecommunication Companies, Health Products, Insurance Companies,

Businessman Interacting With Businesswoman on Street by Imagesource1

Pro Tip: The urban environment that you choose will be just as important as the talent you cast. A business district is your best bet for the perfect location. Urban architecture, and especially city skylines, will play a big part as a background to your scenes.

Styling: Choose from executive business or casual creative attire for your shoot. Both groups are equally desirable.

Casting Considerations: Age, Gender, and Race Diversity. Authenticity and diversity will play an important role in the success of your shoot. “Real” body types recommended.

Before You Shoot:
• Please check what content already exists in the Pond5 marketplace
• Think about a visual approach that will result in new and fresh footage

Submission Checklist:
• Remember to tag your clips with the keyword code: BUSONGOP5BRIEF
• Have all property and model releases filled out and submitted
• No logos or brands may be visible in any of the clips
• Don’t forget to add any applicable conceptual keywords

Top image: Businessman Drinking Coffee on the Go by ImageSource

Creative Brief: Sports Fans

Keyword Code: SPORTSFANP5BRIEF

A growing number of sports fans are using mobile devices to watch their favorite teams. And while the trend of accessing live sports on a mobile device is growing, there’s still also a high demand for imagery of the more traditional approach — fans watching games on a television set.

Shot-List Thought-Starters

• Friends watching a game on TV
• Family watching a game on TV
• Friends watching a game in a sports bar or pub
• Friends/Family celebrating victory around TV
• Friends/Family exhibiting defeat around TV
• Individual watching game on mobile device exhibiting emotions of victory and defeat
• Individuals watching game on mobile device at work
• Individual watching game on mobile device in car / public transport
• Individuals watching game in bed

Suggested Keywords: Entertainment, Wireless Technology, Victory, Defeat, Leisure Activity, Enthusiasm, Togetherness, Convenience, Enjoyment

Typical Users: Sports TV Promos, Food and Beverage Companies, Credit Card Companies, Internet Services, Television and Technology Manufacturers, Cable Companies, Telecommunication Companies

4K Group of Friends Watching Sports Game on TV by hotelfoxtrot

Pro Tip: Be aware of logos on both technologies and clothing. If you plan on showing the action on the display screen, the copyrighted images can’t be recognizable, unless you have the copyright or releases on the players and location. With that said, it’s best to avoid the display screen and focus on the actors.

Casting Considerations: Age, gender, and race diversity. Authenticity and diversity will play an important role in the success of your shoot. “Real” body types recommended.

Location: Home Interior, Bar or Pub, Car, Public Transport, Workplace

Before You Shoot:

• Please check what content already exists in the Pond5 marketplace
• Think about a visual approach that will result in new and fresh footage

Submission Checklist:

• First of all, please remember to tag your clips with the keyword code: SPORTSFANP5BRIEF
• Also, have all property and model releases filled out and submitted
• No logos or brands may be visible in any of the clips
• Don’t forget to add any applicable conceptual keywords

Top image: Enthusiastic Sports Fans Cheering and Watching Game In Bar by caiapond5

Creative Brief: Urban Street Soccer

Keyword Code: URBSOCP5BRIEF

Four percent of the world’s population plays soccer. The ability to interact with a soccer ball (or football to any non-Americans) almost anywhere makes it an easy and accessible sport to everyone. For that reason, soccer played outside the professional arena is just as appealing to buyers. Urban or street soccer is peppered with the same powerful concepts that go way beyond the images’ literal meanings.

Shot-List Thought-Starters

• Friends playing a pickup soccer game on an urban street
• Friends playing a pickup soccer game on a residential street or driveway
• Friends playing a pickup soccer game in a public park or field
• Friends and individual portraits with soccer ball

Suggested Keywords: Friendship, Urban, Leisure Activity, Recreation, Energy, Healthy Lifestyles, Teamwork, Fun

Typical Users: Sports TV Promos, Food and Beverage Companies, Credit Card Companies, Cold and Flu Remedies, Healthcare Industries, Hygiene Commercials

Friends Playing Soccer Barefoot by pathosmedia

Pro Tip: Keep much of the same strategy and style that you would as if you were shooting a match with professional soccer players. Apply the same concepts to your amateur or urban soccer shoot that you would for a professional setup, such as determination, focus, victory, and defeat.

Casting Considerations: Age, Gender, and Race Diversity. Authenticity and diversity will play an important role in the success of your shoot. “Real” body types recommended.

Location: Urban Street, Residential Street or Driveway, Park, Front or Backyard

Before You Shoot:
• Please check what content already exists in the Pond5 marketplace
• Think about a visual approach that will result in new and fresh footage

Submission Checklist:
• Remember to tag your clips with the keyword code: URBSOCP5BRIEF
• Have all property and model releases filled out and submitted
• No logos or brands may be visible in any of the clips
• Don’t forget to add any applicable conceptual keywords

Top image: Friends Playing Soccer on Sunny Urban Street by caiapond5

Creative Brief: Professional Soccer

Keyword Code: PROFSOCP5BRIEF

Soccer (or football, if you’re anywhere other than the US) is the most popular sport in the world, and with the 2018 FIFA World Cup coming up, the requests for imagery of the sport will increase rapidly in the next few months. Sports images are also often used by advertisers to convey concepts far beyond their literal interpretation.

Shot-List Thought-Starters

• Player making a goal
• Goal keeper blocking shot
• Player heading the ball
• Player(s) celebrating victory
• Ball going into net
• Bicycle kick
• Player exhibiting dribbling and passing skills against opponent
• Official raising penalty card
• Portraits

Suggested Keywords: Success, Determination, Power, Endurance, Focus, Preparation, Precision, Agility, Achievement, Teamwork, Skill

Typical Users: Health Products, Sports TV Promos, Food and Beverage Companies, Credit Card Companies, Banking and Investing Firms

Soccer Player Kicking Ball in Mid-Air, Slow Motion by VIAFilms

Pro Tip: A budget on a shoot such as this can run pretty high, but it doesn’t have to if you can cheat themes by shooting tighter angles and limiting your cast to a few principal actors. Framing your shots from a lower position to capture stadium lights is beneficial. Allow the client to complete the shot by providing the sound design of thousands of cheering or booing fans.

Casting Considerations: Professional men and women’s soccer themes are equally important. Race diversity will play an important role in the success of your shoot.

Location: Interior or exterior soccer pitch. An indoor stylized studio shoot with an athlete performing key concepts is also a highly sought-after aesthetic.

Before You Shoot:
• Please check what content already exists in the Pond5 marketplace
• Think about a visual approach that will result in new and fresh footage

Submission Checklist:
• Remember to tag your clips with the keyword code: PROFSOCP5BRIEF
• Have all property and model releases filled out and submitted
• No logos or brands may be visible in any of the clips
• Don’t forget to add any applicable conceptual keywords

Top image: Soccer Players Defending Goal by caiapond5

Creative Brief: House and Techno Artists

Keyword Code: TECHNOP5BRIEF

Like concerts and music festivals, the requests for performers pertaining to the concepts of entertainment and music are at the core of this month’s content needs. Unlike the concert brief, setting up talent here will require the right model. Casting club extras and securing a location can be expensive. Instead, focus on the artist in an isolated location.

Shot-List Thought-Starters

• Artist mixing records/controller on decks
• Artist standing with arms raised, facing camera and from behind (smoke,
light blowout, or both, will disguise the fact that there is no audience)
• An overhead shot of the artist for unique perspective
• Artist singing into microphone while playing synthesizer, using fader, knobs
• Closeup of artist’s fingers playing synthesizer
• Closeup of artist with hand on headphones
• Artist with hand raised, waiting for the beat to drop
• Closeup of artist’s hands scratching records and using controller
• Artist engaging the audience – hand to ear, arm waving motions to stand up
• Portraits of artist looking at camera – serious testimonial shots – enthusiastic shots, etc

Suggested Keywords: Independence, Arts and Entertainment, Lifestyle, Leisure, Fun, Happy, Recreation, Audience, Performance, Creativity, Energy, Pleasure, Electronica, Synthpop, Turntablist

Typical Users: Food and Beverage Companies, Phone Services, Music Videos, Credit Card Companies, Technology Companies, Musical Instrument and Software Companies

DJ turns records at the club by aleksutkin

Pro Tip: Using smoke and or blowing out the scene with light and flares can disguise the the fact that there is no audience. We also highly suggest shooting in slow motion with a variety of angles.

Casting Considerations: Gender and race diversity. Authenticity and diversity will play an important role in the success of your shoot.

Location: Studio, Club

Before You Shoot:
• Please check what content already exists in the Pond5 marketplace
• Think about a visual approach that will result in new and fresh footage

Submission Checklist:
• Remember to tag your clips with the keyword code: TECHNOP5BRIEF
• Have all property and model releases filled out and submitted
• No logos or brands may be visible in any of the clips
• Don’t forget to add any applicable conceptual keywords

Top image: DJ performing in nightclub by fStopImagesGmbH

Creative Brief: Concert Crowds

Keyword Code: CONCROWDP5BRIEF

Concerts and music festivals never go out of style, meaning that concert crowds are another solid topic to explore while having having fun at the same time.

Shot-List Thought-Starters

• Wide shot of concert crowd from behind without performers
• Close to medium shot of concert crowds with hands raised from behind
• Concert crowd or participant taking photos or video with their phone from behind

Suggested Keywords: Arts and Entertainment, Lifestyle, Leisure activities, Fun, Happy, Recreation, Togetherness, Audience, Performance, Creativity, Energy, Pleasure

Typical Users: Banking and Investment, Food and Beverage Companies, Phone Services, Music Videos, Credit Card Companies, Technology Companies, Feature and Documentary Films, Non-Fiction Television Programming

Concert Crowd by Roob

Pro Tip: It’s highly recommended that you cast 12-15 extras to perform in a contained space. You will get more bang for your buck in the long run, and fully released talent will pay dividends in the end. Smoke machines and “concert” lighting are key to tricking the viewer into believing it’s actually being recorded at a live event. Sound design will be the responsibility of the client, which will provide the finishing touches to your scenes to make your images believable in the final cut. Slow motion is highly recommended.

Chances are you will not be able to secure a model or property release at an actual event, so if you decide to shoot a real concert, be sure to frame your shots as not to reveal the location. The same applies to the performers and members of the audience. If you’re thinking of using recognizable talent, we highly suggest using the Easy Release app, which is especially handy if you’re traveling or shooting on the go. The luxury of having a high-end video camera or DSLR to capture your images will be nearly impossible unless you’re working the venue. Your smartphone is recommended in this scenario, as long as you can capture a 4k or 1080 video resolution.

Location: Studio, Outdoor Music Festival, Large Indoor Concert Venue

Before You Shoot:
• Please check what content already exists in the Pond5 marketplace
• Think about a visual approach that will result in new and fresh footage

Submission Checklist:
• Remember to tag your clips with the keyword code: CONCROWDP5BRIEF
• Have all property and model releases filled out and submitted
• No logos or brands may be visible in any of the clips
• Don’t forget to add any applicable conceptual keywords

Top image: Crowd Cheering At Concert by blendimages