Creative Brief: Sonic Healing

Keyword Code: SONICP5BRIEF

 
Actors wearing headphones are often portrayed dancing, swaying, or nodding to a rhythm or beat. Although these types of clips are always in high demand, it’s important to add another theme to explore. Sound, vibration, intonation, and music to heal the body and mind has become a growing alternative to the more traditional practices of healthcare.
 

Shot-List Thought-Starters

• Very relaxed subject either reclining or sitting wearing headphones at home, spa, or yoga studio
• Sonic therapist using Tibetan or crystal singing bowls, with or without patient
• Relaxed subject wearing headphones in stressful environment, such as subway platform during rush hour, subway car, bus, office

 
Suggested Keywords: Relaxation, Rejuvenation, Introspection, Sonic Therapy, Balance, Detoxify, Restore, Transformation, Wellness, Meditation, Stimulation

Typical Users: Healthcare and Wellness Companies, Investment and Financial Institutions, Insurance Companies, Technology Companies, Entertainment Industries
 

Tibetan Singing Bowl by voxmood
 
Pro-Tip: Casting real people can be a challenge — the challenge being that your real person must possess qualities that are highly appealing for video. Authenticity demands that you take an attitude with your work that coats the banalities of everyday life with an aspirational gloss.

Casting Considerations: All ages, gender and race diversity

Before You Shoot:
• Please check what content already exists in the Pond5 marketplace
• Think about a visual approach that will result in new and fresh footage

Submission Checklist:
• Remember to tag your clips with the keyword code: SONICP5BRIEF
• Have all property and model releases filled out and submitted
• No logos or brands may be visible in any of the clips
• Don’t forget to add any applicable conceptual keywords

Top image: Senior Man With Headphones Listening to Music and Reclining by caiapond5

Creative Brief: Sleep Cycle

Keyword Code: SLEEPP5BRIEF

 
From premium mattresses and pillows to prescription and OTC sleep medications, apps, and sound machines, sleep is a $28 billion industry in the US alone. Themes that relate to sleep and wellness are also evergreen concepts that are consistently in high in demand, and always in need of refreshing.
 

Shot-List Thought-Starters

• Making a bed with fresh sheets, fluffing pillows
• Setting an alarm clock, setting alarm on smart phone
• Taking a sleeping pill
• Switching off the light
• Close-up of actor(s) in deep and rested sleep.
• Wide shot and overhead of actor(s) in deep and rested sleep.
• Close-up of actor(s) with insomnia struggling to sleep
• Wide shot and overhead of actor (s) with insomnia struggling to sleep
• Reaching over to turn off an alarm clock or smart phone
• Close-up of actor(s) waking up refreshed.
• Wide shot and overhead of actor(s) in deep and rested sleep waking up and stretching
• Actor checking messages and email on phone

 
Suggested Keywords: Rest, Comfort, Relaxation, Rejuvenation, Restoration, Transformation, Wellness, Dreaming, Insomnia, Restlessness

Typical Users: Retail Industry, Pharmaceutical and Wellness Industries, Food and Beverage, Investment and Financial Institutions, Credit Card Companies, Insurance Companies, Tech Companies
 

Young Sleeping Couple in Bed by Wundervisuals
 
Pro-Tip: Do your best to cast real people. This approach will pay dividends in the end, as clients are constantly searching for authenticity within our collection. Your talent should also be chosen based on how naturally their actions translate on camera. Keep in mind that casting “real” body types will be worth the effort, as long as your talent is telegenic.

Casting Considerations: All ages, gender and race diversity. Authenticity and diversity will play an important role in the success of your shoot.

Before You Shoot:
• Please check what content already exists in the Pond5 marketplace
• Think about a visual approach that will result in new and fresh footage

Submission Checklist:
• Remember to tag your clips with the keyword code: SLEEPP5BRIEF
• Have all property and model releases filled out and submitted
• No logos or brands may be visible in any of the clips
• Don’t forget to add any applicable conceptual keywords

Top image: Close-Up of Woman Laying in Bed by blendimages

Creative Brief: Climbing Gym

Keyword Code: CLIMBP5BRIEF

 
Google Trends shows an increased interest for indoor climbing based on web search data, with the search term “climbing gym” on a steady rise over the past five years in the US. Meanwhile, the indoor climbing industry in North America is poised to break the billion-dollar revenue mark in 2021. In addition, the concepts associated with the activity are rich and reach far beyond the literal interpretations of the activity.
 

Shot-List Thought-Starters

• Climber getting geared up with harness, lead rope, chalk bag, carabiner, and belay
• Chalking hands
• Climber reaching and gripping hold
• Climber attaching a belay rope
• Climber belaying another climber
• Climber free-soloing
• Climber reaching the “summit”
• Climber rappelling
• Portraits

 
Suggested Keywords: Preparation, Concentration, Focus, Determination, Skill, Technique, Agility, Climbing Gym, Bouldering

Typical Users: Food and Beverage, Investment and Financial Institutions, Credit Card Companies, Insurance Companies, Healthcare and Pharmaceutical Industries, Retail Industries.
 

Young Woman Rock Climbing at Gym by ActiveStock
 
Pro-Tip: There are two sides to every story. If you’re focused primarily on the positive side of identifying concepts, it’s possible you may miss out on projects with narratives that represent the other side of things. For instance, a climber slipping or losing a grip on a hold can be just as important as the “success” or hero shots. Getting a shot or two that demonstrates failure or frustration can round out your story and potentially increase your sales.

Casting Considerations: All ages, gender and race diversity. Authenticity and diversity will play an important role in the success of your shoot.

Before You Shoot:
• Please check what content already exists in the Pond5 marketplace
• Think about a visual approach that will result in new and fresh footage

Submission Checklist:
• Remember to tag your clips with the keyword code: CLIMBP5BRIEF
• Have all property and model releases filled out and submitted
• No logos or brands may be visible in any of the clips
• Don’t forget to add any applicable conceptual keywords

Top image: Determined Athlete Climbing on Rock Wall at Gym by cavanimages

Creative Brief: Dinner Party With Friends

Keyword Code: DINPARTYP5BRIEF

 
Although it’s extremely important to be aware of the latest trends that resonate with buyers, a subject such as a dinner party between friends never goes out of style.
 

Shot-List Thought-Starters

• Overhead of friends at dining table
• Serving and passing trays and dishes of food
• Talking, whispering, and laughing
• Eating and drinking
• Portraits
• One guest feeding another
• Taking photos of each other
• Toasting
• Wide establishing shots
• Uncorking and pouring wine

 
Suggested Keywords: Friendship, Togetherness, Celebration, Relaxation, Enjoyment, Romance

Typical Users: Food and Beverage, Investment and Financial Institutions, Credit Card Companies, Insurance Companies
 

Friends Enjoying Outdoor Dinner by PoorBear
 
Pro-Tip: Lifestyle content can easily look contrived. How you cast your talent is essential to the success of your shoot. It’s too easy to shoot stereotypes associated with concepts related to families, friends, couples, or individuals. Your talent should be chosen based on how naturally their actions translate on camera. Keep in mind that “real” body types will pay dividends as long as your talent is real but telegenic.

Casting Considerations: Late 20s to 70somethings, gender and race diversity. Authenticity and diversity will play an important role in the success of your shoot.

Before You Shoot:
• Please check what content already exists in the Pond5 marketplace
• Think about a visual approach that will result in new and fresh footage

Submission Checklist:
• Remember to tag your clips with the keyword code: DINPARTYP5BRIEF
• Have all property and model releases filled out and submitted
• No logos or brands may be visible in any of the clips
• Don’t forget to add any applicable conceptual keywords

Top image: Woman Passing Plates to Friends at Party by cavanimages

Creative Brief: Multi-Generational Family Gathering

Keyword Code: MULTIGENP5BRIEF

 
Capturing a multi-generational family is an evergreen theme and an essential subject to have in both your video and photography collection. This subject is high in demand and always in need of refreshing.
 

Shot-List Thought-Starters

• Multi-generational portrait
• Overhead of family at dining table
• Serving and passing trays and dishes of food
• Talking, whispering, and laughing
• Eating and drinking
• Taking photos
• Toasting
 
Suggested Keywords: Multi-Generational, Family, Connection, Diversity, Togetherness, Enjoyment

Typical Users: Banking and Investment, Healthcare Products, Telecommunication Companies, Pharmaceutical Companies, Food and Beverage, Insurance Providers, Credit Cards
 

Happy Family Having Lunch and Toasting by Wundervisuals
 
Pro-Tip: The titles that you create for your work in the Pond5 marketplace carry a heavier weight and rank higher in our search engine than the clip’s description or keywords. “Multi-generational” and “family” should be the most important words in the title for this subject.

Casting Considerations: All ages, gender and race diversity. Authenticity and diversity will play an important role in the success of your shoot.

Before You Shoot:
• Please check what content already exists in the Pond5 marketplace
• Think about a visual approach that will result in new and fresh footage

Submission Checklist:
• Remember to tag your clips with the keyword code: MULTIGENP5BRIEF
• Have all property and model releases filled out and submitted
• No logos or brands may be visible in any of the clips
• Don’t forget to add any applicable conceptual keywords

Top image: Family Serving Christmas Dinner by caiapond5

Creative Brief: Family Dinner at Home

Keyword Code: FAMDINP5BRIEF

 
“Family” is a top search term in the Pond5 marketplace, so any scenarios that involve people interacting with their loved one is a good idea. Depicting a middle-class family at dinner in any culture is a prime subject and always in high demand.
 

Shot-List Thought-Starters

• Setting the table
• Passing food dishes to family members
• Family engaged in conversation
• Tasting foods
• Portraits – individual and group

 
Suggested Keywords: Togetherness, Enjoyment, Bonding, Listening, Cheerful

Typical Users: Food and Beverage, Investment and Financial Institutions, Credit Card Companies, Insurance Companies
 

Girl Eating Dinner With Her Family at Home by Uberstock
 
Pro-Tip: Cover all aspects involved with a sit-down dinner, from preparation to washing the dishes — but more importantly, keep it real. Authenticity is a stylized aesthetic to topple the notion that advertising is fiction. The “genuine article” in relation to brand-related advertising can best be described as visual content that represents a realism that falls somewhere between what is authentic and what is staged.

Casting Considerations: All ages, gender and race diversity. Authenticity and diversity will play an important role in the success of your shoot.

Before You Shoot:
• Please check what content already exists in the Pond5 marketplace
• Think about a visual approach that will result in new and fresh footage

Submission Checklist:
• Remember to tag your clips with the keyword code: FAMDINP5BRIEF
• Have all property and model releases filled out and submitted
• No logos or brands may be visible in any of the clips
• Don’t forget to add any applicable conceptual keywords

Top image: Family Setting the Table for Dinner by PhotoAlto

Creative Brief: Professional Basketball

Keyword Code: PROFBBALLP5BRIEF

 
Sport-themed clips are always a hot subject, whether they’re covering a professional or leisure sport. Similar to our other primary categories, sports-related imagery can illustrate strong concepts far beyond its literal representation. Sports concepts related to success, determination, power, endurance, focus, preparation, precision, achievement, and teamwork are often used to target business themes.
 

Shot-List Thought-Starters

• Basketball going through hoop – all net
• Basketball hitting rim – missed shot
• Basketball player slam dunking
• Player taking a jump shot alone and over defender
• Defensive player blocking shot
• Player dribbling past defender
• Two opposing players jumping for possession of the ball
• Portraits

 
Suggested Keywords: Competition, Concentration, Success, Failure, Accuracy

Typical Users: Banking and Investment Companies, Telecommunication Companies, Internet Services, Credit Card Companies, Entertainment and Media Industries
 

Professional Basketball Player Making Slam Dunk by haizon
 
Pro-Tip: Budgets on professional sports shoots that include a large cast and uniforms can run pretty high, but they don’t have to if you can cheat themes by shooting tighter angles and limiting your cast to a few principal actors.

Casting Considerations: Race diversity. Real athletes will play an important role in the success of your shoot.

Before You Shoot:
• Please check what content already exists in the Pond5 marketplace
• Think about a visual approach that will result in new and fresh footage

Submission Checklist:
• Remember to tag your clips with the keyword code: PROFBBALLP5BRIEF
• Have all property and model releases filled out and submitted
• No logos or brands may be visible in any of the clips
• Don’t forget to add any applicable conceptual keywords

Top image: Portrait of Woman Practicing Basketball in Court by cavanimages

Creative Brief: Professional Football (US)

Keyword Code: PROFFOOTP5BRIEF

 
Footage of American football players and games are always in demand, and the more variety you can provide, the better. Stylized competitive athletes in action can be used in a literal fashion, or to represent broader concepts like health and achievement.
 

Shot-List Thought-Starters

• Team in huddle
• Quarterback dropping back for a pass and throwing the ball
• Receiver catching ball and dropping ball
• Running back diving over/ running through defensive line into end zone
• Defensive players sacking quarterback / tackling running back
• Referee lifting arms to signal a touchdown/field goal
• Referee throwing a penalty flag
• Kicker kicking a field goal through goal posts
• Ball hitting and ricocheting off goal posts
• Portraits (individual and group)
• Coach reviewing plays with team

 
Suggested Keywords: Teamwork, Strategy, Strength, Accuracy, Success, Achievement, Competition

Typical Users: Banking and Investment Companies, Telecommunication Companies, Internet Services, Credit Card Companies, Entertainment and Media Industries
 

Football Players at the Line of Scrimmage by Uberstock
 
Pro-Tip: Shooting professional sports can be a costly endeavor, but it doesn’t have to be. Low and tighter anglesallow you capture the stadium lights behind the talent, rather than empty stadium seats.

In addition, there’s nothing more profitable than “playback” footage for TV and films. Compositing fully released sports footage into a TV, iPad, or phone screen is often requested and can be extremely lucrative.

Casting Considerations: Race diversity. Real athletes will play an important role in the success of your shoot.

Before You Shoot:
• Please check what content already exists in the Pond5 marketplace
• Think about a visual approach that will result in new and fresh footage

Submission Checklist:
• Remember to tag your clips with the keyword code: PROFFOOTP5BRIEF
• Have all property and model releases filled out and submitted
• No logos or brands may be visible in any of the clips
• Don’t forget to add any applicable conceptual keywords

Top image: Water Splashing on Football Player by blendimages

Creative Brief: Professional Baseball

Keyword Code: PROFBASEP5BRIEF

 
Baseball is not only “America’s pastime,” but has also become a pastime for many other countries across the globe — recently gaining notable traction in China, among others. Similar to other sports-based subjects, the concepts embedded in a baseball shoot reach further beyond the literal interpretations of the sport.
 

Shot-List Thought-Starters

• Batter hitting ball
• Close up of ball hitting the bat
• Batter striking out
• Umpire calling strike three
• Catcher giving signals
• Pitcher rotating a baseball behind his back – finding pitch
• Pitcher winding up and delivering pitch
• Coach or player arguing with umpire
• Runner sliding into base (safe)
• Runner sliding into base, tagged out
• Outfielder running toward the fence – leaping and catching the ball
• Outfielder running toward fence – stopping – home run
• Ball going over the fence
• Outfielder catching a fly ball
• Portraits

 
Suggested Keywords: Competition, Concentration, Success, Failure, Accuracy, Anticipation, Focus

Typical Users: Banking and Investment Companies, Telecommunication Companies, Internet Services, Credit Card Companies, Entertainment and Media Industries
 

Baseball Player in Action by haizon
 
Pro-Tip: As much as an authentic portrayal of sports games is needed, capturing an individual athlete in a highly stylized studio shoot is equally attractive.

Casting Considerations: Race diversity. Real athletes will play an important role in the success of your shoot.

Before You Shoot:
• Please check what content already exists in the Pond5 marketplace
• Think about a visual approach that will result in new and fresh footage

Submission Checklist:
• Remember to tag your clips with the keyword code: PROFBASEP5BRIEF
• Have all property and model releases filled out and submitted
• No logos or brands may be visible in any of the clips
• Don’t forget to add any applicable conceptual keywords

Top image: Pitcher Throwing Baseball by TetraImages

Creative Brief: Farmers Market

Keyword Code: FARMMARKP5BRIEF

 
Sunny days, fresh produce, delicious recipes — these are just a few reasons why we love our local farmers market. In the US alone, the number of farmers markets increased from 2,000 in 1994 to more than 8,600 in 2019. These markets provide a place to meet and chat with neighbors, as well as a place to enjoy an outdoor walk while getting needed groceries.
 

Shot-List Thought-Starters

• Shoppers and vendors weighing produce/fruits
• Shoppers smelling/squeezing produce/fruits
• Shoppers choosing fresh produce, bread, cheese, meats
• Shoppers purchasing fresh produce, bread, cheese, meats
• Shoppers meeting and chatting with friends/neighbors
• Portraits of both consumers and vendors

 
Suggested Keywords: Organic Foods, Healthy Foods, Choice, Shopping, Freshness

Typical Users: Food and Beverage, Banking, Investment and Financial institutions, Tech Companies, Healthcare Providers
 

Young Farmer Selling Fresh Vegetables by pressmaster
 
Pro-Tip: Adding scenes with talent texting or reading messages on their phones is an extra plus.

Casting Considerations: Early 20s to 70s, gender, and race diversity. Authenticity and diversity will play an important role in the success of your shoot.

Before You Shoot:
• Please check what content already exists in the Pond5 marketplace
• Think about a visual approach that will result in new and fresh footage

Submission Checklist:
• Remember to tag your clips with the keyword code: FARMMARKP5BRIEF
• Have all property and model releases filled out and submitted
• No logos or brands may be visible in any of the clips
• Don’t forget to add any applicable conceptual keywords

Top image: Woman Smelling Fresh Orange at Market Stall by cavanimages