Creative Brief: Record Shopping

Keyword Code: RECORDP5BRIEF

 
Should we all dust off our old record players to prepare for the future of music? You bet. Vinyl album sales in the United States have grown for the 13th consecutive year. In 2018, 16.8 million LPs were sold in the United States, up 14.6 percent compared to 2017. The theme of record shopping is also peppered with invaluable concepts that reach far beyond the subject matter.
 

Shot-List Thought-Starters

• Shopper shuffling through records in bin
• Shopper removing record from sleeve to examine the record’s condition
• Shopper listening to record at the store’s listening station
• Shopper paying for the record
• Portraits of both shopper and vendor

 
Suggested Keywords: Choice, Collector, Examining, Shopping, Retail

Typical Users: Telecommunications Industry, Banking, Investment and Financial Institutions,Tech Companies, Credit Card Companies
 

Couple At Record Store Sidewalk Sale by TheStacks
 
Pro-Tip: Owners of small businesses are always looking for content that they can use on their websites and for other marketing purposes. Offering to provide your content for free to the record shop owner in exchange for a property release is beneficial to both parties.

Casting Considerations: Teens to 60somethings, gender, and race diversity. Authenticity and diversity will play an important role in the success of your shoot.

Before You Shoot:
• Please check what content already exists in the Pond5 marketplace
• Think about a visual approach that will result in new and fresh footage

Submission Checklist:
• Remember to tag your clips with the keyword code: RECORDP5BRIEF
• Have all property and model releases filled out and submitted
• No logos or brands may be visible in any of the clips
• Don’t forget to add any applicable conceptual keywords

Top image: Young Man Searching Through Records by fStopImagesGmbH

Creative Brief: Home Recording Studio

Keyword Code: HOMERECP5BRIEF

 
Inexpensive technologies have made recording music at home much more feasible in the last decade. The concepts in portraying a theme such as this will reach far beyond the subject of a musician recording at home, which translates to more sales from more buyers outside of a music related market.
 

Shot-List Thought-Starters

• Wide shot of home studio with and without talent.
• Musician plugging instrument or midi controller in audio interface or USB port.
• Musician playing instrument or midi controller (wide and close-up)
• Musician using mouse to navigate through music software
• Musician singing into microphone
• Portrait of musician in home studio

 
Suggested Keywords: Creativity, Technology, Innovation, Uniqueness, Originality

Typical Users: Banking and Investment, Telecommunication Companies, Food and Beverage, Credit Card Companies, Entertainment Industries, Retail
 

Young Musician Composes and Records Music by barselona_dreams
 
Pro-Tip: Quite a bit of stock imagery is devoid of life with regard to the environments where people live and work. The idea of stripping away the character of a location only reaffirms the clichés of minimally styled sets that appear unlived in. By subtracting too many things from your set to create a minimal environment, you remove a major character from your story: the location. With that said, avoid any copyrighted products and logos.

Casting Considerations: Teens to 50somethings, gender, and race diversity. Authenticity and diversity will play an important role in the success of your shoot.

Before You Shoot:
• Please check what content already exists in the Pond5 marketplace
• Think about a visual approach that will result in new and fresh footage

Submission Checklist:
• Remember to tag your clips with the keyword code: HOMERECP5BRIEF
• Have all property and model releases filled out and submitted
• No logos or brands may be visible in any of the clips
• Don’t forget to add any applicable conceptual keywords

Top image: Musician Recording Music by caiapond5

Creative Brief: Automated Assembly Lines

Keyword Code: ASSEMBP5BRIEF

 
More than half of the work that’s done on planet Earth will be completed by robots or some form of automation by the year 2025, according to the latest projection from the World Economic Forum. With that said, humans have already been displaced by robots in our manufacturing plants for many years now.
 

Shot-List Thought-Starters

• Close up of robotic arms creating a product
• Assembly line of robotic arms creating a product on conveyor belt
• Tracking finished products on a conveyor belt
 
Suggested Keywords: Automation, Technology, Industry, Manufacturing, Engineering, Assembly, Innovation, Intelligence, Efficiency

Typical Users: Tech Companies, Banking and Investing Firms, Telecommunication Companies, Healthcare Industry, Auto Industry
 

Robotic Arms Assembly Line by dabarti
 
Pro-Tip: Industries that successfully utilize automation include automotive, medical, electronic manufacturing, welding, food service, and law enforcement. It’s often very useful to volunteer your services as a filmmaker or photographer at places in these sectors in exchange for keeping the footage. A proposal such as this can be the solution for obtaining access to an otherwise tough location.

Before You Shoot:
• Please check what content already exists in the Pond5 marketplace
• Think about a visual approach that will result in new and fresh footage

Submission Checklist:
• Remember to tag your clips with the keyword code: ASSEMBP5BRIEF
• Have all property and model releases filled out and submitted
• No logos or brands may be visible in any of the clips
• Don’t forget to add any applicable conceptual keywords

Top image: Team Welding Robots in the Automotive Parts Industry by karen25

Creative Brief: Airport Security

Keyword Code: AIRPORTP5BRIEF

 
Airport security is a solid concept and a theme that has a very long shelf life. Obtaining access to a security checkpoint at a major airport can be extremely difficult, if not impossible, but if you decide to take it on, you’ll find your efforts worthwhile.
 

Shot-List Thought-Starters

  • Commuters removing and putting laptops and shoes into plastic bins
  • Airport security officer Using a handheld metal detector
  • Airport security officer examining x-ray of baggage on monitor
  • Airport security officer putting on plastic gloves
  • Police dog sniffing contents of a suitcase
  • Airport security officer viewing commuter’s passport
  • Portraits of airport security staff

 
Suggested Keywords: Security, Safety, Examination, Surveillance, Travel, Occupation

Typical Users: Political Ads, Documentary Films, Television Programming, Feature Films, Financial Institutions, Security Companies
 

Passenger Items in TSA Airport X-Ray Bins by ODesigns
 
Pro-Tip: Try to find a local airport with less traffic, or stage your shots in an alternative facility or studio that can be “cheated” as an airport security checkpoint with close-ups and props.

Casting Considerations: Age, gender, and race diversity. Authenticity and diversity will play an important role in the success of your shoot.

Before You Shoot:

  • Please check what content already exists in the Pond5 marketplace
  • Think about a visual approach that will result in new and fresh footage

Submission Checklist:

  • Remember to tag your clips with the keyword code: AIRPORTP5BRIEF
  • Have all property and model releases filled out and submitted
  • No logos or brands may be visible in any of the clips
  • Don’t forget to add any applicable conceptual keywords

Top image: Passengers in Airport Security Check by WavebreakMedia

Creative Brief: Teens and Social Video

Keyword Code: TEENSSOCP5BRIEF

 
Instagram launched Stories in 2016, and now 300 million accounts use Stories daily. Chalk it up to increased mobile usage, shorter attention spans, or the thrill of novelty, but social video is what the people want — especially the younger ones. Capturing teenagers creating and spreading their stories is what we’re looking for. While you’re at it, you can cover texting, selfies and everything in between that illustrates a teenager’s romance with their phone.
 

Shot-List Thought-Starters

• Teenager capturing a video of their friend or pet with their phone
• Teenager watching a video on their phone (wide range of emotions)
• Teenager sending video from their phone
• Teenager receiving a video on their phone
• Teenager huddled around friends showing a video on their phone
• Teenager texting
• Teenager taking a selfie
• Portraits

 
Suggested Keywords: Social Media, Communication, Individuality, Entertainment, Connection, Obsession, Wireless Technology, Portability

Typical Users: Retail Industry, Gaming Industry, Entertainment Industries, Communications Industry, Tech Companies
 

Friends at Home Watching Social Media Content by AilaImages
 
Pro-Tip: More than likely, a teenager’s room will be covered with copyrighted posters, images, and products peppered with logos from popular brands. There are plenty of ways to keep your environment real without compromising your vision for fear of capturing copyrighted materials. Shoot with a shallower depth of field, which will blur out TV programs, appliances, computers, magazines, books, logos, and any other trademarked objects. In addition, prepping a safe location takes a little more effort, including greeking logos and avoiding areas that pose a risk or are impossible to navigate around.

Casting Considerations: Ages 13-18, gender, and race diversity. Authenticity is important. Casting real people can be a challenge — the challenge being that your real person must possess qualities that are highly appealing for video.

Before You Shoot:
• Please check what content already exists in the Pond5 marketplace
• Think about a visual approach that will result in new and fresh footage

Submission Checklist:
• Remember to tag your clips with the keyword code: TEENSSOCP5BRIEF
• Have all property and model releases filled out and submitted
• No logos or brands may be visible in any of the clips
• Don’t forget to add any applicable conceptual keywords

Top image: Teenage Girl Using Mobile Phone by GuerillaProductions

Creative Brief: Couple Camping

Keyword Code: CAMPP5BRIEF

 
A couple on vacation discovers fun and adventure as they pitch a camp in nature’s great expanse — there’s no better or more attractive primary category than travel. Of course, there’s quite a bit of travel imagery out there, but that doesn’t mean that we don’t always need more.
 

Shot-List Thought-Starters

• Couple putting up a tent
• Couple sitting by a fire talking, eating, roasting foods such as sausages, marshmallows
• Couple hiking
• Couple relaxing on a hammock together and individually
• Couple engaged in an activity such as canoeing, swimming, surfing
• Portraits

 
Suggested Keywords: Recreation, Idyllic, Freedom, Healthy Lifestyles, Relaxation, Togetherness

Typical Users: Retail Industry, Travel Industry, Insurance Companies, Credit Cards, Financial Investment, Tourism Services
 

Slow-Motion Portrait of Young Hiker in Norway by AilaImages
 
Pro-Tip: Embrace the light. Subjects that primarily take place outdoors are prime for using natural light. Add a dog for extra credit. In addition, it’s important to remember that all ages are important when considering your casting choices.

Casting Considerations: Age, gender, and race diversity. Authenticity and diversity will play an important role in the success of your shoot.

Before You Shoot:
• Please check what content already exists in the Pond5 marketplace
• Think about a visual approach that will result in new and fresh footage

Submission Checklist:
• Remember to tag your clips with the keyword code: CAMPP5BRIEF
• Have all property and model releases filled out and submitted
• No logos or brands may be visible in any of the clips
• Don’t forget to add any applicable conceptual keywords

Top image: Couple Camping on Beach by TetraImages

Creative Brief: Cafe Culture

Keyword Code: CAFECULP5BRIEF

 
Cafes have become the freelancer’s paradise. Cafe culture — especially with the ubiquity of wifi — provides some consistency of a “third place” (not home and not workplace) to gather. In most cases, cafes provide the basics: a place to sit, power, and internet. And of course, coffee.
 

Shot-List Thought-Starters

• Proprietor/employee making coffee/espresso/cappuccino on machine
• Handing coffee to customer
• Customer giving credit card to proprietor/signing tablet for transaction.
• Man/woman sipping coffee working on laptop/texting on smart phone, tablet
• Man/woman sipping coffee, reading magazine, book, newspaper
• Portraits

 
Suggested Keywords: Wireless Technology, Communication, Concentration, Tranquility, Independence, Connection

Typical Users: Tech Services, Communications Industry, Credit Card Companies, Financial Institutions
 

Man Using Touchscreen Tablet in Cafe by AilaImages
 
Pro-Tip: Utilizing areas of the cafe or changing up your setting can provide innumerable angles and concepts, such as placing your talent in big comfortable chairs and couches for a more relaxed vibe or at a communal table for those who want to strike up spontaneous dialogue or collaborate on work projects. (Beware of logos.)

Casting Considerations: Age, gender, and race diversity. Authenticity and diversity will play an important role in the success of your shoot.

Before You Shoot:
• Please check what content already exists in the Pond5 marketplace
• Think about a visual approach that will result in new and fresh footage

Submission Checklist:
• Remember to tag your clips with the keyword code: CAFECULP5BRIEF
• Have all property and model releases filled out and submitted
• No logos or brands may be visible in any of the clips
• Don’t forget to add any applicable conceptual keywords

Top image: Woman With Headphones at Laptop in Cafe by caiapond5

Creative Brief: Bullying

Keyword Code: BULLYP5BRIEF

 
An image can be more impactful than hundreds of words — especially when it’s used to raise awareness of an important issue like bullying. If you’re focused primarily on the positive side of identifying concepts and subjects to create, you may miss out on projects with necessary narratives that represent the other side of things.
 

Shot-List Thought-Starters

• One youth or group of youths verbally bullying another youth
• Group of youths leaving someone out
• Bully hitting/kicking/pinching another youth
• Bully spitting on another youth
• Bully tripping/pushing another youth
• Bully taking or breaking another youth’s possessions
• Bully making mean or rude hand gestures
• Portraits

 
Suggested Keywords: Social Issues, Harassment, Intimidation, Threats, Domination, Exclusion, Anxiety, Despair

Typical Users: Public Service Announcements, Political Campaigns, Documentary Films, Broadcast News
 

Teen Bullying by benjikat
 
Pro-Tip: A variety of locations can provide the right location for your scenes. While most reported bullying happens in a school building, a significant percentage also happens in places like on the playground or on the bus. It can also happen traveling to or from school and in the youth’s neighborhood.

Casting Considerations: Ages 5 to 17 years, gender, and race diversity. Authenticity and diversity will play an important role in the success of your shoot.

Before You Shoot:
• Please check what content already exists in the Pond5 marketplace
• Think about a visual approach that will result in new and fresh footage

Submission Checklist:
• Remember to tag your clips with the keyword code: BULLYP5BRIEF
• Have all property and model releases filled out and submitted
• No logos or brands may be visible in any of the clips
• Don’t forget to add any applicable conceptual keywords

Top image: Lonely Kid on the School Buse by SkywardKick

Creative Brief: Recycling

Keyword Code: RECYCFEB2019

 
Images that illustrate the subject of recycling have become higher in demand as more brands participate in the epic and overdue quest for a more sustainable society.
 

Shot-List Thought-Starters

• Dropping plastic, paper, and cardboard items into recycling bins
• Taking recycling bin to the curbside
• Portraits with recycling bin

 
Suggested Keywords: Reuse, Eco-Friendly, Environment, Conservation, Sustainable, Resources

Typical Users: Retail Industry, Political Advertising, Public Service Announcements
 

Woman Putting Cardboard into Recycling Bin by monkeybusinessimages
 
Pro-Tip: The recycling symbol is in the public domain and is not a trademark, so it’s free to use. As far as propping your recyclable goods (NO LOGOS) the following list pertains to the top ten items:

1. Cardboard
2. Paper
3. Food Boxes
4. Mail
5. Beverage Cans
6. Food Cans
7. Glass Bottles
8. Jars (Glass and Plastic)
9. Jugs
10. Plastic Bottles and Caps

Casting Considerations: Age, gender, and race diversity. Authenticity and diversity will play an important role in the success of your shoot.

Before You Shoot:
• Please check what content already exists in the Pond5 marketplace
• Think about a visual approach that will result in new and fresh footage

Submission Checklist:
• Remember to tag your clips with the keyword code: RECYCFEB2019
• Have all property and model releases filled out and submitted
• No logos or brands may be visible in any of the clips
• Don’t forget to add any applicable conceptual keywords

Download this brief in PDF format here.

Top image: Woman Throwing a Plastic Bottle Away by fStopImagesGmbH

Creative Brief: Superheroes

Keyword Code: SUPHEROP5BRIEF

With the continued popularity of superheroes in mainstream culture, buyers are always looking for aspirational imagery of kids in costume to reflect heroic ambitions and potential. Surprisingly, we”re in short supply for this highly in-demand theme.

Shot-List Thought-Starters

• Portrait of boy or girl in superhero costume
• Boy or girl flexing their muscles in superhero costume
• Boy or girl running in superhero costume

Suggested Keywords: Imagination, Confidence, Superhero, Occupation, Aspirations, Dressing Up, Inspiration, Courage

Typical Users: Tech Services, Communications Industry, Credit Card Companies, Financial and Insurance Institutions, Food and Beverage Industry, Retail Industry

Happy Superhero Children by Wundervisuals

Pro-Tip: Be super aware of (not using) copyrighted costumes, logos, or imagery. Outdoor shots are preferred.

Casting Considerations: Ages 5-10, gender and race diversity. Authenticity and diversity will play an important role in the success of your shoot.

Before You Shoot:
• Please check what content already exists in the Pond5 marketplace
• Think about a visual approach that will result in new and fresh footage

Submission Checklist:
• Remember to tag your clips with the keyword code: SUPHEROP5BRIEF
• Have all property and model releases filled out and submitted
• No logos or brands may be visible in any of the clips
• Don’t forget to add any applicable conceptual keywords

Top image: Portrait of Boy Wearing Superhero Costume by RadiusImages