The Future of AI for Shutterstock and Pond5

The landscape of creative opportunity is continuing to evolve, and technology is playing an even more instrumental role. AI is an exciting tool that has quickly become a big part of the discourse on creative production. Our parent company Shutterstock is leading the way by offering tools and experiences that will enable customers to instantly generate and download images based on the keywords they enter. Shutterstock is partnering with the premier AI companies in the world that are building responsibly sourced AI generative content models.

Shutterstock’s Datasets and AI-generated Content: Contributor FAQ provides context about these deals–which range from AI partnerships to other emerging technologies and platforms. Note that Pond5 content is not involved in all of the deals mentioned in the Shutterstock materials, nor is Pond5 content part of the new Shutterstock AI Image Generator. However, as innovation of this ground-breaking technology continues, we’re excited to see Pond5 play an even larger role. Please familiarize yourself with the materials so that you’re aware of the roles that Shutterstock and Pond5 anticipate playing in this space and understand the philosophy on compensation.

Thank you as always for being a valued part of our contributor community. If you have any questions, please don’t hesitate to contact our team at support@pond5.com.

Contributor Agreement Update

We are updating our Contributor Agreement effective February 22, 2023. We encourage you to review the new Pond5 Contributor Agreement carefully.

The changes include introducing Shutterstock, Inc. as a party to our agreement, reflective of the acquisition of Pond5 completed in May 2022 (Section 13.a.xi), as well as a revised process for communicating your permanent resident address for tax purposes (Section 7.a.xi). Please review the revised process and contact our Support team at support@pond5.com with any questions.

Thank you, as always, for being a valued part of our community.

The “Driving Plate”: Stumbling Upon a Niche Genre

Have you heard of driving plate footage? It’s a type of video taken from the perspective of a person sitting in a moving vehicle. Moreover, it’s a niche genre that might inspire you to freshen up your collection with a new perspective! Check out the host blog post from our Pond5 Artist Andrew Dutton of hh65flier and read on for tips and tricks to capture the best driving plate footage.

 

Want to be the next one?

We are still looking for industry experts to feature as guests on the Pond5 blog and YouTube channel. All topics relating to film production, stock media, video editing, production techniques, visual trends, and content creation are needed.

Send us your article between 1000 – 1500 words, and if you choose to accompany your article with a video, vlogs should be between 1-3 minutes. All content should focus on your area of expertise, be user-centred and benefit the audience by teaching them something, providing entertainment, or informing them about industry trends or topics. Link back to your Pond5 content as examples using your unique referral links to increase the exposure of your content.

Send your article to marketing@pond5.com, and if we use your submission on one of our channels, we’ll add $200 to your next payout! If you have any questions or want to run a topic idea by us before you begin creating, reach out! We’re happy to help you get started.

Calling All Writers! Get Paid For Your Prowess

Are you an ace at using Green Screens? Can you offer time-saving tips on editing techniques? Have you mastered the use of After Effects or cracked the code for social media marketing? 
 
We’re looking for industry experts to feature as guests on the Pond5 blog and YouTube channel. All topics relating to film production, stock media, video editing, production techniques, visual trends, and content creation are needed.
 
Articles should be about 1,000-1,500 words, and if you choose to accompany your article with a video, vlogs should be between 1-3 minutes. All content should focus on your area of expertise, be user-centered and benefit the audience by teaching them something, providing entertainment, or informing them about industry trends or topics. Link back to your Pond5 content as examples using your unique referral links to increase the exposure of your content.
 
Send your article to marketing@pond5.com, and if we use your submission on one of our channels, we’ll add $200 to your next payout! If you have any questions or want to run a topic idea by us before you begin creating, reach out! We’re happy to help you get started. 

Adobe Partnership Termination

On July 29, 2022, our distribution relationship with Adobe Stock will end. The Adobe Stock partnership was part of our GPP program aimed to expand the reach of your sales potential to global partners, Enterprise clients, and creators worldwide. Although our relationship with Adobe Stock has ended, our GPP Program remains strong, offering prospective sales from partners across the globe.

New Music and SFX Subscriptions—Launching June 7, 2022

We are thrilled to announce the launch of our new subscriptions! Beginning June 7th, customers will be able to choose from the following Subscription packages:

Music Subscription – this subscription plan includes all music tracks.
Music & Sound Effects Subscription – this plan includes all music tracks and sound effects.
Footage Plus Subscription – this is the new name for our Membership collection and includes all video, photos, after effects etc. that were previously included in our Membership in addition to the full music and sound effects library.
Custom subscription – This established solution is not self-serve and will continue to be handled by our Sales organization. It is targeted toward high intent buyers with specific needs, and all media types in the Pond5 Marketplace are eligible through this plan.

All subscriptions will offer ten downloads per month with monthly or annual commitments. We will automatically include all music tracks and sound effects in the marketplace—both preexisting and new uploads—in our subscriptions.

Customers will continue to have the option of licensing tracks a la carte, which we expect most to do, but subscriptions allow us to compete for those customers with frequent licensing needs (such as YouTube creators, social media marketers, and advertising agencies). Pond5 Artists can now earn through traditional marketplace sales, our Refer & Earn program, and Pond5 subscriptions. We are very confident that subscriptions will significantly increase licensing activity in our marketplace and increase artist earnings.

Additionally, Artists can earn referral bonuses on Subscriptions. By referring a new buyer to Pond5 an artist can earn a 20% commission on any Subscription plan they purchase while also giving the buyer a 20% discount. See our Refer & Earn program for more details.

All Artist royalty rates and the Contributor Agreement will remain unchanged. A new section, Subscription Downloads, has been added to the Dashboard where Artists can see which items have been downloaded through Subscriptions. Additionally, monthly Subscription commissions will now appear in the My Financials section of the Dashboard together with a la carte Marketplace earnings and Referral Earnings, which will all be paid out on the 15th of each month.

Subscription payouts are based on the price paid for each item downloaded through a subscription. A commission rate is then applied depending on the media type to calculate the artist’s final payout for the item.

These new subscriptions are essential to Pond5’s future – we can now compete far more effectively for customers with recurring licensing needs. By acquiring these customers and consolidating their licensing activity within our marketplace, we can increase earnings for our artist community.

Everything You Need To Know About Pond5 + Shutterstock

Pond5 is now a Shutterstock company! We’re thrilled to become part of the Shutterstock family. Along with previous Shutterstock acquisitions – such as PremiumBeat, Turbosquid, and PicMonkey – we form an unrivaled creative platform with unprecedented reach.

 

Why is Pond5 being acquired by Shutterstock?

With more than 31 million licensable video clips – and 15,000 new videos uploaded every day – and a best-in-class search experience, Pond5 is uniquely positioned to meet the content needs of multimedia creators. Additionally, Shutterstock recognizes what an amazing community and brand we have built – thanks to our remarkable artists – and they want to support us in the next phase of our journey.

 

Is Pond5 being rebranded as Shutterstock or some other name?

The Pond5 brand stands for something special – a one-of-a-kind community of millions of buyers and sellers interacting, transacting, and creating together. There are no plans to change that – Pond5 will continue to operate as a standalone marketplace for the foreseeable future, under the same brand and team.

 

What if I’m already licensing my content through both sites? Will my accounts be merged?

Nope, your accounts will not be connected – your content will exist on both Pond5 and Shutterstock and you will continue to receive payouts from both companies as you currently do. In time, we’ll find ways to simplify the experience for you but nothing is imminent.

 

Should I continue uploading new content to Pond5?

Yes! Pond5 isn’t going anywhere – keep uploading content and referring traffic as you normally would! If you also contribute to Shutterstock, continue to upload new content to that marketplace as you would normally.

 

Has the Pond5 Contributor Agreement changed?

Nope.

 

Has my Pond5 royalty rate changed?

Your Pond5 royalty rate remains unchanged. If you happen to license on Shutterstock as well, your royalty rate there also remains unchanged.

 

Will my content now appear on Shutterstock?

We expect to distribute some content through Shutterstock’s marketplace. If your Pond5 content is distributed through Shutterstock, you will still receive payment through Pond5 (the same way our other reseller partnerships function).

 

Do I need to take any action?

You don’t need to take any action whatsoever. Your experience on Pond5 remains the same, and we will continue to operate in the same way that we do now.

 

Do I now contact Shutterstock instead of Pond5 when I have questions or issues?

Nope, you should continue to contact Pond5. If you have any further questions, please reach out to Customer Support at support@pond5.com .

Juneteenth Call Out For Artists

On June 19th this year, Pond5 will be celebrating our third-annual Juneteenth fundraiser. To honor the anniversary of the final announcement of the end of slavery, each year we raise funds for two organizations whose mission matches our own; to support the marginalized and empower the underrepresented through creative expression. Over the past few years we’ve supported organizations like National Black Arts Festival, Second Chance Studios, and Queer|Art. We’re excited to announce our partner organizations in June.

In addition to cultivating relationships outside of Pond5, support of our own creative community is paramount to our mission. We partner with a diverse range of artists to give opportunities for exposure within the marketplace, and surface inclusive content that creators need to tell their stories.

As we celebrate Juneteenth, we’re excited to put together a collection of clips and tracks by diverse artists in our community. We’d love to hear from you if you’d like to be featured in this collection! Please share your storefront with us and a collection of content that is most representative of your background and culture, and we’ll do our best to include them in this celebratory collection.

Pond5 Promotion: Make More Money With Your Camera Online Course

Pond5 has teamed up with filmmaker, educator and Pond5 artist Vinnie Van Wyk to offer a signup discount for his new online stock footage course. Whether you’re just starting out and looking to make some passive revenue with your camera, or you’re a seasoned veteran of the stock footage scene, Vinnie’s course delivers tips and strategies that are sure to take you to the next level!

Watch our interview with Vinnie below:

About Vinnie

About Vinnie

Born and raised in rural Washington State, Vinnie was intensely interested in entrepreneurship from an early age. When getting his first camera at the late age 24, he finally found what he was looking for. Shortly after, he found himself in New York where his love for creating stock footage grew to another level.

Fun fact: his first upload and first sale were with Pond5. Now his work has been in some of the commercials of the biggest companies in the world and his passion to share what he has learned has created the course above.


Promo code: POND5

Enter the promo code at checkout

Get more info and signup here

 

A Letter from the Artists & Content Team

Dear Pond5 Artists,

A few days ago, I captured the photo below, showing New Yorkers waiting in line for coffee while respecting 6 feet of interpersonal distance. These are scary and unprecedented moments we are all currently living through. Pond5 has instituted a work-from-home policy across all three of our global offices, and we hope and encourage all of you to be safe and to respect your local directives on social distancing.

This will mean disruption for us all. I live in a small New York apartment with my wife, who also works full time and our two-and-a-half year old daughter whose daycare is closed. We’ve been sharing parenting duties while still trying to get all our work done in very tight quarters. I’ve been forced to take many work calls in the bathroom! Thankfully, we still have our health, which is the most important thing. Many others around us are not so lucky.

So while these are turbulent times, and everyone will see fluctuations in their business due to the halted global economy, I thought I’d reach out directly to share with you some of the things we’re hearing from within the industry and pass along some info from the buy-side of the market that can help focus your efforts and keep you creating and earning.

Air travel restrictions and limits on the size of gatherings have put a halt to location-based shooting. However, content will still need to be produced to feed the record levels of media consumption on television, streaming and social media that we’re seeing as a result of stay-at-home orders. As a result, TV production is being forced to shift quickly from scripted content to factual programs.

This increase in news, archival and documentary programming will mean a subsequent rise in interest for stock media relevant to those categories. Additionally, networks may lean into programming that relies heavily on CGI. So think about what you can (safely) shoot, render, or might have already sitting on hard drives that fits these criteria.

Also, be sure to include shoot location info in your metadata. Historically, many buyers look for this data when deciding what to license for different reasons like complying with SAG obligations or funding a show by ensuring that content was shot locally. Because we expect to see a significant pivot from the TV production community away from location shooting, providing location data on your media is going to become even more important as buyers want to ensure that they are using content that is factually relevant and geographically specific.

Finally, if you capture media that reflects the current pandemic, or tangential issues like economic hardship, scarcity or social distancing, let us know when you upload by shooting an email to Support@pond5.com – we’ll consider your work for one of our Coronavirus homepage collections.

We’ll do our part, too. Rest assured that in spite of global conditions, you can continue to count on the following things from Pond5:

  • Our work-from-home curatorial team will ingest and review your content at the same, industry-leading rate
  • We will continue to be available, as before, through our world-class Support Team
  • Our Creative Partner Team is remote and firing on all cylinders – pushing and upselling your content to our Enterprise clients
  • Product and Engineering teams are still hard at work speeding up the site, making U/X enhancements and improving the ease with which e-commerce buyers can purchase your content

Thanks for being a part of our community. Now, stay safe and stay creative!


Greg Andreacchi
Director, Head of Artists & Content