Creative Brief: Retro Home Videos of Summer

Special Keyword Code: RETROSUMMERP5BRIEF

Summer inspires sweet nostalgia for simpler times in the sun. Retro and home-video-style footage is in demand, so dig through your basement and attic boxes for those old 8 MM films and VHS recordings from family beach days, garden barbecues, or any random Tuesday.

 

Archival Vetting Process

We accept archival/vintage content when a contributor provides proof of copyright ownership for their whole portfolio. Please fill out this form to prove that you are the copyright owner of your archival content. Our curation team will review all submissions, and approval is not guaranteed.
 

Remember to Tag Your Submissions

The ideal format for archival footage description is as follows: PLACE, CITY, COUNTRY (MONTH, DAY, YEAR). Aim to get it as close to this as possible. When you tag footage and photos properly, you assure potential buyers of authenticity, making them more likely to buy your items!

  • Example:Stonehenge, Wiltshire, England‎, United Kingdom (August 15, 1985)

 

Kids Dancing / Summer Fun, Australia (1970S) by FOOTAGESELECT.
 

Submission List Thought Starters

 

  • Vintage home videos of your family enjoying a beach day, strolling in a sunny park, spending an afternoon at a lake or in the backyard, etc.
  • Retro establishing shots of vacation locations–camps, hotels, lakes, etc.
  • Vintage food shots – think buffet breakfasts at hotel restaurants, family picnics, moms packing road trip snacks, BBQs in your garden, etc.
  • Archival footage of typical summer activities – whether sunbathing, surfing, drying laundry under the sun, beach volleyball, putting on sun cream, or sipping cocktails in sunnies and swimwear, our buyers want it all!
  • Archival footage cleared for commercial use – can you secure an adequately filled model release from recognizable people?

Pro-Tip: You must be the rightful copyright owner of all footage you submit. If you purchased the content, please prepare the proper releases from the copyright owner of the clips/images.

Aunt Gives Hugs To Kids In Driveway-1962 Vintage 8Mm Film by Happyrojo.
 
Suggested Keywords: archival, retro, vintage, home video, summer

Typical UsersAd agencies, social media companies, lifestyle brands, documentary filmmakers

Location Diversity: Private spaces like homes, apartments, backyards, and hotel rooms. Public civic areas such as beaches, parks, etc. Commercial buildings, including cafés, restaurants, etc.

 

Submission Checklist

  • Please remember to tag your clips with the keyword code: RETROSUMMERP5BRIEF
  • Submit all completed property and model releases
  • Add all applicable conceptual keywords to the clips

Top Image: 1970S Crowd People Waikiki On At Beach Hawaii Vintage Film Retro Old Home Movie by DogPhonics.

Shoot Briefs: Localized Content

Special Keyword Code: LOCALIZEDCONTENT2022

Here’s looking at you, wherever you are! Content from diverse locations across all continents is in high demand, with customers from many industries looking for fresh takes on local areas, whether commercial or editorial. Show off where you live, and contribute to our global but local collection!

African Family Working Together, Measuring Out Quantities Of Rice Or Grain by hotelfoxtrot.

Shot List Thought Starters

  • Local Upcoming Events – Heading to an e-sport, traditional sport, or political event? Shoot everything from conferences to political conventions to local festivals – think National Cherry Blossom Festival, Ramadan, Chinese New Year, Kwanzaa, etc.
    • Remember, the preferred format for a newsworthy editorial description is: PLACE, CITY, COUNTRY, (MONTH, DAY, YEAR)
  • Local buildings, city parks, streets, and landmarks. Buyers love aerials and locked-off images taken from the same angle day and night.
  • Buyers value images and footage of local nature—think of national parks, forests, animals, flora, etc.
  • There’s a strong desire for Lifestyle shots as well! Show us your local food and drinks, fashions, traditions, and typical gatherings–Easy to capture when out at a house party, garden BBQ, or enjoying the night in a pub.
  • Who are the people in your neighborhood? Whether a tech company CEO or a local farmer running a small business, show us the people representing your location!
  • Focus on diversity. Choose models that truly represent the communities, whether LGBTQ+, Indigenous people, etc.

 

Chhath Festival (India, Nepal, Hindusim) _2 by aadityanrn.

 

Suggested Keywords

Think of keywords that truly describe what is happening in the shot. Be precise with locations, names of the landmarks, parks, etc. – use the advantage of having a unique shot from a unique location.

 

Trending Hashtags

Get inspired by social media’s most popular hashtags. If you’re planning to shoot an event, use the trending hashtags you find on Twitter, Instagram, and other social platforms.

 

Submission Checklist

  • Please remember to tag your clips with the keyword code: LOCALIZEDCONTENT2022
  • Include relevant keywords.
  • It’s important to attach property release and model release forms to all videos you intend to list as suitable for commercial use on the Marketplace. Remember to check that there is no 3rd party IP, such as distinctive logos, designs, etc.

Top Image: Hirano Shrine Cherry Blossom Festival Lanterns In Kyoto, Japan by sangapark.

Shoot Briefs: 2022, The Year of Election

Creative Brief – Special Keyword Code: USElections2022

Various countries are preparing to hold elections this year, from South Korea to France, Australia to the U.S. midterms, and more. In the face of change, we can be confident of three things: shifts in the global political landscape, political campaigners looking for media, and news organizations seeking editorial footage.

 

PRO TIP: Update Your Existing After Effects and Graphics

Have you uploaded election-related special effects before, such as lower thirds After Effects, national flag animations, intros, etc.? If so, just re-export and re-upload your work with the current year, updating the description and keywords!

Typing Motivational Announcement Vote In 2022 On A Vintage Typewriter Close-Up by labutstudio.

 

Submission Thought Starters

There is tremendous demand for VIDEO, STILL PHOTOGRAPHY, MUSIC, ILLUSTRATION and SFX in this category.

 

Editorial Footage & Photos

  • Politicians delivering speeches and leading public demonstrations
  • Voters waiting in front of polling stations
  • Politicians on the campaign trail
  • Supporters holding signs for political candidates and key issues
  • Protesters against key political issues
  • Influential personalities speaking out on political & social issues
  • Major political events in history, including speeches, the election process, parades, events, protests, etc.
  • Key politicians from your own country’s history

IMPORTANT NOTE: Buyers will search for footage from their locality so be sure to provide the proper date and location.

  • Suggested format: PLACE, CITY, COUNTRY, (MONTH, DAY, YEAR)
  • Example: Dallas, Texas‎, United States (March 1, 2022)

 

4K: Young Black Female Voter Voting At The Usa Election With Face Mask by purplevideos.

 

Commercial Footage, After Effects, Illustrations, and Photos

  • Various animations (national flags, lower thirds, intros, logo animations, transitions.)
  • Establishing shots (aerial views, skyline, cityscapes, etc.)
  • Depictions of the critical issues discussed in your local politics (healthcare, economy, immigration, ecology, DEI, etc.)
  • All touchpoints of the Electoral process. Think close-ups of ballots, commercially cleared shots of protesting crowds, etc.
  • Proud supporters wearing merchandise for their favorite candidate (badges, hats, t-shirts, badges, etc.)
  • Illustrations relating to the list of keywords above.

 

Audio

  • Crowd reactions including cheering in a stadium, clapping, booing, etc.
  • Check out our Music Briefs dedicated to Politics!

 

Keyword Ideas

Top-quality metadata helps buyers find your work, so copy some keywords from this handy list when uploading your new content or updating existing items. Less is more, so use only the most relevant words or phrases!

Politic, democracy, citizen, economic, economy, freedom, speech, protest, vote, government, national, ballot, voting, president, Washington, patriotism, campaign, candidate, democrat, republican, civil, register, capitol, flag, national, collusion, elect, impeach

Find more inspiration on how to choose and add keywords here.

 

Trending Hashtags

Get inspired by social media’s most popular hashtags. The following are trending Instagram hashtags for the US Midterms:

#midterms #vote #election #midtermelections #usa #politics #election2022 #bluewave #electionday #ivoted #midterms2022 #voting #elections #democracy #democrat #democrats #rockthevote #votingmatters #govote #republican #getoutthevote #yourvotecounts #voterregistration #washingtondc #votethemout #congress #american

Keep an eye out for any local keywords associated with your shoot locations. For example, if you’re about to upload a shot of people registering to vote in Arizona, look at the hashtags used by politicians in Arizona and add them to the keywords. Don’t forget to add USElections2022!

However, this process works for every country so if you plan to shoot a set depicting the presidential election in France, get inspired by the Twitter and Instagram trending hashtags.

 

Production Checklist

 

  • Safety is extremely important when capturing footage in crowded, chaotic, and sometimes violent circumstances.
  • Make sure to assess the situation, ensuring that you can film safely as events unfold.
  • If using your mobile phone, position it horizontally so that customers have maximum flexibility when using the image or footage.

 

Submission Checklist:

 

  • Please remember to tag your clips with the keyword code: USElections2022
  • Relevant keywords are extremely important to include as well.
  • Make sure you have your property release and model release forms attached to videos you intend to list as suitable for commercial use on the Marketplace. Also check that commercially cleared images and footage don’t contain any 3rd party IP, such as distinctive logos, designs, etc.

Creative Brief: Commercial vs. Editorial Sports

Creative Brief: Winter Sports - Snowboarder

Creative Brief – Special Keyword Code: WINSPORP5BRIEF

Did you know that Beijing is the world’s first city to host both the summer and winter Olympic Games? As the 2022 Winter Olympics draws closer, we’re looking for commercial and editorial footage of all winter sports at amateur and professional levels. Read on for some epic thought starters and key licensing info.

 

What’s the difference between commercial and editorial licenses?

When our curators review your footage, they’ll decide if the video can be distributed with a commercial license or an editorial license.

  • Commercial licenses allow companies, like advertising agencies, to use footage (or other media) for selling a product or service.
  • Editorial licenses can be used only for communications that do not sell for profit. These are typically news agencies, documentaries, etc.

 

When is footage marked commercial?

Footage is marked for commercial use when:

Without these forms, the following is acceptable for commercial use:

  • Local and school games
  • Jerseys and other equipment without names
  • Animated clips and illustrations

Example:

Face-Off In Ice Hockey Game by MayStudio.

There is no visible team name, therefore a property release for logos is not required. The artist has provided a completed model release on behalf of the recognizable player.

 

When is footage marked editorial?

Footage that is marked for editorial use features:

  • Recognizable sports jerseys with visible team names, player names, etc.
  • Identifiable buildings, such as a stadium, without a signed property release.
  • Recognizable faces of people without signed model releases.
  • 3rd party intellectual property such as sponsor logos in the stadium, on shoes, shirts, etc.

Example:

Scoring A Goal In An Ice Hockey Game by eurospiders.

Here you can see the numbers and names on jerseys, as well as recognizable faces.

 

When is footage not suitable for licensing at all?

Clips that violate copyright laws or other rights are not suitable for licensing and will be rejected by our curation team.

Examples not suitable for licensing:

  • Live shots from ticketed events of large games like the NHL and Olympic Games.
  • Footage of television sets broadcasting the above games

 

Creative Brief – Thought Starters:

 

  • Fan Culture — Think national flags painted on cheeks, crazy costumes and wigs, sunglasses, watching TV games, fan zones at stadiums or indoors, spectators doing the wave, wearing sports jerseys (editorial), culturally diverse fans across the globe, etc.
  • Equipment shots — Hockey sticks, skis, ice skates, goals, pucks, etc.
  • Outside sports — Ice hockey on frozen ponds, skating on outdoor rinks, mountain sports.
  • Parents teaching their kids — How to ski, sled, skate, etc.
  • Training schedule — Parents waking their kids up in the early morning hours to get to practice.
  • Traveling to stadiums — Public transport overcrowded with fans in masks and jerseys, etc.
  • COVID-19 measures at sporting events — Fans having their temperature taken, wearing masks, etc.

 

Pro-Tip:

  • Stay safe, warm, and healthy, especially when shooting outdoors—keeping up to date with government or public health agency recommendations.
  • Cast talent with real sport skills for believable content.
  • Plan your shoot with licensing in mind, as this will affect your choice of wardrobe, location, and shot list. Check out the guide below for more.

Suggested Keywords: winter sports, winter olympics 2022, skiing, figure skating, ice hockey, snowboarding, extreme sports, adrenaline sports, other sports names if applicable, etc.

Typical Users: News & Media Organizations, Ad Agencies, Lifestyle Brands, Television Studios

Casting Considerations: Race, age, and gender diversity, authenticity with talent and imagery. Accept the challenge to remove artificiality from your setup. In other words, keep it REAL. These considerations will play an important role in the success of your shoot.

Location Diversity: Snowparks, hills, stadium and arenas, frozen ponds, etc.

 

Before You Shoot:

 

  • Firstly, please check existing content in the Pond5 marketplace
  • Secondly, think about a visual approach that will result in new and fresh footage
  • Lastly, remember that each shot must communicate a clear message

 

Submission Checklist:

 

  • Remember to tag your clips with the keyword code: WINSPORP5BRIEF
  • Also, don‘t forget to submit all completed property and model releases
  • No logos or brands may be visible in any of the clips
  • Don’t forget to add any applicable conceptual keywords to the clips

Top image: A Snowboarder In A Ski Mask And A Backpack Is Riding On A Snow-Covered Slope by yanik88.

Creative Brief: Viral Video

Creative Brief: Viral Video Cat

Creative Brief – Special Keyword Code: VIRALVIDEOP5BRIEF

This month‘s Creative Brief brings you the theme Viral Video. No one may really know the true formula to creating a viral video, but it hasn’t stopped countless filmmakers and creators around the world from trying. GIFs, memes, TikTok-style videos, fails, and more are all being created daily to try and capture the attention of the world’s social media users. Emulating a viral video style with some thoughtful planning and even some basic post production is a great chance to create something useful and different for buyers.

 

Creative Brief – Shot List Thought Starters:

  • “Behind-the-scenes” shots of a viral video clip being made (crew, actors, etc)
  • Vertical shots that play well when looped
  • Adding text to funny videos in a meme-format
  • Handheld and more DIY-looking shots to simulate a mobile device
  • Shots of people dancing for the camera with choreographed moves
  • Cinéma vérité shots of real-world situations with actors/models
  • Humorous clips of “fails” that look natural
  • Using basic motion graphics, masking, and animated icons to increase plausibility

 

Suggested Keywords: viral video, funny, meme, gif, fail, social media, filmmaking, creative

Typical Users: news & media organizations, ad agencies, lifestyle brands, television and movie studios, vloggers

 

Mandrill (Mandrillux Sphinx) Facepalm by LukasPich.

 

Pro-Tip: Remember to stay safe and healthy when making this content, and bring along plenty of water and sun protection if you plan on being outside. Don’t shoot with more people than what your government or public health agencies recommend. Do your best to cast real-looking talent with real skills to get authentic content. Be conscious of logos and other intellectual property as well.

Casting Considerations: Race, age, and gender diversity, authenticity with talent and imagery. Accept the challenge to remove artificiality from your setup. In other words, keep it REAL. These considerations will play an important role in the success of your shoot.

Location Diversity: Homes, apartments, backyards, open fields, offices, anywhere really!

Reaction Gif Ugly Win Internet Argument by Grenar.

Before You Shoot:

  • Firstly, please check existing content in the Pond5 marketplace
  • Secondly, think about a visual approach that will result in new and fresh footage
  • Lastly, remember that each shot must communicate a clear message

Submission Checklist:

  • Remember to tag your clips with the keyword code: VIRALVIDEOP5BRIEF
  • Also, don‘t forget to submit all completed property and model releases
  • No logos or brands may be visible in any of the clips
  • Don’t forget to add any applicable conceptual keywords to the clips

Top image: Cool Naughty Cat With Sunglasses Sticking Out Tonngue by furryfritz.

Creative Brief: Modern Homesteading

Creative Brief: Modern Homesteading

Creative Brief – Special Keyword Code: HOMESTEADP5BRIEF

This month‘s Creative Brief brings you the theme Modern Homesteading. While it may conjure up images of log cabins and drab clothing, homesteading is becoming more popular than ever in the modern age. There’s never been a better time for people to hunker down and create a home for themselves, in fact. Whether it’s getting fresh eggs from backyard chickens, splitting wood for an indoor stove, or harvesting veggies from the garden, it’s all a part of a self-sufficient, solid homestead, and something that would be great to capture for buyers.

 

Creative Brief – Shot List Thought Starters:

  • People in modern settings preserving food, chopping wood, planting/growing veggies etc.
  • Lifestyle shots of families and friends homesteading together on a property
  • Overhead shots of homesteaders working in the yard
  • Timelapses of fermenting/preserving food and drinks
  • Moving shots (gimbal, dolly, jib, etc.) of people foraging for food in nature
  • Modern, non-industrial animal husbandry occupations–milking, shearing, butchering, etc.
  • Macro and detail shots of all of the above
  • Homesteaders using modern equipment and technology while in non-industrial settings, including windmills, solar panels, and other renewable sources

 

Suggested Keywords: omesteading, self sufficiency, subsistence agriculture, foraging, preserving, preservation, permaculture, fermenting, gardening, independence

Typical Users: news & media organizations, ad agencies, lifestyle brands, documentary filmmakers, government organizations

 

Painter Girl Paint Rural Homestead Wooden Wall With Brush In Red by mr_sunny.

 

Pro-Tip: Remember to stay safe and healthy when making this content, and bring along plenty of water and sun protection if you plan on being outside. Don’t shoot with more people than what your government or public health agencies recommend. Do your best to cast real-looking talent with real skills to get authentic content. Be conscious of logos and other intellectual property as well.

Casting Considerations: Race, age, and gender diversity, authenticity with talent and imagery. Accept the challenge to remove artificiality from your setup. In other words, keep it REAL. These considerations will play an important role in the success of your shoot.

Location Diversity: Homes, apartments, backyards, community gardens, small farms, neighborhoods, condos (if possible)

Close Up: Adorable Baby Chickens On Backyard Following Mother’s Steps by Airstock.

Before You Shoot:

  • Firstly, please check existing content in the Pond5 marketplace
  • Secondly, think about a visual approach that will result in new and fresh footage
  • Lastly, remember that each shot must communicate a clear message

Submission Checklist:

  • Remember to tag your clips with the keyword code: HOMESTEADP5BRIEF
  • Also, don‘t forget to submit all completed property and model releases
  • No logos or brands may be visible in any of the clips
  • Don’t forget to add any applicable conceptual keywords to the clips

Top image: Mature Woman Gardener Pushing Wheelbarrow At Homestead by JackF.

Creative Brief: Heat Wave

Creative Brief: Heat Wave

Creative Brief – Special Keyword Code: HEATWAVEP5BRIEF

This month‘s Creative Brief brings you the theme Heat Wave. No matter where you live on Earth, we can all agree that it’s not fun to experience a heat wave. According to NASA, 19 of the hottest years on record have occurred since 2000, and show no signs of slowing down. It’s so hot that a reported 10% of all global energy use is for Air Conditioning! Higher temperatures lead to rolling blackouts, increased risk of wildfires, and more vulnerable members of the population falling ill. Ice cream also melts really, really quickly. This topic will be one for years to come, and is worth highlighting for all types of customers.

 

Creative Brief – Shot List Thought Starters:

  • Telephoto shots of “wavy” heat lines from the heat refraction in various settings
  • Miserable people inside homes, stores, restaurants, gyms, etc, trying to cool off
  • Crowded beaches, pools, and other public spaces with water
  • Empty or dramatically low lakes, ponds, or other natural reservoirs
  • Parched, arid, and dry and cracked soil in non-desert landscapes, dying/dead trees
  • Atypically and abnormally hot locations experiencing heat waves (e.g. above the arctic circle)
  • Outdoor workers and other vulnerable people experiencing extreme heat (only safely)
  • Animals and other wildlife affected by extreme heat

 

Suggested Keywords: heatwave, temperature, extreme heat, drought, melting, global warming, climate change, outside, dry, wildfire, overheated

Typical Users: news & media organizations, ad agencies, lifestyle brands, documentary filmmakers, government organizations

 

City Traffic In Sweltering Scorching Heatwave In Toronto Canada by Stock131.

 

Pro-Tip: Remember to stay safe and healthy when making this content, and bring along plenty of water and sun protection if you plan on being outside. Don’t shoot with more people than what your government or public health agencies recommend. Do your best to cast real-looking talent with real skills to get authentic content. Be conscious of logos and other intellectual property as well.
Also, please be conscious of logos and other intellectual property as well.

Casting Considerations: Race, age, and gender diversity, authenticity with talent and imagery. Accept the challenge to remove artificiality from your setup. In other words, keep it REAL. These considerations will play an important role in the success of your shoot.

Location Diversity: Homes, apartments, parks, restaurants, gyms, commercial buildings, tech offices, bars, schools

Woman Suffering From Heat During The Heatwave by stokkete.

Before You Shoot:

  • Firstly, please check existing content in the Pond5 marketplace
  • Secondly, think about a visual approach that will result in new and fresh footage
  • Lastly, remember that each shot must communicate a clear message

Submission Checklist:

  • Remember to tag your clips with the keyword code: HEATWAVEP5BRIEF
  • Also, don‘t forget to submit all completed property and model releases
  • No logos or brands may be visible in any of the clips
  • Don’t forget to add any applicable conceptual keywords to the clips

Top image: Weather Photos – Heat Wave by lucidwaters.

Creative Brief: Reunited

Active Senior Friends Enjoying Food

Elderly Friends Enjoying Food

Creative Brief – Special Keyword Code: REUNITEDP5BRIEF

This month‘s Creative Brief brings you the theme Reunited. After a year of missing each other more than ever, explore moments where people are reunited with their family, friends, and co-workers. This can be everything from the safety-first elbow greeting to more carefree takes on togetherness: wild-limbed childhood tackles, intergenerational appreciation, excited squeezes, team huddles, and romantic embraces. You can show that whoever we are, we hug what feels like home

 

Creative Brief – Shot List Thought Starters:

  • Various shots of people hugging, high five-ing, and elbow/fist bumping while meeting
  • Co-workers returning to their desks and offices working together agains
  • Various shots of people interacting in public places, with and without masks (if allowed).
  • People surprising each other in person
  • Non-masked people enjoying various indoor activities (if allowed)
  • Multi-generational families giving enthusiastic greetings
  • People sharing meals, drinks, clothing, or experiences together
  • POV shots of people opening doors to greet friends and family

 

Suggested Keywords: reunited, friendship, family, togetherness, relationships, covid19, picnic, party, sentimental, happiness, freedom

Typical Users: News & media organizations, ad agencies, lifestyle brands, documentary filmmakers

 

Caucasian Boyfriend In Safety Mask With Dog Meeting African Girlfriend Outside by mrTommy.

 

Pro-Tip: The biggest thing here is to stay safe and healthy when making this content, and don’t shoot with more people than what your government or public health agencies recommend. Secondly, do your best to cast real-looking talent with real skills to get authentic content. Moreover, consider shooting the same scene both in daytime or nighttime. Also, please be conscious of logos and other intellectual property as well.

Casting Considerations:  Race, age, and gender diversity, authenticity with talent and imagery. Accept the challenge to remove artificiality from your setup. In other words, keep it REAL. These considerations will play an important role in the success of your shoot.

Location Diversity: Homes, apartments, parks, restaurants, gyms, commercial buildings, tech offices, bars, schools

Happy Family Of Four Embracing Together At Airport Building, Enjoying Travel by redbred.

Before You Shoot:

  • Firstly, please check existing content in the Pond5 marketplace
  • Secondly, think about a visual approach that will result in new and fresh footage
  • Lastly, remember that each shot must communicate a clear message

Submission Checklist:

  • Remember to tag your clips with the keyword code: REUNITEDP5BRIEF
  • Also, don‘t forget to submit all completed property and model releases
  • No logos or brands may be visible in any of the clips
  • Don’t forget to add any applicable conceptual keywords to the clips

Top image: Businessman Holding Bitcoin Cryptocurrency Network Concept by ipopba.

Shoot Brief: Gearing Up for Startups

Keyword Code: SUOCT16

A staggering 100 million businesses are launched annually and this culture of innovation isn’t stopping anytime soon. We’ve noticed high demand for startups and scenes that portray entrepreneurs in action.

Customers/Sectors: Banking and Investment, Insurance, Telecommunications, Technology, Internet, Shipping, Credit Cards

Shot-List Thought Starters:

• Team leader reviewing mood boards and design elements with staff

•Team leader using whiteboard in conference room or discussing projects with staff around a table or couches in open space

•Team leader reviewing and discussing work on computer screen with co-worker at co-worker’s workstation

•Portraits – individual and group for testimonial usage

Shooting some scenes with overheads is especially attractive to our clients, ideal for when a shot is symmetrically composed. A good example of this is a roundtable meeting. Try adding a VR headset to a few of your scenes, as well as shooting through glass partitions and walls. Working late at the the startup is another concept to explore. Remember, you don’t need to feel locked into the thought-starters, they are just meant to help inspire your process.

Young Business Executives Having A Discussion by fsuffert

Pro-Tip:

Startup spaces are often littered with the remnants of ideation that include drawings, artwork, tear sheets, photos, headphones, coffee cups, pastries and other materials and objects associated with daily life in a startup. Tone down the actions of your talent and shape an environment that’s real. Remember, authenticity is one of the main characteristics our customers are looking for when licensing clips.

Suggested Conceptual Keywords: teamwork, innovation, focus, communication, connection, success, inspiration, entrepreneurship, concentration, leadership, empowerment, freelancer, freelance and small business

Casting Considerations: Age, Gender and Race Diversity. Authenticity and diversity will play an important role in the success of your shoot.

Submission Checklist:

Please remember to tag your clips with the keyword code: SUOCT16
• Have all property and model releases filled out and submitted.
• No logos or brands visible in any of the clips
• Don’t forget to add any applicable conceptual keywords to the clips.

Download this brief in PDF format here.

Creative Brief: Cryptocurrency

Businessman Holding Bitcoin Cryptocurrency Network Concept

Creative Brief – Special Keyword Code: CRYPTOCURRENCYP5BRIEF

This month‘s Creative Brief brings you the theme Cryptocurrency. Hardly a day passes in 2021 without cryptocurrency stories making the headlines. In fact, at the time of this writing, Google search trends show that “cryptocurrency” has hit a peak! Whether the conversations are around market volatility, crypto whales, rising and popular companies, non-fungible tokens (NFTs), or the environmental impact of bitcoin mining, people are sure to be talking about crypto. This is a hot ticket to creating relevant content.

 

Creative Brief – Shot List Thought Starters:

  • Animations of various crypto companies and their ups and downs in the market
  • Shots of physical representations / replications of companies and their logos
  • People of all ages using cryptocurrency to pay for food, shopping online, etc.
  • Cryptocurrency payment options, both e-commerce and in-person
  • Computer and mobile device users reading and learning about cryptocurrency
  • Cryptocurrency mining operations, both physical and digital
  • Shots conveying / highlighting the environmental impact of crypto mining
  • People at an NFT auction, both physical and digital, bidding on NFT items

 

Suggested Keywords: cryptocurrency, bitcoin, nft, blockchain, digital money, mining, technology, dogecoin, coinbase, digital gold, stablecoins, cryptomoney

Typical Users: Tech companies, news & media organizations, ad agencies, social media companies, vloggers, lifestyle brands, documentary filmmakers

 

Server Room For Crypto Currency Mining by Sleepers.

 

Pro-Tip: The biggest thing here is to stay safe and healthy when making this content, and don’t shoot with more people than what your government or public health agencies recommend. Secondly, do your best to cast real-looking talent with real skills to get authentic content. Moreover, consider shooting the same scene both in daytime or nighttime. Also, please be conscious of logos and other intellectual property as well.

Casting Considerations:  Homes, apartments, garages, home studios/offices, artist lofts, commercial buildings, tech offices, server rooms

Location Diversity: tech companies, news & media organizations, ad agencies, social media companies, vloggers, lifestyle brands, documentary filmmakers

Growing Bar Chart Made Of Bitcoin Tokens. Cryptocurrency Growth Concept by moov_stock.

Before You Shoot:

  • Firstly, please check existing content in the Pond5 marketplace
  • Secondly, think about a visual approach that will result in new and fresh footage
  • Lastly, remember that each shot must communicate a clear message

Submission Checklist:

  • Remember to tag your clips with the keyword code: CRYPTOCURRENCYP5BRIEF
  • Also, don‘t forget to submit all completed property and model releases
  • No logos or brands may be visible in any of the clips
  • Don’t forget to add any applicable conceptual keywords to the clips

Top image: Businessman Holding Bitcoin Cryptocurrency Network Concept by ipopba.