Creative Brief: Milestones, Part 1

Keyword Code: MILFEB17

Milestones are the significant events that occur in one’s lifetime, and Pond5 needs images that demonstrate firsts, which signify change and progression. These images are enormously popular in commercial advertising and may take on a greater importance given recent world events — which translates to an increase in requests to convey closeness, security, love, and other concepts related to a softer tone and spirit.

Shot-List Thought-Starters

• Pregnancy: Scenes showing a couple expecting a child, tender moments demonstrating hope and anticipation, setting up a nursery

• Childbirth: Checking into a maternity ward, being handed a newborn for the first time, looking at a baby through nursery window, babies in incubators

• First Steps: A baby being guided by parents, falling into parents’ arm, or attempting to walk and falling on their backside.

• Breastfeeding

• Babies being comforted or consoled

• Safety: Baby being secured into a car seat

Suggested Keywords: Love, Pride, Compassion, Happiness, Security, Innocence, New Beginning, Milestones, Tenderness, Care

Typical Users: Healthcare, Insurance, Banking and Finance, Credit Cards, Telecommunication, Utilities

Little Feet of a Newborn Baby by fedorov

Pro-Tip: Consider using more graphic shots to illustrate your concept, such as an inked baby foot or baby’s hand wrapped around an adult’s finger. In addition, tight close-up shots on babies’ expressions are always needed.

Casting Considerations: Authenticity with talent and imagery. Accept the challenge to subtract artificiality from your setups. In other words, keep it REAL. These things will play an important role in the success of your shoot. Read more in our post on authenticity and why it matters.

Location Diversity: Urban, Suburban, and Rural

Before You Shoot:
• Please check what content already exists in the Pond5 marketplace
• Think about a visual approach that will result in new and fresh footage

Submission Checklist:
• Remember to tag your clips with the keyword code: MILFEB17
• Have all property and model releases filled out and submitted
• No logos or brands may be visible in any of the clips
• Don’t forget to add any applicable conceptual keywords

Download this brief in PDF format here.

Top image: Close Up Portrait of Baby Boy Smiling at Camera by ImageSource

Creative Brief: Establishing Shots

Keyword Code: ESTSHOTP5BRIEF

Establishing shots are critical for creating a geographic location for your action. An establishing shot is usually the first shot of a new scene, designed to show the audience where the action is taking place. It’s usually a very wide or extreme wide shot, and is especially significant, being that it usually sets the time of day for action being filmed on a studio set far from the apparent location, because of budget, permits, or time limitations.

Shot-List Thought-Starters

• Real-time and matching day and night lockdowns, pans, tilts
• Suburban Neighborhood
• Mansions
• Apartment Buildings
• Town or Row houses
• House at night when lights are switched off, magic hour where lights are turned on
• Impoverished neighborhoods and run-down buildings, housing estates, dark and empty streets
• Fire or Police Station
• Court House, Prison
• Office Building
• Hospital
• Schools

Suggested Keywords (depending on location): Home, Security, Safety, Family, Wealth, Poverty, Protection, Danger, Community, Education

Typical Users: Unscripted drama and reality TV programming, feature and documentary films

Suburban House White and Tan Establishing Shot with Mailbox by JaimeByrd

Pro-Tip: Attempt to avoid anything that may give the viewer a clue about where your location actually is, such as palm trees or signage (strive to shoot generic buildings for more potential usage). Other than impoverished neighborhoods, all properties need to be well-kept, attractive, and iconic. Other types of camera moves are recommended, but a lockdown is our most preferred — extra points if you can capture day and night matching shots.

Location Diversity: Urban, Suburban, and Rural

Before You Shoot:
• Please check what content already exists in the Pond5 marketplace
• Think about a visual approach that will result in new and fresh footage

Submission Checklist:
• Remember to tag your clips with the keyword code: ESTSHOTP5BRIEF
• Have all property releases filled out and submitted
• No logos or brands may be visible in any of the clips
• Don’t forget to add any applicable conceptual keywords

Top image: Large House with Lights by ImageSource

Creative Brief: Air Pollution

Keyword Code: AIRPOLLP5BRIEF

According to the World Health Organization, 3.7 million deaths occur each year from outdoor air pollution, including 400,000 in Europe alone. Consumers have caught on and are purchasing a variety of products, from protective masks to electric and hydrogen powered automobiles.

Shot-List Thought-Starters

• Factory smokestacks, power-plant cooling towers
• Congested highway and freeway traffic
• Wind-power farms, solar-panel farms, solar panels at home
• Coal mines and manufacturing, land and offshore oil rigs
• Gas-pump nozzles, charging electric car
• People wearing protective masks
• Cityscapes and freeways seen through industrial haze and smog

Suggested Keywords: Social Issues, Air Pollution, Environment, Ecology, Fossil Fuel, Climate Change

Typical Users: Energy and Utility Companies, Public Service Announcements, Political Campaigns, Documentary and Feature Films, Environmental Organizations

Smoke Stacks Pollution by RekindlePhoto

Pro-Tip: The priority users for this type of content are documentary and feature filmmakers. Capture a variety of camera angles and make sure to grab a locked-down establisher or master shot. Day and night establishing shots from the same angle will be worth your time.

Location Diversity: Urban, suburban, and rural

Before You Shoot:
• Please check what content already exists in the Pond5 marketplace
• Think about a visual approach that will result in new and fresh footage

Submission Checklist:
• Remember to tag your clips with the keyword code: AIRPOLLP5BRIEF
• Have all property and model releases filled out and submitted
• No logos or brands may be visible in any of the clips
• Don’t forget to add any applicable conceptual keywords

Top image: Close Up of Woman Wearing Pollution Mask, Tokyo, Japan by ImageSource

Creative Brief: Gamevertising

Keyword Code: VIDGAMEP5BRIEF

Similar to product placement in popular films, corporations are now integrating their products into custom games, as well as live ads presented through streaming channels such as Vice’s Waypoint. At the same time, Amazon’s Twitch is angling for more non-gaming advertisers that encompass a variety of industries from soft drinks and fast foods to entertainment and electronics.

Shot-List Thought-Starters

• Playing games through a mobile device (commuting on train, at a café, at work, at home)

• Playing games on a home console with friends

Suggested Conceptual Keywords: Entertainment, Consumerism, Focus, Concentration, Leisure, Competition, Fun, Technology

Typical Users: Food and Beverage Commercials, Internet Services, Gaming Companies, Retail Chains, Electronics Companies

Video Gamer Player Using Controller by Vulk

Pro-Tip: Switch the action/concept by having your talent texting and talking on the phone. Swap the gaming consoles for a TV remote and you’ve doubled your concepts. Get coverage from wide angles to close, but be aware when your talent is overacting or acting with over-exaggerated gestures. Do not show the actual game or program.

Casting Considerations: Race, gender, and age diversity. Authenticity with talent and imagery. Accept the challenge to subtract artificiality from your setups. In other words, keep it REAL. These things will play an important role in the success of your shoot.

Location Diversity: Urban, suburban, and rural

Before You Shoot:
• Please check what content already exists in the Pond5 marketplace
• Think about a visual approach that will result in new and fresh footage

Submission Checklist:
• Remember to tag your clips with the keyword code: VIDGAMEP5BRIEF
• Have all property and model releases filled out and submitted
• No logos or brands may be visible in any of the clips
• Don’t forget to add any applicable conceptual keywords

Creative Brief: LGBTQ+

Keyword Code: LGBTQP5BRIEF

The LGBT community in the US has nearly a trillion dollars’ worth of purchasing power, according to Multimedia Platforms Inc. (Owners of Frontiers Media and the largest LGBT media company in the world). How we define ourselves and our families has changed dramatically over the last decade. Therefore, there has never been more of a demand for LBGTQ+ lifestyles that include relationships, social gatherings, and families.

Shot-List Thought-Starters

• A day in the life of a same-sex couple at home, which can include cooking, chores in the house, yard-work, gardening, and watching TV

• Testimonial portraiture

• Dinner parties and celebrations

Attractive Young Gay Couple Relaxing at Home by hotelfoxtrot

Pro-Tip: Do your best to cast real people. This approach will pay dividends in the end, as clients are constantly searching for authenticity within our collection.

Suggested Conceptual Keywords: Same-sex couple, homosexual, homosexual couple, gay couple, togetherness, domestic life, happiness, relationship, lesbian, gay man, bonding, acceptance, identity

Typical Users: Credit cards, car commercials, phone companies, investment services, internet services, food and beverage commercials, travel industries, healthcare

Casting Considerations: Race and age diversity, authenticity with talent and imagery. Accept the challenge to subtract artificiality from your setups — in other words, keep it REAL. These things will play an important role in the success of your shoot.

Location Diversity: Urban, suburban, and rural

Before You Shoot
• Please check what content already exists in the Pond5 marketplace
• Think about a visual approach that will result in new and fresh footage
• Remember that each shot must communicate a clear message

Submission Checklist:
• Please remember to tag your clips with the keyword code: LGBTQP5BRIEF
• Have all property and model releases filled out and submitted.
• No logos or brands may be visible in any of the clips.
• Don’t forget to add any applicable conceptual keywords to the clips.

Top image: Still from Affectionate Young Gay Couple Relaxing in Bed by hotelfoxtrot

Creative Brief: Home Delivery

Keyword Code: HOMEDELP5BRIEF

US consumers spend $3.5 billion on restaurant food deliveries a year. Manhattan restaurants alone deliver 200,000 orders a day. Consumers are looking for convenience. It’s forecasted that by 2019, food delivery will generate more than $12.5 billion.

Shot-List Thought-Starters

• Food delivery, flower delivery, grocery delivery, parcel/package delivery, etc.

• People at home eating out of food containers, people at work eating out of food containers

Smiling Pizza Delivery Guy Delivers Two Pizzas by Gorodenkoff

Pro-Tip: It would be ideal to capture the process from preparation to delivery. Customers using a food app, a proprietor accepting and prepping the order — whether your theme focuses on food, flowers, or an individual packing an order for an eBay customer, we need it all, from start to finish.

Suggested Conceptual Keywords: Convenience, consumerism, speed, service, reliability, ease

Typical Users: Food and beverage commercials, credit-card services, internet services, phone companies

Casting Considerations: Race, food (look beyond pizza delivery), and transportation diversity. Authenticity with talent and imagery. Accept the challenge to subtract artificiality from your setups — in other words, keep it REAL. These factors will play an important role in the success of your shoot.

Location Diversity: Urban, suburban, and rural

Before You Shoot
• Please check what content already exists in the Pond5 marketplace
• Think about a visual approach that will result in new and fresh footage
• Remember that each shot must communicate a clear message

Submission Checklist:
• Please remember to tag your clips with the keyword code: HOMEDELP5BRIEF
• Have all property and model releases filled out and submitted.
• No logos or brands may be visible in any of the clips.
• Don’t forget to add any applicable conceptual keywords to the clips.

Creative Brief: Millennials

Keyword Code: MILLENNIALP5BRIEF

There are about 80 million millennials (born 1980-2000) in the US alone, and they make up some 25% of the population. There are a variety of subcategories attached to their lifestyles, from hipster to young professional. We’re looking for leisure and recreational activities that include concerts/live events, BBQ cookouts, parties, camping, travel, shopping, gaming, scenes at work and at home, and using tech.

Shot-List Thought-Starters

• Subjects using a variety of tech for entertainment, work, and communication

• Shopping

• At the workplace (SOHO – small office, home office)

Young Man And Young Woman Sharing a Laptop by Kaspar_Films

Pro Tip: Loosen up and capture the spontaneity with this age group. If you pick the right talent, you’ll find a group of unique and fearless individuals that are pretty flexible to whatever you throw their way.

Suggested Conceptual Keywords: millennial, hipster, youth culture, lifestyle, community, togetherness, happiness, freedom, individuality

Typical Users: telecommunications companies, retail stores, internet services, entertainment industries, communication companies, tech companies, food and beverage commercials, travel industries

Casting Considerations: Gender and race diversity. Authenticity and diversity will play an important role in the success of your shoot.

Locations: Urban, suburban, and rural

Submission Checklist
• Remember to tag your clips with the keyword code: MILLENNIALP5BRIEF
• Have all property and model releases filled out and submitted
• No logos or brands visible in any of the clips
• Don’t forget to add any applicable conceptual keywords to the clips

Creative Brief: Stay-at-Home Dads

Keyword Code: HOMEDADP5BRIEF

We’ve received a large volume of requests for scenes that show fathers engaged in domestic activities with their children. Some of these scenes might include dropping off and picking up children from school, washing and folding clothes, grocery shopping, watching movies, art projects, and hobbies.

Shot-List Thought Starters

• Father preparing, making, and eating meals with his children or child

• Father helping his children or child with homework

• Father and children or child engaged in outdoor sports and recreational activities

Father Helping His Daughter with Homework in Kitchen by BigAppleVideo

Pro-Tip: Do your best to cast a real family in their own home. This approach will majorly pay off in the end, as clients are constantly searching for authenticity within our collection.

Suggested Conceptual Keywords: stay-at-home father, domestic life, togetherness, responsibility, single father, care, bonding, leadership, guidance

Typical Users: healthcare, banking and investment firms, insurance companies, car commercials, retail stores, credit cards, phone companies, food and beverage commercials, public-service announcements

Casting Considerations: Gender and race diversity. Authenticity and diversity will play an important role in the success of your shoot.

Submission Checklist

Please remember to tag your clips with the keyword code: HOMEDADP5BRIEF
• Have all property and model releases filled out and submitted.
• No logos or brands visible in any of the clips.
• Don’t forget to add any applicable conceptual keywords to the clips.

Creative Brief: Virtual Reality

Keyword Code: VRP5BRIEF

We’re looking for folks of all ages and races wearing VR goggles, augmented-reality headsets, and smart glasses and watches. These forms of technology are sparsely represented in our collection, which is why we need pioneers like you to help populate this frontier with future-laced images. Stake your claim and immerse your actors with VR headsets and any other wearable tech gadgets that connect them to the future.

Shot-List Thought Starters

• Subjects immersed in a VR experience with a variety of emotions and expressions
• Subjects adjusting and fitting VR goggles

Woman Wearing VR Headset at Home by rodinhamidi

Pro-Tip: A great way to beef up your core concept is by implementing the mix-and-match approach. Plan your day, but make sure to reserve some extra time before or after you capture your VR shots. Remember to get coverage of other important entertainment and tech-driven topics, such as streaming movies and playing video games.

Suggested Conceptual Keywords: future, immersion, connection, discovery, futuristic, technology, cyberspace, wireless technology, entertainment, leisure, connectivity

Typical Users: telecommunications companies, retail stores, internet services, entertainment industries, communication companies, tech companies, travel industry, virtual-reality simulator industry

Casting Considerations: Age, gender, and race diversity. Authenticity and diversity will play an important role in the success of your shoot.

Submission Checklist:
• Remember to tag your clips with the keyword code: VRP5BRIEF
• Have all property and model releases filled out and submitted
• No logos or brands visible in any of the clips
• Don’t forget to add any applicable conceptual keywords to the clips

Top image: Still from Beautiful Woman Wearing Vr Headset At Home by rodinhamidi

Creative Brief: Women in Business

Keyword Code: WOMBUSP5BRIEF

We’re seeing an uptrend in demand for video clips featuring women in roles that exhibit leadership and empowerment. We’re calling on you to capture scenes with women leading in workplace environments and professional settings.

Customers/Sectors: Banking and Investment, Insurance, Telecommunications, Technology, Internet, Shipping, Credit Cards

Shot List Thought-Starters:

• Executive Team meeting in a board room or around a conference table in an open space

• Executive leader giving presentation to staff using a video monitor to demonstrate metrics as well as video conferencing

• Portraits – individual and group for testimonial usage

Additionally, try running your scenes outside of the office, such as a meeting in a cafe, in a corporate jet, and other environments that you wouldn’t typically consider. You might also want to consider themes like working late at the office. Remember, you don’t need to feel locked into the thought-starters, they are just meant to help inspire your process.

Business People Having A Discussion In Conference Room by No_magnolia

Pro-Tip:

Make the environment feel natural and authentic by avoiding industry cliches such as high-key lighting, programmed gestures, and forced emotions among your talent. Tone down the actions of your talent and shape an environment that’s real. Remember, authenticity is one of the main characteristics our customers are looking for when licensing clips.

Suggested Conceptual Keywords: teamwork, innovation, diversity (race, gender and age), focus, communication, connection, success, inspiration, concentration, empowerment and leadership

Casting Considerations: Age and race diversity. Authenticity and diversity will play in important role in the success of your shoot.

Submission Checklist:

Please remember to tag your clips with the keyword code: WOMBUSP5BRIEF.
• Have all property and model releases filled out and submitted.
• No logos or brands visible in any of the clips
• Don’t forget to add any applicable conceptual keywords to the clips.