Creative Brief: Gamevertising

Keyword Code: VIDGAMEP5BRIEF

Similar to product placement in popular films, corporations are now integrating their products into custom games, as well as live ads presented through streaming channels such as Vice’s Waypoint. At the same time, Amazon’s Twitch is angling for more non-gaming advertisers that encompass a variety of industries from soft drinks and fast foods to entertainment and electronics.

Shot-List Thought-Starters

• Playing games through a mobile device (commuting on train, at a café, at work, at home)

• Playing games on a home console with friends

Suggested Conceptual Keywords: Entertainment, Consumerism, Focus, Concentration, Leisure, Competition, Fun, Technology

Typical Users: Food and Beverage Commercials, Internet Services, Gaming Companies, Retail Chains, Electronics Companies

Video Gamer Player Using Controller by Vulk

Pro-Tip: Switch the action/concept by having your talent texting and talking on the phone. Swap the gaming consoles for a TV remote and you’ve doubled your concepts. Get coverage from wide angles to close, but be aware when your talent is overacting or acting with over-exaggerated gestures. Do not show the actual game or program.

Casting Considerations: Race, gender, and age diversity. Authenticity with talent and imagery. Accept the challenge to subtract artificiality from your setups. In other words, keep it REAL. These things will play an important role in the success of your shoot.

Location Diversity: Urban, suburban, and rural

Before You Shoot:
• Please check what content already exists in the Pond5 marketplace
• Think about a visual approach that will result in new and fresh footage

Submission Checklist:
• Remember to tag your clips with the keyword code: VIDGAMEP5BRIEF
• Have all property and model releases filled out and submitted
• No logos or brands may be visible in any of the clips
• Don’t forget to add any applicable conceptual keywords

Creative Brief: LGBTQ+

Keyword Code: LGBTQP5BRIEF

The LGBT community in the US has nearly a trillion dollars’ worth of purchasing power, according to Multimedia Platforms Inc. (Owners of Frontiers Media and the largest LGBT media company in the world). How we define ourselves and our families has changed dramatically over the last decade. Therefore, there has never been more of a demand for LBGTQ+ lifestyles that include relationships, social gatherings, and families.

Shot-List Thought-Starters

• A day in the life of a same-sex couple at home, which can include cooking, chores in the house, yard-work, gardening, and watching TV

• Testimonial portraiture

• Dinner parties and celebrations

Attractive Young Gay Couple Relaxing at Home by hotelfoxtrot

Pro-Tip: Do your best to cast real people. This approach will pay dividends in the end, as clients are constantly searching for authenticity within our collection.

Suggested Conceptual Keywords: Same-sex couple, homosexual, homosexual couple, gay couple, togetherness, domestic life, happiness, relationship, lesbian, gay man, bonding, acceptance, identity

Typical Users: Credit cards, car commercials, phone companies, investment services, internet services, food and beverage commercials, travel industries, healthcare

Casting Considerations: Race and age diversity, authenticity with talent and imagery. Accept the challenge to subtract artificiality from your setups — in other words, keep it REAL. These things will play an important role in the success of your shoot.

Location Diversity: Urban, suburban, and rural

Before You Shoot
• Please check what content already exists in the Pond5 marketplace
• Think about a visual approach that will result in new and fresh footage
• Remember that each shot must communicate a clear message

Submission Checklist:
• Please remember to tag your clips with the keyword code: LGBTQP5BRIEF
• Have all property and model releases filled out and submitted.
• No logos or brands may be visible in any of the clips.
• Don’t forget to add any applicable conceptual keywords to the clips.

Top image: Still from Affectionate Young Gay Couple Relaxing in Bed by hotelfoxtrot

Creative Brief: Home Delivery

Keyword Code: HOMEDELP5BRIEF

US consumers spend $3.5 billion on restaurant food deliveries a year. Manhattan restaurants alone deliver 200,000 orders a day. Consumers are looking for convenience. It’s forecasted that by 2019, food delivery will generate more than $12.5 billion.

Shot-List Thought-Starters

• Food delivery, flower delivery, grocery delivery, parcel/package delivery, etc.

• People at home eating out of food containers, people at work eating out of food containers

Smiling Pizza Delivery Guy Delivers Two Pizzas by Gorodenkoff

Pro-Tip: It would be ideal to capture the process from preparation to delivery. Customers using a food app, a proprietor accepting and prepping the order — whether your theme focuses on food, flowers, or an individual packing an order for an eBay customer, we need it all, from start to finish.

Suggested Conceptual Keywords: Convenience, consumerism, speed, service, reliability, ease

Typical Users: Food and beverage commercials, credit-card services, internet services, phone companies

Casting Considerations: Race, food (look beyond pizza delivery), and transportation diversity. Authenticity with talent and imagery. Accept the challenge to subtract artificiality from your setups — in other words, keep it REAL. These factors will play an important role in the success of your shoot.

Location Diversity: Urban, suburban, and rural

Before You Shoot
• Please check what content already exists in the Pond5 marketplace
• Think about a visual approach that will result in new and fresh footage
• Remember that each shot must communicate a clear message

Submission Checklist:
• Please remember to tag your clips with the keyword code: HOMEDELP5BRIEF
• Have all property and model releases filled out and submitted.
• No logos or brands may be visible in any of the clips.
• Don’t forget to add any applicable conceptual keywords to the clips.

Creative Brief: Millennials

Keyword Code: MILLENNIALP5BRIEF

There are about 80 million millennials (born 1980-2000) in the US alone, and they make up some 25% of the population. There are a variety of subcategories attached to their lifestyles, from hipster to young professional. We’re looking for leisure and recreational activities that include concerts/live events, BBQ cookouts, parties, camping, travel, shopping, gaming, scenes at work and at home, and using tech.

Shot-List Thought-Starters

• Subjects using a variety of tech for entertainment, work, and communication

• Shopping

• At the workplace (SOHO – small office, home office)

Young Man And Young Woman Sharing a Laptop by Kaspar_Films

Pro Tip: Loosen up and capture the spontaneity with this age group. If you pick the right talent, you’ll find a group of unique and fearless individuals that are pretty flexible to whatever you throw their way.

Suggested Conceptual Keywords: millennial, hipster, youth culture, lifestyle, community, togetherness, happiness, freedom, individuality

Typical Users: telecommunications companies, retail stores, internet services, entertainment industries, communication companies, tech companies, food and beverage commercials, travel industries

Casting Considerations: Gender and race diversity. Authenticity and diversity will play an important role in the success of your shoot.

Locations: Urban, suburban, and rural

Submission Checklist
• Remember to tag your clips with the keyword code: MILLENNIALP5BRIEF
• Have all property and model releases filled out and submitted
• No logos or brands visible in any of the clips
• Don’t forget to add any applicable conceptual keywords to the clips

Creative Brief: Stay-at-Home Dads

Keyword Code: HOMEDADP5BRIEF

We’ve received a large volume of requests for scenes that show fathers engaged in domestic activities with their children. Some of these scenes might include dropping off and picking up children from school, washing and folding clothes, grocery shopping, watching movies, art projects, and hobbies.

Shot-List Thought Starters

• Father preparing, making, and eating meals with his children or child

• Father helping his children or child with homework

• Father and children or child engaged in outdoor sports and recreational activities

Father Helping His Daughter with Homework in Kitchen by BigAppleVideo

Pro-Tip: Do your best to cast a real family in their own home. This approach will majorly pay off in the end, as clients are constantly searching for authenticity within our collection.

Suggested Conceptual Keywords: stay-at-home father, domestic life, togetherness, responsibility, single father, care, bonding, leadership, guidance

Typical Users: healthcare, banking and investment firms, insurance companies, car commercials, retail stores, credit cards, phone companies, food and beverage commercials, public-service announcements

Casting Considerations: Gender and race diversity. Authenticity and diversity will play an important role in the success of your shoot.

Submission Checklist

Please remember to tag your clips with the keyword code: HOMEDADP5BRIEF
• Have all property and model releases filled out and submitted.
• No logos or brands visible in any of the clips.
• Don’t forget to add any applicable conceptual keywords to the clips.

Creative Brief: Virtual Reality

Keyword Code: VRP5BRIEF

We’re looking for folks of all ages and races wearing VR goggles, augmented-reality headsets, and smart glasses and watches. These forms of technology are sparsely represented in our collection, which is why we need pioneers like you to help populate this frontier with future-laced images. Stake your claim and immerse your actors with VR headsets and any other wearable tech gadgets that connect them to the future.

Shot-List Thought Starters

• Subjects immersed in a VR experience with a variety of emotions and expressions
• Subjects adjusting and fitting VR goggles

Woman Wearing VR Headset at Home by rodinhamidi

Pro-Tip: A great way to beef up your core concept is by implementing the mix-and-match approach. Plan your day, but make sure to reserve some extra time before or after you capture your VR shots. Remember to get coverage of other important entertainment and tech-driven topics, such as streaming movies and playing video games.

Suggested Conceptual Keywords: future, immersion, connection, discovery, futuristic, technology, cyberspace, wireless technology, entertainment, leisure, connectivity

Typical Users: telecommunications companies, retail stores, internet services, entertainment industries, communication companies, tech companies, travel industry, virtual-reality simulator industry

Casting Considerations: Age, gender, and race diversity. Authenticity and diversity will play an important role in the success of your shoot.

Submission Checklist:
• Remember to tag your clips with the keyword code: VRP5BRIEF
• Have all property and model releases filled out and submitted
• No logos or brands visible in any of the clips
• Don’t forget to add any applicable conceptual keywords to the clips

Top image: Still from Beautiful Woman Wearing Vr Headset At Home by rodinhamidi

Creative Brief: Women in Business

Keyword Code: WOMBUSP5BRIEF

We’re seeing an uptrend in demand for video clips featuring women in roles that exhibit leadership and empowerment. We’re calling on you to capture scenes with women leading in workplace environments and professional settings.

Customers/Sectors: Banking and Investment, Insurance, Telecommunications, Technology, Internet, Shipping, Credit Cards

Shot List Thought-Starters:

• Executive Team meeting in a board room or around a conference table in an open space

• Executive leader giving presentation to staff using a video monitor to demonstrate metrics as well as video conferencing

• Portraits – individual and group for testimonial usage

Additionally, try running your scenes outside of the office, such as a meeting in a cafe, in a corporate jet, and other environments that you wouldn’t typically consider. You might also want to consider themes like working late at the office. Remember, you don’t need to feel locked into the thought-starters, they are just meant to help inspire your process.

Business People Having A Discussion In Conference Room by No_magnolia

Pro-Tip:

Make the environment feel natural and authentic by avoiding industry cliches such as high-key lighting, programmed gestures, and forced emotions among your talent. Tone down the actions of your talent and shape an environment that’s real. Remember, authenticity is one of the main characteristics our customers are looking for when licensing clips.

Suggested Conceptual Keywords: teamwork, innovation, diversity (race, gender and age), focus, communication, connection, success, inspiration, concentration, empowerment and leadership

Casting Considerations: Age and race diversity. Authenticity and diversity will play in important role in the success of your shoot.

Submission Checklist:

Please remember to tag your clips with the keyword code: WOMBUSP5BRIEF.
• Have all property and model releases filled out and submitted.
• No logos or brands visible in any of the clips
• Don’t forget to add any applicable conceptual keywords to the clips.

Creative Brief: Small Business

small business owners

Keyword Code: SMLBUSP5BRIEF

Artisanal, Mom and Pop shop content demand is trending upwards. We are looking for individual, family, and independently owned businesses with a specific focus on retail shops. This includes: clothing boutiques, new and used record and book stores, thrift and antique shops, and any other independent businesses.

Customers/Sectors: Banking and Investment, Insurance, Telecommunications, Technology, Internet, Shipping, Credit Cards

Shot-List Thought Starters:

• Customer and/or proprietor using contactless/mobile payment
• Customers window shopping
• Proprietor working through finances (via iPad, laptop – avoid logos)
• Portraits – individual and group for testimonial usage

Remember, you don’t need to feel locked into the thought-starters, they are just meant to help inspire your process.

Two Hair Stylist Standing Together Near Entrance Of Barber Shop by Imagesource1

Pro-Tip:
Have your shoot take place at a business with real owners. If time allows, the benefit of shooting a real business often allows more intimacy with your subjects, without the distraction of a larger cast and location. Working with real people can be enormously rewarding, especially if the subject has no aspirations to be an actor. This results in a more natural performance.

If you’ve never “street-casted” before, this might also be a great opportunity to do so. If you’re doing a traditional casting, tone down the actions of your talent and shape an environment that’s real. Remember, authenticity is one of the main characteristics our customers are looking for when licensing clips.

Suggested Conceptual Keywords: achievement, small business, entrepreneur, empowerment, freedom, independence.

Location Diversity: Urban, Suburban and Rural

Casting Considerations: Age, Gender and Race Diversity. Authenticity and diversity will play in important role in the success of your shoot.

Submission Checklist:
• Please remember to tag your clips with the keyword code: SMLBUSP5BRIEF
• Have all property and model releases filled out and submitted.
• No logos or brands visible in any of the clips
• Don’t forget to add any applicable conceptual keywords to the clips.

Top image: Still from Two Hair Stylist Standing Together Near Entrance Of Barber Shop by Imagesource1

Italian Job: Shoot Brief Basics on Location in Sardinia

The shoot brief is a document that addresses everything pertaining to your production, from concept and technical specifications to casting and what to actually shoot. It provides clarification to communicate your vision, goals, and objectives. In other words, it can be the essential tool that drives your ideas to its final outcome.

Recently, I helped create a brief for a travel shoot by Pond5 artist Floris Productions. Knowing that the company was based in Sardinia, I knew they would have access to beaches, cafes, talent, and all of the other ingredients needed to pull off a stellar shoot. My initial conversation with Floris founder Francesco Bittichesu confirmed that hunch. And since the content would be owned by Floris and licensed exclusively through Pond5, it would be easier to negotiate rates below the standard production fees. Before I could begin to discuss a discount, however, I would have to create the shoot brief and weigh it against Francesco’s budget.

Shoot Brief for a Travel Production in Italy

Developing the Concept

I came up with a travel-themed idea that I borrowed from classics like The Talented Mister Ripley and Purple Noon. I improvised the Sardinian location with images from both of those films and added scenes that I conjured up from Patricia Highsmith’s original novel. I pulled and scanned images for the mood board that would support the concept and inspire the artist and the overall mood of the shoot.

Behind the Scenes on an Italian Yacht

Technical Specs

Before you choose the appropriate camera for your shoot, you need to ask yourself a few questions: Will there be slow motion? How slow? Weight? How heavy will the camera be if your intention is to do quite a bit of handheld work? We knew that we wanted to shoot everything at a minimum of 60 fps, with the majority of the setups being handheld.

We also chose to use natural light, the use of practicals and a bounce if needed, which cuts down the budget significantly. Francesco was able to secure the only RED ONE operator and owner in Sardinia, who also owned an Easyrig. My favorite lens is the 14mm — it’s a lens that’s almost mandatory for handheld work, capturing a dynamic wide image that’s hard to surpass. If you’ve seen The Revenant, you’ll understand.

Shooting Behind the scenes in Sardinia

Casting Talent

Francesco shoots frequently on the island and has become quite familiar with the talent its capital, Cagliari, has to offer. A “real” couple that Francesco has casted more than a few times for photoshoots was ideal for the romance we were attempting to portray. The couple was extremely photogenic and, more importantly, very comfortable in front of the camera. The direction would be “on camera” without rehearsal or blocking, which lends itself to a spontaneity between the characters and a more natural interaction.

Since we shot everything MOS, directing talent while the camera is rolling, plus the luxury of shooting digital, allowed us to capture more content on the day and pick up the real moments that would be nearly impossible to recreate. Switch to a longer lens, lock down, and keep your distance and the camera rolling. I recommend that you also capture the talent when they’re unaware that you’re filming to seize those precious moments and reach the highest threshold of believability.

Makeup Artist Working Behind the Scenes

The Shot List

If you’re shooting with the intent of licensing your footage, construct as many shots as you can when creating the brief, then whittle down your selection based on what’s doable in a day and the situations that target the most potential for revenue. You’ll often repeat themes that have been successful for you in the past and subtract the ones that haven’t resonated with buyers as much. Research other clips and images within the Pond5 collection and examine the popular themes and categories — themes that pertain to lifestyles, business, education, healthcare, and sports are usually the most popular. Think about ways of translating the images within these categories uniquely. Do your homework, but more importantly, choose a topic that you’re passionate about portraying.

Filming Romantic Couple by the Window

Choosing Locations

Francesco has had relationships with the owners of commercial businesses and locations on the island for years. We were able to secure a luxury apartment overlooking the bay, a café, and a yacht for a few hundred dollars a piece. Organize your shot list according to the locations you’ve selected. It’s also very common to secure a location by offering the finished media to the proprietor in exchange for a fee. It’s wise to negotiate with a friend or an acquaintance who may have a location you require. It’s possible that you can “lock it” for a minimal fee or favor.

We kept our locations within a three-mile radius so that we didn’t lose time traveling from one destination to another. Since we had decided to shoot under natural light, that would determine which location we would choose to be our first for set-up, and which would be our last. We decided to shoot in continuity and planned the day accordingly, shooting the waking up and coffee scenes at the apartment in the morning light and ending the day on the yacht during golden hour.

Location Scouting in Sardinia

Selecting Props

Before you begin to think of renting or purchasing props, remember that chances are you already own most of the props needed for your setups. In addition, it’s important to know what your talent has access to. Not only did our Sardinian couple contribute to the natural mood and setting, but they also supplied the production with their Vespa. If you ask nicely, you’ll find that your talent will be more than happy to accommodate your needs.

Riding a Vespa in Italy

Check out some of the finished footage from this shoot in the Instagram reel below, then click through to view the rest in the full Floris Productions collection!

View all of the footage from this shoot in the Floris Productions collection on Pond5 »

Floris Productions on Pond5

Trend Report: Millennial Imagery in Demand

Lazy. Unproductive. Self-absorbed. Addicted to social media. W.C. Fields once said, “It ain’t what they call you, it’s what you answer to.” Millennials, the generation of people born between 1981 and 1996, have been called a lot of names, but which ones should they answer to? Over the past two years, Pond5 has seen a big uptick in search terms containing the keyword “millennial.” As mass media attempts to define and portray an identity for what’s become the largest demographic in the American work force, there’s now a huge need for relevant imagery.

Lazy Boy by Monster

Of course, when people are looking for Millennial imagery, they’re not always searching for just the keyword “Millennial.” There are a slew of other common phrases related to this demographic, such as: “Generation Y,” “Hipster,” “Startup/Startup Culture,” “Social Media/Network,” “Smartphones,” “Mobile Business,” “Student Loan Debt,” “Marriage Equality,” “Financial Meltdown,” “Occupy,” “Buy Local,” and many more.

Pond5 Millennial Keyword Searches Up To April 2016
Pond5 “Millennial” Keyword Searches up to April 2016

What is “Millennial Imagery”?

To really answer this, we have to consider what life is like for Millennials. For starters, they grew up in the digital age and were early adopters of social media (81% of Millennials are now on Facebook). They were the first to experience in-home video-game systems, mobile phones, and laptops on a mass scale. Thus they are computer savvy and generally eager to embrace new technology.

Girl Sharing Photos With Boyfriend by Rocket Clips

Millennials philosophize through memes, flirt with emojis, and breakup via text. They navigate with apps, share through hashtags, and propose via tweet. They know their shopping habits are monitored by marketers, friendships mediated by technology, and internet activity surveilled by governments.

Goethe had no idea when he famously lamented way back in 1800, “Everything, what everybody does, wants, writes, even what he plans, is publicly exposed. One can only enjoy oneself, or suffer, for the entertainment of others, and in the greatest rush.”

Searching for Love Smartphone Screen by VULK

Millennials are also the most racially diverse generation in American history — 43% of Millennial adults are non-white. This is the highest share of any past generation, and is increasing every year, largely due to immigration.

Friends Pose at Outdoor Cafe by HOTELFOXTROT

When it comes to careers, Millennials unfortunately entered the job market during the economic downturn following the 9/11 terrorist attacks and experienced the worst global recession since WWII. (The Median household income in the US still remains below its 1999 peak.) In this competitive landscape, candidates need specialized skill sets, degrees are pre-requisites, and college attendance has spiked. As a result, Millennials have stacked up record student loan debt and their economic circumstances reflect a rapid technological change in the global workforce.

Student Loan Debt Bomb by IRONSTRIKE

At the same time, the past few decades have seen big changes in our culture. From same-sex marriage to marijuana legalization, society has become more socially liberal. Of course, these changes have not come without much political debate and controversy.

Same Sex Marriage Approval by HD_PREMIUM_SHOTS

As the PewResearchCenter recently reported, “Americans have become more detached from major institutions like political parties, religion, the military, and marriage… the racial and ethnic makeup of the country has changed… and women have greatly increased their participation in the nation’s workforce.”

Protesters at Occupy Wall Street by FullFlip

Finally, it’s important to understand why Millennial imagery is in demand right now. Advertisers and marketers are aiming their strategies at this demographic. For example, MTV — the network that dominated pop culture during the Millennials’ childhood, has just announced that it’s going to bring back some of its most iconic series from the 80s and 90s, including shows like MTV Unplugged and Cribs (as a Snapchat series).

As videos in the style of the 1980s and 90s make a resurgence, images that evoke the issues relevant to Millennials are likely to be valuable to any company producing media, from videos to memes, banner ads to TV commercials.

Startup Team Business Meeting by AILAIMAGES

A few reasons Millennials are vital in mass media right now:

  • They comprise the largest demographic in the American workforce (More than 1 in 3 American workers today are Millennials, according to PRC analysis of US Census Bureau data).
  • In 2016, Millennials are projected to surpass the Baby Boom generation as the nation’s largest living generation.
  • With immigration adding more numbers to its group than any other, the Millennial population is projected to peak in 2036 at 81.1 million.
  • Millennials are the most educated generation ever

 

Relevant Themes And Concepts

Here are some themes to keep in mind when creating Millennial imagery:

  • Unattached — Political independence, irreligion, flexible lifestyles
  • Digital Natives – Computer-savvy, adapting to new technology, smartphone saturated
  • Diversity – Disparate groups of people sharing common goals
  • Tolerance – Equal opportunities, civil and political rights
  • Financial Struggles — High costs of living versus low wages, economic crisis
  • Civic Responsibility – A connected global community, strong local communities

As media creators, we may ask ourselves how we influence the spectacle of mass media. How can we take what is happening and incorporate it into what we create? Consider how images of solar cells, wind turbines, and electric cars have helped organize society’s environmental thinking around energy-production, renewable power, and sustainability.

Energy and Power Generation 4K by BONJANSEN

Can we, as visual/media artists, help introduce new, subversive ideas into public discourse? Certainly we run the risk of being trivialized and sterilized by mainstream media, but then again, there is power in images and music, motion pictures and sound.

Businesswoman Walking in London by AILAIMAGES

As Karl Marx once said, “It is the ideal world which always wells up out of the real world and flows back into it with every greater spiritual riches and renews its soul.” In that spirit, look at these trends through your own lens and imagine how you may influence society’s common world vision through your creations.

Explore more Millennial imagery in our hand-curated Millennial Generation video collection »

Millennial Generation Collection