Creative Brief: Cryptocurrency

Businessman Holding Bitcoin Cryptocurrency Network Concept

Creative Brief – Special Keyword Code: CRYPTOCURRENCYP5BRIEF

This month‘s Creative Brief brings you the theme Cryptocurrency. Hardly a day passes in 2021 without cryptocurrency stories making the headlines. In fact, at the time of this writing, Google search trends show that “cryptocurrency” has hit a peak! Whether the conversations are around market volatility, crypto whales, rising and popular companies, non-fungible tokens (NFTs), or the environmental impact of bitcoin mining, people are sure to be talking about crypto. This is a hot ticket to creating relevant content.

 

Creative Brief – Shot List Thought Starters:

  • Animations of various crypto companies and their ups and downs in the market
  • Shots of physical representations / replications of companies and their logos
  • People of all ages using cryptocurrency to pay for food, shopping online, etc.
  • Cryptocurrency payment options, both e-commerce and in-person
  • Computer and mobile device users reading and learning about cryptocurrency
  • Cryptocurrency mining operations, both physical and digital
  • Shots conveying / highlighting the environmental impact of crypto mining
  • People at an NFT auction, both physical and digital, bidding on NFT items

 

Suggested Keywords: cryptocurrency, bitcoin, nft, blockchain, digital money, mining, technology, dogecoin, coinbase, digital gold, stablecoins, cryptomoney

Typical Users: Tech companies, news & media organizations, ad agencies, social media companies, vloggers, lifestyle brands, documentary filmmakers

 

Server Room For Crypto Currency Mining by Sleepers.

 

Pro-Tip: The biggest thing here is to stay safe and healthy when making this content, and don’t shoot with more people than what your government or public health agencies recommend. Secondly, do your best to cast real-looking talent with real skills to get authentic content. Moreover, consider shooting the same scene both in daytime or nighttime. Also, please be conscious of logos and other intellectual property as well.

Casting Considerations:  Homes, apartments, garages, home studios/offices, artist lofts, commercial buildings, tech offices, server rooms

Location Diversity: tech companies, news & media organizations, ad agencies, social media companies, vloggers, lifestyle brands, documentary filmmakers

Growing Bar Chart Made Of Bitcoin Tokens. Cryptocurrency Growth Concept by moov_stock.

Before You Shoot:

  • Firstly, please check existing content in the Pond5 marketplace
  • Secondly, think about a visual approach that will result in new and fresh footage
  • Lastly, remember that each shot must communicate a clear message

Submission Checklist:

  • Remember to tag your clips with the keyword code: CRYPTOCURRENCYP5BRIEF
  • Also, don‘t forget to submit all completed property and model releases
  • No logos or brands may be visible in any of the clips
  • Don’t forget to add any applicable conceptual keywords to the clips

Top image: Businessman Holding Bitcoin Cryptocurrency Network Concept by ipopba.

Creative Brief: Handcrafted

Asian Artisan Weaving Traditional Baskets

Asian Artisan Weaving Traditional Baskets

Creative Brief – Special Keyword Code: HANDCRAFTEDP5BRIEF

This month‘s Creative Brief brings you the theme Handcrafted. The pandemic was a learning moment for everyone across the globe. People had to learn new ways of working, new ways of communicating, and new ways to occupy the sudden excess of free time that was spent with family, friends, or at events or restaurants. For many, this was learning how to make sourdough bread; for others, it was learning to crochet, make soap, sew, or take up woodworking. This is a way to highlight both the aforementioned amateurs – successful and not – and the true artisans crafting and creating, all by hand. So let‘s get handcrafted!

 

Creative Brief – Shot List Thought Starters:

  • Various shots from all angles of people crafting and making artisan products
  • POV shots from the subject’s perspective
  • Over-the-shoulder shots of people watching tutorials and learning along with the video
  • Portraits of models in workspaces, whether it’s a large studio/workshop or tiny apt nook
  • Detailed/macro shots of models working with their artisan wares, or working with their hand
  • Overhead/bird’s-eye shots of people working on their projects
  • Shots of messy workspaces used tools/utensils, and models cleaning up
  • People failing and/or struggling to get it right; people surprised at successes/failures

 

Suggested Keywords: artisan, handcraft, handmade, quality, artisanal, manual, analogue, create, hobby, talent, art, handcrafted

Typical Users: tech companies, news & media organizations, ad agencies, social media companies, non-profits, lifestyle brands, food industry

 

Clay Hand Craft In Thailand by khunaspix.

 

Pro-Tip: The biggest thing here is to stay safe and healthy when making this content, and don’t shoot with more people than what your government or public health agencies recommend. Secondly, do your best to cast real-looking talent with real skills to get authentic content. Moreover, consider shooting the same scene both in daytime or nighttime. Also, please be conscious of logos and other intellectual property as well.

Casting Considerations:  Race and gender diversity, authenticity with talent and imagery. Accept the challenge to subtract artificiality from your setups. In other words, keep it REAL. These things will play an important role in the success of your shoot.

Location Diversity: homes, apartments, condos, garages, home studios/offices, artist lofts, kitchens, commercial buildings

Hands Of A Seamstress African by africa.

Before You Shoot:

  • Firstly, please check what content already exists in the Pond5 marketplace
  • Also, think about a visual approach that will result in new and fresh footage
  • Lastly, remember that each shot must communicate a clear message

Submission Checklist:

  • Remember to tag your clips with the keyword code: HANDCRAFTEDP5BRIEF
  • Also, please have all property and model releases filled out and submitted
  • Furthermore, no logos or brands may be visible in any of the clips
  • Don’t forget to add any applicable conceptual keywords to the clips

Top image: Asian Artisan Weaving Traditional Baskets In Workshop by blendimages.

Creative Brief: Waste

Creative Brief – Special Keyword Code: WASTEP5BRIEF

This month‘s Creative Brief brings you Waste. After a year of the global population sheltering at home, the planet was dramatically altered–both for the good, and the not so good. While 84% of countries around the world reported air quality improvements in 2020, plastic production boomed as oil demand cratered and it became even cheaper to make plastics for single-use Personal Protective Equipment. Partner this PPE with takeout food containers and grocery delivery, and you’ve got an exponential increase of waste around the world. This is a chance to highlight this waste.

 

Creative Brief – Shot List Thought Starters:

  • Medical waste and other PPE litter on the street, in rivers/lakes/oceans, or in waste bins (all focal lengths)
  • (POV) Shots of someone sorting PPE and/or other plastic waste
  • Takeout containers overflowing in public spaces, or in home garbage cans
  • Aerial/drone shots of waste with empty streets and or natural environments
  • Macro/close up shots of hands cleaning up, discarding, and/or using single-use PPE/plastics
  • Various angles of manufacturing or creation of single-use PPE and/or plastics
  • Biodegradable/non-plastic food packaging and PPE
  • Restaurant workers loading food into plastic containers; patrons picking up to-go orders in containers

 

Suggested Keywords: waste, plastic, PPE, single use, pollution, environment, petroleum, pandemic (if applicable), covid19 (if applicable)

Typical Users: tech companies, news & media organizations, ad agencies, social media companies, vloggers, non-profits, political organizations

 

People Throwing Food And Drink Garbage Outside The Trash by worawit_j .

 

Pro-Tip: The biggest thing here is to stay safe and healthy when making this content, and don’t shoot with more people than what your government or public health agencies recommend. Secondly, do your best to cast real-looking talent with real skills to get authentic content. Also, please be conscious of logos and other intellectual property as well.

Casting Considerations:  Race and gender diversity, authenticity with talent and imagery. Accept the challenge to subtract artificiality from your setups. In other words, keep it REAL. These things will play an important role in the success of your shoot.

Location Diversity: homes, apartments, condos, garages, home studios/offices, restaurants, hiking trails, beaches, rivers, lakes, public parks

Coronavirus Plastic Waste, Used Face Mask, Gloves In The Ocean by Yellow_Fabia.

Before You Shoot:

  • Firstly, please check what content already exists in the Pond5 marketplace
  • Also, think about a visual approach that will result in new and fresh footage
  • Lastly, remember that each shot must communicate a clear message

Submission Checklist:

  • Remember to tag your clips with the keyword code: WASTEP5BRIEF
  • Also, please have all property and model releases filled out and submitted
  • Furthermore, no logos or brands may be visible in any of the clips
  • Don’t forget to add any applicable conceptual keywords to the clips

Top image: Plastic Waste Underwater Gloves With Face Mask by seaphotoart.

Creative Brief: Spring Cleaning

Creative Brief – Special Keyword Code: SPRINGCLEANP5BRIEF

This month‘s Creative Brief brings you Spring Cleaning. The northern hemisphere is turning back toward the sun, and that means Spring is here! It’s time to open some windows, pull your shorts and t-shirts out of winter storage, and get your home ready with some deep cleaning. After a long and brutal winter magnified by a pandemic, what could be better than showing people brushing, scrubbing, sweeping, and wiping away the previous year’s mess–both figurative, and literal.

 

Creative Brief – Shot List Thought Starters:

  • Various unique angles of people cleaning out their homes, apartments, garages, or offices
  • (POV) Shots of people’s hands using cleaning tools/equipment
  • Macro/extreme close ups of hands cleaning
  • Shots of people cleaning while watching a screen or having virtual conversations
  • Shots that convey cleaning a digital mess–clearing desktop, emptying trash, organizing cords
  • All members of a family working together to clean
  • Showing an overload of trash, dirt, or messiness due to the pandemic (e.g. food delivery containers)
  • Neighbors, friends, or community members cleaning together (social distancing, masks, etc)

 

Suggested Keywords: spring cleaning, cleanliness, work, transition, change, sanitize, metamorphosis, change, home, pandemic (if applicable), covid19 (if applicable)

Typical Users: tech companies, news & media organizations, ad agencies, social media companies, vloggers, health and wellness industry

 

Tired Family With Kids Finishing Spring Cleaning by CabbageVP.

 

Pro-Tip: The biggest thing here is to stay safe and healthy when making this content, and don’t shoot with more people than what your government or public health agencies recommend. Secondly, do your best to cast real-looking talent with real skills to get authentic content. Also, please be conscious of logos and other intellectual property as well.

Casting Considerations:  Race and gender diversity, authenticity with talent and imagery. Accept the challenge to subtract artificiality from your setups. In other words, keep it REAL. These things will play an important role in the success of your shoot.

Location Diversity: homes, apartments, condos, garages, home studios/offices, businesses

Woman In Headphones Relaxing On Floor After Spring Cleaning by MYDAYcontent.

Before You Shoot:

  • Firstly, please check what content already exists in the Pond5 marketplace
  • Also, think about a visual approach that will result in new and fresh footage
  • Lastly, remember that each shot must communicate a clear message

Submission Checklist:

  • Remember to tag your clips with the keyword code: SPRINGCLEANP5BRIEF
  • Also, please have all property and model releases filled out and submitted
  • Furthermore, no logos or brands may be visible in any of the clips
  • Don’t forget to add any applicable conceptual keywords to the clips

Top image: Spring Cleaning by dragon images.

Creative Brief: Love In A Lockdown

couple in love kissing standing at a subway station

Creative Brief – Special Keyword Code: LOCKDOWNLOVEP5BRIEF

This month‘s Creative Brief brings you Love In A Lockdown. With the COVID-19 Pandemic hitting its 1-year anniversary around the world, it’s been a long and gruelling road for everyone in some way. Dating, growing and maintaining relationships, and finding love have all changed drastically, and surprisingly not all for the bad. Despite one study showing a 122% increase in divorce enquiries from July to October over 2019, 65% of married people say they appreciate their spouse more. This is a chance to show how relationships have been affected by the pandemic–both for the good, and the not-so-good.

 

Creative Brief – Shot List Thought Starters:

  • Various angles and shots of online dating — people literally having dates in virtual setups
  • (POV) Shots of people using dating apps with masked users
  • People wearing masks at dinner, while hiking, or during any other date situations
  • Shots of a bride and groom at virtual wedding ceremonies
  • Shots of couples in virtual counseling/therapy, or even in a virtual divorce trial
  • Stressed couples worrying about finances due to the pandemic
  • Families spending more time together without TV or phones, such as playing board games, eating
  • Creative dating ideas while in quarantine, indoors and outdoors (e.g. drive ins, picnics, etc)

 

Suggested Keywords: relationship, love, dating, single, married, divorced, pandemic, covid19, courtship, couple,…

Typical Users: tech companies, news & media organizations, ad agencies, social media companies, vloggers, health and wellness industry, municipal governments, bloggers

 

Online Dating. Man At Self-Isolation Having Video Call. Champagne Against Laptop by CupOfSpring.

 

Pro-Tip: The biggest thing here is to stay safe and healthy when making this content, and don’t shoot with more people than what your government or public health agencies recommend. Secondly, do your best to cast real-looking talent with real skills to get authentic content. Also, please be conscious of logos and other intellectual property as well.

Casting Considerations:  Race and gender diversity, authenticity with talent and imagery. Accept the challenge to subtract artificiality from your setups. In other words, keep it REAL. These things will play an important role in the success of your shoot.

Location Diversity: homes, apartments, beaches, trails, garages, home studios/offices, condos

Masked Interracial Couple Is Choosing Christmas Decorations In Shop, Pandemic by Viktor_Lom.

Before You Shoot:

  • Firstly, please check what content already exists in the Pond5 marketplace
  • Also, think about a visual approach that will result in new and fresh footage
  • Remember that each shot must communicate a clear message

Submission Checklist:

  • Remember to tag your clips with the keyword code: LOCKDOWNLOVEP5BRIEF
  • Also, please have all property and model releases filled out and submitted
  • Furthermore, no logos or brands may be visible in any of the clips
  • Don’t forget to add any applicable conceptual keywords to the clips

Top image: Couple In Love Kissing Standing At A Subway Station by Yuralaitalbert .

Creative Brief: New Beginnings

Creative Brief – Special Keyword Code: NEWBEGSP5BRIEF

This month‘s Creative Brief brings you New Beginnings. A new year brings many new opportunities for growth. Whether that means self-improvement through fitness, through emotional or psychological well-being, or through professional achievements, the goals are endless. Joining a gym or eating more healthy food are the norm, but there are also many uncommon or outside-the-box goals where intentions can be directed. This is a great way to shine a spotlight on people making positive changes in their lives, and doing it all during a pandemic, after an extremely challenging 2020.

 

Creative Brief – Shot List Thought Starters:

  • People accomplishing something that’s tough, such as climbing mountains, quitting drinking, etc.
  • (POV) Shots of people throwing out junk food, turning off the TV in favor of books, etc.
  • Unique angles of people learning a new skill, hobby, or trade, or trying something brand new
  • Over the shoulder shots of people deleting social media or limiting screen use
  • Parents working out with kids in the same room or in the background
  • Atypical fitness equipment, inadequate/inappropriate rooms for exercising
  • Families spending more time together without TV or phones, such as playing board games, eating
  • Shots of calendars, to-do lists, sticky notes, or other reminders of self-improvement goals
  • Stylized sequences of someone improving over time

 

Suggested Keywords: self-improvement, personal growth, covid19, resolution, exercise, workout, quarantine, screen, quitting, starting, healthy, lockdown, learning, growing, goals

Typical Users: tech companies, news & media organizations, ad agencies, social media companies, vloggers, health and wellness industry,

 

Close Up Of Hands As Young Boy Learns To Play Piano Having Lesson From Female by monkeybusinessimages.

 

Pro-Tip: The biggest thing here is to stay safe and healthy when making this content, and don’t shoot with more people than what your government or public health agencies recommend. Secondly, do your best to cast real-looking talent with real skills to get authentic content. Also, please be conscious of logos and other intellectual property as well.

Casting Considerations:  Race and gender diversity, authenticity with talent and imagery. Accept the challenge to subtract artificiality from your setups. In other words, keep it REAL. These things will play an important role in the success of your shoot.

Location Diversity: homes, apartments, home gyms, garages, home studios/offices, condos

Man Scraping With A Plate A Strawberry Cake Into Garbage Bin by Trezvuy.

Before You Shoot:

  • Firstly, please check what content already exists in the Pond5 marketplace
  • Also, think about a visual approach that will result in new and fresh footage
  • Remember that each shot must communicate a clear message

Submission Checklist:

  • Remember to tag your clips with the keyword code: NEWBEGSP5BRIEF
  • Moreover, notice this Creative Briefs matches our most recent Buyer Requests. Feel free to add the special keyword as well: BRNEWYEAR2021
  • Also, please have all property and model releases filled out and submitted
  • Furthermore, no logos or brands may be visible in any of the clips
  • Don’t forget to add any applicable conceptual keywords to the clips

Top image: New Life Concept. Little Child Plant Spring Flower In Soil, New Life. Beginning by Tverdokhlib

Creative Brief: Home Fitness

Shoot Briefs - Home Fitness

Creative Brief – Special Keyword Code: HOMEFITP5BRIEF

This month‘s Creative Brief brings you Home Fitness. With winter 2020 underway in the northern hemisphere and COVID-19 restrictions being put back in place around the globe, people are once again inside. To stay fit (and sane), many are going back to working out at home, while many have simply continued their home exercise routines they started during the pandemic. Whether it’s with fitness apps (which saw a 46% increase in downloads from Q1 to Q2 2020), streaming classes, or buying fitness equipment, there are plenty of ways to highlight the surge in home fitness.

 

Creative Brief – Shot List Thought Starters:

  • Various angles of people working out at home and/or installing/building equipment
  • Shots of people working out during meetings, or following virtual instructors
  • People using fitness apps, watching television/tablets while exercising
  • Multi-generational family members and (safe, socially distanced) friends exercising together
  • Parents working out with kids in the same room or in the background
  • Atypical fitness equipment, inadequate/inappropriate rooms for exercising
  • POV Shots of fitness apps, wearable trackers, virtual trainers, equipment displays, etc.

 

Suggested Keywords: home fitness, covid19, virtual, exercise, workout, quarantine, screen, wearable, fitness tracker, training, healthy, lockdown, immune boost, strength

Typical Users: tech companies, news & media organizations, ad agencies, social media companies, film studios, vloggers, health and wellness industry

 

Handsome Black Fitness Instructor Recording Sports Vlog At Home, Explaining… by FractalPictures

 

Pro-Tip: The biggest thing here is to stay safe and healthy when making this content, and don’t shoot with more people than what your government or public health agencies recommend. Secondly, do your best to cast real-looking talent with real skills to get authentic content. Also, please be conscious of logos and other intellectual property as well.

Casting Considerations:  Race and gender diversity, authenticity with talent and imagery. Accept the challenge to subtract artificiality from your setups. In other words, keep it REAL. These things will play an important role in the success of your shoot.

Location Diversity: homes, apartments, home gyms, garages, home studios, condos

Woman Doing Sport Aerobic Exercises Online Using App On Laptop Computer… by RuslanMikaielian

Before You Shoot:

  • Firstly, please check what content already exists in the Pond5 marketplace
  • Also, think about a visual approach that will result in new and fresh footage
  • Remember that each shot must communicate a clear message

Submission Checklist:

  • Remember to tag your clips with the keyword code: HOMEFITP5BRIEF
  • Also, please have all property and model releases filled out and submitted
  • Furthermore, no logos or brands may be visible in any of the clips
  • Don’t forget to add any applicable conceptual keywords to the clips

Top image: Young Woman Is Exercising Yoga At Home. Fitness, Workout, Healthy Living… by nd3000

Creative Brief: Live Streaming

Creative Brief - Vlogging

Keyword Code: LIVESTREAMP5BRIEF

This month‘s Creative Brief is about live streaming and vlogging. Live streaming is not only incredibly popular, it’s becoming one of the most important ways for people to communicate, learn, and showcase products, brands, and give presentations. With estimates showing that the online live streaming industry growing 99% between April 2019 and April 2020, it’s expected to be a $70.5 billion industry in 2021. Now that many people are working, learning, and getting their entertainment through a live broadcast on their screen in 2020, this is a great opportunity to show the “new normal” for so many of us.

 

Creative Brief – Shot List Thought Starters:

  • Over-the-shoulder shots of live virtual presentations, for example, meetings, school, video games, etc)
  • First-person perspective shots of instructors/presenters speaking to virtual audience
  • Third-person perspective shots of instructors/presenters speaking to a virtual audience
  • Shots of the computer screen with multiple viewers learning together and collaborating
  • Simulated live streaming interfaces, displays, and other on-screen animation overlays
  • People live streaming from atypical locations (on vacation, at the dentist, in church, etc)
  • Live streams of atypical events like concerts, movies, birthday parties, weddings, etc

 

Suggested Keywords: live streaming, covid19, virtual, education, technology, future, screen, computer, smartphone, entertainment

Typical Users: tech companies, news & media organizations, ad agencies, social media companies, film studios, vloggers

Young African American Woman Make Up Blogger Streaming Live With A Smartphone by redbred

Pro-Tip: The biggest thing here is to stay safe and healthy when making this content, and don’t shoot with more people than what your government or public health agencies recommend. Secondly, do your best to cast real-looking talent with real skills to get authentic content. Also, please be conscious of logos and other intellectual property as well.

Casting Considerations:  Race and gender diversity, authenticity with talent and imagery. Accept the challenge to subtract artificiality from your setups. In other words, keep it REAL. These things will play an important role in the success of your shoot.

Location Diversity: classrooms and other rooms inside schools and office buildings, in homes, outside, at the beach, in the car (not while driving!)

Math Teacher Doing Online Classes Live Streaming And Answering Questions… by mmmvideosbg

Before You Shoot:

  • Firstly, please check what content already exists in the Pond5 marketplace
  • Also, think about a visual approach that will result in new and fresh footage
  • Remember that each shot must communicate a clear message

Submission Checklist:

  • Remember to tag your clips with the keyword code: LIVESTREAMP5BRIEF
  • Also, please have all property and model releases filled out and submitted
  • Furthermore, no logos or brands may be visible in any of the clips
  • Don’t forget to add any applicable conceptual keywords to the clips

Top image: Professional Smiling Esport Gamer Girl Live Streaming And Plays Online Video by kjelol

Creative Brief: Back To School

Creative Brief - Back to School

Keyword Code: B2SCHOOLP5BRIEF

This month‘s Creative Brief is taking us back to school. Schools around the world are underway, and education looks a lot different than it has for a very long time. In fact, The United Nations estimates that 94% of students around the world have been affected by school closures due to COVID-19. Temperature checks, wearing masks, and staggering schedules are all commonplace. Whether it’s through virtual classes and other distance learning solutions, educators and students are doing what they can. Highlighting this “new school” system is great for users wanting to show the realities for the global youth.

Creative Brief – Shot List Thought Starters:

  • Students getting medical checks by faculty members at school entrances
  • Students of all ages learning from a virtual instructor, for example, on a tablet, phone, or computer
  • Shots of the computer screen with multiple students learning together and collaborating
  • Students and teachers having outdoor classes and outdoor learning in general
  • Educators talking to empty or sparsely populated classrooms
  • Parents/students on separate computers working/learning remotely in the same room
  • Masked students hanging out in common rooms, cafeterias, courtyards, and libraries

 

Suggested Keywords: Pandemic, covid19, distance learning, students, health, protection, safety, education, virtual, classroom

Typical Users: For example, non-profits, news & media organizations, ad agencies, social media companies, film studios, governments and local municipalities

Mom And Daughter With Glasses And Medical Mask Make Lessons, Distance Learning by sayfutdinov

Pro-Tip: The biggest thing here is to stay safe and healthy when making this content, and don’t shoot with more people than what your government or public health agencies recommend. Secondly, do your best to cast real-looking talent with real skills to get authentic content. Also, please be conscious of logos and other intellectual property as well.

Casting Considerations:  Race and gender diversity, authenticity with talent and imagery. Accept the challenge to subtract artificiality from your setups. In other words, keep it REAL. These things will play an important role in the success of your shoot.

Location Diversity: classrooms and other rooms inside schools, open fields and other locations near the school buildings, in students’ homes

Video Conferencing Online. Distance Learning On Laptop Screen. by sasha2109

Before You Shoot:

  • Firstly, please check what content already exists in the Pond5 marketplace
  • Also, think about a visual approach that will result in new and fresh footage
  • Remember that each shot must communicate a clear message

Submission Checklist:

  • Remember to tag your clips with the keyword code: B2SCHOOLP5BRIEF
  • Also, please have all property and model releases filled out and submitted
  • Furthermore, no logos or brands may be visible in any of the clips
  • Don’t forget to add any applicable conceptual keywords to the clips

Top image: Group Of Diverse Students In School Building Checked And Scanned For Temperature by twinsterphoto

Creative Brief: Essential Businesses

Keyword Code: ESSENTIALBIZP5BRIEF

Once COVID-19 restrictions and shelter-at-home orders started to be implemented worldwide, businesses started to shut down literally overnight. But some essential businesses could not shut down, despite the inherent risks involved with operating during a global pandemic. This is a chance to highlight the people and businesses who are still out there working, even when they may not want to, can’t afford not to, or are providing something important we all need during these times.

Shot List Thought Starters:

  • Businesses operating at any capacity with patrons and customers at the business
  • People with masks/protective equipment waiting in line, shopping, and eating at restaurants
  • Portraits of essential workers wearing masks/protective equipment, and/or social distancing
  • Controversial businesses that may not be truly “essential” (liquor stores, casinos, etc)
  • Shots of empty/closed/shuttered businesses that aren’t considered “essential”
  • POV Shots from essential workers’ perspective, interacting with people in need

 

Suggested Keywords: Fome cooking, kitchen, food, healthy lifestyle, nutrition, meal preparation, baking, independence, modern cook,
self-sufficient, life skill

Typical Users: For example, the food industry, lifestyle brands, ad agencies, media companies, social media companies, etc..

Sanitation Worker Throwing Garbage Bags Into Truck Coronavirus Covid-19 Pandemic by Stockelements

Pro-Tip: First of all, the biggest thing here is to stay safe and healthy when making this content, and don’t shoot with more people than what your government or public health agencies recommend. Secondly, do your best to cast real-looking talent with real skills to get authentic content. Also, please be conscious of logos and other intellectual property as well.

Casting Considerations:  Race and gender diversity, authenticity with talent and imagery. Accept the challenge to subtract artificiality from your setups. In other words, keep it REAL. These things will play an important role in the success of your shoot.

Location Diversity: restaurants, delivery locations, inside essential business vehicles, city streets, suburban neighbourhoods, even online shopping interfaces,…

Key Worker Delivering Takeaway During Quarantine by PandaStock

Before You Shoot:

  • Firstly, please check what content already exists in the Pond5 marketplace
  • Also, think about a visual approach that will result in new and fresh footage
  • Remember that each shot must communicate a clear message

Submission Checklist:

  • Remember to tag your clips with the keyword code: ESSENTIALBIZP5BRIEF
  • Have all property and model releases filled out and submitted
  • Furthermore, no logos or brands may be visible in any of the clips
  • Don’t forget to add any applicable conceptual keywords to the clips

Top image: Woman Chef In Protective Face Mask Prepare Food In The Kitchen Of A Restaurant by herraez