Creative Briefs: Mine More Profit From the Industrial Footage


Industry runs the world’s economy. Therefore it isn’t surprising that industrial stock footage will always be in high demand by corporate clients. Our buyers look for fresh takes of industrial footage straight from the heart of the business to enhance their visual storytelling. So get inspired, prepare for your next production, and mine profit from Industrial Footage.

Think Green

Many industries plan to go green and look for footage of renewable energy sources such as wind turbines, hydroelectric power, solar panels, heat pumps, and other green energy. You can also submit themes around recycling, pollution, and other key topics related to renewable energy.

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Under Construction

From timelapses and hyperlapses to slow-motion shots of cranes and construction workers, our buyers are thirsty for fresh takes of natural-looking shots straight from the construction site.

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Trust the Process

Ever wonder how they make the product you just bought? There are TV shows dedicated to the topic! Take us behind the curtain with clips from the production line. But please ensure you have a properly signed property release from the owner – because you’ll be showing us intellectual property and 3rd party know-how.

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The Future of Production

Every single day, AI and robotics help us save time and resources. Show us the machines that help create and make things with an efficiency we would not be capable of otherwise.

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The Cargo Time!

Manufactured products are stored and shipped to shops and happy customers. Buyers are interested in footage of warehouses and the shipping process. Think of cargo ships, planes, trains, trucks, etc.

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The Hard-working People

Construction workers, miners, machine operators, factory workers, engineers, and many more dangerous professions are symbolized not only by safety helmets and vests but also by the hard work that defines the world we see today. Capture these folks in action!

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Traditional Energy Sources

Natural gas and fossil fuels are still the dominant way of supplying energy to the masses. Therefore this type of footage is still very much in demand. Submit clips centered around factories, oil rigs, mines, etc.

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 Submission Ideas

  • Renewable energy – establishing shots of wind turbines, hydroelectric facilities, solar panels, etc.
  • Timelapse and hyperlapse footage of construction sites
  • Machines in slow motion (robotic arms, cranes, oil rigs, etc.)
  • Proud workers in safety clothes cleared for commercial use
  • Products being manufactured on detailed shots, production lines cleared for commercial use
  • Establishing shots of factories, manufacturing facilities, oil rigs, mines, etc.
  • Cargo ships, planes, loaded trucks, trains, etc.

If you want more inspiration from our Artist community, look at our existing footage in this collection!


 Suitable Keywords:

Construction, Renewable Energy, Manufacturing, Warehouse, Factory, Worker, Power Industry, Oil Rig, Mining, Cargo Ship, Recycling, Pollution, Robot Manufacturing, Machine, industry timelapse, industrial robot, oil industry, industrial meeting, the industrial revolution, economy, engineering, coal, production line, industrial worker


 Target Group

All groups, especially corporations, marketing agencies, video producers, advertising, but also politics as Industry is one of the key topics to discuss.



  • Check out our marketplace for visual reference and inspiration.
  • Stand out and create something that pops out among the other search results.
  • Ensure your submission falls under commercial use by submitting the appropriate release forms when necessary.


Creative Briefs: Backgrounds


Background graphics are at the forefront of digital media and product design. This visual device captures attention, expresses moods, and represents brand values—with exciting patterns, colors, and loops bringing projects to life!

In constant demand by web designers, ad agencies, content creators, and artists, uploading your background graphic is always a great idea. Your submission could be selected to elevate work the world over.


Stock Media Background Examples

Creatives use backgrounds of all media types in their work. Explore the examples below.


Background Footage

Featuring loops, patterns, abstract elements, particles, and various animation techniques, these platforms are likely to use background footage.

  • Web design – Looped and seamless backgrounds make the page pop.
  • Promotional ads and videos – Marketing materials leverage backgrounds to support their message effectively.
  • Film and video production – From news graphics to VFX, artists use backgrounds for various reasons.
  • Visual installations and life events – As stage backgrounds or supplementary visual elements, looping footage immerses attendees in a dynamic environment. Think concerts, art installations, video mapping, etc.


Colorful Liquid Shape Abstract Background by airoissei.


Background Photos

Photography may work with isolated elements, shapes, lights and shadows, textures, seamless patterns, and more. Here are some common use cases.

  • Web design – Brands often use isolated elements on their websites. For example, green leaves isolated on a white background representing tea.
  • Presentations – Captivating visuals help keep the audience’s attention.
  • Social media content – Attractive visuals are more likely to stop people’s scrolling.

Coffee Beans Background by dusk.


Background Illustrations

From digital graphics to print design, illustration can tell versatile stories. Not requiring models and expensive photography, imagination is your only limit! Vector graphics, seamless patterns, and textures are in high demand.

  • Web design and social media – Some products or services require the versatility of illustrations for background images, header images, banners, profile pictures, etc.
  • Print design – From business cards to flyers, textures, and patterns give these touchpoints a signature look.
  • Packaging design – Think Christmas wrapping paper designs, gift bags, and boxes.
  • Product design – T-shirts, socks, mugs, pillows, badges, phone cases, shopping bags, simply everywhere!

Neon Grid Landscape And Sun With 80S Game Style by Swillklitch.


Background After Effects

A powerhouse for visually engaging creative assets, After Effects templates enable creatives to make something extraordinary.

  • Social media content – Dynamic backgrounds attract audience attention, and templates such as Instagram stories make it easy for brands to create outstanding professional messaging on that platform.


Donut Abstract Backgrounds by DAS1985.


Submission Ideas Starters

  • Footage – Try abstract elements, technology-inspired subject matter, short looped and seamless animations, particles, or animated isolated elements.
  • Photos – Snap isolated elements on white backgrounds, or focus on shapes. Shoot subject matter in different styles, from clean and simple to quirky and happy. Feel free to work with gradients, transitions, textures, patterns, and materials.
    • Example: the light and shade in a folded piece of satin cloth, a close up of the grain in wood, etc.
  • Illustration – Seamless patterns and textures are in high demand. However, feel free to experiment with abstract designs, particles, and isolated elements—with backgrounds or transparent alpha channels, and more.
  • After Effects – Social media templates are popular, particularly those reflecting contemporary trends. For this, think Instagram stories, square posts, vertical format for TikTok, 16:9 aspect ratio for YouTube, etc. Remember that trailers, promo videos, music videos, lyric videos, and visual loops also use backgrounds.

Get inspired and explore our existing background media.


Suitable Keywords

Background, backgrounds, background loop, background texture, animation, seamless, abstract, particles, alpha matte, alpha channel, bokeh, looped background, seamless, pattern, etc.


Target Audience

This evergreen content is incredibly versatile across industries, making for a wide target audience. Think tech companies, web designers, bloggers, ad agencies, content creators, and artists working with digital visuals.



  • Buyers want great backgrounds to help them stand out. Create and upload your background footage, photography, illustration and AE templates
  • Ensure your submission falls under commercial use by submitting the appropriate release forms when necessary.

Want visual reference and inspiration? Check out our marketplace!

For more Creative Briefs click here!

Creative Briefs: Space Travel through Green Screen

Space and space travel isn’t just the domain of SpaceX and Star Wars. Most of us have an enduring fascination with outer space. We see these themes in movies, the news, documentaries, TV programs, and commercials. Set yourself up for success by producing space-themed content with a green screen. Green screen is one of the most sought-after content types, allowing the customer to customize their content to fit their needs while using professionally crafted photos, illustrations, templates, and videos.

Houston, we have a problem!

Who doesn’t love a great scene from mission control?
Show people working behind the scenes in Mission Control with an eye on the big screen. Themes like these are fantastic for illustrations and videos.

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I need more space!

From flying saucers to space stations to rockets, space travel has many forms you can render in photos, illustrations, and videos. Providing assets like these with a green screen offers versatility and allows buyers to put them into any scene they want.

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Aliens made me do it!

Remember the Martians. Whether it’s an illustration that will become a Birthday invitation or a 3D alien featured in a Space themed commercial, buyers love options regarding extra-terrestrial forms.

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On another planet!

Give consumers a chance to take a spacewalk, explore a different planet, or board a spaceship. Whether video, illustrations, or photos, these green screen templates are perfect for social media, blog posts, and marketing materials.

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Submission Ideas For Your Next Green Screen Production

  • Futuristic interiors (spaceships, hotels, space stations)
  • Green-screened cockpit interiors from POV
  • Rockets, spaceships, and space shuttles on the green screen outside and inside
  • UFO as elements
  • Aliens on green screen
  • Stars, nebulas, and galaxies on green screen

Take inspiration from the following media types and let your imagination fly far away. Look at our existing footage on this topic and get inspired!

Suggested Keywords

Space, the universe, spaceships, space shuttles, space tourism, stars, planets, galaxies, traveling, hyperspace, speed of light, UFO, Aliens, Greenscreen, Chroma Keying, compositing, elements


Target Group

All groups are interested in licensing this evergreen content, especially tech companies, tv shows, marketing agencies, etc.



  • Check out our marketplace for visual reference and inspiration.
  • Stand out and create something that pops out among the other search results.
  • Ensure your submission falls under commercial use by submitting the appropriate release forms when necessary.

Top Image: Space Ship Futuristic Interior. Cabine View. Green Screen Footage by Pavel_.

Shoot Brief: Dramatic Nature Landscape Timelapses


Nature can create compelling scenes worth capturing, from the beauty of wild animals running on plains to the destructive power of a tornado or thunderstorm. All the while reminding us we are just another species sharing this beautiful floating rock called Earth.

The evergreen nature topic is one of the most highly searched topics on Pond5. People are always hungry for this content! This month, we’re looking specifically for timelapse shots of dramatic natural landscapes to help narrow this extensive category.

Let’s break down the technique and the theme before jumping into the shot list.


What Is Timelapse Videography

Timelapse photography and videography have advanced significantly since the invention of the camera. Today, it’s much simpler than ever to speed up real life with the help of built-in timelapse capabilities on our smartphones. But the core principles and tactics remain the same regardless of how the technologies advance and develop. To learn more about gear, setting up shots, insights into motion in timelapse, and how to shoot timelapse during the day and night, read our How to Shoot a Great Timelapse Video article.



What Is a Landscape?

A landscape is a piece of land, including its landforms and their interaction with other natural and artificial features. It’s made up of physical components, such as mountains and hills, and bodies of water, like rivers, lakes, ponds, and seas. Landscapes include the living parts of the land cover, such as native vegetation. Human components are also part of a landscape, such as various land uses like fields, buildings, and structures, and transient elements like lighting and weather.


Nature Shot List Thought Starters

  • Clouds changing while a storm forms.
  • Lighting bolts flashing in different places, such as above the forest, the ocean, cities, landscapes, etc.
  • Heavy rain approaching from the distance.
  • Stormy powerful waves on the open sea or crashing the seawall, cliffs, piers, etc., rough seas.
  • Misty fog in the forest, running over the mountains, etc.
  • Starry night, sunrise, and sunset timelapse shots.
  • The shoreline moving from high tide and low tide.



Suggested Keywords For Nature

Dramatic nature, dramatic landscape timelapse, changing weather, sunset, sunrise, stormy waves, stormy wind, misty fog, stormy sea, ocean, wild rivers etc, static timelapse nature.


Target Group

Nature, climate change, and changing weather are among the monthly top searches. Many clients request fresh content from ad agencies to non-profit organizations, influencers, bloggers, news organizations, etc.



  • Check out our marketplace for visual reference and inspiration
  • Try to stand out and create something that pops out among the other search results
  • Make sure your submission falls under commercial use.
  • Check out our other shoot briefs here.

Top Image: Blurred Photo – Taking A Time-Lapse With A Smartphone Of A Sunset Over A Lake by ss404045.

Creative Brief: Wedding Time!


With the arrival of spring, the season of weddings begins, peaking every year from spring to autumn. Wedding planning includes creating and sending invitations, preparing wedding photos and reels, program schedules, seating charts, thank you cards, and many other tasks requiring cohesive graphic design. Wedding agencies and individuals rely on stock templates and videos to enhance their projects and simplify the process. This is your opportunity to take advantage of the increased demand!

Weddings, wedding invitations, save the date, and other key phrases associated with wedding planning are becoming increasingly popular among user searches. Have a look at the following list of templates and get inspired!

If you already have wedding graphics in your portfolio with a date, please update the year in your template to 2023, so it is current.


Wedding invitation templates

Wedding Invitation is one of the most searched key phrases during wedding season, and there are two trends regarding style – the traditional paper invite vs. the digital format. There is demand for both. Whether it’s a decorated card, a letter, a video, or even a website, there’s a lot of space for creativity! Here are some thought-starter ideas to get you started.

  • Wedding After Effects Templates – Perfect for sending a video invitation via e-mail or link on YouTube. Create motion graphics, After Effect slideshows, etc.
  • Wedding paper cards – Many couples use online services or boutique shops to design traditional wedding invitations sent by postal service. They need images, graphics, and font styles, all with a unified design.
  • Wedding invitation website – Wedding invitations in the form of a simple one-page website are gaining popularity. These require graphic elements, such as banners, modules, buttons, stickers, and other helpful website graphics.


Wedding Graphics

Setting a wedding theme is an essential step in the overall design. Your graphic templates should reflect consistency. If you intend to create an invitation, use the same template for other formats like a thank you card or table seating card. Predict the buyer will use the same design everywhere. Here’s a list of products that might use your unified graphics.


Digital Products:


Complete Traditional Wedding Pack by EnchantedStudios.


Physical Products:


Wedding Invitation And Menu Template With Watercolor Leaves by idressarts857.


Keyword ideas:

Wedding, wedding day, save the date, wedding invitation, wedding photo slideshow, wedding reel, wedding video, wedding letter paper, thank you card, seating chart, wedding cake, wedding rings, wedding icons, wedding intro, wedding titles, wedding animation


Target audience:

All kinds of customers including ad agencies, wedding planning agencies, digital artists, bloggers, influencers, content creators, etc.


Submission checklist:

  • Check out our marketplace for visual reference and inspiration
  • Try to stand out and create something that pops out among the other search results
  • Make sure your submission falls under commercial use.

Top Image: Watercolor Vector Set Wedding Invitation Card Template Design With Green Trop by ElenaMedvedeva.


Check out our other Creative Briefs here.

Creative Brief: Valentine’s Cards


Start the year with love! As we are re-adapting to work after the holidays and tackling our New Year’s resolutions, our buyer community is planning for Valentine’s Day and creating campaigns around this beautiful holiday.

This month, we’re calling out to artists of Illustration, After Effects, and templates. Get one step ahead in planning your next production and let your work hit the hearts of buyers.


Valentine After Effects

Go digital! Valentine-themed After Effects are in high demand. People are looking for lower thirds, transitions, slideshows, social media frames for Instagram stories and posts and alpha mate/alpha channel elements with transparent backgrounds layered over footage of all kinds.

There’s nothing better than a physical Valentine’s card, but nowadays, with social media, it’s more common to send cards by email or on social media. Even e-shops use the cards in their marketing activities.


Submission Ideas

  • Change your graphics to 2023 – If you’ve previously uploaded anything that displays a year, update them for 2023.
  • Motion graphics – Any motion graphics containing hearts, emojis, turtledoves, red lips, Amor (Cupid) and his bow, and other typical elements of Valentine’s Day – People use gifs as one of the forms of Valentine’s cards.
  • Transitions – For video editing software, the gifs, Valentine’s Card short videos posted on TikTok, Instagram, and other social media, etc.


Valentine Transitions Pack by polygonmotions.


Valentine’s Templates

People want to make their cards as personalized as possible. Templates give them space for their own creation and create graphics as a base for their work. Buyers will also use your templates in their email campaigns.


Submission Ideas

    • Isolated Valentine’s elements on Green Screen – A card, hearts, sparkles, red lips, etc.
    • Alpha matte/alpha channel – Make the editing process more user-friendly and upload your work with a transparent background.
    • Social Media Graphics – Instagram stories, YouTube ending screens and Shorts, TikTok frames and filters, Twitch overlays, etc. Try making an Instagram story frame that looks like a Valentine’s Card.


Valentine Instagram Stories by polygonmotions.


Valentine Illustration

Valentine’s Day is perfect for Illustration artists. Their work is suitable for blog posts, YouTube thumbnails and overlay templates, static social media graphics, Twitch and Facebook broadcasts, profile picture frames, social media stickers, and much more!


Submission Ideas

  • Actual Valentine’s Cards – With cute and lovely themes.
  • Isolated Valentine’s traditional themes – Envelopes and cards with hearts, arrows, Amor (Cupid), a flower bouquet, roses, chocolate, pralines, etc.
  • Isolated Valentine stickers – For scrapbooking and DIY.
  • Valentine’s seamless patterns – To use as a background for Valentine’s cards.
  • Profile Picture Frames – Rectangle/circle shapes themed around Valentine’s Day.

Valentine Banners With Cute Animals by frenta.


Keyword ideas

Valentine, Valentine’s Day, Valentine’s Card, Love, Amor, Cupid, bow, arrow, lover, sweet, sweetie, sweetheart, boyfriend, girlfriend, partners, marriage, love, heart, bouquet, chocolate, pralines, etc.


Target audience

All kinds of customers – especially ad agencies, digital artists, bloggers, influencers, content creators, etc.


Submission Checklist

  • Check out our marketplace for visual reference and inspiration
  • Try to stand out and create something that pops out among the other search results
  • Make sure your submission falls under commercial use.

Shoot Brief: User Generated Content

Special Keyword Code: UGCPOND5BRIEF

The trend and demand for realistic videos are increasing month to month. In addition to professionally created staged content, authentic footage straight from the user, also known as User Generated Content (UGC), attracts many buyers. UGC is a raw format mainly shared on social media by large and small companies where nothing is simulated. From vertical videos suitable for Instagram Reels, YouTube Shorts, or Tik Tok to the next viral hit, it’s time to get real!


Shot List Thought Starters


Social Media Trends

  • TikTok, Instagram, and YouTube viral trends – People doing their makeup, dancing, eating, going out etc. – UGC shots tend to be more casual and focus on people enjoying themselves.
  • The selfie culture – Whether it’s tagged as #nofilter or not, show us some portraits of you and your friends, and don’t be afraid to record the seconds of you setting the pose before you hit the shutter.
  • AR Filter shots – AR filters on Instagram, Snapchat, and TikTok rule the world! Have you tried them on your cat or dog?
  • The typical Youtuber— Submit a shot of people unboxing a product, PR packages, vlogging, pranks, makeup gurus, fitness instructors, reviews of products, etc.
  • Parody and memes – Make them laugh with parodies, internet memes, funny sketches, etc.


Happy Friends Dancing And Posing For Selfie At Party by AnnaStills.


Everyday Life

  • First-person perspective lifestyle shots – Imagine a vlogger capturing a trip from the first-person perspective or an influencer recording a cooking tutorial on TikTok. The goal is to get as authentic as possible. The visible selfie stick and ring light are definitely not a problem here!
  • Videos of your pets – Does your pet know a special trick? Has your pet done anything funny worth sharing? What does a stroll down the street look like? Show us!
  • Authentic home videos – Birthdays, holidays, vacations, sports games, school plays, gatherings, public events, etc.
  • Fails – Fail compilations tend to go viral on social media platforms. Upload anything that “went wrong”.
  • Vintage photos and videos – Bring out those old camcorders and show us your shaky digitalized VHS tapes!


VHS Shot Of Joyous Dad And Daughter Preparing For Halloween At Home by AnnaStills.


Breaking News

Newsworthy editorial content straight from the participants will always be in high demand!

Check the list of events below:

  • Protests – Have you witnessed any protests or community action? If you have shareable material that might be interesting for News organizations, submit your work with a proper editorial caption.
  • Natural disasters – From locals shooting an earthquake, tornados, and hurricanes to planned production of storm chasers, upload newsworthy weather packed videos.
  • Breaking events – Become a journalist and shoot anything extraordinary that happens near you.


Pov: Police Line Walks Next To Black Lives Matter Protesters In New York City by RawMediaNetwork.


Suggested Keywords

UGC, User Generated Content, Authentic, Selfie, Home video, Vine, TikTok, Instagram Reels, YouTube Shorts, protest, community action, breaking news, natural disaster, floods, tornado, hurricane, earthquake, fire, etc.


Target audience

All kinds of groups from corporate clients and ad companies to social media influencers.


Submission checklist

  • Check out our marketplace for visual reference and inspiration.
  • Aim to stand out and create something new among the other search results
  • Make sure your submission falls under commercial use whenever it’s possible.

Top Image: Fans Celebrating At Football Match by ImageSource.

Creative Brief: World Cup Countdown!

Special Keyword Code: P5WorldCup2022

The World Cup is coming up. Just seconds before the whistle blows, it’s time for a soccer shoot-out! Buyers want footage, tracks, and SFX around the beautiful game—from fancy footwork and fan culture to distinctive match locations. Don’t miss your shot! Remember to keep in mind the local regulations of photography in Qatar during this time.


Visual Media Thought Starters

Footage, images, After Effects, and illustrations are all-star players in this stock squad. Remember that natural content with authentic models always wins. And avoid red cards—look out for 3rd party intellectual property if clearing for commercial use!


Football Lifestyle

  • Fans at the pub – drinking beer and watching a match that’s been cleared for commercial use.
  • Friends or family around the TV — either watching a game, celebrating victory, or mourning defeat.
  • Individuals watching matches on mobile screens – in public transport, at work, in bed, or in cars.
  • Kids playing soccer – with friends or family in Qatar.
  • Friends playing pickup soccer – on an urban street, alley, residential street, driveway, or in a public park or field in Qatar.
  • Commercial Footage of fans traveling to Qatar by trains, planes, buses, and local city transport.
  • Commercially cleared media of fans preparing food for match get-togethers.
  • Fans creating banners or signs to support their team. Fans wearing jerseys or having their face painted their country’s colors.


Man Embracing With Multiracial Fans During Soccer Game by verticalstock.


Professional Football

The goal is to mix up techniques—experiment with angles, frame sizes, and frame rates!

  • Close-ups of players preparing for the match. Slow-motion shots of putting on protectors, tying shoelaces, drinking water, etc.
  • The walkout to the pitch before a match.
  • Soccer players at practice playing a scrimmage or hitting goals, free kicks, etc.
  • POV from the player’s perspective as a goalkeeper, defense, offense, or other positions.
  • Typical football moves like a player heading the ball, goalkeeper blocking the shot, etc.
  • Shots of staff including referees, football officials, coaches, medics, etc. Reactions of coaches or other players when a goal occurs. Use special effects like slow-motion and POV.


Close Up Of A Male Soccer Player Running With A Soccer Ball On The Football by petrunine.


Archival Content

Do you have VHS tapes with soccer on them? Or old photographs? Connect your story to the past and enrich our collection with a touch of history. Archival footage and images are in high demand!

  • Historic moments in soccer such as game-changing goals, famous matches, extraordinary moves, etc.
  • Old tournaments — shots of the field, the match, fans cheering, flags waving, TV and newspaper advertising, fans dressed in national jerseys, etc.
  • Interviews and press conferences — Journalists interviewing staff, players, and fans.
  • Soccer legends — famous players or referees, footage and images of famous people playing the game.
  • Archival — fan zones from back in the day like stadiums, cities, and merchandise.
  • Digitalized VHS tapes of any kind – whether it’s you playing soccer in the yard as a kid, school teams, or professional players heading the ball, submit what you got!

File: Football/Soccer: Profile: Former Manchester United And England Star by Reuters.

Content on Location

  • Qatar World Cup Stadiums — aerials and establishing shots of these 8 venues, and their surrounding cities, taken during the day and at night. Tip: catch all the preparations, entrances, and corridors before and during the tournament.
    • Lusail – Lusail Stadium
    • Al Khor – Al Bayt Stadium
    • Al Wakrah – Al Janoub Stadium
    • Al Rayyan – Ahmad Bin Ali Stadium
    • Doha – Khalifa International Stadium, Education City Stadium, Stadium 974, Al Thumama Stadium
  • Qatar culture — timelapses, aerials and establishing shots of Qatar and its residents at different times of day.
  • Training grounds for football players—training, lighting, empty stadiums with players on the field, locker rooms, etc.
  • Fan zones in different cities and areas in Qatar
  • Local businesses getting ready for the World Cup—decorated shop interiors, branding and advertising on storefronts, bazaars, and souvenir shops selling themed goods.
  • Important tourist places such as hotels, airports, and train stations.


Doha, Qatar: Aerial View Of Lusail Football Stadium For Fifa World Cup 2022 by unicusx.


Also Consider

  • Change your graphics to 2022 — if you’ve previously uploaded anything that displays a year, make sure it’s updated for 2022.
  • Motion graphics — backgrounds and loops will be high in demand as well as transitions for editing software. Intros, openers, waving team flags, national flags, scoreboards, templates for the score tables.
  • Lower thirds — Get inspired by a match on TV and upload lower thirds with the Qatar World Cup color scheme.
  • Social media templates — create graphics for Social Media stories, profile picture frames, YouTube ending screens, Twitch overlays, etc. wallpaper backgrounds?
  • Isolated soccer themes — the ball, goals, whistles, red and yellow cards.
  • All-purpose marketing elements — soccer icons, email templates, signatures, flyers for local pubs etc.


Football Music and Sound Effects

Audio brings this theme to life! Complete the action with sound design, including thousands of cheering or booing fans, whistles, and ball kicks, or create a memorable atmosphere with festive anthemic music tracks.


If you intend to qualify your content for commercial use, these shots should never show logos or third-party intellectual property. Make sure you have a signed property release from the owner of a facility if it’s unique and distinctive enough and a signed model release (or a model release for a minor) from anyone who is recognizable in the shot or photo.


Keyword Ideas

World Cup, Soccer, Football, Championship, FIFA, UEFA, AFC, CAF, OFC, CONCACAF, CONMEBOL, Qatar, Player, National Team, Training, National Flags, Doha, International, Schedule, Banner, Champion, Trophy, Competition, Success, Determination, Power, Endurance, Focus, Preparation, Precision, Agility, Achievement, Teamwork, Skill, Audience, Fans


Target audience

All kinds of customers – especially ad agencies, corporate clients, digital artists, etc.


Submission checklist

  • Check out our marketplace for visual reference and inspiration.
  • Aim to stand out and create something new among the other search results
  • Make sure your submission falls under commercial use whenever it’s possible.

Top Image: Fans Celebrating At Football Match by ImageSource.

Creative Brief: Let’s Get Spooky

Special Keyword Code: HALLOWEENP5BRIEF

Chilly nights, changing leaves and long sleeves are approaching! We’re looking forward to embracing fall with blankets, smores, and scary stories around the bonfire. However, our buyers are already looking for Halloween campaign content!

While demand is centred around Footage and Music, this is a callout for all Pond5 Artists! Get inspired by our spooky creative brief centred around Halloween themes. Here’s what to submit:


Footage and Photos

Footage and Photos are close enough to each other to have a shot list that is similar. Our buyers are looking for authentic footage and photos cleared for commercial use, that are going to be used in online and offline campaigns, social media, as well as illustration photos on blogs. Avoid stocky-looking content and get creative with your staged content.


Shot List Thought Starters

  • Real horror scenes – screaming people, scarecrows, scary old buildings, forests, etc.
  • Costumes cleared for commercial use – our buyers want to see real horror costumes and cosplays – please be aware of 3rd party intellectual property as such clips may be marked as editorial
  • Your take on Halloween – origin pagan take of Halloween – Samhain. Halloween traditions around the world such as Dia de Los Muertos, Samhain, or Kawasaki Halloween parade. If you know anyone who’s left the “commercial” aspect of Halloween to pay respect to the original tradition, we’d love to see that!
  • Witches – rituals, using spellbooks, sorcery, potions, setting up an altar, using tools such as pendulum, bells, crystals, candles, smokers, stones, herbs and blossoms, etc.
  • Mythical creatures – elves, vampires, ghosts, werewolf, bats, goblins, boogeyman, skeletons, demons, dragons, etc.

Pro Tip: Consider shooting the same scene both during daytime and nighttime.

Evil Clown In Dark Scary Halloween Horror Scene, Frightening With Balloon by Imagine_Media.


Halloween Music and Sound Effects:

Here’s a huge opportunity for our Audio Artists as well – we’re recording an increased demand for Halloween-themed music and sound effects.

Submission ideas – Music

  • Goth rock, Halloween Punk and similar microgenres
  • Eerie EDM subgenres, such as witch house, dark psytrance, darkcore jungle, etc.
  • Horror movie cinematic genres – suspenseful music
  • Dark ambient music

Submission ideas – SFX

  • Spooky weather: Think of thunder, stormy wind, heavy rain
  • Mystical creatures: Werewolf howl, ghost sounds, evil laugh, skeleton bones sound
  • Horror sound effects: machete swoosh, torn cloth, squeaky door opening, footsteps, scratching, … etc.
  • Animals: Crows, howls, bats, hissing
  • People sounds: screaming, fearful breathing, etc.


Halloween After Effects

After Effects are a very important media type on Pond5 during Halloween time. People are looking for lower thirds, transitions, slideshows and alpha mate/alpha channel elements with a transparent background that is layered over the footage.

Submission Ideas

  • Change your graphics to 2022 – replace your existing submissions on Pond5 with an updated 2022 one.
  • Motion graphics – experiment with classic shots of bats flying at the camera, skeletons, cemeteries, witches, etc. Backgrounds and loops will be high in demand as well.
  • Lower thirds – use Halloween themes and fonts
  • Transitions for video editing software – flying bats and witches, tore screen, etc.
  • Halloween social media templates – graphics for Social Media stories, YouTube ending screen, Twitch overlays, etc.
  • Green screen clips – bats, witches, cemetery, skeletons, ghosts, zombies, skulls etc.


Halloween Illustration

On Halloween, illustration and 3D model artists will not be forgotten! Illustration is easy to follow – blog posts, YouTube thumbnails, static social media graphics, overlay templates for YouTube, Twitch and Facebook broadcasts, profile picture frames, social media stickers, halloween party invitation templates, and much more!

Submission Ideas

  • Isolated Halloween traditional themes – zombies, ghosts, vampires, etc.
  • Halloween icons – pumpkins, cauldrons, brooms, candy corn etc.
  • Profile picture frames in rectangle / circle shape
  • Halloween party invitation templates – emails, flyers, posters, etc.


Halloween 3D Models

3D Artists won’t be left behind as well! Our buyers are looking for 3D models of skulls, bats, brooms, spiders, and other typical Halloween elements. This artwork will find its use as a foundation for other works of digital artists.

Submission Ideas

  • Human body parts – Skulls, bone, brain, etc. think of cut fingers and other eerie modifications
  • Halloween creatures from vampires to mummies. Think of werewolves, full moon, zombies, ghosts, etc.
  • Eerie tools – knives, axes, shovels, etc.
  • Typical Haloween themes – tombstones, brooms, etc.


Keyword Ideas

Halloween, Samhain, zombies, ghost, mummy, vampire, werewolf, full moon, blood, eerie, scary, spooky, horror, gore, any keyword relevant to the music genre of the music etc.


Target audience

All kinds of customers – especially ad agencies, corporate clients, digital artists, etc.


Submission checklist

  • Check out our marketplace for visual reference and inspiration
  • Try to stand out and create something that pops out among the other search results
  • Make sure your submission falls under commercial use.

Top Image: Scary Halloween Background With Glowing Jack-O-Lantern Pumpkins At Night by ComebackImages.

Creative Brief: Mockups

Special Keyword Code: MOCKUPSP5BRIEF

Artists and creatives use Mockups whenever they want to show their work in a lifelike environment. A mockup is a realistic model that shows how the final piece will look and feel. It can be anything from a stack of business cards with a design applied on the top card or a blank t-shirt to showcase a custom design to a 3D model of a living room showing a digital painting as if it was printed and installed on the actual wall. In other words, when your content is used as a Mockup, it serves as a stage for another person’s work presentation. Creating Mockups will help you connect with artists worldwide and make their products stand out! Submit Mockups as footage, photos, after effects, and even 3D models.



Think of different products that may use your content as a mockup, whether a physical product, such as clothing, a car, a scooter, or any other vehicle, packaging, or a specific device, such as a watch or the newest iPhone. Here are a few examples of mockups for inspiration:


Green Screen Mockups

A green screen mockup is a video or photo featuring bright green color on any part of the space used for chroma keying. Other artists use this media to embed their products in a natural environment.


  • TV/computer screens
  • Specific devices, such as smartwatches, phones, etc.
  • Realistic models – of billboards, flyers, etc.
  • Stages – think of the backgrounds used for a newsroom, etc.

Product mockup

A product mockup is a visual representation of what a product will look like without actually manufacturing one. This artwork, mostly digital 3D models, is a foundation for graphic design.


  • Branding & packaging – Create different sizes and types of boxes, bottles, jars, bags, sacks, cream packaging, and cans.
  • Apparel – T-shirts, vests, trousers, caps, jerseys, beanies, hoodies, tracksuits, shoes, and bags.
    such as smartwatches, phones, etc.
  • Vehicles and Transportation – Often portrayed as the base for car stickers, branding for trucks, electric scooters, Vans, buses, trains, airplanes, etc.
  • Electronic devices – Provide different types of smartphones, smart watches, laptops and desktops, any device that can represent an app, website, advertisement, etc.

Staging mockup

Attention 3D artists, animators, digital graphics artists, illustrators, and footage creators, this one is for you! Once an artist has the final design of their new product, they must present it in a real environment. So they look for staging environments and live backdrops to set the scene.


  • Podiums – Podiums or any space that serves as a place to present a product.
  • Poster staging – Poster staging is a live environment featuring blank space for an artist’s work, such as a shot of a living room with an empty space above the sofa for inserting a wall picture design.
  • Backgrounds – This kind of media provides some context and depth to the visual representation of a product, whether it’s a workspace on a table or just a blurred background with a space for copy/paste.


Pro Tip

Don’t get stuck thinking about footage only. Photography is just a still frame – if you plan to shoot a specific set, such as a living room with an empty space for a wall painting, shoot different frame sizes, try various camera movements and also make a photo and upload it on Pond5 as well! Technically any concept can be used in every media type. You can create packaging for cream in your 3D software, create a background scene, make a photo of that, and animate a camera movement!

Keyword Ideas

Mockup, staging, poster staging, environment, realistic, podium, product background, product packaging, chroma key, green screen, etc.

Target audience

Digital artists, Corporate clients, ad agencies, non-profit organizations, etc.


Submission checklist

  • Check out our marketplace for visual reference and inspiration
  • Try to stand out and create something that pops out among the other search results
  • Make sure your submission falls under commercial use.

Top Image: Stylish Room Interior With Empty Posters On Light Wall. Mockup For Design by liudmilachernetska744.