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Top Category: Nature Today

Political leaders, activists, and companies emphasize climate change and conservation. As a result, nature content is one of our Top Categories. Contribute to a shared vision of a green, healthy planet or illustrate the dire need for change.
Use this unique keyword so we can identify your content: EVERGREENNATURE

 

Popular Nature Themes

 

  • Forests and Rainforests—Think emerald green foliage, exotic plants, and critters from among the treetops and under rocks. Alternatively, show the destruction of biodiversity by monoculture, extraction, etc.
  • Underwater World—Show colorful reefs, feasting fish, and minuscule sand life. Or focus on polluted beaches, floating plastic, dying corals, etc.
  • Indigenous Animals–Show us your local animal life, such as the pandas of China, orangutans of Borneo and Sumatra, toucans in South America, or even the North American cougar.
  • Extreme Weather–Capture unusual, dramatic, or out-of-season weather, such as dust storms, tornados, hurricanes, etc.
  • Endangered Species–Feature polar bears, koalas, Adélie penguins, etc.
  • Global Warming causes and consequences–Shoot melting ice caps, greenhouse gasses, dry soil, deforestation, wildfires, etc.

 

Swimming Sea Turtle And Sandy Seabed. Underwater Video From Scuba Diving by blueseacz.

QUICK TIPS

Maximize your sales potential

  • Buyers need a diverse portfolio so start experimenting! For example, when using a drone, play with the dynamics of the movement and shoot a slow-motion top view or a fast POV flight through a valley.
  • Get up close for macro shots of exotic flowers, trees, and small animals.
  • Timelapse / hyperlapse shots are popular–capture a flower growing from the soil, etc.
  • Follow news bulletins–buyer requests are sure to follow!
  • Prioritize your safety and environmental preservation. Follow local rules Covid regulations, and only enter areas when permitted.

Conceptual Keywords

Include relevant conceptual keywords to ensure buyers find your content in broader searches. Need inspiration? You can search for similar content on Pond5, sort the results by “Popular,” and see what other artists do!

Summary:

  • Don’t forget to use the special keyword from this article, EVERGREENNATURE
  • Planning to shoot editorial footage of events? Please don’t forget to properly format metadata
  • Stay safe and have fun!

Top image: Emerald Lake Cinemagraph In Canada, Time Lapse, Looping by crackerclips.

Don‘t forget to check out our other evergreen categories.

Your Media, Wanted Worldwide

Pond5 contributors set their own prices and earn an industry-leading percentage of every sale.

Start selling

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Top Category: Diversity

Friends having fun and spending time together, diversity group

Once you’ve completed your work, apply a unique keyword to each item uploaded. As a result, we will be able to identify your content.
Special keyword for diversity: DIVERSITYP5BRIEF

Regardless of where you are in the world, it’s hard to ignore the politics and social issues that dominate the media industry. The demand for footage that illustrates diversity and inclusion in people only grows larger. Moreover, we hear every day from buyers who are looking for content that explicitly highlights and showcases different people from all races, religions, creeds, sexual orientation, ages, and abilities, especially those in minority or marginalized groups. Therefore, diverse content is very relevant to today, and it will likely continue to be relevant well into the future as media companies become more inclusive and diverse. In other words, if you‘re looking for ideas, what to shoot for stock, this is the right place for you!

What to Create
Top themes and scenarios in diversity

  • Disabled people
  • Transgender people
  • People of colour across all ethnicities and races, of all ages
  • Native Americans and indigenous peoples from Canada

QUICK TIPS
Make the most of your sports shoot & maximize your sales potential

  • Firstly, shoot people whom you know, and choose authentic models and subjects for an added benefit.  
  • Secondly, follow what is trending in the news and, therefore, what will be relevant to our buyers.
  • Also, be sure to maximize safety and follow local rules about social distancing, wearing masks, and/or take other precautions if they are applied. Get your shots but be safe!

Conceptual Keywords
Don’t just think descriptive – including relevant conceptual keywords ensure your content can be found in a wider range of searches, for example:

  • Inclusion/Inclusive
  • Marginalized
  • Progressive
  • Diverse/Diversity
  • Minority

Above all, always remember to tag your clips with the keyword code: DIVERSITYP5BRIEF

Best Sellers
A collection of some of the best-selling sports clips on Pond5

Bestsellers for diversity
Bestsellers for diversity

Top image: Friends With Diversity Background Having Fun And Spending Time Together by Kzenon

Don‘t forget to check out our other evergreen categories.

Your Media, Wanted Worldwide

Pond5 contributors set their own prices and earn an industry-leading percentage of every sale.

Start selling

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Top Categories: Sports

Keyword: SPORTSP5BRIEF

Sport-themed footage is always a hot subject, whether you’re covering a professional or leisurely sport. Similar to our other primary categories, sport-related footage can illustrate strong concepts far beyond their literal representation. Sports concepts related to Success, Determination, Power, Endurance, Focus, Preparation, Precision, Achievement, and Teamwork are often used to target business themes in addition to athletic endeavors. A major need we have in this category is team sports, which is naturally a tough subject to shoot and avoid IP on clothing, uniforms, etc. If you can pull this off in an authentic looking way, you will see the rewards.
 
What to Create
Top themes and scenarios in sports

  • Workout in the gym
  • Extreme sports
  • Sports fans
  • Team sports
  • Sports establishing shots (wide / CU)

 
QUICK TIPS
Make the most of your sports shoot & maximize your sales potential

  • Making your talent look like they possess professional skills is key
  • Think about unique angles that put the viewer in the action
  • Make sure crowd shots are sufficiently out of focus to avoid the need for releases
  • If you are a licensed drone pilot, we would definitely welcome aerials on these themes

 
Conceptual Keywords
Don’t just think descriptive – including relevant conceptual keywords ensures your content can be found in a wider range of searches

  • Strength
  • Power
  • Fitness
  • Success
  • Focus
  • Endurance

Please remember to tag your clips with the keyword code: SPORTSP5BRIEF 
 
Best Sellers
A collection of some of the best-selling sports clips on Pond5


 
Top image: Goalkeeper Defending Football by WavebreakMedia

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Top Categories: Current Events

Keyword: CUREVENTP5BRIEF

Regardless of where you are in the world, it’s hard to ignore the politics and social issues that dominate news headlines. The demand for footage that illustrates politics, conflicts, riots, protests, voting, drug abuse, pollution and many other socially relevant topics only grows larger. Citizen journalism is a growing trend and presents an authentic view on these subject matters, and is a highly sought-after source of footage to help tell today’s headline stories.
 
What to Create
Top themes and scenarios in current events

  • Natural disasters
  • Current politics
  • Current military
  • Police action
  • Riots / demonstrations

 
Quick Tips
Make the most of your current events shoot & maximize your sales potential

  • Shoot events, demonstrations, political rallies, etc near you. Editorial footage of this kind is always in demand.
  • Follow what is trending in the news and, therefore, what will be relevant to our buyers.
  • If you are in a conflict zone, get your shots but be safe!

 
Conceptual Keywords
Don’t just think descriptive – including relevant conceptual keywords ensures your content can be found in a wider range of searches

  • Current
  • Breaking
  • News
  • Editorial
  • Emergency
  • Political

 
STEPS TO SUBMIT YOUR EDITORIAL CONTENT:

    1. Include code CUREVENTP5BRIEF in your keywords
    2. Send your content to curation
    3. Once your content is live, create a collection of your Editorial newsworthy clips
    4. Email support@pond5.com with your Editorial collection link
    5. Once approved, we’ll include your content in our News & Archival editorial collection

 
Best Sellers
A collection of some of the best-selling current events clips on Pond5


 
Top image: Womens Solidarity March In Toronto, Canada- Jan. 21, 2017 by romelo

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Top Categories: Medical & Health

Keyword: MEDHLTHP5BRIEF

Healthcare is one of the most important categories in our industry. Gaining access to a medical facility, however, can be challenging. Try securing real doctors, dentists, or medical professionals for your shoots. See if you can get footage of doctor’s offices, surgery rooms, or senior centers. Shots of medical equipment (stethoscopes, thermometers, EKG machines), home checkups, pregnant women, or people sick in bed all fit well with this topic. Remember, in reality, rooms are lit, not people. In stock, there’s a tendency for filmmakers to overuse high keys to light an environment, especially in medical shoots.
 
What to Create
Top themes and scenarios in medical & health

  • Doctor’s & dental office
  • Common health issues
  • Wellbeing (yoga, healthy diet)
  • Pharmaceutical industry
  • Medical technologies (scans etc.)
  • Elderly care

 
Quick Tips
Make the most of your medical & health shoot & maximize your sales potential

  • Light the room, not your actors
  • Play with the idea of medical in different settings – urban, suburban, rural
  • Access to a medical facility will really set your shoot apart

 
Conceptual Keywords
Don’t just think descriptive – including relevant conceptual keywords ensures your content can be found in a wider range of searches

  • Wellness
  • Recovery
  • Examination
  • Comfort
  • Pain
  • Healthcare

Please remember to tag your clips with the keyword code: MEDHLTHP5BRIEF 
 
Best Sellers
A collection of the best-selling medical & health clips on Pond5


 
Top image: Doctor Comforting Boy Laying In Hospital Bed by blendimages

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Top Categories: Education

Keyword: EDUP5BRIEF

Lifelong learning is a theme that is with us throughout our lives. We’re looking for content across this continuum, starting with children being taught to develop basic skills through creative play, social interactions, and introductory academics — all the way through secondary schooling, university studies, and even adult continued education. Conceptually, Education bleeds into other primary subjects beyond those we associate with the inside of a classroom. Education is a concept that has even more value, for example, if you can apply it to a business or lifestyle shoot.
 
What to Create
Top themes and scenarios in education

  • Teacher & students interacting
  • Graduation
  • Empty classrooms & libraries
  • Campus life

 
Quick Tips
Make the most of your education shoot & maximize your sales potential

  • Think about authenticity and diversity in your education shoot
  • “Real” people and body types recommended for your portraits, etc
  • Capture children engaged in learning basic skills through creative play
  • Make sure to secure the proper releases

 
Conceptual Keywords
Don’t just think descriptive – including relevant conceptual keywords ensures your content can be found in a wider range of searches

  • Discovery
  • Curiosity
  • Learning
  • Independence
  • Milestone
  • Research

Please remember to tag your clips with the keyword code: EDUP5BRIEF 
 
Best Sellers
A collection of some of the best-selling education clips on Pond5


 
Top image: Smiling Female Teacher Looking At Schoolgirl In Classroom by cavanimages

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Top Categories: Science

Keyword: SCIENCEP5BRIEF

STEM (Science, Technology, Engineering and Math) is an evergreen category and has played a starring role in many of history’s greatest innovations, so there are a lot of stories to be told with this theme. Keep in mind that there’s a big push to encourage more females to enter this field, so you may want to consider this as you cast models for your shoot.
 
What to Create
Top themes and scenarios in science

  • Researchers in laboratory
  • Math and physics formulas
  • Human anatomy
  • The future of science
  • Earth and space
  • Molecular biology

 
Quick Tips
Make the most of your science shoot & maximize your sales potential

  • CGI elements illustrating scientific or anatomical phenomena are always in demand
  • Shoot modern equipment and believable actors
  • Think of trending scientific or futuristic concepts to build your shoot around

 
Conceptual Keywords
Don’t just think descriptive – including relevant conceptual keywords ensures your content can be found in a wider range of searches

  • Discovery
  • Curiosity
  • Learning
  • Experiment
  • Laboratory
  • Research

Please remember to tag your clips with the keyword code: SCIENCEP5BRIEF 
 
Best Sellers
A collection of the best-selling science clips on Pond5


 
Top image: Female Scientist Using Microscope In Laboratory by caiapond5

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Top Categories: Technology

Keyword: TECHP5BRIEF

Technology has become an integral part of everyday life, so it’s important to capture this either as a standalone shoot or as part of a lifestyle or business shoot. Covering the latest versions of consumer equipment and devices is key, as they are constantly being updated with new models and cutting edge innovations. With that said, the challenge is to avoid any intellectual property (logos, etc) at all costs. Getting crafty with camera angles, masking a product’s logo, or having a model cover it with a finger or hand during the action are a few ways to avoid brand infringement.
 
What to Create
Top themes and scenarios in technology

  • Technology on the go
  • Global connection (graphics)
  • Green, sustainable energy
  • Data centers & server rooms
  • Interaction with personal devices (phones, tablets, computers, TV’s)

 
Quick Tips
Make the most of your technology shoot & maximize your sales potential

  • Include people
  • Shoot the most current devices
  • Use creative techniques to hide logos and design elements to avoid brand infringement
  • Work technology elements into other shoots like sports, lifestyle or business

 
Conceptual Keywords
Don’t just think descriptive – including relevant conceptual keywords ensures your content can be found in a wider range of searches

  • Connection
  • Information
  • Wireless
  • Innovation
  • Communication
  • Research

Please remember to tag your clips with the keyword code: TECHP5BRIEF 
 
Best Sellers
A collection of some of the best-selling technology clips on Pond5


 
Top image: Server Room With Tower by WavebreakMedia

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Top Categories: Cities

Keyword: CITIESP5BRIEF

Urban skylines change quite rapidly, so no matter how many city shots we have, there are never enough fresh new angles and updates. Beyond the cityscapes, there are plenty of other themes you can capture. For instance, industry and transportation are important concepts to look out for, including ports and cargo ships, trains, freeways, public transportation, and stadiums. Urban and suburban neighborhoods that illustrate the personality of a city are important to capture as well.
 
What to Create
Top themes and scenarios in cities

  • Cityscapes (different times of day)
  • Aerials
  • Timelapses / hyperlapses
  • Street shots
  • International cities
  • Iconic landmarks

 
Quick Tips
Make the most of your cities shoot & maximize your sales potential

  • Be wary of recognizable faces – even in timelapses. Playing with focus and blur can sometimes result in a clip that is ok for commercial use.
  • Drone operators should familiarize themselves with the local rules and regulations in the location they are shooting in, to ensure they are in compliance with the law.

 
Conceptual Keywords
Don’t just think descriptive – including relevant conceptual keywords ensures your content can be found in a wider range of searches

  • Diversity
  • Progress
  • Globalization
  • Energy
  • Urbanization
  • Travel

Please remember to tag your clips with the keyword code: CITIESP5BRIEF 
 
Best Sellers
A collection of some of the best-selling cities clips on Pond5


 
Top image: France, Paris, Eiffel Tower At Dusk by RooMtheAgency

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Top Categories: Business

Keyword: BUSP5BRIEF

Business shoots can cover a wide variety of themes, from telecommuting, small business, startups, shared co-working spaces, to a corporate boardroom meeting. How, what, and where we conduct business is constantly in flux, so it’s crucial to be aware of new terms and trends that can assist you in applying the most contemporary vision to your work.
 
What to Create
Top themes and scenarios in business

  • Corporate business
  • Small / start-up business
  • Business on the go
  • Financial districts (aerials / timelapses)
  • Stock market (graphics)

 
Quick Tips
Make the most of your business shoot & maximize your sales potential

  • Shoot a real business with real owners, if possible
  • Avoid cliches like high-key lighting, programmed gestures, and forced emotions
  • Use simple props to layer additional concepts into your business shoot
  • Be mindful of clothing and technology to ensure shelf life

 
Conceptual Keywords
Don’t just think descriptive – including relevant conceptual keywords ensures your content can be found in a wider range of searches

  • Success
  • Confidence
  • Teamwork
  • Research
  • Leadership
  • Cooperation

Please remember to tag your clips with the keyword code: BUSP5BRIEF
 
Best Sellers
A collection of some of the best-selling business clips on Pond5


 
Top image: Business People Having Brainstorming Session In Office by cavanimages