Creative Brief: World Cup Countdown!

Special Keyword Code: P5WorldCup2022

The World Cup is coming up. Just seconds before the whistle blows, it’s time for a soccer shoot-out! Buyers want footage, tracks, and SFX around the beautiful game—from fancy footwork and fan culture to distinctive match locations. Don’t miss your shot! Remember to keep in mind the local regulations of photography in Qatar during this time.

 

Visual Media Thought Starters

Footage, images, After Effects, and illustrations are all-star players in this stock squad. Remember that natural content with authentic models always wins. And avoid red cards—look out for 3rd party intellectual property if clearing for commercial use!

 

Football Lifestyle

  • Fans at the pub – drinking beer and watching a match that’s been cleared for commercial use.
  • Friends or family around the TV — either watching a game, celebrating victory, or mourning defeat.
  • Individuals watching matches on mobile screens – in public transport, at work, in bed, or in cars.
  • Kids playing soccer – with friends or family in Qatar.
  • Friends playing pickup soccer – on an urban street, alley, residential street, driveway, or in a public park or field in Qatar.
  • Commercial Footage of fans traveling to Qatar by trains, planes, buses, and local city transport.
  • Commercially cleared media of fans preparing food for match get-togethers.
  • Fans creating banners or signs to support their team. Fans wearing jerseys or having their face painted their country’s colors.

 

Man Embracing With Multiracial Fans During Soccer Game by verticalstock.

 

Professional Football

The goal is to mix up techniques—experiment with angles, frame sizes, and frame rates!

  • Close-ups of players preparing for the match. Slow-motion shots of putting on protectors, tying shoelaces, drinking water, etc.
  • The walkout to the pitch before a match.
  • Soccer players at practice playing a scrimmage or hitting goals, free kicks, etc.
  • POV from the player’s perspective as a goalkeeper, defense, offense, or other positions.
  • Typical football moves like a player heading the ball, goalkeeper blocking the shot, etc.
  • Shots of staff including referees, football officials, coaches, medics, etc. Reactions of coaches or other players when a goal occurs. Use special effects like slow-motion and POV.

 

Close Up Of A Male Soccer Player Running With A Soccer Ball On The Football by petrunine.

 

Archival Content

Do you have VHS tapes with soccer on them? Or old photographs? Connect your story to the past and enrich our collection with a touch of history. Archival footage and images are in high demand!

  • Historic moments in soccer such as game-changing goals, famous matches, extraordinary moves, etc.
  • Old tournaments — shots of the field, the match, fans cheering, flags waving, TV and newspaper advertising, fans dressed in national jerseys, etc.
  • Interviews and press conferences — Journalists interviewing staff, players, and fans.
  • Soccer legends — famous players or referees, footage and images of famous people playing the game.
  • Archival — fan zones from back in the day like stadiums, cities, and merchandise.
  • Digitalized VHS tapes of any kind – whether it’s you playing soccer in the yard as a kid, school teams, or professional players heading the ball, submit what you got!

File: Football/Soccer: Profile: Former Manchester United And England Star by Reuters.

Content on Location

  • Qatar World Cup Stadiums — aerials and establishing shots of these 8 venues, and their surrounding cities, taken during the day and at night. Tip: catch all the preparations, entrances, and corridors before and during the tournament.
    • Lusail – Lusail Stadium
    • Al Khor – Al Bayt Stadium
    • Al Wakrah – Al Janoub Stadium
    • Al Rayyan – Ahmad Bin Ali Stadium
    • Doha – Khalifa International Stadium, Education City Stadium, Stadium 974, Al Thumama Stadium
  • Qatar culture — timelapses, aerials and establishing shots of Qatar and its residents at different times of day.
  • Training grounds for football players—training, lighting, empty stadiums with players on the field, locker rooms, etc.
  • Fan zones in different cities and areas in Qatar
  • Local businesses getting ready for the World Cup—decorated shop interiors, branding and advertising on storefronts, bazaars, and souvenir shops selling themed goods.
  • Important tourist places such as hotels, airports, and train stations.

 

Doha, Qatar: Aerial View Of Lusail Football Stadium For Fifa World Cup 2022 by unicusx.

 

Also Consider

  • Change your graphics to 2022 — if you’ve previously uploaded anything that displays a year, make sure it’s updated for 2022.
  • Motion graphics — backgrounds and loops will be high in demand as well as transitions for editing software. Intros, openers, waving team flags, national flags, scoreboards, templates for the score tables.
  • Lower thirds — Get inspired by a match on TV and upload lower thirds with the Qatar World Cup color scheme.
  • Social media templates — create graphics for Social Media stories, profile picture frames, YouTube ending screens, Twitch overlays, etc. wallpaper backgrounds?
  • Isolated soccer themes — the ball, goals, whistles, red and yellow cards.
  • All-purpose marketing elements — soccer icons, email templates, signatures, flyers for local pubs etc.

 

Football Music and Sound Effects

Audio brings this theme to life! Complete the action with sound design, including thousands of cheering or booing fans, whistles, and ball kicks, or create a memorable atmosphere with festive anthemic music tracks.

PRO TIP:

If you intend to qualify your content for commercial use, these shots should never show logos or third-party intellectual property. Make sure you have a signed property release from the owner of a facility if it’s unique and distinctive enough and a signed model release (or a model release for a minor) from anyone who is recognizable in the shot or photo.

 

Keyword Ideas

World Cup, Soccer, Football, Championship, FIFA, UEFA, AFC, CAF, OFC, CONCACAF, CONMEBOL, Qatar, Player, National Team, Training, National Flags, Doha, International, Schedule, Banner, Champion, Trophy, Competition, Success, Determination, Power, Endurance, Focus, Preparation, Precision, Agility, Achievement, Teamwork, Skill, Audience, Fans

 

Target audience

All kinds of customers – especially ad agencies, corporate clients, digital artists, etc.

 

Submission checklist

  • Check out our marketplace for visual reference and inspiration.
  • Aim to stand out and create something new among the other search results
  • USE THIS SPECIAL CODE IN YOUR KEYWORDS: P5WorldCup2022
  • Make sure your submission falls under commercial use whenever it’s possible.

 
 
Top Image: Fans Celebrating At Football Match by ImageSource.

Creative Brief: Retro Home Videos of Summer

Special Keyword Code: RETROSUMMERP5BRIEF

Summer inspires sweet nostalgia for simpler times in the sun. Retro and home-video-style footage is in demand, so dig through your basement and attic boxes for those old 8 MM films and VHS recordings from family beach days, garden barbecues, or any random Tuesday.

 

Archival Vetting Process

We accept archival/vintage content when a contributor provides proof of copyright ownership for their whole portfolio. Please fill out this form to prove that you are the copyright owner of your archival content. Our curation team will review all submissions, and approval is not guaranteed.
 

Remember to Tag Your Submissions

The ideal format for archival footage description is as follows: PLACE, CITY, COUNTRY (MONTH, DAY, YEAR). Aim to get it as close to this as possible. When you tag footage and photos properly, you assure potential buyers of authenticity, making them more likely to buy your items!

  • Example:Stonehenge, Wiltshire, England‎, United Kingdom (August 15, 1985)

 

Kids Dancing / Summer Fun, Australia (1970S) by FOOTAGESELECT.
 

Submission List Thought Starters

 

  • Vintage home videos of your family enjoying a beach day, strolling in a sunny park, spending an afternoon at a lake or in the backyard, etc.
  • Retro establishing shots of vacation locations–camps, hotels, lakes, etc.
  • Vintage food shots – think buffet breakfasts at hotel restaurants, family picnics, moms packing road trip snacks, BBQs in your garden, etc.
  • Archival footage of typical summer activities – whether sunbathing, surfing, drying laundry under the sun, beach volleyball, putting on sun cream, or sipping cocktails in sunnies and swimwear, our buyers want it all!
  • Archival footage cleared for commercial use – can you secure an adequately filled model release from recognizable people?

Pro-Tip: You must be the rightful copyright owner of all footage you submit. If you purchased the content, please prepare the proper releases from the copyright owner of the clips/images.

Aunt Gives Hugs To Kids In Driveway-1962 Vintage 8Mm Film by Happyrojo.
 
Suggested Keywords: archival, retro, vintage, home video, summer

Typical UsersAd agencies, social media companies, lifestyle brands, documentary filmmakers

Location Diversity: Private spaces like homes, apartments, backyards, and hotel rooms. Public civic areas such as beaches, parks, etc. Commercial buildings, including cafés, restaurants, etc.

 

Submission Checklist

  • Please remember to tag your clips with the keyword code: RETROSUMMERP5BRIEF
  • Submit all completed property and model releases
  • Add all applicable conceptual keywords to the clips

Top Image: 1970S Crowd People Waikiki On At Beach Hawaii Vintage Film Retro Old Home Movie by DogPhonics.

Shoot Briefs: Localized Content

Special Keyword Code: LOCALIZEDCONTENT2022

Here’s looking at you, wherever you are! Content from diverse locations across all continents is in high demand, with customers from many industries looking for fresh takes on local areas, whether commercial or editorial. Show off where you live, and contribute to our global but local collection!

African Family Working Together, Measuring Out Quantities Of Rice Or Grain by hotelfoxtrot.

Shot List Thought Starters

  • Local Upcoming Events – Heading to an e-sport, traditional sport, or political event? Shoot everything from conferences to political conventions to local festivals – think National Cherry Blossom Festival, Ramadan, Chinese New Year, Kwanzaa, etc.
    • Remember, the preferred format for a newsworthy editorial description is: PLACE, CITY, COUNTRY, (MONTH, DAY, YEAR)
  • Local buildings, city parks, streets, and landmarks. Buyers love aerials and locked-off images taken from the same angle day and night.
  • Buyers value images and footage of local nature—think of national parks, forests, animals, flora, etc.
  • There’s a strong desire for Lifestyle shots as well! Show us your local food and drinks, fashions, traditions, and typical gatherings–Easy to capture when out at a house party, garden BBQ, or enjoying the night in a pub.
  • Who are the people in your neighborhood? Whether a tech company CEO or a local farmer running a small business, show us the people representing your location!
  • Focus on diversity. Choose models that truly represent the communities, whether LGBTQ+, Indigenous people, etc.

 

Chhath Festival (India, Nepal, Hindusim) _2 by aadityanrn.

 

Suggested Keywords

Think of keywords that truly describe what is happening in the shot. Be precise with locations, names of the landmarks, parks, etc. – use the advantage of having a unique shot from a unique location.

 

Trending Hashtags

Get inspired by social media’s most popular hashtags. If you’re planning to shoot an event, use the trending hashtags you find on Twitter, Instagram, and other social platforms.

 

Submission Checklist

  • Please remember to tag your clips with the keyword code: LOCALIZEDCONTENT2022
  • Include relevant keywords.
  • It’s important to attach property release and model release forms to all videos you intend to list as suitable for commercial use on the Marketplace. Remember to check that there is no 3rd party IP, such as distinctive logos, designs, etc.

Top Image: Hirano Shrine Cherry Blossom Festival Lanterns In Kyoto, Japan by sangapark.

Shoot Briefs: 2022, The Year of Election

Creative Brief – Special Keyword Code: USElections2022

Various countries are preparing to hold elections this year, from South Korea to France, Australia to the U.S. midterms, and more. In the face of change, we can be confident of three things: shifts in the global political landscape, political campaigners looking for media, and news organizations seeking editorial footage.

 

PRO TIP: Update Your Existing After Effects and Graphics

Have you uploaded election-related special effects before, such as lower thirds After Effects, national flag animations, intros, etc.? If so, just re-export and re-upload your work with the current year, updating the description and keywords!

Typing Motivational Announcement Vote In 2022 On A Vintage Typewriter Close-Up by labutstudio.

 

Submission Thought Starters

There is tremendous demand for VIDEO, STILL PHOTOGRAPHY, MUSIC, ILLUSTRATION and SFX in this category.

 

Editorial Footage & Photos

  • Politicians delivering speeches and leading public demonstrations
  • Voters waiting in front of polling stations
  • Politicians on the campaign trail
  • Supporters holding signs for political candidates and key issues
  • Protesters against key political issues
  • Influential personalities speaking out on political & social issues
  • Major political events in history, including speeches, the election process, parades, events, protests, etc.
  • Key politicians from your own country’s history

IMPORTANT NOTE: Buyers will search for footage from their locality so be sure to provide the proper date and location.

  • Suggested format: PLACE, CITY, COUNTRY, (MONTH, DAY, YEAR)
  • Example: Dallas, Texas‎, United States (March 1, 2022)

 

4K: Young Black Female Voter Voting At The Usa Election With Face Mask by purplevideos.

 

Commercial Footage, After Effects, Illustrations, and Photos

  • Various animations (national flags, lower thirds, intros, logo animations, transitions.)
  • Establishing shots (aerial views, skyline, cityscapes, etc.)
  • Depictions of the critical issues discussed in your local politics (healthcare, economy, immigration, ecology, DEI, etc.)
  • All touchpoints of the Electoral process. Think close-ups of ballots, commercially cleared shots of protesting crowds, etc.
  • Proud supporters wearing merchandise for their favorite candidate (badges, hats, t-shirts, badges, etc.)
  • Illustrations relating to the list of keywords above.

 

Audio

  • Crowd reactions including cheering in a stadium, clapping, booing, etc.
  • Check out our Music Briefs dedicated to Politics!

 

Keyword Ideas

Top-quality metadata helps buyers find your work, so copy some keywords from this handy list when uploading your new content or updating existing items. Less is more, so use only the most relevant words or phrases!

Politic, democracy, citizen, economic, economy, freedom, speech, protest, vote, government, national, ballot, voting, president, Washington, patriotism, campaign, candidate, democrat, republican, civil, register, capitol, flag, national, collusion, elect, impeach

Find more inspiration on how to choose and add keywords here.

 

Trending Hashtags

Get inspired by social media’s most popular hashtags. The following are trending Instagram hashtags for the US Midterms:

#midterms #vote #election #midtermelections #usa #politics #election2022 #bluewave #electionday #ivoted #midterms2022 #voting #elections #democracy #democrat #democrats #rockthevote #votingmatters #govote #republican #getoutthevote #yourvotecounts #voterregistration #washingtondc #votethemout #congress #american

Keep an eye out for any local keywords associated with your shoot locations. For example, if you’re about to upload a shot of people registering to vote in Arizona, look at the hashtags used by politicians in Arizona and add them to the keywords. Don’t forget to add USElections2022!

However, this process works for every country so if you plan to shoot a set depicting the presidential election in France, get inspired by the Twitter and Instagram trending hashtags.

 

Production Checklist

 

  • Safety is extremely important when capturing footage in crowded, chaotic, and sometimes violent circumstances.
  • Make sure to assess the situation, ensuring that you can film safely as events unfold.
  • If using your mobile phone, position it horizontally so that customers have maximum flexibility when using the image or footage.

 

Submission Checklist:

 

  • Please remember to tag your clips with the keyword code: USElections2022
  • Relevant keywords are extremely important to include as well.
  • Make sure you have your property release and model release forms attached to videos you intend to list as suitable for commercial use on the Marketplace. Also check that commercially cleared images and footage don’t contain any 3rd party IP, such as distinctive logos, designs, etc.

Music Briefs: American Patriotic Themes, Positive Political Ads and Public Domain Classical

Music Briefs - Young Male Musician Sitting On Bed With The American Flag In the Background

New month, new music briefs. 2022 is a year of elections, and many buyers will look for background music for their campaigns. This month we’re looking for Patriotic Themes, Positive Political Ads, and Public Domain Classical.

Find the unique code provided in each genre brief, and simply add it to keyword tags when uploading your new project. That way, we’ll know which genre you’ve been focusing on.

 

American Patriotic Themes

We’re looking for stirring odes utilizing strings and brass to evoke a feeling of national unity.

 

  • KEYWORD CODE: PATRIOTICFEB22
  • SUGGESTED KEYWORDS: Patriotic, american, unity, political, politics, strings, brass, midterms, USElections2022

 

Positive Political Ads

Inspiring and aspirational and presidential. Try to spread a message of hope in 15 or 30 seconds.

 

  • KEYWORD CODE: POLITICALFEB22
  • SUGGESTED KEYWORDS: campaign, presidential, election, 2022, midterms, candidate, aspirational, hopeful, politics, political, USElections2022

 

Public Domain Classical

We’d love to hear your take on pre-19th century classical pieces where the compositions are firmly in the Public Domain. Feel free to stay truthful to the source material or get experimental!

 

  • KEYWORD CODE: PDCLASSICALFEB22
  • SUGGESTED KEYWORDS: Public Domain, Classical, strings, orchestral, 1700s, 1800s

 

Don’t Forget:

  • Take advantage of the 50-keyword limit and add both broad and specific keywords. On the other hand, do not use recognizable band or artist names, please!
  • We also encourage you to submit separate :15 and :30 versions of these tracks for social-media use.
  • Moreover, please note you can apply tags to existing tracks in your portfolio.

Top image: Young Male Musician Sitting On Bed In Bedroom Enjoying Spending Time Playing by StratfordProductions.

Check out more Music Briefs here.

Creative Brief: Commercial vs. Editorial Sports

Creative Brief: Winter Sports - Snowboarder

Creative Brief – Special Keyword Code: WINSPORP5BRIEF

Did you know that Beijing is the world’s first city to host both the summer and winter Olympic Games? As the 2022 Winter Olympics draws closer, we’re looking for commercial and editorial footage of all winter sports at amateur and professional levels. Read on for some epic thought starters and key licensing info.

 

What’s the difference between commercial and editorial licenses?

When our curators review your footage, they’ll decide if the video can be distributed with a commercial license or an editorial license.

  • Commercial licenses allow companies, like advertising agencies, to use footage (or other media) for selling a product or service.
  • Editorial licenses can be used only for communications that do not sell for profit. These are typically news agencies, documentaries, etc.

 

When is footage marked commercial?

Footage is marked for commercial use when:

Without these forms, the following is acceptable for commercial use:

  • Local and school games
  • Jerseys and other equipment without names
  • Animated clips and illustrations

Example:

Face-Off In Ice Hockey Game by MayStudio.

There is no visible team name, therefore a property release for logos is not required. The artist has provided a completed model release on behalf of the recognizable player.

 

When is footage marked editorial?

Footage that is marked for editorial use features:

  • Recognizable sports jerseys with visible team names, player names, etc.
  • Identifiable buildings, such as a stadium, without a signed property release.
  • Recognizable faces of people without signed model releases.
  • 3rd party intellectual property such as sponsor logos in the stadium, on shoes, shirts, etc.

Example:

Scoring A Goal In An Ice Hockey Game by eurospiders.

Here you can see the numbers and names on jerseys, as well as recognizable faces.

 

When is footage not suitable for licensing at all?

Clips that violate copyright laws or other rights are not suitable for licensing and will be rejected by our curation team.

Examples not suitable for licensing:

  • Live shots from ticketed events of large games like the NHL and Olympic Games.
  • Footage of television sets broadcasting the above games

 

Creative Brief – Thought Starters:

 

  • Fan Culture — Think national flags painted on cheeks, crazy costumes and wigs, sunglasses, watching TV games, fan zones at stadiums or indoors, spectators doing the wave, wearing sports jerseys (editorial), culturally diverse fans across the globe, etc.
  • Equipment shots — Hockey sticks, skis, ice skates, goals, pucks, etc.
  • Outside sports — Ice hockey on frozen ponds, skating on outdoor rinks, mountain sports.
  • Parents teaching their kids — How to ski, sled, skate, etc.
  • Training schedule — Parents waking their kids up in the early morning hours to get to practice.
  • Traveling to stadiums — Public transport overcrowded with fans in masks and jerseys, etc.
  • COVID-19 measures at sporting events — Fans having their temperature taken, wearing masks, etc.

 

Pro-Tip:

  • Stay safe, warm, and healthy, especially when shooting outdoors—keeping up to date with government or public health agency recommendations.
  • Cast talent with real sport skills for believable content.
  • Plan your shoot with licensing in mind, as this will affect your choice of wardrobe, location, and shot list. Check out the guide below for more.

Suggested Keywords: winter sports, winter olympics 2022, skiing, figure skating, ice hockey, snowboarding, extreme sports, adrenaline sports, other sports names if applicable, etc.

Typical Users: News & Media Organizations, Ad Agencies, Lifestyle Brands, Television Studios

Casting Considerations: Race, age, and gender diversity, authenticity with talent and imagery. Accept the challenge to remove artificiality from your setup. In other words, keep it REAL. These considerations will play an important role in the success of your shoot.

Location Diversity: Snowparks, hills, stadium and arenas, frozen ponds, etc.

 

Before You Shoot:

 

  • Firstly, please check existing content in the Pond5 marketplace
  • Secondly, think about a visual approach that will result in new and fresh footage
  • Lastly, remember that each shot must communicate a clear message

 

Submission Checklist:

 

  • Remember to tag your clips with the keyword code: WINSPORP5BRIEF
  • Also, don‘t forget to submit all completed property and model releases
  • No logos or brands may be visible in any of the clips
  • Don’t forget to add any applicable conceptual keywords to the clips

Top image: A Snowboarder In A Ski Mask And A Backpack Is Riding On A Snow-Covered Slope by yanik88.

Music Briefs: Gamelan, Hi-NRG and Skiffle

Music Briefs - Trendy Black Guitarist Playing

New month, new music briefs. This month we’re looking for Gamelan, Hi-NRG, and Skiffle tracks.

Find the unique code provided in each genre brief, and simply add it to keyword tags when uploading your new project. That way, we’ll know which genre you’ve been focusing on.

Moreover, you have any questions or comments about any of these music briefs, please email Pond5’s Director of Audio Collections, Mike Pace, at mike@pond5.com.

 

Gamelan

Percussive Indonesian ensemble music utilizing instruments like gongs, the metallophone and the kendhang. Gamelan is heard in traditional ceremonies and performances.

 

  • KEYWORD CODE: GAMELANJAN22
  • SUGGESTED KEYWORDS: Gamelan, Indonesia, gong, metallophone, kendhang

 

Hi-NRG

Popular in the U.S in the late 70s and early 80s, Hi-NRG is upbeat electronic dance music that, unlike disco, emphasizes rigid synthesized rhythms over funkiness.

 

  • KEYWORD CODE: HINRGJAN22
  • SUGGESTED KEYWORDS: Hi-NRG, 1970s, 1980s, electronic, dance, club

 

Skiffle

Sort of a predecessor to rock and roll, skiffle has its origins in folk and blues music in the southern United States in the early 20th century, but became very popular in the United Kingdom in the 1950s.

 

  • KEYWORD CODE: SKIFFLEJAN22
  • SUGGESTED KEYWORDS: Skiffle, 1950s, United Kingdom, folk, blues, early rock and roll

 

Don’t Forget:

  • Take advantage of the 50-keyword limit and add both broad and specific keywords. On the other hand, do not use recognizable band or artist names, please!
  • We also encourage you to submit separate :15 and :30 versions of these tracks for social-media use.
  • Moreover, please note you can apply tags to existing tracks in your portfolio.

Top image: Asian Senior Couple Sitting On The Sofa And Playing Acoustic Guitar Together by twinsterphoto.

Check out more Music Briefs here.

Music Briefs: Cloud Rap, New Jack Swing and Paisley Underground

Music Briefs - Trendy Black Guitarist Playing

New month, new music briefs. This month we’re looking for Cloud Rap, New Jack Swing, and Paisley Underground.

Find the unique code provided in each genre brief, and simply add it to keyword tags when uploading your new project. That way, we’ll know which genre you’ve been focusing on.

Moreover, you have any questions or comments about any of these music briefs, please email Pond5’s Director of Audio Collections, Mike Pace, at mike@pond5.com.

 

Cloud Rap

Originating from southern hip-hop and trap and composed of chill, hazy, and relaxed beats, Cloud Rap is typically lo-fi and ethereal sounding. Bonus points for including vocal versions!


 

  • KEYWORD CODE: CLOUDRAPDEC21
  • SUGGESTED KEYWORDS: Cloud rap, lo-fi, hip-hop, rap, hazy, ethereal

 

New Jack Swing

Popular in the mid ‘80s through the early ‘90s, New Jack Swing incorporated elements of hip-hop and R&B to create a fresh, funky and sexy urban sound.

 

  • KEYWORD CODE: NEWJACKSWINGDEC21
  • SUGGESTED KEYWORDS: New Jack Swing, R&B, hip-hop, 1980s, 1990s, funky, sexy, urban

 

Paisley Underground

The Paisley Underground was the name of an alternative rock scene happening in Los Angeles in the mid 1980s. It centered on a love of upbeat, jangly, catchy 12-string guitar pop and emulated many of the folk-rock bands of the 1960s.

 

  • KEYWORD CODE: PAISLEYDEC21
  • SUGGESTED KEYWORDS: Paisley Underground, jangle pop, 12-string guitar, folk rock, 1980s, 1960s

 

Don’t Forget:

  • Take advantage of the 50-keyword limit and add both broad and specific keywords. On the other hand, do not use recognizable band or artist names, please!
  • We also encourage you to submit separate :15 and :30 versions of these tracks for social-media use.
  • Moreover, please note you can apply tags to existing tracks in your portfolio.

Top image: Trendy Black Guitarist Playing Classic Guitar In Building by AddictiveStock.

Check out more Music Briefs here.

Music Briefs: Motorik, Industrial and Schlager

Music Briefs - Guitar Player Friends

New month, new music briefs. This month we’re looking for Motorik, Industrial, and Schlager.

Find the unique code provided in each genre brief, and simply add it to keyword tags when uploading your new project. That way, we’ll know which genre you’ve been focusing on.

Moreover, you have any questions or comments about any of these music briefs, please email Pond5’s Director of Audio Collections, Mike Pace, at mike@pond5.com.

 

Motorik

Inspired by German bands of the 70s like Can, Neu! and Kraftwerk, this 4/4 beat typically rides an uninterrupted groove (accented by repetitive melodies and the occasional crash cymbal), not unlike driving down a traffic-free motorway.

Motorik-motivator royalty free music

Motorik Royalty free music width=

  • KEYWORD CODE: MOTORIKNOV21
  • SUGGESTED KEYWORDS: German, 4/4, repetitive, mechanical

 

Industrial

We’d love to hear your takes on fusing the more aggressive elements of electronic music with harsh, heavy rock to create a provocative and transgressive sound.

Epic Industrial Trailer Royalty Free Music

Toxic Dark Electro Industrial Rock Royalty Free Music

  • KEYWORD CODE: INDUSTRIALNOV21
  • SUGGESTED KEYWORDS: Industrial, harsh, noise, machine

 

Schlager

Popular with Central European audiences for their upbeat danceable rhythms and light, happy themes, Schlager tunes can sound like contemporary, electronic polka; cheesy in a fun way!

 

German Pop Schlaer Royalty Free Music

Po Song Discofox Commercial Saxophone Schlager Royalty Free Music

  • KEYWORD CODE: SCHLAGERNOV21
  • SUGGESTED KEYWORDS: Schlager, German pop, contemporary polka, Oktoberfest

 

Don’t Forget:

  • Take advantage of the 50-keyword limit and add both broad and specific keywords. On the other hand, do not use recognizable band or artist names, please!
  • We also encourage you to submit separate :15 and :30 versions of these tracks for social-media use.
  • Moreover, please note you can apply tags to existing tracks in your portfolio.

Top image: Friends Having Fun Outdoors by DrobotDean.

Check out more Music Briefs here.

Creative Brief: Viral Video

Creative Brief: Viral Video Cat

Creative Brief – Special Keyword Code: VIRALVIDEOP5BRIEF

This month‘s Creative Brief brings you the theme Viral Video. No one may really know the true formula to creating a viral video, but it hasn’t stopped countless filmmakers and creators around the world from trying. GIFs, memes, TikTok-style videos, fails, and more are all being created daily to try and capture the attention of the world’s social media users. Emulating a viral video style with some thoughtful planning and even some basic post production is a great chance to create something useful and different for buyers.

 

Creative Brief – Shot List Thought Starters:

  • “Behind-the-scenes” shots of a viral video clip being made (crew, actors, etc)
  • Vertical shots that play well when looped
  • Adding text to funny videos in a meme-format
  • Handheld and more DIY-looking shots to simulate a mobile device
  • Shots of people dancing for the camera with choreographed moves
  • Cinéma vérité shots of real-world situations with actors/models
  • Humorous clips of “fails” that look natural
  • Using basic motion graphics, masking, and animated icons to increase plausibility

 

Suggested Keywords: viral video, funny, meme, gif, fail, social media, filmmaking, creative

Typical Users: news & media organizations, ad agencies, lifestyle brands, television and movie studios, vloggers

 

Mandrill (Mandrillux Sphinx) Facepalm by LukasPich.

 

Pro-Tip: Remember to stay safe and healthy when making this content, and bring along plenty of water and sun protection if you plan on being outside. Don’t shoot with more people than what your government or public health agencies recommend. Do your best to cast real-looking talent with real skills to get authentic content. Be conscious of logos and other intellectual property as well.

Casting Considerations: Race, age, and gender diversity, authenticity with talent and imagery. Accept the challenge to remove artificiality from your setup. In other words, keep it REAL. These considerations will play an important role in the success of your shoot.

Location Diversity: Homes, apartments, backyards, open fields, offices, anywhere really!

Reaction Gif Ugly Win Internet Argument by Grenar.

Before You Shoot:

  • Firstly, please check existing content in the Pond5 marketplace
  • Secondly, think about a visual approach that will result in new and fresh footage
  • Lastly, remember that each shot must communicate a clear message

Submission Checklist:

  • Remember to tag your clips with the keyword code: VIRALVIDEOP5BRIEF
  • Also, don‘t forget to submit all completed property and model releases
  • No logos or brands may be visible in any of the clips
  • Don’t forget to add any applicable conceptual keywords to the clips

Top image: Cool Naughty Cat With Sunglasses Sticking Out Tonngue by furryfritz.