Tag: Briefs

Special Keyword Code: LOCALIZEDCONTENT2022

Here’s looking at you, wherever you are! Content from diverse locations across all continents is in high demand, with customers from many industries looking for fresh takes on local areas, whether commercial or editorial. Show off where you live, and contribute to our global but local collection!

African Family Working Together, Measuring Out Quantities Of Rice Or Grain by hotelfoxtrot.

Shot List Thought Starters

• Local Upcoming Events – Heading to an e-sport, traditional sport, or political event? Shoot everything from conferences to political conventions to local festivals – think National Cherry Blossom Festival, Ramadan, Chinese New Year, Kwanzaa, etc.
  • Remember, the preferred format for a newsworthy editorial description is: PLACE, CITY, COUNTRY, (MONTH, DAY, YEAR)
• Local buildings, city parks, streets, and landmarks. Buyers love aerials and locked-off images taken from the same angle day and night.
• Buyers value images and footage of local nature—think of national parks, forests, animals, flora, etc.
• There’s a strong desire for Lifestyle shots as well! Show us your local food and drinks, fashions, traditions, and typical gatherings–Easy to capture when out at a house party, garden BBQ, or enjoying the night in a pub.
• Who are the people in your neighborhood? Whether a tech company CEO or a local farmer running a small business, show us the people representing your location!
• Focus on diversity. Choose models that truly represent the communities, whether LGBTQ+, Indigenous people, etc.

Chhath Festival (India, Nepal, Hindusim) _2 by aadityanrn.

Suggested Keywords

Think of keywords that truly describe what is happening in the shot. Be precise with locations, names of the landmarks, parks, etc. – use the advantage of having a unique shot from a unique location.

Trending Hashtags

Get inspired by social media’s most popular hashtags. If you’re planning to shoot an event, use the trending hashtags you find on Twitter, Instagram, and other social platforms.

Submission Checklist

• Please remember to tag your clips with the keyword code: LOCALIZEDCONTENT2022
• Include relevant keywords.
• It’s important to attach property release and model release forms to all videos you intend to list as suitable for commercial use on the Marketplace. Remember to check that there is no 3rd party IP, such as distinctive logos, designs, etc.

Top Image: Hirano Shrine Cherry Blossom Festival Lanterns In Kyoto, Japan by sangapark.

Creative Brief – Special Keyword Code: WINSPORP5BRIEF

Did you know that Beijing is the world’s first city to host both the summer and winter Olympic Games? As the 2022 Winter Olympics draws closer, we’re looking for commercial and editorial footage of all winter sports at amateur and professional levels. Read on for some epic thought starters and key licensing info.

What’s the difference between commercial and editorial licenses?

When our curators review your footage, they’ll decide if the video can be distributed with a commercial license or an editorial license.

• Commercial licenses allow companies, like advertising agencies, to use footage (or other media) for selling a product or service.
• Editorial licenses can be used only for communications that do not sell for profit. These are typically news agencies, documentaries, etc.

When is footage marked commercial?

Footage is marked for commercial use when:

• Model Release forms are included for all recognizable faces
• Property Release forms are included for discernable buildings or logos.

Without these forms, the following is acceptable for commercial use:

• Local and school games
• Jerseys and other equipment without names
• Animated clips and illustrations

Example:

Face-Off In Ice Hockey Game by MayStudio.

There is no visible team name, therefore a property release for logos is not required. The artist has provided a completed model release on behalf of the recognizable player.

When is footage marked editorial?

Footage that is marked for editorial use features:

• Recognizable sports jerseys with visible team names, player names, etc.
• Identifiable buildings, such as a stadium, without a signed property release.
• Recognizable faces of people without signed model releases.
• 3rd party intellectual property such as sponsor logos in the stadium, on shoes, shirts, etc.

Example:

Scoring A Goal In An Ice Hockey Game by eurospiders.

Here you can see the numbers and names on jerseys, as well as recognizable faces.

When is footage not suitable for licensing at all?

Clips that violate copyright laws or other rights are not suitable for licensing and will be rejected by our curation team.

Examples not suitable for licensing:

• Live shots from ticketed events of large games like the NHL and Olympic Games.
• Footage of television sets broadcasting the above games

Creative Brief – Thought Starters:

• Fan Culture — Think national flags painted on cheeks, crazy costumes and wigs, sunglasses, watching TV games, fan zones at stadiums or indoors, spectators doing the wave, wearing sports jerseys (editorial), culturally diverse fans across the globe, etc.
• Equipment shots — Hockey sticks, skis, ice skates, goals, pucks, etc.
• Outside sports — Ice hockey on frozen ponds, skating on outdoor rinks, mountain sports.
• Parents teaching their kids — How to ski, sled, skate, etc.
• Training schedule — Parents waking their kids up in the early morning hours to get to practice.
• Traveling to stadiums — Public transport overcrowded with fans in masks and jerseys, etc.
• COVID-19 measures at sporting events — Fans having their temperature taken, wearing masks, etc.

Pro-Tip:

• Stay safe, warm, and healthy, especially when shooting outdoors—keeping up to date with government or public health agency recommendations.
• Cast talent with real sport skills for believable content.
• Plan your shoot with licensing in mind, as this will affect your choice of wardrobe, location, and shot list. Check out the guide below for more.

Suggested Keywords: winter sports, winter olympics 2022, skiing, figure skating, ice hockey, snowboarding, extreme sports, adrenaline sports, other sports names if applicable, etc.

Typical Users: News & Media Organizations, Ad Agencies, Lifestyle Brands, Television Studios

Casting Considerations: Race, age, and gender diversity, authenticity with talent and imagery. Accept the challenge to remove artificiality from your setup. In other words, keep it REAL. These considerations will play an important role in the success of your shoot.

Location Diversity: Snowparks, hills, stadium and arenas, frozen ponds, etc.

Before You Shoot:

• Firstly, please check existing content in the Pond5 marketplace
• Secondly, think about a visual approach that will result in new and fresh footage
• Lastly, remember that each shot must communicate a clear message

Submission Checklist:

• Remember to tag your clips with the keyword code: WINSPORP5BRIEF
• Also, don‘t forget to submit all completed property and model releases
• No logos or brands may be visible in any of the clips
• Don’t forget to add any applicable conceptual keywords to the clips

Top image: A Snowboarder In A Ski Mask And A Backpack Is Riding On A Snow-Covered Slope by yanik88.