Creative Brief: Viral Video

Creative Brief: Viral Video Cat

Creative Brief – Special Keyword Code: VIRALVIDEOP5BRIEF

This month‘s Creative Brief brings you the theme Viral Video. No one may really know the true formula to creating a viral video, but it hasn’t stopped countless filmmakers and creators around the world from trying. GIFs, memes, TikTok-style videos, fails, and more are all being created daily to try and capture the attention of the world’s social media users. Emulating a viral video style with some thoughtful planning and even some basic post production is a great chance to create something useful and different for buyers.

 

Creative Brief – Shot List Thought Starters:

  • “Behind-the-scenes” shots of a viral video clip being made (crew, actors, etc)
  • Vertical shots that play well when looped
  • Adding text to funny videos in a meme-format
  • Handheld and more DIY-looking shots to simulate a mobile device
  • Shots of people dancing for the camera with choreographed moves
  • Cinéma vérité shots of real-world situations with actors/models
  • Humorous clips of “fails” that look natural
  • Using basic motion graphics, masking, and animated icons to increase plausibility

 

Suggested Keywords: viral video, funny, meme, gif, fail, social media, filmmaking, creative

Typical Users: news & media organizations, ad agencies, lifestyle brands, television and movie studios, vloggers

 

Mandrill (Mandrillux Sphinx) Facepalm by LukasPich.

 

Pro-Tip: Remember to stay safe and healthy when making this content, and bring along plenty of water and sun protection if you plan on being outside. Don’t shoot with more people than what your government or public health agencies recommend. Do your best to cast real-looking talent with real skills to get authentic content. Be conscious of logos and other intellectual property as well.

Casting Considerations: Race, age, and gender diversity, authenticity with talent and imagery. Accept the challenge to remove artificiality from your setup. In other words, keep it REAL. These considerations will play an important role in the success of your shoot.

Location Diversity: Homes, apartments, backyards, open fields, offices, anywhere really!

Reaction Gif Ugly Win Internet Argument by Grenar.

Before You Shoot:

  • Firstly, please check existing content in the Pond5 marketplace
  • Secondly, think about a visual approach that will result in new and fresh footage
  • Lastly, remember that each shot must communicate a clear message

Submission Checklist:

  • Remember to tag your clips with the keyword code: VIRALVIDEOP5BRIEF
  • Also, don‘t forget to submit all completed property and model releases
  • No logos or brands may be visible in any of the clips
  • Don’t forget to add any applicable conceptual keywords to the clips

Top image: Cool Naughty Cat With Sunglasses Sticking Out Tonngue by furryfritz.

Music Briefs: Balearic Beat, Non-Music Instrument Tracks and Pagode

Music Briefs - Child Rock Guitar Player

New month, new music briefs. This month we’re looking for Balearic Beat, non-musical tracks
and Pagode. .

Find the unique code provided in each genre brief, and simply add it to keyword tags when uploading your new project. That way, we’ll know which genre you’ve been focusing on.

Moreover, you have any questions or comments about any of these music briefs, please email Pond5’s Director of Audio Collections, Mike Pace, at mike@pond5.com.

 

Balearic Beat

We’d love to relax to some shimmery, chill soul-inspired house tracks that evoke the Mediterranean island of Ibiza

House Dance Fashion - Flirting On The Beach (Balearic Warm Beat)

Balearic Chill

  • KEYWORD CODE: BALEARICOCT21
  • SUGGESTED KEYWORDS: Balearic, balearic beat, downtempo, house, mediterranean, Ibiza

 

Non-Musical Instrument Tracks

Do your best to “bang on a can” and make some music out of everyday household items – chairs, glasses, appliances, food; nothing is off limits. Get inventive!

Dancing Household Machines Appliance

Trash Can Party Drums Percussion

  • KEYWORD CODE: NONMUSICALOCT21
  • SUGGESTED KEYWORDS: Non-Musical, appliances, furniture, cans

 

Pagode

A sub-genre of samba that originated in Brazil in the late 1970s, Pagode tends to be commercial and uses unique instruments like the four-string banjo, the tan-tan and the hand-repique.

 

Bahia Samba Pagode

Rainbow Pagode Samba

  • KEYWORD CODE: PAGODEOCT21
  • SUGGESTED KEYWORDS: Pagode, samba, Brazil, tan-tan, hand-repique, South America

 

Don’t Forget:

  • Take advantage of the 50-keyword limit and add both broad and specific keywords. On the other hand, do not use recognizable band or artist names, please!
  • We also encourage you to submit separate :15 and :30 versions of these tracks for social-media use.
  • Moreover, please note you can apply tags to existing tracks in your portfolio.

Top image: Boy Playing Guitar , Kid Guitarist by studio13lights.

Check out more Music Briefs here.

Music Briefs: 1980s Heavy Metal, Sunburst Drone and Original Lullabies

Music Briefs - Guitar Player

New month, new music briefs. This month we’re looking for 1980s Heavy Metal, Sunburst Drone and Original Lullabies..

Find the unique code provided in each genre brief, and simply add it to keyword tags when uploading your new project. That way, we’ll know which genre you’ve been focusing on.

Moreover, you have any questions or comments about any of these music briefs, please email Pond5’s Director of Audio Collections, Mike Pace, at mike@pond5.com.

 

1980s Heavy Metal

We’re looking for well-produced rippin’ and ragin’ 80s style melodic heavy metal. Load up on squeals and divebombs and feel free to throw some high-pitched screams in there as well!

  • KEYWORD CODE: HEAVYMETALSEPTEMBER21
  • SUGGESTED KEYWORDS: Heavy metal, hair metal, pop metal

 

Sunburst Drone

Shimmering synths bathing the listener in a cascade of light. It’s the sound of the day’s “golden hour.”

  • KEYWORD CODE: SUNBURSTSEPT21
  • SUGGESTED KEYWORDS: Sunburst, drone, ambient, light

 

Original Lullabies

We’d love to hear original lullaby compositions, ideal for soothing anyone to sleep.

 

  • KEYWORD CODE: LULLABYSEPT21
  • SUGGESTED KEYWORDS: Lullaby, sleep, rest, nap, children, music box, glockenspiel

 

Don’t Forget:

  • Take advantage of the 50-keyword limit and add both broad and specific keywords. On the other hand, do not use recognizable band or artist names, please!
  • We also encourage you to submit separate :15 and :30 versions of these tracks for social-media use.
  • Moreover, please note you can apply tags to existing tracks in your portfolio.

Top image: Child Rock Guitar Player And Singer by mandygodbehear.

Check out more Music Briefs here.

Creative Brief: Modern Homesteading

Creative Brief: Modern Homesteading

Creative Brief – Special Keyword Code: HOMESTEADP5BRIEF

This month‘s Creative Brief brings you the theme Modern Homesteading. While it may conjure up images of log cabins and drab clothing, homesteading is becoming more popular than ever in the modern age. There’s never been a better time for people to hunker down and create a home for themselves, in fact. Whether it’s getting fresh eggs from backyard chickens, splitting wood for an indoor stove, or harvesting veggies from the garden, it’s all a part of a self-sufficient, solid homestead, and something that would be great to capture for buyers.

 

Creative Brief – Shot List Thought Starters:

  • People in modern settings preserving food, chopping wood, planting/growing veggies etc.
  • Lifestyle shots of families and friends homesteading together on a property
  • Overhead shots of homesteaders working in the yard
  • Timelapses of fermenting/preserving food and drinks
  • Moving shots (gimbal, dolly, jib, etc.) of people foraging for food in nature
  • Modern, non-industrial animal husbandry occupations–milking, shearing, butchering, etc.
  • Macro and detail shots of all of the above
  • Homesteaders using modern equipment and technology while in non-industrial settings, including windmills, solar panels, and other renewable sources

 

Suggested Keywords: omesteading, self sufficiency, subsistence agriculture, foraging, preserving, preservation, permaculture, fermenting, gardening, independence

Typical Users: news & media organizations, ad agencies, lifestyle brands, documentary filmmakers, government organizations

 

Painter Girl Paint Rural Homestead Wooden Wall With Brush In Red by mr_sunny.

 

Pro-Tip: Remember to stay safe and healthy when making this content, and bring along plenty of water and sun protection if you plan on being outside. Don’t shoot with more people than what your government or public health agencies recommend. Do your best to cast real-looking talent with real skills to get authentic content. Be conscious of logos and other intellectual property as well.

Casting Considerations: Race, age, and gender diversity, authenticity with talent and imagery. Accept the challenge to remove artificiality from your setup. In other words, keep it REAL. These considerations will play an important role in the success of your shoot.

Location Diversity: Homes, apartments, backyards, community gardens, small farms, neighborhoods, condos (if possible)

Close Up: Adorable Baby Chickens On Backyard Following Mother’s Steps by Airstock.

Before You Shoot:

  • Firstly, please check existing content in the Pond5 marketplace
  • Secondly, think about a visual approach that will result in new and fresh footage
  • Lastly, remember that each shot must communicate a clear message

Submission Checklist:

  • Remember to tag your clips with the keyword code: HOMESTEADP5BRIEF
  • Also, don‘t forget to submit all completed property and model releases
  • No logos or brands may be visible in any of the clips
  • Don’t forget to add any applicable conceptual keywords to the clips

Top image: Mature Woman Gardener Pushing Wheelbarrow At Homestead by JackF.

Music Briefs: Stacked Harmonies, Goa Trance and Popular Music from the 1920

Music Briefs - Child Rock Guitar Player

New month, new music briefs. This month we’re looking for stacked harmonies, Goa trance and popular music from the 1920. .

Find the unique code provided in each genre brief, and simply add it to keyword tags when uploading your new project. That way, we’ll know which genre you’ve been focusing on.

Moreover, you have any questions or comments about any of these music briefs, please email Pond5’s Director of Audio Collections, Mike Pace, at mike@pond5.com.

 

Stacked Harmonies

We’re looking for super sweet stacked vocal harmonies (either set to music or acapella) that convey a sense of warmth and comfort and work well as strings or bumpers.

Fun Beach Boys - Royalty Free Music

Quirky Beach Pop - Royalty Free Music

  • KEYWORD CODE: HARMONIESAUGUST21
  • SUGGESTED KEYWORDS: Harmonies, vocals, voice, stacked, acapella

 

Goa Trance

Energetic electronic dance music that incorporates aspects of traditional Indian music as well as droning basslines, pulsating rhythms and hypnotic, trance-like melodies.

Vedic Mantras Royalty Free Music

Resurrection Psychedelic Goa trance - Royalty Free Music

  • KEYWORD CODE: GOATRANCEAUGUST21
  • SUGGESTED KEYWORDS: Goa trance, EDM, trance, hypnotic, dance, India

 

Popular Music from the 1920s

We’re going way back in time a hundred years to the 1920s, when jazz had taken the world by storm and blues, swing and ragtime were some of the most popular genres of music.

 

Flirtatious Flapper - Royalty Free Music

Vintage Jazz Royalty Free Music

  • KEYWORD CODE: 1920SAUGUST21
  • SUGGESTED KEYWORDS: 1920s, jazz, blues, ragtime, swing, flappers

 

Don’t Forget:

  • Take advantage of the 50-keyword limit and add both broad and specific keywords. On the other hand, do not use recognizable band or artist names, please!
  • We also encourage you to submit separate :15 and :30 versions of these tracks for social-media use.
  • Moreover, please note you can apply tags to existing tracks in your portfolio.

Top image: Child Rock Guitar Player And Singer by mandygodbehear.

Check out more Music Briefs here.

Creative Brief: Heat Wave

Creative Brief: Heat Wave

Creative Brief – Special Keyword Code: HEATWAVEP5BRIEF

This month‘s Creative Brief brings you the theme Heat Wave. No matter where you live on Earth, we can all agree that it’s not fun to experience a heat wave. According to NASA, 19 of the hottest years on record have occurred since 2000, and show no signs of slowing down. It’s so hot that a reported 10% of all global energy use is for Air Conditioning! Higher temperatures lead to rolling blackouts, increased risk of wildfires, and more vulnerable members of the population falling ill. Ice cream also melts really, really quickly. This topic will be one for years to come, and is worth highlighting for all types of customers.

 

Creative Brief – Shot List Thought Starters:

  • Telephoto shots of “wavy” heat lines from the heat refraction in various settings
  • Miserable people inside homes, stores, restaurants, gyms, etc, trying to cool off
  • Crowded beaches, pools, and other public spaces with water
  • Empty or dramatically low lakes, ponds, or other natural reservoirs
  • Parched, arid, and dry and cracked soil in non-desert landscapes, dying/dead trees
  • Atypically and abnormally hot locations experiencing heat waves (e.g. above the arctic circle)
  • Outdoor workers and other vulnerable people experiencing extreme heat (only safely)
  • Animals and other wildlife affected by extreme heat

 

Suggested Keywords: heatwave, temperature, extreme heat, drought, melting, global warming, climate change, outside, dry, wildfire, overheated

Typical Users: news & media organizations, ad agencies, lifestyle brands, documentary filmmakers, government organizations

 

City Traffic In Sweltering Scorching Heatwave In Toronto Canada by Stock131.

 

Pro-Tip: Remember to stay safe and healthy when making this content, and bring along plenty of water and sun protection if you plan on being outside. Don’t shoot with more people than what your government or public health agencies recommend. Do your best to cast real-looking talent with real skills to get authentic content. Be conscious of logos and other intellectual property as well.
Also, please be conscious of logos and other intellectual property as well.

Casting Considerations: Race, age, and gender diversity, authenticity with talent and imagery. Accept the challenge to remove artificiality from your setup. In other words, keep it REAL. These considerations will play an important role in the success of your shoot.

Location Diversity: Homes, apartments, parks, restaurants, gyms, commercial buildings, tech offices, bars, schools

Woman Suffering From Heat During The Heatwave by stokkete.

Before You Shoot:

  • Firstly, please check existing content in the Pond5 marketplace
  • Secondly, think about a visual approach that will result in new and fresh footage
  • Lastly, remember that each shot must communicate a clear message

Submission Checklist:

  • Remember to tag your clips with the keyword code: HEATWAVEP5BRIEF
  • Also, don‘t forget to submit all completed property and model releases
  • No logos or brands may be visible in any of the clips
  • Don’t forget to add any applicable conceptual keywords to the clips

Top image: Weather Photos – Heat Wave by lucidwaters.

Music Briefs: Aspirational Pop with Vocals, Nordic Folk Music and Jungle

Happy Beardd Senior Playing Guitar

New month, new music briefs. This month we’re looking for amazing aspirational pop with vocals, Nordic folk music and jungle..

Find the unique code provided in each genre brief, and simply add it to keyword tags when uploading your new project. That way, we’ll know which genre you’ve been focusing on. That way, we’ll know which genre you’ve been focusing on.

Moreover, you have any questions or comments about any of these music briefs, please email Pond5’s Director of Audio Collections, Mike Pace, at mike@pond5.com.

 

Aspirational Tracks with Vocals

Tell a story of overcoming the odds, achieving goals, and embracing new challenges through poppy, aspirational music and lyrics.

Full Pop / Edm Song - Vocals - Royalty Free Music

Hand In Hand (Vocal Version) Pop Royalty Free Music

  • KEYWORD CODE: ASPIRATIONALJULY21
  • SUGGESTED KEYWORDS: Aspirational, pop, vocal, motivation, positive

 

Nordic Folk Music

Rich in cultural heritage, we’re looking for traditional Scandinavian/Nordic folk music. Think dulcimer, nyckelharpa, fiddle, and accordion.

Scandinavian Midtempo Folk

Nordic Folk Royalty Free Music

  • KEYWORD CODE: NORDICFOLKJULY21
  • SUGGESTED KEYWORDS: Nordic folk, Scandinavian folk music, dulcimer, fiddle, accordion, Gammaldan, sami

 

Jungle

Time to rave ‘til the grave with the branch of EDM that emerged from the early 90s UK. It’s characterized by rapid breakbeats, syncopated percussive loops, samples, and effects.

 

Rewind - Jungle Royalty Free Music

Drum N Bass Jungle Mix Royalty Free Music

  • KEYWORD CODE: JUNGLEJULY21
  • SUGGESTED KEYWORDS: jungle, EDM, rave, breakbeat, UK, 1990s

 

Don’t Forget:

  • Take advantage of the 50-keyword limit and add both broad and specific keywords. On the other hand, do not use recognizable band or artist names, please!
  • We also encourage you to submit separate :15 and :30 versions of these tracks for social-media use.
  • Moreover, please note you can apply tags to existing tracks in your portfolio.

Top image: Happy Senior Man Playing Guitar At Woods by ysbrandcosijn.

Check out more Music Briefs here.

Creative Brief: Reunited

Active Senior Friends Enjoying Food

Elderly Friends Enjoying Food

Creative Brief – Special Keyword Code: REUNITEDP5BRIEF

This month‘s Creative Brief brings you the theme Reunited. After a year of missing each other more than ever, explore moments where people are reunited with their family, friends, and co-workers. This can be everything from the safety-first elbow greeting to more carefree takes on togetherness: wild-limbed childhood tackles, intergenerational appreciation, excited squeezes, team huddles, and romantic embraces. You can show that whoever we are, we hug what feels like home

 

Creative Brief – Shot List Thought Starters:

  • Various shots of people hugging, high five-ing, and elbow/fist bumping while meeting
  • Co-workers returning to their desks and offices working together agains
  • Various shots of people interacting in public places, with and without masks (if allowed).
  • People surprising each other in person
  • Non-masked people enjoying various indoor activities (if allowed)
  • Multi-generational families giving enthusiastic greetings
  • People sharing meals, drinks, clothing, or experiences together
  • POV shots of people opening doors to greet friends and family

 

Suggested Keywords: reunited, friendship, family, togetherness, relationships, covid19, picnic, party, sentimental, happiness, freedom

Typical Users: News & media organizations, ad agencies, lifestyle brands, documentary filmmakers

 

Caucasian Boyfriend In Safety Mask With Dog Meeting African Girlfriend Outside by mrTommy.

 

Pro-Tip: The biggest thing here is to stay safe and healthy when making this content, and don’t shoot with more people than what your government or public health agencies recommend. Secondly, do your best to cast real-looking talent with real skills to get authentic content. Moreover, consider shooting the same scene both in daytime or nighttime. Also, please be conscious of logos and other intellectual property as well.

Casting Considerations:  Race, age, and gender diversity, authenticity with talent and imagery. Accept the challenge to remove artificiality from your setup. In other words, keep it REAL. These considerations will play an important role in the success of your shoot.

Location Diversity: Homes, apartments, parks, restaurants, gyms, commercial buildings, tech offices, bars, schools

Happy Family Of Four Embracing Together At Airport Building, Enjoying Travel by redbred.

Before You Shoot:

  • Firstly, please check existing content in the Pond5 marketplace
  • Secondly, think about a visual approach that will result in new and fresh footage
  • Lastly, remember that each shot must communicate a clear message

Submission Checklist:

  • Remember to tag your clips with the keyword code: REUNITEDP5BRIEF
  • Also, don‘t forget to submit all completed property and model releases
  • No logos or brands may be visible in any of the clips
  • Don’t forget to add any applicable conceptual keywords to the clips

Top image: Businessman Holding Bitcoin Cryptocurrency Network Concept by ipopba.

Creative Brief: Cryptocurrency

Businessman Holding Bitcoin Cryptocurrency Network Concept

Creative Brief – Special Keyword Code: CRYPTOCURRENCYP5BRIEF

This month‘s Creative Brief brings you the theme Cryptocurrency. Hardly a day passes in 2021 without cryptocurrency stories making the headlines. In fact, at the time of this writing, Google search trends show that “cryptocurrency” has hit a peak! Whether the conversations are around market volatility, crypto whales, rising and popular companies, non-fungible tokens (NFTs), or the environmental impact of bitcoin mining, people are sure to be talking about crypto. This is a hot ticket to creating relevant content.

 

Creative Brief – Shot List Thought Starters:

  • Animations of various crypto companies and their ups and downs in the market
  • Shots of physical representations / replications of companies and their logos
  • People of all ages using cryptocurrency to pay for food, shopping online, etc.
  • Cryptocurrency payment options, both e-commerce and in-person
  • Computer and mobile device users reading and learning about cryptocurrency
  • Cryptocurrency mining operations, both physical and digital
  • Shots conveying / highlighting the environmental impact of crypto mining
  • People at an NFT auction, both physical and digital, bidding on NFT items

 

Suggested Keywords: cryptocurrency, bitcoin, nft, blockchain, digital money, mining, technology, dogecoin, coinbase, digital gold, stablecoins, cryptomoney

Typical Users: Tech companies, news & media organizations, ad agencies, social media companies, vloggers, lifestyle brands, documentary filmmakers

 

Server Room For Crypto Currency Mining by Sleepers.

 

Pro-Tip: The biggest thing here is to stay safe and healthy when making this content, and don’t shoot with more people than what your government or public health agencies recommend. Secondly, do your best to cast real-looking talent with real skills to get authentic content. Moreover, consider shooting the same scene both in daytime or nighttime. Also, please be conscious of logos and other intellectual property as well.

Casting Considerations:  Homes, apartments, garages, home studios/offices, artist lofts, commercial buildings, tech offices, server rooms

Location Diversity: tech companies, news & media organizations, ad agencies, social media companies, vloggers, lifestyle brands, documentary filmmakers

Growing Bar Chart Made Of Bitcoin Tokens. Cryptocurrency Growth Concept by moov_stock.

Before You Shoot:

  • Firstly, please check existing content in the Pond5 marketplace
  • Secondly, think about a visual approach that will result in new and fresh footage
  • Lastly, remember that each shot must communicate a clear message

Submission Checklist:

  • Remember to tag your clips with the keyword code: CRYPTOCURRENCYP5BRIEF
  • Also, don‘t forget to submit all completed property and model releases
  • No logos or brands may be visible in any of the clips
  • Don’t forget to add any applicable conceptual keywords to the clips

Top image: Businessman Holding Bitcoin Cryptocurrency Network Concept by ipopba.

Music Briefs: Contemporary R&B/Soul, Vocal Tracks and Easy Listening

Young Musician Or Music Teacher Playing Guitar In Front Of Smartphone Camera

New month, new music briefs. This month we’re looking for Contemporary R&B/Soul, Vocal Tracks and Easy Listening tracks.

Once you’ve completed your work, apply a unique code to each track – just add the code (provided in each brief) to your keyword tags when you upload. As a result, we’ll know which genre you’ve been focusing on.

Also, if you have any questions or comments about any of these music briefs, please email Pond5’s Director of Audio Collections, Mike Pace, at mike@pond5.com.

 

Contemporary R&B / Soul

We’d love to hear more authentic, smooth and modern-sounding R&B/soul tracks with an emphasis on texture and mood. Feel free to experiment with electronic, hip-hop and vocal elements as well.

  • KEYWORD CODE: R&BSOULMAY21
  • SUGGESTED KEYWORDS: contemporary R&B, soul, funk, urban, groove, vocals

 

Pop-centric Vocal Tracks

Recently a number of Pond5 clients have been asking for commercial-sounding tracks with lead vocals. While production music traditionally emphasizes instrumentals, more and more social media posts are looking for pop-centric tracks with strong vocal hooks. We’d love to hear your pop/EDM and hip-hop tracks with vocals!

  • KEYWORD CODE: VOCALSMAY21
  • SUGGESTED KEYWORDS: vocals, voice, singing, lead vocals, pop, EDM, hip-hop

 

Easy Listening

We’re looking for lounge-y 1960s inspired, middle-of-the-road elevator music to calm nerves and set the tone for your next visit to the dentist.

 

  • KEYWORD CODE: EASYLISTENINGMAY21
  • SUGGESTED KEYWORDS: easy listening, lounge, middle of the road, 1960s, waiting room, elevator music

 

Don’t Forget:

  • Take advantage of the 50-keyword limit and add both broad and specific keywords. On the other hand, do not use recognizable band or artist names, please!
  • We also encourage you to submit separate :15 and :30 versions of these tracks for social-media use.
  • Moreover, please note you can apply tags to existing tracks in your portfolio.

Top image: Young Musician Or Music Teacher Playing Guitar In Front Of Smartphone Camera by pressmaster.

Check out more Music Briefs here.