Creative Brief: Quarantine

Keyword Code: QUARANTINEP5BRIEF

The novel coronavirus has affected nearly every person on the planet in some way, shape, or form. Whether it’s by not working, being separated from one’s family and friends, or by actually being sick, people have either had to self-quarantine or shelter in place to ride out the virus and help to flatten the curve. As cases continue to rise worldwide, staying inside and practicing social distancing will still be a way of life for many, and this can be a way to show what we are doing to stay safe, sane, and sanitary.

Shot List Thought Starters:

  • Shots of people and families cleaning, scrubbing, and sanitizing
  • Families playing games indoors or out in their yard
  • Virtual parties with friends & family, for instance, playing games, happy hours, birthday parties, etc.
  • People taking virtual classes, for example, exercising, cooking, knitting, playing the piano, etc.
  • Social distancing practices in nature, in public settings, or with package/food delivery workers
  • Creating, building, or manufacturing Personal Protective Equipment

 

Suggested Keywords: Quarantine, social distancing, social isolation, safety, virtual friends, family time, protection, lonely, bored, family

Typical Users: Technology, governments, fitness and health companies, lifestyle brands, news media, documentary filmmakers, etc.

Home Environment In Self-Isolation House During Quarantine Of A Viral Infection by Viktor_Lom

Pro-Tip: The biggest thing here is to stay safe and healthy when making this content, and don’t shoot with more people than what your government or public health agencies recommend. Do your best to cast real-looking talent with real skills, to get authentic content. Be conscious of logos and other intellectual property as well.

Casting Considerations:  Race and gender diversity, authenticity with talent and imagery. Accept the challenge to subtract artificiality from your setups. In other words, keep it REAL. These things will play an important role in the success of your shoot.

Location Diversity: Houses, apartments, cabins, bungalows, hotels, campers/RV’s

Two Young Men Play Chess At Home In Quarantine In Isolation Using A Video Call by redfilm

Before You Shoot:

  • Please check what content already exists in the Pond5 marketplace
  • Also, think about a visual approach that will result in new and fresh footage
  • Remember that each shot must communicate a clear message

Submission Checklist:

  • Remember to tag your clips with the keyword code: QUARANTINEP5BRIEF
  • Have all property and model releases filled out and submitted
  • Moreover, no logos or brands may be visible in any of the clips
  • Don’t forget to add any applicable conceptual keywords to the clips

Top image: Online Dinner Party by AndreyPopov

Music Briefs: Drill, Bloopers, J-Pop, Twee

This month we’re looking for Drill, Bloopers, J-Pop, and Twee.

Once you’ve completed your work, a unique code can be applied to each track – just add the code (provided in each brief) to your keyword tags when you upload. As a result, we’ll know which genre you’ve been focusing on.

If you have any questions or comments about any of these briefs, please email Pond5’s Director of Audio Collections, Mike Pace, at mike@pond5.com.

Drill

Drill is a genre of hip-hop that originated in the South Side of Chicago in the early 2010s. It‘s popular for its ominous trap-influenced beats and dark, nihilistic imagery. As an illustration, check-out the examples:

  • KEYWORD CODE: DRILLMAY20
  • SUGGESTED KEYWORDS: drill, trap, hip-hop, dark, streets, ominous, scary, minimal

 

Bloopers

We’re looking bloopers tracks! In other words, for an upbeat, whimsical soundtrack to the flubs, botched takes and deleted scenes in your mind!

  • KEYWORD CODE: BLOOPERSMAY20
  • SUGGESTED KEYWORDS: bloopers, funny, comical, silly, oompah, blooper reel, wacky, end credits

 

J-Pop

J-Pop is a catchall term for all popular Japanese music. In short, this could range from micro-genres like City Pop and Europop to Shibuya-kei.  There’s an emphasis on bright, sharp melodies and crisp production.

  • KEYWORD CODE: JPOPMAY20
  • SUGGESTED KEYWORDS: J-Pop, Japan, city pop, shibuya-kei, Tokyo, Osaka

 

Twee Pop

Twee pop is a subgenre of indie pop characterized by its simplicity and perceived innocence. Some of its defining features are boy-girl harmonies, catchy melodies, lyrics about love and often lo-fi production.

  • KEYWORD CODE: TWEEMAY20
  • SUGGESTED KEYWORDS: twee, twee pop, simple, catchy, lo-fi, indie pop

 

Don’t Forget:

Take advantage of the 50-keyword limit and add both broad and specific keywords. However, do not use recognizable band or artist names, please!

We also encourage you to submit separate :15 and :30 versions of these tracks for social-media use.

Moreover, please note you can apply tags to existing tracks in your portfolio.

Top image: Person Wearing Sombrero Hat In Funny Concept by Elnur

Music Briefs: Slow Jams, Medical Soundtracks, Sea Shanties, Weather Forecasts

This month we’re looking for slow jams, medical soundtracks, sea shanties and weather forecasts.

Once you’ve completed your work, a unique code can be applied to each track – just add the code (provided in each brief) to your keyword tags when you upload. As a result, we’ll know which genre you’ve been focusing on.

If you have any questions or comments about any of these briefs, please email Pond5’s Director of Audio Collections, Mike Pace, at mike@pond5.com.

 

Slow Jams

Mid to down-tempo sultry R&B tracks with tasteful instrumentation for a hip, sexy, urban feel; don’t skimp on the groove!

  • KEYWORD CODE: SLOWJAMAPRIL20
  • SUGGESTED KEYWORDS: R&B, R and B, soul, urban, romantic, cool, contemporary, chill, slow jam

 

Medical Soundtracks

Think PSAs, science documentaries. Modern, minimal, thoughtful, unobtrusive.

  • KEYWORD CODE: MEDICALAPRIL20
  • SUGGESTED KEYWORDS: Documentary, medical, minimal, PSA, pharmaceutical, science

 

Sea Shanties

Avast ye! We’re looking for sing-a-long tunes for when you’re sailing the high seas (preferably accompanied by accordion or concertina). A warm hearth, a cold pint and a good time!

  • KEYWORD CODE: SEASHANTIESAPRIL20
  • SUGGESTED KEYWORDS: sea shanty, singalong, fishermen, pirates, pubs, alehouse, 1900s, accordion, jolly, tavern, captain, vessel

 

Weather Forecast

Smooth, calming, jazzy, easy listening. Great background music for when your local meteorologist gives you the five-day forecast.

  • KEYWORD CODE: WEATHERAPRIL20
  • SUGGESTED KEYWORDS: weather, local TV, calm, forecast, smooth jazz, easy listening

Don’t Forget:

Take advantage of the 50-keyword limit and add both broad and specific keywords (but no recognizable band or artist names please)!

We also encourage you to submit separate :15 and :30 versions of these tracks for social-media use.

Tags can be applied to existing tracks in your portfolio.

Top image: Starfish Guitar Player On Beach by yellowj

Creative Brief: Working From Home

Keyword Code: WFHP5BRIEF

Whether it’s a full-time remote position, a couple of days of telecommuting per week, or a full-on pandemic keeping workers inside, working from home is only increasing in the digital era. Globally, 52% of workers spend at least 1 day a week working from home, and 4.3 million Americans work from home at least half the time. Throw in the 2020 Coronavirus global health crisis, and the number of remote workers has risen to an all-time high. This can be a way to capture the new normal, including the benefits and the challenges of working from home.

Shot List Thought Starters:

  • A home office from all ends of the spectrum, both super fancy to makeshift and disorganized
  • Unique workplaces that are in non-traditional offices, for example, cabins, hotel rooms, coffee shops, etc.
  • Telecommuting with children, pets, and/or plumbers, repairmen/women and more around
  • One spouse/partner working while the other spouse/partner is cooking/cleaning/working in the background
  • Doing chores/activities while in meetings (cooking, cleaning, organizing, working out, etc.)
  • Pitch meetings/presentations in a home/apartment setting
  • Virtual group meetings, with multiple people on the screen at once

 

Suggested Keywords: Working from home, telecommuting, home office, remote, workplace, virtual team, freelance, autonomy, multitasking, business

Typical Users: Technology, city planners, travel industries, governments, fitness and health companies, outdoor brands, vacation companies, lifestyle brands, news media, documentary filmmakers

Father Working From Home On Laptop As Son Plays With Toys by monkeybusinessimages
Pro-Tip: The biggest thing here is to stay safe and healthy when making this content, and don’t shoot with more people than what your government or public health agencies recommend. Do your best to cast real-looking talent with real skills, to get authentic content. Be conscious of logos and other intellectual property as well.

Casting Considerations: Race and gender diversity, authenticity with talent and imagery. Accept the challenge to subtract artificiality from your setups. In other words, keep it REAL. These things will play an important role in the success of your shoot.

Location Diversity: Houses, apartments, cabins, bungalows, hotels, campers/RV’s

Young Woman Working At Desk In Home Office & Talking On Phone by hotelfoxtrot

Before You Shoot:

  • Please check what content already exists in the Pond5 marketplace
  • Think about a visual approach that will result in new and fresh footage
  • Remember that each shot must communicate a clear message

Submission Checklist:

  • Remember to tag your clips with the keyword code: WFHP5BRIEF
  • Have all property and model releases filled out and submitted
  • Also, please remember, no logos or brands may be visible in any of the clips
  • Don’t forget to add any applicable conceptual keywords to the clips

Top image: Female Freelancer Working From Home by kasto80

Music Briefs: Cartoon Music, Arpeggios, Music from Tamil, Political Campaign Themes

This month we’re looking for cartoon music, music from the Tamil region of India, arpeggios and political campaign themes.

Once you’ve completed your work, a unique code can be applied to each track – just add the code (provided in each brief) to your keyword tags when you upload. As a result, we’ll know which genre you’ve been focusing on.

If you have any questions or comments about any of these briefs, please email Pond5’s Director of Audio Collections, Mike Pace, at mike@pond5.com.

 

Cartoon Music

Time to throw caution to the wind and get wacky. In other words, harp plucks, string screeches, fog horns; get zany!

  • KEYWORD CODE: CARTOONMARCH20
  • SUGGESTED KEYWORDS: cartoon, comic, animation, wacky, zany, crazy, funny

 

Tamil Music

Devotional folk music from the southeastern region of India utilizing traditional instruments, for example, idakka, thavil, chenda, udakai, and dhol). Popular at weddings.

  • KEYWORD CODE: TAMILMARCH20
  • SUGGESTED KEYWORDS: Tamil, India, wedding, percussive, festive

 

Arpeggios

Layers of broken chord sequences (either descending or ascending) create a powerful effect. Try experimenting with instruments outside of acoustic piano for a different dramatic outcome.

  • KEYWORD CODE: ARPEGGIOMARCH20
  • SUGGESTED KEYWORDS: arpeggio, broken chords, layers, electronic, dramatic

 

Political Campaign Themes

Inspiring and aspirational, therefore, presidential. Try to spread a message of hope in 15 or 30 seconds.

  • KEYWORD CODE: CAMPAIGNMARCH20
  • SUGGESTED KEYWORDS: campaign, presidential, election, 2020, candidate, aspirational, hopeful, politics, political

Don’t Forget:

Take advantage of the 50-keyword limit and add both broad and specific keywords (but no recognizable band or artist names please)!

We also encourage you to submit separate :15 and :30 versions of these tracks for social-media use.

Moreover, tags can be applied to existing tracks in your portfolio.

Top image: Father And Little Daughter At Home, Girl Playing Guitar by pandorastockpictures

Creative Brief: Politics

Keyword Codes: POLITICSP5BRIEF & CITIZENP5BRIEF

With so many global issues at stake — including the economy, climate change, healthcare, education, gun control, among others — the political scenes in many countries around the world are dominating headlines, as policies around these key topics are taking shape. This year in particular, there is a strong focus around the presidential election in the US and Brexit in the UK, and therefore, demand for video and still photography of political figures is at an all-time high.

Keep an eye out for events, rallies, speeches, and demonstrations happening in and around your area and capture them!

Types of Content to Capture:

  • Politicians leading speeches and rallies open to the public
  • Politicians on the campaign trail
  • Supporters holding signs of political candidates and key issues
  • Protesters against key political issues
  • Influential personalities speaking out on political & social issues

Key Figures:

    • Presidential Candidates (US) – Donald Trump, Joe Walsh, William Weld, Joe Biden, Bernie Sanders, Elizabeth Warren, Tom Steyer, Pete Buttigieg, Amy Klobuchar, Mike Bloomberg, Andrew Yang, Tulsi Gabbard
    • Speaker of the House of Representatives (US) – Nancy Pelosi
    • Congressional & Senate Candidates (US) – Alexandria Ocasio-Cortez & various
    • World Leaders – Boris Johnson, Vladimir Putin, Xi Jinping, Narendra Modi
    • Other Influential Personalities – Greta Thunberg, Hong Kong protestors, others who have a voice on key political & social issues

 

Rep. Alexandria Ocasio-Cortez Speaks At A Bernie Sanders Rally In Las Vegas by Chasecom

Pro-Tips:

There is a demand for both VIDEO and STILL PHOTOGRAPHY in this category.

First of all, safety is extremely important when capturing footage in circumstances that may be crowded, chaotic, and sometimes violent. Also, make sure to assess every situation and ensure that you can safely film as events unfold.

Moreover, if you use your mobile phone, position it horizontally so that customers have maximum flexibility when using the image or footage.

Furthermore, detailed and accurate metadata is crucial to include with Editorial content. Make sure to mention the date, location, and event information in your title and description. Relevant keywords are extremely important to include as well.
Suggested Conceptual Keywords: politics, political, social issue, activism, speech, campaign, supporters, rally, demonstration, protest, event, news, newsworthy, editorial, journalism, eyewitness

Donald Trump Exiting His Plane At Rally Of Supporters & Chanting Protesters by steveandlizdonaldson

5 STEPS TO SUBMIT YOUR EDITORIAL CONTENT:

  1. Include code CITIZENP5BRIEF in your keywords.
  2. Don’t forget to add any applicable conceptual keywords to the clips
  3. Send your content to curation and once the clips are approved, our collection team will track down your content.

Customers/Sectors: TV Programming, Documentary Films, Political Campaigns, News Outlet

Submission Checklist:

      • First of all, please remember to tag your clips with the keyword codes: POLITICSP5BRIEF & CITIZENP5BRIEF
      • Also, don’t forget to add detailed and accurate metadata capturing the date, location, and description of the event
      • Follow the steps to submit listed above to ensure that your content is included in our News & Archival editorial collection

Top image: US Flag and Capitol Building, Washington, DC by rabbit75_pon

Music Briefs: Soca, Reggae, Hawaiian Music, Sitcom Themes

This month, we’re going global with our music briefs, bringing you a number of styles from around the world that have been in demand in our marketplace. Perhaps with summer on the way, it’s not surprising that people are looking for brighter vibes, so take your pick from soca, instrumental reggae, or Hawaiian vibes and give the people what they crave. Or bring it back home and channel your favorite retro sitcoms, because nostalgia never goes out of style.

Once you’ve completed your work, a unique code can be applied to each track – just add the code (provided at the top of each brief) to your keyword tags when you upload. That way, we’ll know which genre you’ve been focusing on.

If you have any questions or comments about any of these briefs, just email Pond5’s Director of Audio Collections, Mike Pace, at mike@pond5.com.
 

Reggae Instrumentals

We want to hear your take on classic, mid-tempo, deep bass, offbeat guitar roots reggae. Don’t be afraid to throw some dubby delay in there!

  • KEYWORD CODE: REGGAEAPRIL19
  • SUGGESTED KEYWORDS: reggae, Jamaica, rasta, weed, dub, dreadlocks, ska, spliff, summer, caribbean, island
  •  

    Hawaiian Music

    Mahalo! We’re looking for authentic-sounding tracks utilizing ukulele, nose flute, and slack-key guitar. Be sure to mix up the tempos!

  • KEYWORD CODE: HAWAIIAPRIL19
  • SUGGESTED KEYWORDS: Hawaii, island, ukulele, tropical, clam, leai, palm tree, travel, honeymoon, sun, sunny
  •  

    Soca Music

    Get into the groove with some bouncy, upbeat Caribbean tunes! Soca fuses latin, soul, calypso, and West African rhythms.

  • KEYWORD CODE: SOCAAPRIL19
  • SUGGESTED KEYWORDS: soca, carnival, festive, caribbean, trinidad, tobago, upbeat, party, groove
  •  

    Sitcom Themes

    Relive the days of the classic multi-camera sitcom by leaning into some sweet ‘70s and ‘80s sounds. Make sure you end your cue with a nice flourish — the cheesier, the better!

  • KEYWORD CODE: SITCOMAPRIL19
  • SUGGESTED KEYWORDS: sitcom, half-hour comedy, 70s, 80s, cheesy, fun, funny, comical
  •  
    Don’t Forget:

    Take advantage of the 50 keyword limit and add both broad and specific keywords, but no recognizable band or artist names,please!

    We also encourage you to submit :15 and :30 versions of these tracks for social-media use.
     
    Top image: Little Boy Playing Ukulele at the Beach by cppzone