Creative Brief: New Beginnings

Creative Brief – Special Keyword Code: NEWBEGSP5BRIEF

This month‘s Creative Brief brings you New Beginnings. A new year brings many new opportunities for growth. Whether that means self-improvement through fitness, through emotional or psychological well-being, or through professional achievements, the goals are endless. Joining a gym or eating more healthy food are the norm, but there are also many uncommon or outside-the-box goals where intentions can be directed. This is a great way to shine a spotlight on people making positive changes in their lives, and doing it all during a pandemic, after an extremely challenging 2020.

 

Creative Brief – Shot List Thought Starters:

  • People accomplishing something that’s tough, such as climbing mountains, quitting drinking, etc.
  • (POV) Shots of people throwing out junk food, turning off the TV in favor of books, etc.
  • Unique angles of people learning a new skill, hobby, or trade, or trying something brand new
  • Over the shoulder shots of people deleting social media or limiting screen use
  • Parents working out with kids in the same room or in the background
  • Atypical fitness equipment, inadequate/inappropriate rooms for exercising
  • Families spending more time together without TV or phones, such as playing board games, eating
  • Shots of calendars, to-do lists, sticky notes, or other reminders of self-improvement goals
  • Stylized sequences of someone improving over time

 

Suggested Keywords: self-improvement, personal growth, covid19, resolution, exercise, workout, quarantine, screen, quitting, starting, healthy, lockdown, learning, growing, goals

Typical Users: tech companies, news & media organizations, ad agencies, social media companies, vloggers, health and wellness industry,

 

Close Up Of Hands As Young Boy Learns To Play Piano Having Lesson From Female by monkeybusinessimages.

 

Pro-Tip: The biggest thing here is to stay safe and healthy when making this content, and don’t shoot with more people than what your government or public health agencies recommend. Secondly, do your best to cast real-looking talent with real skills to get authentic content. Also, please be conscious of logos and other intellectual property as well.

Casting Considerations:  Race and gender diversity, authenticity with talent and imagery. Accept the challenge to subtract artificiality from your setups. In other words, keep it REAL. These things will play an important role in the success of your shoot.

Location Diversity: homes, apartments, home gyms, garages, home studios/offices, condos

Man Scraping With A Plate A Strawberry Cake Into Garbage Bin by Trezvuy.

Before You Shoot:

  • Firstly, please check what content already exists in the Pond5 marketplace
  • Also, think about a visual approach that will result in new and fresh footage
  • Remember that each shot must communicate a clear message

Submission Checklist:

  • Remember to tag your clips with the keyword code: NEWBEGSP5BRIEF
  • Moreover, notice this Creative Briefs matches our most recent Buyer Requests. Feel free to add the special keyword as well: BRNEWYEAR2021
  • Also, please have all property and model releases filled out and submitted
  • Furthermore, no logos or brands may be visible in any of the clips
  • Don’t forget to add any applicable conceptual keywords to the clips

Top image: New Life Concept. Little Child Plant Spring Flower In Soil, New Life. Beginning by Tverdokhlib

Creative Brief: Home Fitness

Shoot Briefs - Home Fitness

Creative Brief – Special Keyword Code: HOMEFITP5BRIEF

This month‘s Creative Brief brings you Home Fitness. With winter 2020 underway in the northern hemisphere and COVID-19 restrictions being put back in place around the globe, people are once again inside. To stay fit (and sane), many are going back to working out at home, while many have simply continued their home exercise routines they started during the pandemic. Whether it’s with fitness apps (which saw a 46% increase in downloads from Q1 to Q2 2020), streaming classes, or buying fitness equipment, there are plenty of ways to highlight the surge in home fitness.

 

Creative Brief – Shot List Thought Starters:

  • Various angles of people working out at home and/or installing/building equipment
  • Shots of people working out during meetings, or following virtual instructors
  • People using fitness apps, watching television/tablets while exercising
  • Multi-generational family members and (safe, socially distanced) friends exercising together
  • Parents working out with kids in the same room or in the background
  • Atypical fitness equipment, inadequate/inappropriate rooms for exercising
  • POV Shots of fitness apps, wearable trackers, virtual trainers, equipment displays, etc.

 

Suggested Keywords: home fitness, covid19, virtual, exercise, workout, quarantine, screen, wearable, fitness tracker, training, healthy, lockdown, immune boost, strength

Typical Users: tech companies, news & media organizations, ad agencies, social media companies, film studios, vloggers, health and wellness industry

 

Handsome Black Fitness Instructor Recording Sports Vlog At Home, Explaining… by FractalPictures

 

Pro-Tip: The biggest thing here is to stay safe and healthy when making this content, and don’t shoot with more people than what your government or public health agencies recommend. Secondly, do your best to cast real-looking talent with real skills to get authentic content. Also, please be conscious of logos and other intellectual property as well.

Casting Considerations:  Race and gender diversity, authenticity with talent and imagery. Accept the challenge to subtract artificiality from your setups. In other words, keep it REAL. These things will play an important role in the success of your shoot.

Location Diversity: homes, apartments, home gyms, garages, home studios, condos

Woman Doing Sport Aerobic Exercises Online Using App On Laptop Computer… by RuslanMikaielian

Before You Shoot:

  • Firstly, please check what content already exists in the Pond5 marketplace
  • Also, think about a visual approach that will result in new and fresh footage
  • Remember that each shot must communicate a clear message

Submission Checklist:

  • Remember to tag your clips with the keyword code: HOMEFITP5BRIEF
  • Also, please have all property and model releases filled out and submitted
  • Furthermore, no logos or brands may be visible in any of the clips
  • Don’t forget to add any applicable conceptual keywords to the clips

Top image: Young Woman Is Exercising Yoga At Home. Fitness, Workout, Healthy Living… by nd3000

Music Briefs: Rockabilly, Trip Hop and Calypso

Music Briefs - Chinese musical band performing on stage

Music Briefs - Chinese musical band performing on stage

New month, new music briefs. This month we’re looking for Rockabilly, Trip Hop and Calypso music.

Once you’ve completed your work, apply a unique code to each track – just add the code (provided in each brief) to your keyword tags when you upload. As a result, we’ll know which genre you’ve been focusing on.

Also, if you have any questions or comments about any of these music briefs, please email Pond5’s Director of Audio Collections, Mike Pace, at mike@pond5.com.

 

Rockabilly

A blend of country and upbeat rhythm and blues that’s the foundation for early rock n’ roll.

  • KEYWORD CODE: ROCKABILLYDEC20
  • SUGGESTED KEYWORDS: Rockabilly, 1950s, Greaser, Rock ‘n Roll, Twang

 

Trip Hop

Time to get chill with this downtempo fusion of electronica and hip-hop usually between 65 and 85 BPM.

Calm Dreamy Trip Hop

  • KEYWORD CODE: TRIPHOPDEC20
  • SUGGESTED KEYWORDS: Trip-hop, Downtempo, Electronica, Beats, Chill, Lounge

 

Calypso

We’re looking to celebrate with rhythmic, syncopated and harmonic Afro-Caribbean music utilizing lots of Latin percussion.

  • KEYWORD CODE: CALYPSO20
  • SUGGESTED KEYWORDS: Calypso, Afro-Caribbean, Latin, Trinidad, summer, steel drum

 

Don’t Forget:

Take advantage of the 50-keyword limit and add both broad and specific keywords. On the other hand, do not use recognizable band or artist names, please!

We also encourage you to submit separate :15 and :30 versions of these tracks for social-media use.

Moreover, please note you can apply tags to existing tracks in your portfolio.

Top image: Musical Band Performing On Stage by bluejeanimages

Check out more Music Briefs here.

Music Briefs: Hanukkah and Kwanzaa Music, Free Jazz and Acapella

Music Brief - Caucasian woman playing electric guitar

Music Brief - Caucasian woman playing electric guitar

New month, new music briefs. This month we’re looking for Hanukkah and Kwanzaa Music, Free Jazz and Acapella tunes.

Once you’ve completed your work, apply a unique code to each track – just add the code (provided in each brief) to your keyword tags when you upload. As a result, we’ll know which genre you’ve been focusing on.

Also, if you have any questions or comments about any of these music briefs, please email Pond5’s Director of Audio Collections, Mike Pace, at mike@pond5.com.

 

Hanukkah and Kwanzaa Music

The holiday season is almost upon us, so we’d love to showcase some new takes on traditional Hanukkah and Kwanzaa tunes.

Music Briefs - Hanukkah Music

  • KEYWORD CODE: HANUKKAHKWANZAANOV20
  • SUGGESTED KEYWORDS: Hanukkah, Chanukah, Kwanzaa, Africa, Holiday, Jewish

 

Free Jazz

We’re looking for experimental approaches to jazz improvisation that eschew traditional musical conventions. Let your fantasy hit the drums and keep being creative!

  • KEYWORD CODE: FREEJAZZNOV20
  • SUGGESTED KEYWORDS: free jazz, experimental, improvisation, abstract, fusion

 

Acapella

We’d love to hear some creative solo voice work with no musical accompaniment. Bonus points for harmonies. For example, scatting, humming and human beatboxing are highly encouraged!

  • KEYWORD CODE: ACAPELLANOV20
  • SUGGESTED KEYWORDS: Acapella, vocal, human voice, singing, solo, no instrument, beatbox

 

Don’t Forget:

Take advantage of the 50-keyword limit and add both broad and specific keywords. On the other hand, do not use recognizable band or artist names, please!

We also encourage you to submit separate :15 and :30 versions of these tracks for social-media use.

Moreover, please note you can apply tags to existing tracks in your portfolio.

Top image: Caucasian Woman Playing Electric Guitar by blendimages

Check out more Music Briefs here.

Creative Brief: Live Streaming

Creative Brief - Vlogging

Keyword Code: LIVESTREAMP5BRIEF

This month‘s Creative Brief is about live streaming and vlogging. Live streaming is not only incredibly popular, it’s becoming one of the most important ways for people to communicate, learn, and showcase products, brands, and give presentations. With estimates showing that the online live streaming industry growing 99% between April 2019 and April 2020, it’s expected to be a $70.5 billion industry in 2021. Now that many people are working, learning, and getting their entertainment through a live broadcast on their screen in 2020, this is a great opportunity to show the “new normal” for so many of us.

 

Creative Brief – Shot List Thought Starters:

  • Over-the-shoulder shots of live virtual presentations, for example, meetings, school, video games, etc)
  • First-person perspective shots of instructors/presenters speaking to virtual audience
  • Third-person perspective shots of instructors/presenters speaking to a virtual audience
  • Shots of the computer screen with multiple viewers learning together and collaborating
  • Simulated live streaming interfaces, displays, and other on-screen animation overlays
  • People live streaming from atypical locations (on vacation, at the dentist, in church, etc)
  • Live streams of atypical events like concerts, movies, birthday parties, weddings, etc

 

Suggested Keywords: live streaming, covid19, virtual, education, technology, future, screen, computer, smartphone, entertainment

Typical Users: tech companies, news & media organizations, ad agencies, social media companies, film studios, vloggers

Young African American Woman Make Up Blogger Streaming Live With A Smartphone by redbred

Pro-Tip: The biggest thing here is to stay safe and healthy when making this content, and don’t shoot with more people than what your government or public health agencies recommend. Secondly, do your best to cast real-looking talent with real skills to get authentic content. Also, please be conscious of logos and other intellectual property as well.

Casting Considerations:  Race and gender diversity, authenticity with talent and imagery. Accept the challenge to subtract artificiality from your setups. In other words, keep it REAL. These things will play an important role in the success of your shoot.

Location Diversity: classrooms and other rooms inside schools and office buildings, in homes, outside, at the beach, in the car (not while driving!)

Math Teacher Doing Online Classes Live Streaming And Answering Questions… by mmmvideosbg

Before You Shoot:

  • Firstly, please check what content already exists in the Pond5 marketplace
  • Also, think about a visual approach that will result in new and fresh footage
  • Remember that each shot must communicate a clear message

Submission Checklist:

  • Remember to tag your clips with the keyword code: LIVESTREAMP5BRIEF
  • Also, please have all property and model releases filled out and submitted
  • Furthermore, no logos or brands may be visible in any of the clips
  • Don’t forget to add any applicable conceptual keywords to the clips

Top image: Professional Smiling Esport Gamer Girl Live Streaming And Plays Online Video by kjelol

Music Briefs: Yacht Rock, Show Tunes, and Afro-Pop

Young Happy Dancing Girls

Young Happy Dancing Girls Playing Guitar And Partying

New month, new music briefs. This month we’re looking for yacht rock, show tunes and afro-pop.

Once you’ve completed your work, apply a unique code to each track – just add the code (provided in each brief) to your keyword tags when you upload. As a result, we’ll know which genre you’ve been focusing on.

If you have any questions or comments about any of these music briefs, please email Pond5’s Director of Audio Collections, Mike Pace, at mike@pond5.com.

 

Yacht Rock

Channel the smooth, soft rock sounds of the 70s that celebrate warm breezes, chill vibes and good times.

Music Briefs - Yacht Rock Beats

Music Briefs - Pocket Rocket (Smooth Yacht Rock)

  • KEYWORD CODE: YACHTROCKOCT20
  • SUGGESTED KEYWORDS: yacht rock, smooth, AOR, soft rock, 1970s, nostalgia, classic, fun

 

Show Tunes

Doff your cap and twirl your cane to these feelgood, tongue-in-cheek homages to the Golden era of Broadway!

Music Briefs - Broadway Bigwig

Music Briefs - Upbeat Swing Jazz Big Band Broadway Night Show Opener Music

  • KEYWORD CODE: SHOWTUNESOCT20
  • SUGGESTED KEYWORDS: show tunes, Broadway, theater, musical theater, swing, jazz

 

Afro-Pop

While Afro-Pop is a catch-all term encompassing a group of eclectic contemporary African music styles, it often focuses on upbeat, joyful, urban, guitar-based dance music.

Music Briefs - Afro-Pop Loop

Music Briefs - Africa Sway (Happy Fun Adventure)

  • KEYWORD CODE: AFROPOPOCT20
  • SUGGESTED KEYWORDS: Africa, Afro-Pop, joyful, African, world

 

Don’t Forget:

Take advantage of the 50-keyword limit and add both broad and specific keywords. On the other hand, do not use recognizable band or artist names, please!

We also encourage you to submit separate :15 and :30 versions of these tracks for social-media use.

Moreover, please note you can apply tags to existing tracks in your portfolio.

Top image: Young Happy Dancing Girls Playing Guitar And Partying by nd3000

Check out more Music Briefs here.

Creative Brief: Back To School

Creative Brief - Back to School

Keyword Code: B2SCHOOLP5BRIEF

This month‘s Creative Brief is taking us back to school. Schools around the world are underway, and education looks a lot different than it has for a very long time. In fact, The United Nations estimates that 94% of students around the world have been affected by school closures due to COVID-19. Temperature checks, wearing masks, and staggering schedules are all commonplace. Whether it’s through virtual classes and other distance learning solutions, educators and students are doing what they can. Highlighting this “new school” system is great for users wanting to show the realities for the global youth.

Creative Brief – Shot List Thought Starters:

  • Students getting medical checks by faculty members at school entrances
  • Students of all ages learning from a virtual instructor, for example, on a tablet, phone, or computer
  • Shots of the computer screen with multiple students learning together and collaborating
  • Students and teachers having outdoor classes and outdoor learning in general
  • Educators talking to empty or sparsely populated classrooms
  • Parents/students on separate computers working/learning remotely in the same room
  • Masked students hanging out in common rooms, cafeterias, courtyards, and libraries

 

Suggested Keywords: Pandemic, covid19, distance learning, students, health, protection, safety, education, virtual, classroom

Typical Users: For example, non-profits, news & media organizations, ad agencies, social media companies, film studios, governments and local municipalities

Mom And Daughter With Glasses And Medical Mask Make Lessons, Distance Learning by sayfutdinov

Pro-Tip: The biggest thing here is to stay safe and healthy when making this content, and don’t shoot with more people than what your government or public health agencies recommend. Secondly, do your best to cast real-looking talent with real skills to get authentic content. Also, please be conscious of logos and other intellectual property as well.

Casting Considerations:  Race and gender diversity, authenticity with talent and imagery. Accept the challenge to subtract artificiality from your setups. In other words, keep it REAL. These things will play an important role in the success of your shoot.

Location Diversity: classrooms and other rooms inside schools, open fields and other locations near the school buildings, in students’ homes

Video Conferencing Online. Distance Learning On Laptop Screen. by sasha2109

Before You Shoot:

  • Firstly, please check what content already exists in the Pond5 marketplace
  • Also, think about a visual approach that will result in new and fresh footage
  • Remember that each shot must communicate a clear message

Submission Checklist:

  • Remember to tag your clips with the keyword code: B2SCHOOLP5BRIEF
  • Also, please have all property and model releases filled out and submitted
  • Furthermore, no logos or brands may be visible in any of the clips
  • Don’t forget to add any applicable conceptual keywords to the clips

Top image: Group Of Diverse Students In School Building Checked And Scanned For Temperature by twinsterphoto

Music Briefs: Pop Punk, Southern Gothic and Wordless Choir

This month we’re looking for pop-punk, southern gothic and wordless choir tracks.

Once you’ve completed your work, apply a unique code to each track – just add the code (provided in each brief) to your keyword tags when you upload. As a result, we’ll know which genre you’ve been focusing on.

If you have any questions or comments about any of these briefs, please email Pond5’s Director of Audio Collections, Mike Pace, at mike@pond5.com.

 

Pop-punk

Roar out the gate with soaring, sugary melodies atop crunchy, careening major chord progressions coupled a galloping rhythm section to create the catchiest, most intense yet upbeat punk rock you can!

  • KEYWORD CODE: POPPUNKSEPT20
  • SUGGESTED KEYWORDS: pop punk, melodic, upbeat, distortion, punk, fast, action, skateboarding

 

Southern Gothic

Try mixing strains of dark Americana / country with swampy blues and haunting gospel (dressed up in macabre themes) to concoct the perfect rootsy, spooky cue, just in time for Halloween.

  • KEYWORD CODE: SOUTHERNGOTHICSEPT20
  • SUGGESTED KEYWORDS: southern, gothic, roots, blues, swamp, haunting, acoustic

 

Wordless Choir

The sounds of a wordless choir can evoke powerful moods ranging from the serene to the ominous and work great for all sorts of scenarios, from trailers to humorous commercials. Bonus points if you can get a children’s choir in there!

  • KEYWORD CODE: WORDLESSCHORUSSEPT20
  • SUGGESTED KEYWORDS: wordless choir, chorus, acapella, hymn, voices, monks, religious, heaven

 

Don’t Forget:

Take advantage of the 50-keyword limit and add both broad and specific keywords. On the other hand, do not use recognizable band or artist names, please!

We also encourage you to submit separate :15 and :30 versions of these tracks for social-media use.

Moreover, please note you can apply tags to existing tracks in your portfolio.

Top image: Muscular Topless Young Black Man Playing Guitar by StarsStudio

Creative Brief: Essential Businesses

Keyword Code: ESSENTIALBIZP5BRIEF

Once COVID-19 restrictions and shelter-at-home orders started to be implemented worldwide, businesses started to shut down literally overnight. But some essential businesses could not shut down, despite the inherent risks involved with operating during a global pandemic. This is a chance to highlight the people and businesses who are still out there working, even when they may not want to, can’t afford not to, or are providing something important we all need during these times.

Shot List Thought Starters:

  • Businesses operating at any capacity with patrons and customers at the business
  • People with masks/protective equipment waiting in line, shopping, and eating at restaurants
  • Portraits of essential workers wearing masks/protective equipment, and/or social distancing
  • Controversial businesses that may not be truly “essential” (liquor stores, casinos, etc)
  • Shots of empty/closed/shuttered businesses that aren’t considered “essential”
  • POV Shots from essential workers’ perspective, interacting with people in need

 

Suggested Keywords: Fome cooking, kitchen, food, healthy lifestyle, nutrition, meal preparation, baking, independence, modern cook,
self-sufficient, life skill

Typical Users: For example, the food industry, lifestyle brands, ad agencies, media companies, social media companies, etc..

Sanitation Worker Throwing Garbage Bags Into Truck Coronavirus Covid-19 Pandemic by Stockelements

Pro-Tip: First of all, the biggest thing here is to stay safe and healthy when making this content, and don’t shoot with more people than what your government or public health agencies recommend. Secondly, do your best to cast real-looking talent with real skills to get authentic content. Also, please be conscious of logos and other intellectual property as well.

Casting Considerations:  Race and gender diversity, authenticity with talent and imagery. Accept the challenge to subtract artificiality from your setups. In other words, keep it REAL. These things will play an important role in the success of your shoot.

Location Diversity: restaurants, delivery locations, inside essential business vehicles, city streets, suburban neighbourhoods, even online shopping interfaces,…

Key Worker Delivering Takeaway During Quarantine by PandaStock

Before You Shoot:

  • Firstly, please check what content already exists in the Pond5 marketplace
  • Also, think about a visual approach that will result in new and fresh footage
  • Remember that each shot must communicate a clear message

Submission Checklist:

  • Remember to tag your clips with the keyword code: ESSENTIALBIZP5BRIEF
  • Have all property and model releases filled out and submitted
  • Furthermore, no logos or brands may be visible in any of the clips
  • Don’t forget to add any applicable conceptual keywords to the clips

Top image: Woman Chef In Protective Face Mask Prepare Food In The Kitchen Of A Restaurant by herraez

Music Briefs: French House, Western Vistas and Two Different Versions of the Same Song!

This month we’re looking for French House, western vistas and two different versions of the same song.

Once you’ve completed your work, apply a unique code to each track – just add the code (provided in each brief) to your keyword tags when you upload. As a result, we’ll know which genre you’ve been focusing on.

If you have any questions or comments about any of these briefs, please email Pond5’s Director of Audio Collections, Mike Pace, at mike@pond5.com.

French House

Keep the party going one more time with that non-stop four-on-the-floor beat, melodic (and legal!) vocal samples, and envelope filters galore.

  • KEYWORD CODE: FRENCHHOUSEAUG20
  • SUGGESTED KEYWORDS: house, beat, sample, dance, French house, envelope filter, EDM

 

Western Vistas

We’re calling for attempts to capture the sound of big sky, endless vistas, native mysticism and the Promise of the West.

  • KEYWORD CODE: WESTERNAUG20
  • SUGGESTED KEYWORDS: western, the west, vista, native american, epic, american

 

Same Tune, Different Moods

A client recently came to us with an odd request: multiple moods for the same melody (for example, an “upbeat” and “melancholy” version of the same underlying music). I thought this would be a cool experiment for the artist community to try: take a song and create two different versions (optimistic/contemplative, upbeat/slow, light/heavy, etc). Moreover, be sure to differentiate the moods in your titles (“I Love You” – Light Version, “I Love You” – Heavy Version)

  • KEYWORD CODE: TUNEMOODSAUG20
  • SUGGESTED KEYWORDS: Describing the mood

 

Don’t Forget:

Take advantage of the 50-keyword limit and add both broad and specific keywords. On the other hand, do not use recognizable band or artist names, please!

We also encourage you to submit separate :15 and :30 versions of these tracks for social-media use.

Moreover, please note you can apply tags to existing tracks in your portfolio.

Top image: Acoustic Guitar Player On The Street Of Alfama In Lisbon, Portugal by Sopotnicki