Buyer Requests: Winter is Coming, New Year – New Me, Smart Health

Most Wanted in December

While looking forward to all the pleasures the holidays bring- from fantastic food to time spent with our loved ones, buyers are already planning campaigns for 2023. January marks a new beginning for business strategies and New Year’s resolutions. Take advantage of this opportunity to offer new and fresh content created around Winter Wonderland, New Year – New Me, and Smart Health. Don’t forget to attach the special keywords assigned to each theme so we can track and promote your work!

Winter Is Coming!

Winter Is Coming!

USE THIS KEYWORD: BRWINTER2022

Winter as a theme is quite generic. Therefore it gives you a lot of freedom to get creative!
Experiment with different camera approaches and post-production techniques. Here’s a list of ideas you can get inspiration from:

Submission Ideas

  • User-generated content – leave your professional gear at home and send us authentic POV footage, whether a snowball fight, sledding, or shoveling your walkway.
  • Breaking News – capture the climate crisis and weather behavior! If you’re witnessing unusual weather, such as storms, give it a shot, literally. Don’t forget to stay safe!
  • Vintage shots – if you have an old functional camera, try using it and give buyers content with a vintage feel. Alternatively, you can experiment with the post-production techniques. Send in those film shots!
  • Archival footage – have you found old VHS tapes? This kind of authentic footage is highly in demand as it’s irreplaceable because it’s evidence of the lifestyle at that time. Check our Pro Tip below to see the requirements for submitting archival footage.
  • Local shots – Wintertime is beautiful for its diversity! Show us what winter looks like in your local town, city, country, etc. Capture how businesses prepare for the holidays, winter sales, etc. What is typical for your country? What does this season look like in Germany, the US, Australia, and India? A range of options is best!
  • Winter sports – traditional winter sports we’ve been looking forward to, from skiing to snowboarding, figure skating on a frozen pond, ice hockey, sledding, and more.
  • Winter duties and responsibilities – Capture how lifestyle changes during winter – snow removal from the paths and sidewalks, ice removal from the roof, raking leaves, and winter cleanup of your home before decorating it for the holidays.
  • Winter in detail – macro shots of snowflakes, timelapse of melting ice, breath in the cold, rosy cheeks and noses, tree branches covered in snow, frozen lakes.

Suggested Keywords

Winter, holiday, Christmas, Winter sport, skiing, snowboarding, figure skating, ice hockey, sledging, archival, vintage, retro, climate change, etc.

Target Group

A wide variety of clients from ad agencies and news organizations to influencers and bloggers.

New Year - New Me

New Year - New Me

USE THIS KEYWORD: BRNEWYEAR2022

The topic of New Year’s resolutions is steadily rising to the top of winter season searches. Refreshing your Storefront with new graphics based on commitments and fresh starts is sure to attract interest from buyers.

Shot List Thought Starters

  • New Year transformation – people working out at home watching a virtual instructor, installing or building equipment for their home gyms, paying for a gym membership, buying vitamins, protein drinks, and other dietary supplements online. Capture multi-generational family members and friends exercising together, atypical fitness equipment, and inadequate/inappropriate exercise rooms.
  • Multitasking people – working out during online meetings, a floor treadmill under a working desk.
  • People giving up bad habits – such as drinking alcohol, smoking, overeating, etc.
  • Close-up shots – people writing down a list of New Year’s resolutions and creating a vision board.
  • Online learning – think of people attending an online course, learning a new language, etc.
  • Group shots – families discussing New Year’s resolutions plans, groups of friends supporting or motivating each other.
  • Body image – standing on a scale, looking at a fit or unfit body in the mirror.
  • Cooking and eating – healthy foods, shopping for organic food at a farmers market, cooking in the kitchen, etc.
  • Mindfulness – practicing yoga, meditating, etc.

Suggested Keywords

New Year, New Year’s resolutions, new beginnings, high expectations, workout, training, multi-generational family, smoking, overeating, bad habits, home gym, equipment, online course

Target Group

All groups, especially ad agencies and corporate clients.

Smart Health

Smart Health

USE THIS KEYWORD: BRSMARTHEALTH2022

In January, people are more determined to take care of themselves. The newest technologies, gadgets, and artificial intelligence make our lives much easier! Buyers are looking for the latest technologies and the future of smart health and living for all ages!

Shot List Thought Starters

  • Smart health devices – shots of people using common smart health such as toothbrushes, apps, bracelets, watches, etc. Include close-up shots of the devices in action.
  • Checking data – graphs, statistics, and results from the smart devices on their phones, tablets, or laptops.
  • Wellness devices – heart monitors, sauna blankets, facial massagers, facial steamer, etc.
  • Smart fitness – think of different types of connected treadmills, elliptical machines, scales, and smart workout machines.
  • Health in VR – working out with a VR headset/goggles on.
  • Smart software – upload content of people working out following instructions on their phone from the app or people tracking their progress in an app.

Suggested Keywords

Smart, smart health, futuristic, VR, gadgets, healthy lifestyle, sleep trackers, smart scale, massagers, smart app, etc.

Target Group

All groups, especially ad agencies and corporate clients.

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Music Briefs: Holiday Music & Sound Effects

USE THIS SPECIAL KEYWORD IN YOUR METADATA: HolidayAudio2022

The holiday season is approaching quickly, and buyers are looking for traditional and niche contemporary remixes that complement the holiday atmosphere. We’ve compiled a list of genres to focus on producing holiday music based on the requests from our buyer community.

Christmas and Holiday music isn’t only ‘Jingle Bells’ – think outside the box and get inspired by the following idea starters for your next music production. Don’t forget to use the special keyword HolidayAudio2022 so we can track down your submissions and promote your content!

 

Music Production Thought Starters

Christmas songs cover many styles, from choral and rock to country, pop, R&B, or jazz. Let the list below spark your imagination.

  • Christmas music in traditional genres – Children’s, Classical, Jazz, Modern, Religious, Rock, and Pop all fit this category. (Think of the vibe of ‘All I Want For Christmas Is You’). Try including typical winter SFX in your music, and experiment with different instruments, such as organs, jingle bells, etc.
  • Non-traditional remixes of Christmas songs – We have already received requests for Christmas music remixed or revamped into Asian instruments, synthwave, R&B, EDM, Hip Hop, etc.
  • Lounge music – The jazzy relaxing vibe you have in a hotel lounge or elevator.
  • The rock genres – Create Christmas Rock, Christian rock, and even metal versions using Christmas elements, chords and SFX.
  • Lullabies – Soft bedtime music for children is also in high demand.
  • Vocal tracks – From duos to choirs. People singing religious songs or holiday hymns are popular among buyers during the holiday season.

 

Think of other holidays

Christmas is not the only holiday that occurs towards the end of the calendar year. Experiment with Kwanzaa or Hanukkah to widen your list of genres. Here are some examples:

  • Kwanzaa music is as vibrant as the traditional colors used to celebrate this seven-day holiday from December 26 to January 1. Create tracks using classical African beats, instruments, and joyful grooves.

 

  • Hanukkah music includes many traditional songs associated with the festival of Lights. Jewish music encompasses a wide range of genres and styles. These include Yiddish songs, klezmer music, and Israeli music, as well as contemporary genres mixed with traditional Jewish instruments, such as the kinnor (lyre), nevel (harp), tof (tambourine), shofar (ram’s horn), trumpets, flutes, chalil, alamoth and the uggav.

 

 

Holiday Sound Effects

Let’s focus on holiday sound effects here! Sound effects are essential for movies, podcasts, and social media platforms. Buyers often seek them out a few months before the holidays.

  • Winter sound effects – What reminds you of winter? Winter breeze, ice cracking, snow falling, rain, footsteps in the snow, snowball fights, etc.
  • Traditional Holiday sounds – Bells, chimes, and jingle bells, decorating the Christmas tree, gift wrapping, Holiday prayers, a music box, dreidels spinning, etc.
  • Holiday voices – Diverse voices, different accents, and languages saying “Merry Christmas,” “Happy Hanukkah,” “Happy Kwanzaa,” or cheerful voice lines of children happy about their gifts, dreidel games, Santa Claus saying ho ho ho, etc.
  • Atmosphere sounds – Fireplace, Clinking of glasses and toasts, laughter, lighting a candle or menorah, preparing, cooking, and serving food, etc.

 

Keyword Ideas

Happy, positive, Christmas, holiday, Christmas music, music, winter, holidays, seasonal, bells, happiness, snow, Xmas, Santa, magical, festive, Kwanzaa, African, groovy, joyful, uplifting, ambient, jazz, lounge, carols, acapella, jingle bells, choir, choral, vocal, Christian rock, lullaby, Hanukkah, Chanukkah, Jewish, Yiddish, klezmer, Israeli, Hebrew, kinnor, chalil, alamoth, uggav, etc.

 

Target Groups

Corporate clients, non-profit organizations, artists, news organizations, influencers, ad companies, social media agencies, etc.

 

Summary Tips

  • Take advantage of the 50-keyword limit and add both broad and specific keywords. On the other hand, do not use recognizable band or artist names, please!
  • We also encourage you to submit separate :15 and :30 versions of these tracks for social-media use.
  • Moreover, please note you can apply tags to existing tracks in your portfolio.

Top image: Man Playing Guitar In Christmas Eve by StudioMAK.

Pro Tip: Using TikTok For Your Promotion

Dancing trends, food recipes and life hacks are just a few topics TikTok cover. Let’s face the truth – TikTok is no longer a procrastination app. We can’t underestimate its power among other social media. TikTok reached one billion users at the end of 2021 and is expected to reach 1.8 billion by the end of 2022! Moreover, 32% of users are aged between 25-34. That brings an important question – should I build my brand on TikTok and how to do that? Here’s what you can do.

What is TikTok?

TikTok is a social network for creating and sharing short videos with a length of 3 seconds to 3 minutes long on the topic of dancing, karaoke, food, life hacks, fashion, funny sketches, and much more. In 2018, TikTok became the most successful application in the US and, in addition to English and Chinese, is now also available in more than 75 other languages. Their competitors are well-aware of its popularity – if you think of it, Instagram Reels are videos that are a direct copy of TikTok.

TikTok is a great platform for sharing your content, whether you are a videographer, photographer, illustrator or a music artist! We even use TikTok too!

@pond5_official

 

What To Post?

TikTok is intuitive and the whole process of creating videos is very simple. You can create a new video in the app or upload an existing clip from your gallery. You can then filter the created videos, adjust the speed, compile them with other frames or videos, and of course, you can also insert a musical underline. Additionally, you can transform the voice, add visual effects and various moving or static stickers. Since you‘re already a stock media creator and Pond5 Artist, there’s nothing easier than posting a selection of your best clips on TikTok, captioning it with catchy hashtags using the Tiktok Creative Center, attaching a popular song that is trending right now, and adding your referral link there!

Here are some ideas on what to post:

  • Your clipped and edited footage with background music on TikTok
  • Behind the scenes shots from the set
  • A voiceover of how did you edit that clip or photo (using editing programs + the result)
  • Speedart of an illustration you’ve just uploaded on Pond5
  • The production process of a song you’ve made
  • Tips and Tricks on how to succeed as an artist
  • Trending challenges on TikTok and its For You Page
@pond5drone

 

How Often Should you Post on TikTok?

TikTok is a dynamic social media platform. For the best results, you need to find the right time to post to TikTok – when your audience is most likely to be scrolling, so you need to understand where your target group (the potential buyers) are located and in which time zone are they based to land on their algorithm. Make sure to actually use your TikTok account as well by interacting with other creators, follow, like and comment on their videos.

TikTok recommends posting 1- 4 videos/day. Consistency is more important than frequency. If you’re only able to post a video once or twice a week, create a plan and stick with it. You’re about to build a community and brand from zero so it takes time. Never look for shortcuts – buying followers, likes or views may actually harm your progress!

 

Get Viral and Refer To Your Content

TikTok is interesting in its viralness. You can actually become famous overnight so make sure you have a consistent profile with a matched profile photo and username with Pond5, Instagram and other social media, and make sure to add your personal referral link to your BIO so you can earn more! If you want to know more about consistency and building your brand, check out this guide.

That’s pretty much it! As an Artist, you have a great opportunity to make TikTok a platform that offers real value of real art. Become a TikTok Artist, promote your work to thousands of people and get more exposure to your work! Make sure to follow us @pond5_official and tag us in your posts. We would love to feature you on our official account!

Buyer Requests: Women in Football, 4th of July, Road Trips

Most Wanted in June

Hot summer days are lurking, and our buyers are getting ready for their summer holiday campaigns. Grab a glass of your favorite summer cocktail and check out the following top topics in demand: Women in Football, 4th of July, and Road Trips!

Women in Football

Women in Football

USE THIS KEYWORD: BRWOMENFOOTBALL2022
With the upcoming UEFA Women’s Euro football tournament in England in July 2022, the demand for media assets with a women’s football theme is increasing. Buyers want footage, photos, illustrations, sound effects, and music tracks. This fun theme is suitable for all artists!

Shot List Thought Starters

  • Women’s referees, Women’s football officials, coaches, medics, etc.
  • Girls playing football in the backyard with their friends, siblings, or parents.
  • Close-up shots of a woman in sports getting ready to play. Slow-motion shots of putting on the protectors, tying the shoelaces, etc.
  • Women at practice running at different angles and speeds taken at various shot sizes. Film slow motion, normal pace, close-ups, full shots, over-the-shoulder shots, etc.
  • POV shots from the player’s perspective as a goalkeeper, defense, offense, or other positions.
  • Sound effects associated with football like whistles, crowds, or cheering.
  • Motivational and high energy music tracks to fit the topic.

Suggested Keywords

Football, women in football, UEFA, UEFA EURO, UEFA Women’s EURO, ​​UEFA Women’s Euro 2022

Target Group

All groups, but specifically ad agencies, corporate clients, non-profit organizations, TV production companies, etc.

PRO TIP

  • Buyers prefer clips cleared for commercial use. To qualify, these shots should never show logos or 3rd party intellectual property. Jerseys with names on them require a signed property release from the owner and a signed model release from the person or people wearing them. Uniquely designed buildings, such as stadiums in England, require a signed property release from the owner. Please avoid logos on stadiums and banners. Any recognizable person in the clip should sign a model release.
  • We highly recommend considering diverse actors or models of all ages, ethnicities, races, religions, genders, or sexual orientations.
  • Choosing proper metadata is crucial for our search algorithm. Never stuff your metadata with irrelevant keywords.
  • Please stay safe! Do not enter any owned land or property without permission.
4th of July

4th of July

USE THIS KEYWORD: BR4THJULY2022
Independence Day, also known as the Fourth of July, is a federal holiday in the United States commemorating the Declaration of Independence of the United States on July 4, 1776. Celebrations include spectacular fireworks, parades, public events, family gatherings, and BBQs in the backyards. Many agencies and non-profit organizations are already planning their July 4th campaigns, creating a tremendous opportunity for you!

Shot List Thought Starters

  • Commercially cleared footage of friends and families gathering on July 4, spending time outdoors, eating, drinking, barbecuing, etc.
  • Friends, couples, and families enjoying watching the fireworks together.
  • Editorial footage of parades, people in the streets, waving American flags, celebrating the holiday.
  • American flags hung from houses or buildings, and people dressed in patriotic (red, white, and blue) clothing.
  • Local public events and workshops associated with the Independence Day.
  • Editorial footage of your local politicians giving public speeches, shaking hands with the crowds, etc. (use the special code USElections2022 as well!)
  • Music and sound effects such as, patriotic music tracks and the sound of fireworks.

Suggested Keywords

Independence Day, 4th of July, July 4, Patriotic, National holiday, Federal holiday, etc.

Target Group

All groups, but specifically ad agencies, corporate clients, and non-profit organizations.

Road Trips

Road Trips

USE THIS KEYWORD: BRROADTRIPS2022
Summer encourages us to spend time outdoors and take our adventures on the road! If you plan to go on a trip, take a camera with you and share your journey with our buyers! The demand for summer footage is rising.

Shot List Thought Starters

  • Commercially cleared shots of friends packing for their holiday trips on the road.
  • Take shots of vans, large cars, and even buses remodeled for sleeping. Capture the car’s interior, the sleeping area, the dining area, etc.
  • POV shots of the driver on a highway – stay safe, please!
  • People gathered around a bonfire playing the guitar, singing, sleeping, etc., with a car in the background.
  • Shots of people looking at the map and planning their road trip.
  • Shots of a person changing a tire or repairing the car.
  • Families on a road trip.

Suggested Keywords

Roadtrip, caravan, rebuilt van, on the road, summer trip, summer vacation, etc.

Target Group

All groups, especially ad agencies and TV productions.

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Buyer Requests: Easter, POV Drone Shots, Establishing Shots

Most Wanted in March

Spring is knock knock knocking at the door—and so are our buyers! Hop on a treasure hunt and help them fill their baskets with fresh takes on Easter, POV drone shots, and a variety of establishing shots. Don’t forget to add the relevant special keywords to your upload, so we can track and promote your content!

Easter

Easter

USE THIS KEYWORD: EASTER2022
Our buyers are already hunting for fresh takes of this much-loved celebration. Do you have a local Easter tradition, like a special meal or game? Does someone other than the Easter Bunny hide the eggs? Whether they’re chocolate or the multi-color, minimum-cal kind, we want to see it and so do our buyers!

Shot List Thought Starters

  • Families decorating Easter eggs
  • Unique local Easter traditions
  • People preparing Easter dishes, like hot cross buns, desserts, lamb etc.
  • The Christian aspect of Easter, depicting traditions, symbols and church services
  • Maundy Thursday, Good Friday, and Holy Saturday
  • Pagan celebrations of the Spring Equinox

Suggested Keywords

Easter, Easter Egg, Spring, Easter Bunny, Maundy Thursday, Good Friday, and Holy Saturday, Christianity, Happy Easter, Easter Cross (if applicable)

Target Group

All groups, but specifically ad agencies, corporate clients, non-profit organizations, TV production companies, etc.

POV Drone Shots

POV Drone Shots

USE THIS KEYWORD: POVDRONE2022
Point Of View (POV) or First Person View (FPV) brings something dizzyingly special to typical drone footage. It’s not just our point of view, though—our buyers agree! Requests for these swiftly moving shots are taking flight.

Shot List Thought Starters

  • Go drone racing and capture POV in nature. Think forest, beach, mountains views etc.
  • Follow an athlete using a skateboard, longboard, ski & snowboard, etc. It will look like you’re shooting right behind them!
  • Top view POV drone shots while taking off and landing
  • Timelapse of people walking on the street

Suggested Keywords

fpv drone, pov drone, following shot, timelapse, drone racing, etc.

Target Group

All groups, but specifically ad agencies and corporate clients.

Establishing Shots

Establishing Shots

USE THIS KEYWORD: ESTABLISHINGSHOTS2022
We’ve noticed an increased demand for establishing shots. But let’s establish something: our buyers want them captured using various camera techniques at different times of the day. Plan to shoot from the same angle in the light and at night!

Shot List Thought Starters

  • Locked-off angles of generic buildings, parks, squares, gardens, beaches, forests (etc.)
  • Static city aerials
  • Timelapses in front of buildings, parks, interiors. Must be cleared for commercial use!
  • Empty streets without people, cars, or modern signage.
  • Cityscapes and skylines
  • Generic buildings of various architectural styles. Think renaissance, family houses, business buildings, vacation houses etc.

Suggested Keywords

Establishing shots, aerial view, timelapse establishing shot, empty street, cityscape, skyline, downtown, generic building

Target Group

All groups, especially ad agencies and TV productions.

PRO TIP

  • Buyers prefer clips that are cleared for commercial use. These should never show any logos or 3rd party intellectual property, recognizable cars, signs, license plates etc. If buildings are uniquely designed or a door number is shown, we will require a signed property release from the owner. Any recognizable person in the clip should sign a model release.
  • We highly recommend considering diverse actors or models of all ages, ethnicities, races, religions, genders, or sexual orientations.
  • Choosing the right metadata is crucial for the search algorithm. Never stuff your metadata with irrelevant keywords.
    Please stay safe! Do not enter any owned land or property without permission.

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