New Music and SFX Subscriptions—Launching June 7, 2022

We are thrilled to announce the launch of our new subscriptions! Beginning June 7th, customers will be able to choose from the following Subscription packages:

Music Subscription – this subscription plan includes all music tracks.
Music & Sound Effects Subscription – this plan includes all music tracks and sound effects.
Footage Plus Subscription – this is the new name for our Membership collection and includes all video, photos, after effects etc. that were previously included in our Membership in addition to the full music and sound effects library.
Custom subscription – This established solution is not self-serve and will continue to be handled by our Sales organization. It is targeted toward high intent buyers with specific needs, and all media types in the Pond5 Marketplace are eligible through this plan.

All subscriptions will offer ten downloads per month with monthly or annual commitments. We will automatically include all music tracks and sound effects in the marketplace—both preexisting and new uploads—in our subscriptions.

Customers will continue to have the option of licensing tracks a la carte, which we expect most to do, but subscriptions allow us to compete for those customers with frequent licensing needs (such as YouTube creators, social media marketers, and advertising agencies). Pond5 Artists can now earn through traditional marketplace sales, our Refer & Earn program, and Pond5 subscriptions. We are very confident that subscriptions will significantly increase licensing activity in our marketplace and increase artist earnings.

Additionally, Artists can earn referral bonuses on Subscriptions. By referring a new buyer to Pond5 an artist can earn a 20% commission on any Subscription plan they purchase while also giving the buyer a 20% discount. See our Refer & Earn program for more details.

All Artist royalty rates and the Contributor Agreement will remain unchanged. A new section, Subscription Downloads, has been added to the Dashboard where Artists can see which items have been downloaded through Subscriptions. Additionally, monthly Subscription commissions will now appear in the My Financials section of the Dashboard together with a la carte Marketplace earnings and Referral Earnings, which will all be paid out on the 15th of each month.

Subscription payouts are based on the price paid for each item downloaded through a subscription. A commission rate is then applied depending on the media type to calculate the artist’s final payout for the item.

These new subscriptions are essential to Pond5’s future – we can now compete far more effectively for customers with recurring licensing needs. By acquiring these customers and consolidating their licensing activity within our marketplace, we can increase earnings for our artist community.

Everything You Need To Know About Pond5 + Shutterstock

Pond5 is now a Shutterstock company! We’re thrilled to become part of the Shutterstock family. Along with previous Shutterstock acquisitions – such as PremiumBeat, Turbosquid, and PicMonkey – we form an unrivaled creative platform with unprecedented reach.

 

Why is Pond5 being acquired by Shutterstock?

With more than 31 million licensable video clips – and 15,000 new videos uploaded every day – and a best-in-class search experience, Pond5 is uniquely positioned to meet the content needs of multimedia creators. Additionally, Shutterstock recognizes what an amazing community and brand we have built – thanks to our remarkable artists – and they want to support us in the next phase of our journey.

 

Is Pond5 being rebranded as Shutterstock or some other name?

The Pond5 brand stands for something special – a one-of-a-kind community of millions of buyers and sellers interacting, transacting, and creating together. There are no plans to change that – Pond5 will continue to operate as a standalone marketplace for the foreseeable future, under the same brand and team.

 

What if I’m already licensing my content through both sites? Will my accounts be merged?

Nope, your accounts will not be connected – your content will exist on both Pond5 and Shutterstock and you will continue to receive payouts from both companies as you currently do. In time, we’ll find ways to simplify the experience for you but nothing is imminent.

 

Should I continue uploading new content to Pond5?

Yes! Pond5 isn’t going anywhere – keep uploading content and referring traffic as you normally would! If you also contribute to Shutterstock, continue to upload new content to that marketplace as you would normally.

 

Has the Pond5 Contributor Agreement changed?

Nope.

 

Has my Pond5 royalty rate changed?

Your Pond5 royalty rate remains unchanged. If you happen to license on Shutterstock as well, your royalty rate there also remains unchanged.

 

Will my content now appear on Shutterstock?

We expect to distribute some content through Shutterstock’s marketplace. If your Pond5 content is distributed through Shutterstock, you will still receive payment through Pond5 (the same way our other reseller partnerships function).

 

Do I need to take any action?

You don’t need to take any action whatsoever. Your experience on Pond5 remains the same, and we will continue to operate in the same way that we do now.

 

Do I now contact Shutterstock instead of Pond5 when I have questions or issues?

Nope, you should continue to contact Pond5. If you have any further questions, please reach out to Customer Support at support@pond5.com .

A Letter from the Artists & Content Team

Dear Pond5 Artists,

A few days ago, I captured the photo below, showing New Yorkers waiting in line for coffee while respecting 6 feet of interpersonal distance. These are scary and unprecedented moments we are all currently living through. Pond5 has instituted a work-from-home policy across all three of our global offices, and we hope and encourage all of you to be safe and to respect your local directives on social distancing.

This will mean disruption for us all. I live in a small New York apartment with my wife, who also works full time and our two-and-a-half year old daughter whose daycare is closed. We’ve been sharing parenting duties while still trying to get all our work done in very tight quarters. I’ve been forced to take many work calls in the bathroom! Thankfully, we still have our health, which is the most important thing. Many others around us are not so lucky.

So while these are turbulent times, and everyone will see fluctuations in their business due to the halted global economy, I thought I’d reach out directly to share with you some of the things we’re hearing from within the industry and pass along some info from the buy-side of the market that can help focus your efforts and keep you creating and earning.

Air travel restrictions and limits on the size of gatherings have put a halt to location-based shooting. However, content will still need to be produced to feed the record levels of media consumption on television, streaming and social media that we’re seeing as a result of stay-at-home orders. As a result, TV production is being forced to shift quickly from scripted content to factual programs.

This increase in news, archival and documentary programming will mean a subsequent rise in interest for stock media relevant to those categories. Additionally, networks may lean into programming that relies heavily on CGI. So think about what you can (safely) shoot, render, or might have already sitting on hard drives that fits these criteria.

Also, be sure to include shoot location info in your metadata. Historically, many buyers look for this data when deciding what to license for different reasons like complying with SAG obligations or funding a show by ensuring that content was shot locally. Because we expect to see a significant pivot from the TV production community away from location shooting, providing location data on your media is going to become even more important as buyers want to ensure that they are using content that is factually relevant and geographically specific.

Finally, if you capture media that reflects the current pandemic, or tangential issues like economic hardship, scarcity or social distancing, let us know when you upload by shooting an email to Support@pond5.com – we’ll consider your work for one of our Coronavirus homepage collections.

We’ll do our part, too. Rest assured that in spite of global conditions, you can continue to count on the following things from Pond5:

  • Our work-from-home curatorial team will ingest and review your content at the same, industry-leading rate
  • We will continue to be available, as before, through our world-class Support Team
  • Our Creative Partner Team is remote and firing on all cylinders – pushing and upselling your content to our Enterprise clients
  • Product and Engineering teams are still hard at work speeding up the site, making U/X enhancements and improving the ease with which e-commerce buyers can purchase your content

Thanks for being a part of our community. Now, stay safe and stay creative!


Greg Andreacchi
Director, Head of Artists & Content