Shoot Brief – User Generated Content

Special Keyword Code: UGCPOND5BRIEF

The trend and demand for realistic videos are increasing month to month. In addition to professionally created staged content, authentic footage straight from the user, also known as User Generated Content (UGC), attracts many buyers. UGC is a raw format mainly shared on social media by large and small companies where nothing is simulated. From vertical videos suitable for Instagram Reels, YouTube Shorts, or Tik Tok to the next viral hit, it’s time to get real!

 

Shot List Thought Starters

 

Social Media Trends

  • TikTok, Instagram, and YouTube viral trends – People doing their makeup, dancing, eating, going out etc. – UGC shots tend to be more casual and focus on people enjoying themselves.
  • The selfie culture – Whether it’s tagged as #nofilter or not, show us some portraits of you and your friends, and don’t be afraid to record the seconds of you setting the pose before you hit the shutter.
  • AR Filter shots – AR filters on Instagram, Snapchat, and TikTok rule the world! Have you tried them on your cat or dog?
  • The typical Youtuber— Submit a shot of people unboxing a product, PR packages, vlogging, pranks, makeup gurus, fitness instructors, reviews of products, etc.
  • Parody and memes – Make them laugh with parodies, internet memes, funny sketches, etc.

 

Happy Friends Dancing And Posing For Selfie At Party by AnnaStills.

 

Everyday Life

  • First-person perspective lifestyle shots – Imagine a vlogger capturing a trip from the first-person perspective or an influencer recording a cooking tutorial on TikTok. The goal is to get as authentic as possible. The visible selfie stick and ring light are definitely not a problem here!
  • Videos of your pets – Does your pet know a special trick? Has your pet done anything funny worth sharing? What does a stroll down the street look like? Show us!
  • Authentic home videos – Birthdays, holidays, vacations, sports games, school plays, gatherings, public events, etc.
  • Fails – Fail compilations tend to go viral on social media platforms. Upload anything that “went wrong”.
  • Vintage photos and videos – Bring out those old camcorders and show us your shaky digitalized VHS tapes!

 

VHS Shot Of Joyous Dad And Daughter Preparing For Halloween At Home by AnnaStills.

 

Breaking News

Newsworthy editorial content straight from the participants will always be in high demand!

Check the list of events below:

  • Protests – Have you witnessed any protests or community action? If you have shareable material that might be interesting for News organizations, submit your work with a proper editorial caption.
  • Natural disasters – From locals shooting an earthquake, tornados, and hurricanes to planned production of storm chasers, upload newsworthy weather packed videos.
  • Breaking events – Become a journalist and shoot anything extraordinary that happens near you.

 

Pov: Police Line Walks Next To Black Lives Matter Protesters In New York City by RawMediaNetwork.

 

Suggested Keywords

UGC, User Generated Content, Authentic, Selfie, Home video, Vine, TikTok, Instagram Reels, YouTube Shorts, protest, community action, breaking news, natural disaster, floods, tornado, hurricane, earthquake, fire, etc.

 

Target audience

All kinds of groups from corporate clients and ad companies to social media influencers.

 

Submission checklist

  • Check out our marketplace for visual reference and inspiration.
  • Aim to stand out and create something new among the other search results
  • USE THIS SPECIAL CODE IN YOUR KEYWORDS: UGCP5BRIEF
  • Make sure your submission falls under commercial use whenever it’s possible.

Top Image: Fans Celebrating At Football Match by ImageSource.

Creative Brief: World Cup Countdown!

Special Keyword Code: P5WorldCup2022

The World Cup is coming up. Just seconds before the whistle blows, it’s time for a soccer shoot-out! Buyers want footage, tracks, and SFX around the beautiful game—from fancy footwork and fan culture to distinctive match locations. Don’t miss your shot! Remember to keep in mind the local regulations of photography in Qatar during this time.

 

Visual Media Thought Starters

Footage, images, After Effects, and illustrations are all-star players in this stock squad. Remember that natural content with authentic models always wins. And avoid red cards—look out for 3rd party intellectual property if clearing for commercial use!

 

Football Lifestyle

  • Fans at the pub – drinking beer and watching a match that’s been cleared for commercial use.
  • Friends or family around the TV — either watching a game, celebrating victory, or mourning defeat.
  • Individuals watching matches on mobile screens – in public transport, at work, in bed, or in cars.
  • Kids playing soccer – with friends or family in Qatar.
  • Friends playing pickup soccer – on an urban street, alley, residential street, driveway, or in a public park or field in Qatar.
  • Commercial Footage of fans traveling to Qatar by trains, planes, buses, and local city transport.
  • Commercially cleared media of fans preparing food for match get-togethers.
  • Fans creating banners or signs to support their team. Fans wearing jerseys or having their face painted their country’s colors.

 

Man Embracing With Multiracial Fans During Soccer Game by verticalstock.

 

Professional Football

The goal is to mix up techniques—experiment with angles, frame sizes, and frame rates!

  • Close-ups of players preparing for the match. Slow-motion shots of putting on protectors, tying shoelaces, drinking water, etc.
  • The walkout to the pitch before a match.
  • Soccer players at practice playing a scrimmage or hitting goals, free kicks, etc.
  • POV from the player’s perspective as a goalkeeper, defense, offense, or other positions.
  • Typical football moves like a player heading the ball, goalkeeper blocking the shot, etc.
  • Shots of staff including referees, football officials, coaches, medics, etc. Reactions of coaches or other players when a goal occurs. Use special effects like slow-motion and POV.

 

Close Up Of A Male Soccer Player Running With A Soccer Ball On The Football by petrunine.

 

Archival Content

Do you have VHS tapes with soccer on them? Or old photographs? Connect your story to the past and enrich our collection with a touch of history. Archival footage and images are in high demand!

  • Historic moments in soccer such as game-changing goals, famous matches, extraordinary moves, etc.
  • Old tournaments — shots of the field, the match, fans cheering, flags waving, TV and newspaper advertising, fans dressed in national jerseys, etc.
  • Interviews and press conferences — Journalists interviewing staff, players, and fans.
  • Soccer legends — famous players or referees, footage and images of famous people playing the game.
  • Archival — fan zones from back in the day like stadiums, cities, and merchandise.
  • Digitalized VHS tapes of any kind – whether it’s you playing soccer in the yard as a kid, school teams, or professional players heading the ball, submit what you got!

File: Football/Soccer: Profile: Former Manchester United And England Star by Reuters.

Content on Location

  • Qatar World Cup Stadiums — aerials and establishing shots of these 8 venues, and their surrounding cities, taken during the day and at night. Tip: catch all the preparations, entrances, and corridors before and during the tournament.
    • Lusail – Lusail Stadium
    • Al Khor – Al Bayt Stadium
    • Al Wakrah – Al Janoub Stadium
    • Al Rayyan – Ahmad Bin Ali Stadium
    • Doha – Khalifa International Stadium, Education City Stadium, Stadium 974, Al Thumama Stadium
  • Qatar culture — timelapses, aerials and establishing shots of Qatar and its residents at different times of day.
  • Training grounds for football players—training, lighting, empty stadiums with players on the field, locker rooms, etc.
  • Fan zones in different cities and areas in Qatar
  • Local businesses getting ready for the World Cup—decorated shop interiors, branding and advertising on storefronts, bazaars, and souvenir shops selling themed goods.
  • Important tourist places such as hotels, airports, and train stations.

 

Doha, Qatar: Aerial View Of Lusail Football Stadium For Fifa World Cup 2022 by unicusx.

 

Also Consider

  • Change your graphics to 2022 — if you’ve previously uploaded anything that displays a year, make sure it’s updated for 2022.
  • Motion graphics — backgrounds and loops will be high in demand as well as transitions for editing software. Intros, openers, waving team flags, national flags, scoreboards, templates for the score tables.
  • Lower thirds — Get inspired by a match on TV and upload lower thirds with the Qatar World Cup color scheme.
  • Social media templates — create graphics for Social Media stories, profile picture frames, YouTube ending screens, Twitch overlays, etc. wallpaper backgrounds?
  • Isolated soccer themes — the ball, goals, whistles, red and yellow cards.
  • All-purpose marketing elements — soccer icons, email templates, signatures, flyers for local pubs etc.

 

Football Music and Sound Effects

Audio brings this theme to life! Complete the action with sound design, including thousands of cheering or booing fans, whistles, and ball kicks, or create a memorable atmosphere with festive anthemic music tracks.

PRO TIP:

If you intend to qualify your content for commercial use, these shots should never show logos or third-party intellectual property. Make sure you have a signed property release from the owner of a facility if it’s unique and distinctive enough and a signed model release (or a model release for a minor) from anyone who is recognizable in the shot or photo.

 

Keyword Ideas

World Cup, Soccer, Football, Championship, FIFA, UEFA, AFC, CAF, OFC, CONCACAF, CONMEBOL, Qatar, Player, National Team, Training, National Flags, Doha, International, Schedule, Banner, Champion, Trophy, Competition, Success, Determination, Power, Endurance, Focus, Preparation, Precision, Agility, Achievement, Teamwork, Skill, Audience, Fans

 

Target audience

All kinds of customers – especially ad agencies, corporate clients, digital artists, etc.

 

Submission checklist

  • Check out our marketplace for visual reference and inspiration.
  • Aim to stand out and create something new among the other search results
  • USE THIS SPECIAL CODE IN YOUR KEYWORDS: P5WorldCup2022
  • Make sure your submission falls under commercial use whenever it’s possible.

 
 
Top Image: Fans Celebrating At Football Match by ImageSource.

Buyer Requests: Back to School, Harvest, Second Summer

Most Wanted in August

Summer is slowly ending, and our buyers are looking for new, fresh takes on second summer themes. Show them what summer looks like at your place and find inspiration in our posts centered around Back To School, Harvesting, and Second Summer.

Back To School

Back To School

USE THIS KEYWORD: BRSCHOOL2022
The time of the year for students to return to their desks is approaching again. Creating media around this theme will help fuel Ad agencies, marketers, and production companies looking for relevant content to feature in their projects.

Shot List Thought Starters

  • Alternative education – practical classes, workshops, schools in nature, Montessori model of education, Finnish school, etc.
  • Parents – all races, religions, age groups, and ethnicities shopping for school supplies
  • Students – hanging out in common rooms, cafeterias, courtyards, lockers and libraries
  • Kids – playing at the school playground, diverse shots of students sitting at school desks, kids wearing school backpacks and uniforms
  • Commuting to school – school buses, parents driving their kids to school every morning etc.
  • Establishing shots of school interiors – establishing shots of schools cleared for commercial use, empty and crowded rooms typical for every school – think of cafeteries, libraries, lockers, school gyms, halls and corridors, classrooms, sports fields, but also dorms, etc.
  • After school activities – activities and hobbies of students, such as sports practice , school clubs, after school programs,hanging out with friends, instrument or theatre class

Suggested Keywords

Back to School, School, Education, Pupils, Students, Montessori, Alternative Education, School corridor, School hall, Dormitory, Hall of residence, etc.

Target Group

All groups, but specifically ad agencies, corporate clients, non-profit organizations, TV production companies, etc.

PRO TIPS

  • Choosing proper metadata is crucial for our search algorithm. Don’t forget to add relevant conceptual keywords to your existing submission and never stuff your metadata with irrelevant keywords. Not sure how to do that? Check out our guide.
  • Buyers prefer clips cleared for commercial use. To qualify, these shots should never show logos or third party intellectual property. Make sure you have a signed property release from the owner of a facility if it’s unique and distinctive enough and a signed model release from anyone who is recognizable in the shot or photo.
Harvest

Harvest

USE THIS KEYWORD: BRHARVEST2022
Whether you are an agriculture guru, an individual sharing a community garden, or growing fruits and vegetables in your own back yard, there’s nothing more satisfying than harvesting what you have planted with your own hands. Buyers are looking for this content to portray industry and agriculture and demonstrate the ingenuity behind supply and demand. Capture your local agriculture as crops ripen, are cut, and gathered from the fields.

Shot List Thought Starters

  • Footage – aerial farm fields being harvested and diverse portraits of farmers
  • Crops being harvested and processed
  • Shots of fields – during different parts of the day – think of the golden hour, early morning, night, etc.
  • Close-up shots – fruit and vegtables, wheat rice etc. being harvested
  • The tech – the tools and technology being used for harvesting, whether it’s an expensive tractor or as simple tool as a spade or shovel
  • Family garden harvest – it’s not only about hundred-hectares large fields, think of a family harvesting in their gardens too!

Suggested Keywords

Harvesting, harvest, combine, fields, family garden, crops, farmer, etc.

Target Group

All groups, but specifically ad agencies and corporate clients.

Second Summer

Second Summer

USE THIS KEYWORD: BRSECONDSUMMER2022
The summer heat wave is ending, but the fun doesn’t have to end. Second Summer refers to the time in late summer when temperatures start to cool and the days are noticeably shorter, signaling the approach of autumn. Buyers are actively looking for sights and sounds reflecting this turn of the seasons.

Shot List Thought Starters

  • Second summer free time activities – content showing activities during the warm autumn days a backyard BBQ, a camping weekend in nature or smores and spooky stories by the campfire
  • Shots of fashion – Create content showing fall clothes such as boots and cardigans
  • Summer in the city vs. the countryside – different activities for various locations such as evening dinners/concerts
  • Local traditions – holidays and traditions during the end of summer or beginning of fall such as labor day or an end of summer party. Make sure to share them with our buyers!
  • Fall food – we no longer crave salads but enjoy hardy soups! Capture what’s cooking!

Suggested Keywords

fall, autumn, fall nature, fall countryside, second summer, leaves, pumpkins, apples, corn maze

Target Group

All groups, especially ad agencies and TV productions.

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Buyer Requests: Women in Football, 4th of July, Road Trips

Most Wanted in June

Hot summer days are lurking, and our buyers are getting ready for their summer holiday campaigns. Grab a glass of your favorite summer cocktail and check out the following top topics in demand: Women in Football, 4th of July, and Road Trips!

Women in Football

Women in Football

USE THIS KEYWORD: BRWOMENFOOTBALL2022
With the upcoming UEFA Women’s Euro football tournament in England in July 2022, the demand for media assets with a women’s football theme is increasing. Buyers want footage, photos, illustrations, sound effects, and music tracks. This fun theme is suitable for all artists!

Shot List Thought Starters

  • Women’s referees, Women’s football officials, coaches, medics, etc.
  • Girls playing football in the backyard with their friends, siblings, or parents.
  • Close-up shots of a woman in sports getting ready to play. Slow-motion shots of putting on the protectors, tying the shoelaces, etc.
  • Women at practice running at different angles and speeds taken at various shot sizes. Film slow motion, normal pace, close-ups, full shots, over-the-shoulder shots, etc.
  • POV shots from the player’s perspective as a goalkeeper, defense, offense, or other positions.
  • Sound effects associated with football like whistles, crowds, or cheering.
  • Motivational and high energy music tracks to fit the topic.

Suggested Keywords

Football, women in football, UEFA, UEFA EURO, UEFA Women’s EURO, ​​UEFA Women’s Euro 2022

Target Group

All groups, but specifically ad agencies, corporate clients, non-profit organizations, TV production companies, etc.

PRO TIP

  • Buyers prefer clips cleared for commercial use. To qualify, these shots should never show logos or 3rd party intellectual property. Jerseys with names on them require a signed property release from the owner and a signed model release from the person or people wearing them. Uniquely designed buildings, such as stadiums in England, require a signed property release from the owner. Please avoid logos on stadiums and banners. Any recognizable person in the clip should sign a model release.
  • We highly recommend considering diverse actors or models of all ages, ethnicities, races, religions, genders, or sexual orientations.
  • Choosing proper metadata is crucial for our search algorithm. Never stuff your metadata with irrelevant keywords.
  • Please stay safe! Do not enter any owned land or property without permission.
4th of July

4th of July

USE THIS KEYWORD: BR4THJULY2022
Independence Day, also known as the Fourth of July, is a federal holiday in the United States commemorating the Declaration of Independence of the United States on July 4, 1776. Celebrations include spectacular fireworks, parades, public events, family gatherings, and BBQs in the backyards. Many agencies and non-profit organizations are already planning their July 4th campaigns, creating a tremendous opportunity for you!

Shot List Thought Starters

  • Commercially cleared footage of friends and families gathering on July 4, spending time outdoors, eating, drinking, barbecuing, etc.
  • Friends, couples, and families enjoying watching the fireworks together.
  • Editorial footage of parades, people in the streets, waving American flags, celebrating the holiday.
  • American flags hung from houses or buildings, and people dressed in patriotic (red, white, and blue) clothing.
  • Local public events and workshops associated with the Independence Day.
  • Editorial footage of your local politicians giving public speeches, shaking hands with the crowds, etc. (use the special code USElections2022 as well!)
  • Music and sound effects such as, patriotic music tracks and the sound of fireworks.

Suggested Keywords

Independence Day, 4th of July, July 4, Patriotic, National holiday, Federal holiday, etc.

Target Group

All groups, but specifically ad agencies, corporate clients, and non-profit organizations.

Road Trips

Road Trips

USE THIS KEYWORD: BRROADTRIPS2022
Summer encourages us to spend time outdoors and take our adventures on the road! If you plan to go on a trip, take a camera with you and share your journey with our buyers! The demand for summer footage is rising.

Shot List Thought Starters

  • Commercially cleared shots of friends packing for their holiday trips on the road.
  • Take shots of vans, large cars, and even buses remodeled for sleeping. Capture the car’s interior, the sleeping area, the dining area, etc.
  • POV shots of the driver on a highway – stay safe, please!
  • People gathered around a bonfire playing the guitar, singing, sleeping, etc., with a car in the background.
  • Shots of people looking at the map and planning their road trip.
  • Shots of a person changing a tire or repairing the car.
  • Families on a road trip.

Suggested Keywords

Roadtrip, caravan, rebuilt van, on the road, summer trip, summer vacation, etc.

Target Group

All groups, especially ad agencies and TV productions.

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Buyer Requests: Easter, POV Drone Shots, Establishing Shots

Most Wanted in March

Spring is knock knock knocking at the door—and so are our buyers! Hop on a treasure hunt and help them fill their baskets with fresh takes on Easter, POV drone shots, and a variety of establishing shots. Don’t forget to add the relevant special keywords to your upload, so we can track and promote your content!

Easter

Easter

USE THIS KEYWORD: EASTER2022
Our buyers are already hunting for fresh takes of this much-loved celebration. Do you have a local Easter tradition, like a special meal or game? Does someone other than the Easter Bunny hide the eggs? Whether they’re chocolate or the multi-color, minimum-cal kind, we want to see it and so do our buyers!

Shot List Thought Starters

  • Families decorating Easter eggs
  • Unique local Easter traditions
  • People preparing Easter dishes, like hot cross buns, desserts, lamb etc.
  • The Christian aspect of Easter, depicting traditions, symbols and church services
  • Maundy Thursday, Good Friday, and Holy Saturday
  • Pagan celebrations of the Spring Equinox

Suggested Keywords

Easter, Easter Egg, Spring, Easter Bunny, Maundy Thursday, Good Friday, and Holy Saturday, Christianity, Happy Easter, Easter Cross (if applicable)

Target Group

All groups, but specifically ad agencies, corporate clients, non-profit organizations, TV production companies, etc.

POV Drone Shots

POV Drone Shots

USE THIS KEYWORD: POVDRONE2022
Point Of View (POV) or First Person View (FPV) brings something dizzyingly special to typical drone footage. It’s not just our point of view, though—our buyers agree! Requests for these swiftly moving shots are taking flight.

Shot List Thought Starters

  • Go drone racing and capture POV in nature. Think forest, beach, mountains views etc.
  • Follow an athlete using a skateboard, longboard, ski & snowboard, etc. It will look like you’re shooting right behind them!
  • Top view POV drone shots while taking off and landing
  • Timelapse of people walking on the street

Suggested Keywords

fpv drone, pov drone, following shot, timelapse, drone racing, etc.

Target Group

All groups, but specifically ad agencies and corporate clients.

Establishing Shots

Establishing Shots

USE THIS KEYWORD: ESTABLISHINGSHOTS2022
We’ve noticed an increased demand for establishing shots. But let’s establish something: our buyers want them captured using various camera techniques at different times of the day. Plan to shoot from the same angle in the light and at night!

Shot List Thought Starters

  • Locked-off angles of generic buildings, parks, squares, gardens, beaches, forests (etc.)
  • Static city aerials
  • Timelapses in front of buildings, parks, interiors. Must be cleared for commercial use!
  • Empty streets without people, cars, or modern signage.
  • Cityscapes and skylines
  • Generic buildings of various architectural styles. Think renaissance, family houses, business buildings, vacation houses etc.

Suggested Keywords

Establishing shots, aerial view, timelapse establishing shot, empty street, cityscape, skyline, downtown, generic building

Target Group

All groups, especially ad agencies and TV productions.

PRO TIP

  • Buyers prefer clips that are cleared for commercial use. These should never show any logos or 3rd party intellectual property, recognizable cars, signs, license plates etc. If buildings are uniquely designed or a door number is shown, we will require a signed property release from the owner. Any recognizable person in the clip should sign a model release.
  • We highly recommend considering diverse actors or models of all ages, ethnicities, races, religions, genders, or sexual orientations.
  • Choosing the right metadata is crucial for the search algorithm. Never stuff your metadata with irrelevant keywords.
    Please stay safe! Do not enter any owned land or property without permission.

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Your Media, Wanted Worldwide

Pond5 contributors set their own prices and earn an industry-leading percentage of every sale.

Start selling