Buyer Requests: Thanksgiving, Italy, UGC

  • Buyer Requests

    Buyer Requests

    Buyer Requests is a monthly guide to the most requested content from real clients.
    Get inspired and increase the sales potential of your portfolio.

Most Wanted in September

Summer is bidding us farewell and everyone’s getting ready for autumn. Cozy sweatshirts, colorful leaves, and of course, pumpkin spice lattes are just around the corner! As we approach the well-known end-of-year holidays, customers are looking for Thanksgiving, Italy-related clips, and User Generated Content!

Thanksgiving

Thanksgiving

USE THIS KEYWORD: BRTHANKSGIVING2021
On Thursday, November 25, the US will celebrate Thanksgiving. Thanksgiving is also celebrated in Canada, Liberia, Saint Lucia, and Grenada—each on a different day. Traditionally, Thanksgiving was a time to appreciate the dedication and hard work done for the harvest. Nowadays, people usually take time off work and spend time with family and friends over a large meal held on Thanksgiving Day. Fun fact—did you know that the United States records the highest traffic all year on the day before Thanksgiving?

Shot List Thought Starters

  • Families shopping for Thanksgiving Day.
  • Close-ups of delicious traditional food, such as turkey, mashed potatoes with gravy, cranberry sauce, and pie (pecan, apple, cherry, cranberry, etc.)
  • Fresh new shots of traffic and traffic jams of people trying to get to their destination.
  • Many Americans use the time off for road trips—try to capture that!
  • Try not to submit typical “stocky” content. Is there a regional difference that makes your Thanksgiving special? Go ahead and submit your work with a proper caption, e.g. “Traditional Thanksgiving Dinner in Alabama”.
  • Family gathering for a large meal (seated at the table, serving food, etc.).
  • Friends celebrating “Friendsgiving” and gathering for a potluck-style dinner.

Suggested Keywords

Thanksgiving, Turkey, Gravy, Meal, Family, Roadtrip, Trip, Friendsgiving

Target Group

All groups, but specifically ad agencies, corporate clients, non-profit organizations, TV production companies, etc.

PRO TIPS

  • Always keep in mind that authentic-looking content which has been cleared for commercial use is much more popular than overtly “stocky” clips—especially for filmmakers, who often want to mix their own footage with our media.
  • Clips that are cleared for commercial use should never show any logos or 3rd party intellectual property unless the owner signs a property release. Any recognizable person in the clip should sign a model release.
  • We highly recommend considering diverse actors or models of all ages, ethnicities, races, religions, genders, and sexual orientations.
  • Choosing the right metadata is crucial for the search algorithm. Never stuff your metadata with irrelevant keywords.
Italy

Italy

USE THIS KEYWORD: BRITALY2021
Ciao, parli italiano? If you’re based in Europe, we have a great opportunity for you! European cities are becoming one of the evergreen requests we get, and this month we’ve seen especially high demand for content related to Italy: Italian fashion, lifestyle, food, people, cities, and architecture! It doesn’t matter if you were on vacation in Rome, took strolls in Venice, went shopping in Milano, or just enjoyed your time with a glass of wine surrounded by mountains at Lago di Garda, our buyers desperately want your commercially-cleared content!

Shot List Thought Starters

  • Italian lifestyle: Happy people hanging out in the streets or at cafes, sitting on chairs in front of their houses, talking to each other, enjoying Italian coffee or wine.
  • Italian food and drinks: Italian food is not only pizza napoletana, Italy is also famous for gelato (ice cream), 400 types of pasta, delicious desserts, and of course minestrone. Italian cuisine is renowned around the world for many reasons!
  • Italian cities and architecture: Italy is well known for its diverse architecture, you can find ancient ruins as well as Renaissance, Gothic, and Neoclassical buildings. In Italy, even the most ordinary houses look different from those in other countries. Try to capture the narrow alleys and streets of Italy during the day and night.
  • Italian fashion: Italy is home to a host of luxurious fashion brands—Gucci, Prada, Louis Vuitton, Versace, Dolce & Gabbana, and many more. Our customers would appreciate content of fashionable people and trendsetters from Italy! Just watch out for the distinctive logos of the brands.
  • Aerial views of Italian cities and towns.

Suggested Keywords

Italy, Italian, Italian food, Gelato Ice Cream, Minestrone Soup, Pizza, Tiramisu, City Name

Target Group

All groups, but specifically ad agencies.

User Generated Content

User Generated Content

USE THIS KEYWORD: UGCP5BRIEF
It’s time to submit your authentic vertical videos, vlogs, and much more! User-Generated Content, also known as UGC, is getting more and more popular. It‘s unique, it‘s authentic, and it gives brands a new but familiar way to approach their customers.

Shot List Thought Starters

  • Commercially-cleared shots of people using the selfie format (think: travel vlogging). You can merge the themes above together and submit clips of selfies from Italy or during Thanksgiving.
  • Remember that User-Generated Content is a format that’s mainly shared on social media by companies large and small. The #1 thing they are looking for is authenticity. There shouldn’t be anything staged in your shots or photos.
  • Silly home videos from birthdays, holidays, and vacations.
  • User-Generated Content can really be anything but it is mainly used for social media so think more of vertical and square formats
  • UGC shots tend to be more casual, focus on people enjoying themselves.
  • Think of TikTok trends, such as girls doing their makeup, dancing, etc.
  • Top view shots of drawing, painting, DIY, cooking, etc.
  • Try to use jumpcut sequences, such as magic tricks cuts. Again, think of Tik Tok trends, and be creative! A good example would be outfit swaps, etc.
  • Think of the typical Youtuber— free to submit a shot of people unboxing a product, giving a review of the products, etc.

Suggested Keywords

UGC, User Generated Content, Authentic, Selfie, Vertical, Square, Home video, Jumpcut

Target Group

All groups, especially Ad agencies, non-profit organizations, TV productions, etc.

PRO TIPS

  • Submit completed and signed model releases for every recognizable person in the shot.

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Buyer Requests: Charity & Volunteering, Art & Artists, Halloween

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    Buyer Requests

    Buyer Requests is a monthly guide to the most requested content from real clients.
    Get inspired and increase the sales potential of your portfolio.

Most Wanted in August

The production world isn’t known for holidays. While many are enjoying summer, a number of our buyers are already gearing up for fall. Fun fact: Christmas has been appearing in our TOP searched keywords chart since April! Hold your reindeers though, no need to go there just yet. This month our clients are looking for Charity & Volunteering, Art & Artists, and Halloween content.

Charity & Volunteering

Charity & Volunteering

USE THIS KEYWORD: BRCHARITY2021
The 5th of September is International Charity Day, set aside to raise awareness for the greater good. In times of need, everyday people become heroes whose mission is to help others. From small acts of consideration to organized philanthropic initiatives, heartwarming displays of unity have pulled us through even the darkest days. Our buyers are seeking kind content that displays commitment to a cause.

Pro Tip: Please be mindful of logos or brands – none of them may be visible in any clip. Also, please have all property and model releases filled out and submitted

Shot List Thought Starters

  • Families helping to clean the streets, forests, beach areas, etc.
  • People donating food, clothes, and other supplies to charitable organizations
  • Establishing shots of buildings where major charitable organizations reside (The Salvation Army, etc.)
  • Editorial footage from various volunteer workshops and fundraising events
  • Men of all ages, ethnicities, sexual orientation, and religions with mustaches in support of the Movember movement
  • People wearing red and white poppies to honor veterans during Remembrance Day

Suggested Keywords

Volunteering, Charity, Charitable organizations, CareGiving, Volunteers, Poppy Day, The Remembrance Day, The Salvation Army, Movember, etc.

Target Group

All groups, but specifically ad agencies, corporate clients, non-profit organizations, TV production companies, etc.

Art & Artists

Art & Artists

USE THIS KEYWORD: BRART2021
Grab this opportunity to show off! The 25th of October is International Artist Day, and our buyers are looking for visuals showcasing artistic initiative. Film a painter transforming their canvas or graffiti artists in action, capture the diverse expression found in dance or go behind-the-scenes of a musician composing their new hit. Just remember to submit a completed property release form for any content featuring an artist’s work, like a painted picture, music, etc.

Shot List Thought Starters

  • Musicians composing music, writing on music sheets and playing on instrumentsr farm
  • Any kind of street performance, cleared for commercial use
  • A painter working on a new masterpiece
  • Digital artists and their work
  • Graffiti artists in action
  • Street dancers performing in urban areas
  • Dancers rehearsing in a studio (ballet, contemporary dance, salsa, etc.)
  • Non-traditional art forms (performance art, conceptual art, etc.)
  • Establishing shots of museums, galleries, etc.

Suggested Keywords

Art, Artists, Conceptual Art, Street performance, Street artists, etc.

Target Group

All groups, but specifically ad agencies and non-profit organizations

PRO TIPS

  • Always keep in mind that authentic-looking content which has been cleared for commercial use is much more popular than overtly “stocky” clips – especially for filmmakers who want to mix their own footage with our media.
  • Clips that are cleared for commercial use should never show any logos or 3rd party intellectual property, unless the owner signs a property release. Any recognizable person in the clip should sign a model release.
  • We highly recommend considering diverse actors or models of all ages, ethnicities, races, religions, genders, or sexual orientations.
  • Choosing the right metadata is crucial for the search algorithm. Never stuff your metadata with irrelevant keywords.
Halloween

Halloween

USE THIS KEYWORD: BRHALLOWEEN2021
Boo! This widely-anticipated day isn’t catching anyone by surprise, but it can still get them screaming! Prepare yourself for October 31st, because our buyers are looking for all things ghoulish and great. Think pumpkin carvings, resourcefully made costumes, suburban houses upgraded to look their worst, and scary monsters hunting down tricks and treats.

Shot List Thought Starters

  • Families shopping for Halloween decor and decorating houses
  • People buying or creating costumes. Remember to look out for 3rd party intellectual property, such as Marvel, Disney, DC, and other famous characte
  • People cooking and baking spooky-themed snacks
  • Families carving pumpkins
  • Creative and iconic horror scenes – think screaming people, scary sheds, scarecrows, etc.
  • Costumes ranging from the traditional (zombies, ghosts, skeletons, etc.) to the funny (viruses, thanksgiving turkeys, etc.
  • Animated clips using alpha channel and alpha matte. Experiment with classic shots of bats flying at the camera, skeletons, cemeteries, witches, etc.

Pro Tip: Consider shooting the same scene both during daytime and nighttime.

Suggested Keywords

Halloween, Halloween Party, Trick or Treat, Pumpking, Carving, Decor, Spooky, Scary, etc.

Target Group

Ad agencies, non-profit organizations, TV productions, etc.

PRO TIPS

  • Submit completed and signed model releases for every recognizable person in the shot—even if the face is not recognizable, people might recognize themselves from the context of the shot.
  • Please avoid including costumes depicting well-known politicians.

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Buyer Requests: Back To School, Solar Panels, & Green Energy, Team Sports

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    Buyer Requests

    Buyer Requests is a monthly guide to the most requested content from real clients.
    Get inspired and increase the sales potential of your portfolio.

Most Wanted in July

Summer may be in full swing, but many buyers are already preparing for what comes next. So while you‘re reveling in pool parties, BBQs, and all the joys of summer, production companies are already seeking early autumn themes! This month, our buyers are looking for shots of Back To School, Solar Panels & Green Energy, and Team Sports.

Back To School

Back To School

USE THIS SPECIAL KEYWORD IN YOUR METADATA: BRBACK2SCHOOL2021
With vaccinations underway, it seems we‘re seeing the light at the end of the tunnel. Schools have reopened across most of the world, and kids and parents alike are thrilled to get back to normal! Our buyers are looking for shots showcasing the optimism that comes with stepping back into the classroom.

Shot List Thought Starters

  • Children sitting at school desks
  • Teachers getting tested at the entrance to the school
  • Students and teachers having their temperature taken
  • Parents of all races, religions, age groups, and ethnicities shopping for school supplies
  • Students getting medical checks by faculty members at school entrances
  • Masked students hanging out in common rooms, cafeterias, courtyards, and libraries

Suggested Keywords

Back To School, B2S, Vaccinated Pupils, Post-COVID education, Vaccination, etc.

Target Group

All groups, but specifically ad agencies.

Solar Panels & Green Energy

Solar Panels & Green Energy

USE THIS SPECIAL KEYWORD IN YOUR METADATA: BRSOLARPANELS2021
Climate change and other complex environmental subjects are a big topic for 2021. After witnessing the impact of reduced production and services, more and more companies are talking about reducing their carbon footprint and finding an eco-friendly approach to business. Additionally, buyers will need media for several climate change summits taking place in 2021, so our next submission theme is Solar Panels & Green Energy.

Shot List Thought Starters

  • Aerial shots of a solar farm
  • People browsing the internet looking for green energy solutions for their home (look out for logos or 3rd party intellectual property)
  • People installing solar panels on roofs
  • Close-ups of solar panels
  • Solar panels on family homes

Pro Tip: Consider shooting the same scene both during daytime and nighttime.

Suggested Keywords

Solar Panels, Green energy, Eco-friendly, Carbon Footprint Reduce, etc.

Target Group

All groups, but specifically ad agencies, corporate clients, non-profit organizations, TV production companies, etc.

PRO TIPS

  • Always keep in mind that authentic-looking content which has been cleared for commercial use is much more popular than overtly “stocky” clips – especially for filmmakers who want to mix their own footage with our media.
  • Clips that are cleared for commercial use should never show any logos or 3rd party intellectual property, unless the owner signs a property release. Any recognizable person in the clip should sign a model release.
  • We highly recommend considering diverse actors or models of all ages, ethnicities, races, religions, genders, or sexual orientations.
  • Choosing the right metadata is crucial for the search algorithm. Never stuff your metadata with irrelevant keywords.
Sports

Sports

USE THIS SPECIAL KEYWORD IN YOUR METADATA: BRSPORTS2021
Sports are back! Many people around the world are getting back into their own everyday sporting activities and cheering louder than ever before for their favorite teams. Even the 2020 UEFA Euro started this month! Our clients are looking for shots of sporting events (that have been cleared for commercial use) as well as general local team sport events.

Shot List Thought Starters

  • Stadiums hosting major sporting events (aerials and establishing shots taken during the day and at night)
  • Queues and entrances separated for vaccinated and unvaccinated people
  • Sports fans wearing masks (must be cleared for commercial use)
  • Cities hosting major sporting events (aerials and establishing shots of Tokyo, as well as cities and towns in Qatar, etc.)
  • Players training for team sports (baseball, basketball, soccer, American football, etc.)
  • POV shots of playing a game
  • Sports fans following restrictions connected to COVID-19
  • Fans at the pub, drinking beer, and watching sports

Pro Tip: Consider shooting the same scene both during daytime and nighttime.

Suggested Keywords

Sports Events, Major sport event, Olympics (if applicable), UEFA EURO (if applicable), Team Sports, Basketball, Football, Soccer, Baseball, American Football, Rugby (if applicable)

Target Group

Ad agencies, non-profit organizations, TV productions, etc.

PRO TIPS

  • Make sure that you have properly filled out and signed model releases for every recognizable person in the shot—even if the face is not recognizable itself, people might recognize themselves from the context of the shot.
  • For commercial use, you require a signed model release from any person wearing distinctive clothing showing their name.
  • You need a property release from the team owner/intellectual property owner if team jerseys or distinctive clothing contain the team’s logos, sponsors, etc. This is required for commercial clearance.

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Buyer Requests: Buyer Requests: Father’s Day, Juneteenth and Pride Month

  • Buyer Requests

    Buyer Requests

    Buyer Requests is a monthly guide to the most requested content from real clients.
    Get inspired and increase the sales potential of your portfolio.

Most Wanted in May

May is an exciting month, isn’t it? The whole world celebrates the end of World War II, Mother’s Day, and International Labor Day (also aptly named May Day). Of course, we’re thinking about our Jedi Masters and Padawans too – May the 4th be with you! The month of May has a lot to offer, and the same goes for our current buyer requests! This month our buyers are looking for shots of Father’s Day, Pride Month, and Juneteenth.

Father’s Day

Father’s Day

USE THIS SPECIAL KEYWORD IN YOUR METADATA: BRFATHERSDAY2021
Someone who gives the best advice, is amazing at banishing spiders, and scares the monsters away from under the bed. The dad-joke expert, taxi driver, superhero, and jar-opener. Father’s Day is celebrated differently across the world, with different regions maintaining their own traditions for honoring fatherhood. Our buyers are especially looking for unconventional, authentic, and diverse families starring fathers. If your clip meets the Diversity Evergreen Category standard, don‘t forget to add one more special keyword to your clips: DIVERSITYP5BRIEF

Shot List Thought Starters

  • Dads and children of all races, ages, ethnicities, religions, and sexual orientations having fun
  • Portraits of mixed-race couples and families hugging each other, holding hands, etc.
  • LGBTQ+ couples and families spending time together
  • Mixed-race families spending time together
  • Father playing games with children
  • Father reading books to children
  • Fathers doing work around the home, e.g., portrayed while cooking, cleaning, etc.

Pro Tip: Consider shooting the same scene both during daytime and nighttime.

Suggested Keywords

Father’s Day, Daddy, Dad, Father, Mixed-race family, LGBT, LGBT+ Father, Transgender Father, Gay Father, etc.

Target Group

All groups, but specifically ad agencies, corporate clients, and non-profit organizations

Juneteenth

Juneteenth

USE THIS SPECIAL KEYWORD IN YOUR METADATA: BRJUNETEENTH2021
Juneteenth, also known as Freedom Day or Emancipation Day, is a holiday celebrating the emancipation of those who were enslaved in the United States. Originating in Galveston, Texas, it is now celebrated annually on the 19th of June throughout the entire U.S. At Pond5, we stand against injustice and racism of any kind, and so do many other companies! That’s why our buyers are looking for authentic faces of Black culture. Don‘t forget to add one more special keyword to your clips: DIVERSITYP5BRIEF.

Shot List Thought Starters

  • Black artists performing, painting a picture, creating outdoor murals or street art (never forget to provide a completed property release for the artwork)
  • Editorial and commercially cleared footage of Juneteenth celebrations, such as parades, public speakers, prayer services, workshops, etc.
  • Shots of popular foods associated with Juneteenth celebrations, such as strawberry soda-pop, typical BBQ food, etc.
  • Black families gathering together and celebrating Juneteenth
  • People educating others about Black history
  • Successful Black people and their achievements, e.g. athletes, freelancers, musicians, business owners

Pro Tip: Consider shooting the same scene both during daytime and nighttime.

Suggested Keywords

Juneteenth, Black People, Black History, Emancipation Day, Jubilee Day, Freedom Day, Black Culture, BLM, Black Lives Matter, POC, Black awareness

Target Group

All groups, but specifically ad agencies, corporate clients, non-profit organizations, TV production companies, etc.

PRO TIPS

  • Always keep in mind that authentic-looking content which has been cleared for commercial use is much more popular than overtly “stocky” clips – especially for filmmakers who want to mix their own footage with our media.
  • Clips that are cleared for commercial use should never show any logos or 3rd party intellectual property, unless the owner signs a property release. Any recognizable person in the clip should sign a model release.
  • We highly recommend considering diverse actors or models of all ages, ethnicities, races, religions, genders, or sexual orientations.
  • Choosing the right metadata is crucial for the search algorithm. Never stuff your metadata with irrelevant keywords.
Pride Month

Pride Month

USE THIS SPECIAL KEYWORD IN YOUR METADATA: BRPRIDEMONTH2021
Love is love! Gay pride, or LGBTQ+ pride, is the promotion and celebration of the self-affirmation, dignity, equality, and increased visibility of the LGBTQ+ community as a social group. June is the month chosen to celebrate Pride in order to commemorate the June Stonewall riots: protests that advanced gay rights for many in the United States and beyond. Pride Month is about love and friendship, about demonstrating how far LGBTQ+ rights have come while remembering how much work still needs to be done. It aims to educate people around tolerance, pride history, and how to continually move forward.
Don’t forget to add one more special keyword to your clips: DIVERSITYP5BRIEF

Shot List Thought Starters

  • Authentic LGBTQ+ content, people engaging in everyday activities, and family life in a LGBTQIIA+ environment
  • Authentic shots of non-binary, or gender-fluid models and influencerss
  • Imagery around subjects such as marriage, adoption, and raising a child
  • Coming out – to family, friends, on the internet, etc. with both positive and negative reactions
  • Shots portraying awareness of struggles the LGBTQIIA+ community faces every day: body acceptance, self-realization, acceptance from family, friends, classmates, and society
  • Editorial content connected to the LGBTQIIA+ community (Pride Parades, community events, public speeches, workshops, etc.)
  • People of color in the LGBTQ+ community. In particular, people from the Black trans community as there’s a focus on achieving equality for trans POC
  • LGBTQ+ artists of all races, religions, ages etc. including Vogue dancers, LGBTQ+ models, singers, etc.

Pro Tip: Consider shooting the same scene both during daytime and nighttime.

Suggested Keywords

LGBT, LGBT+, Queer, Non-binary, Genderless, Gender Equality, LGBTQIIA, Transgender, Gender-fluid, homosexuality, gender identity, LGBT Marriage, Gender Identity, Coming Out, Transpride

Target Group

Ad agencies, non-profit organisations, TV productions, etc.

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Buyer Requests: Seniors and Elderly People, Disabled Empowerment, and Cars

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    Buyer Requests

    Buyer Requests is a monthly guide to the most requested content from real clients.
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Most Wanted in April

April is a month worth celebrating. Did you know that in addition to Easter, April celebrates International Sibling Day, World Rat Day, and World Health Day? While you are enjoying April Fool’s Day, believe us that this month’s Buyer Request guide is not a prank! Our buyers are looking for shots of Seniors and Elderly People, Disabled Empowerment, and Cars cleared for commercial use.

Seniors and Elderly People

Seniors and Elderly People

USE THIS SPECIAL KEYWORD IN YOUR METADATA: BRSENIORS2021
Seniors and elderly people are often left behind in today’s hectic times, and yet they have so many stories to tell! But that doesn’t mean they must be portrayed like grey-haired grandmothers and grandfathers in a rocking chair, smoking a pipe, and reading a book. Seniors and elderly people are dating, joining social media, or even mixing music! For example, in France, there is a beautiful, lovely retirement home offering techno courses! Buyers are looking for various lifestyle shots, both traditional and unconventional, where seniors are in the lead role.

Shot List Thought Starters

  • Seniors and elderly people of all races, ages, ethnicities, religions, and sexual orientation gathering together
  • Shots of seniors and elderly people in everyday life, for example, shopping, cooking at home, watching TV, playing with their grandchildren, or using a computer or a mobile phone
  • Elderly dating – couples of all races, ethnicities, ages, religions, and sexual orientation on dates, seniors using dating apps, couples having dinner in a restaurant, etc.
  • Elderly people and seniors doing sports, such as yoga, working out, or even jogging
  • Seniors and elderly people doing typical “young” activities, such as using social media, vlogging, composing music, or programming or coding a website! 🙂
  • Seniors or elderly people participating in eco-friendly activities, supporting the fight against global warming, being vegan, etc.
  • Elderly artists of all kinds

Suggested Keywords

Elderly, Elders, Seniors, Family, Lifestyle, Generations, Elderly Walking, Grandmother, Grandparents, Grandfather, Senior Couple, Senior Care, Senior Lifestyle, Retired

Target Group

TV production and advertising agencies, film production companies, as well as non-profit organizations

Disabled Empowerment

Disabled Empowerment

USE THIS SPECIAL KEYWORD IN YOUR METADATA: BRDISABLEDEMPOWERMENT2021
While there have been some improvements, there is still a lot of work to be done when it comes to the positive representation of disabled people in advertising and the media. Advertising clients in particular frequently request better content showing disabled people in a positive light, as well as just showing them in normal, everyday life situations. In particular, since the Paralympics will be taking place this summer, there will likely be a high volume of requests for disabled athletes. Remember to add this additional keyword to your clips: DIVERSITYP5BRIEF.

Shot List Thought Starters

  • Commercially-cleared clips of disabled athletes (all types of sports)
  • Disabled parents playing with their kids
  • Disabled families taking part in everyday tasks like cooking, cleaning, yard work, driving
  • Disabled people in social situations like parties, BBQs, birthdays, etc.
  • Disabled couples of all races, ages, ethnicities, religions, and sexual orientation on a date
  • Disabled artists, such as musicians, painters, graphic designers, etc.

Suggested Keywords

Disabled, Athlete, Strong, Powerful, Everyday Life, Paralympics, Olympics, Handicapped

Target Group

All groups, but specifically ad agencies, corporate clients, and non-profit organizations

PRO TIP

First, always keep in mind that naturally-looking content cleared for commercial use is much more attractive for our buyers than overly “stocky” clips, especially for filmmakers who want to mix their own footage with media from our database. Second, clips cleared for commercial use should never contain any logos or 3rd party intellectual property, unless you get a property release from the owner, and any recognizable person in the clip should sign a model release. Moreover, we highly recommend considering diverse actors or models of all ages, ethnicities, races, religions, genders, or sexual orientations. Lastly, choosing the right metadata is crucial for the search algorithm. Never spam your metadata with irrelevant keywords.

Cars Cleared For Commercial Use

Cars Cleared For Commercial Use

USE THIS SPECIAL KEYWORD IN YOUR METADATA: BRCARS21
Beloved by some, hated by others, definitely needed nowadays – cars. It may seem like a simple topic to shoot, after all, most households have a car at home. However, our buyers demand cars specifically cleared for commercial use. What does it mean? No logo, 3rd party intellectual property, or license plate may be visible in order to accept such a clip or photo. Also, car frames from the factories are not acceptable for commercial use without a property release. Moreover, keep in mind that if the driver (or any person) is recognizable, you have to attach a model release form signed by the model.

Shot List Thought Starters

  • Interiors of cars cleared for both commercial use – your shots are acceptable as long as no logos or specific designs are visible.
  • Shots of electric cars, self-driving cars
  • Charging stations for electric cars
  • Aerial shot of cars driving on the highway, as well as those driving in the suburban areas
  • Cars in everyday traffic
  • Details of cars cleared for commercial use

Suggested Keywords

Cars, Driving, Cars Racing, Eco-friendly Cars, Electric Cars, Self-driving Cars, Vehicle, Truck, Traffic, Automotive

Target Group

Ad agencies, agricultural companies

Curator Team Notes

Regarding designs, when the whole design is clearly identifiable even by a non-specialist, it’s considered as editorial, for example, Bugatti, Tesla, BMW, and other well-known brands in general and even their parts. A good example would be the front mask of BMW., I think the majority of people would recognise the car brand based on that. We definitely encourage artists to upload such content anyway!

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Buyer Requests: Families on Green Screen, Hispanic & Latino People, Home Gardening

  • Buyer Requests

    Buyer Requests

    Buyer Requests is a monthly guide to the most requested content from real clients.
    Get inspired and increase the sales potential of your portfolio.

Most Wanted in March

The fog of New Year’s Eve celebrations has barely lifted from our heads, and yet here we are in March already! Time flies, doesn’t it? Winter is slowly but surely losing its momentum and like the first warm rays of spring sunlight breaking through the clouds, we bring you a fresh new batch of requests straight from our buyers – hungry for your new content. This month buyers are looking for shots of Families on Green Screen, Hispanic & Latino People and Home Gardening.

Families on Green Screen

Families on Green Screen

USE THIS SPECIAL KEYWORD IN YOUR METADATA: BRFAMGREENSCREEN2021
What could be better than having fun? Making money while having fun! This theme is fun, kid-friendly, easy to pre-produce and meets Covid quarantine requirements. All this while adding buyer-specific content to our collections which is sure to sell. It’s a win-win for you and Pond5! Don’t know how to build-up a green screen home studio? Take a look at practical tips on how to build a chroma key studio in the comfort of your own home.


Shot List Thought Starters

  • Families of all races, ages, ethnicities, religions and sexual orientation having fun 
  • Portraits of mixed-race couples and families hugging each other, holding hands
  • Family members wearing masks and interacting with each other, for example, doing homework, and eating
  • Homeschooling and online education – children taking notes while attending an online class
  • LGBT+ couples and families spending time together

Suggested Keywords

Green Screen, Greenscreen, Chroma key, Happy Family, Family Bonding Time, Spending Time Together, Mixed-race

Target Group

TV production and advertising agencies, film production companies

Hispanic & Latino People

Hispanic & Latino People

USE THIS SPECIAL KEYWORD IN YOUR METADATA: BRHISPANIC2021
Beautiful, high-spirited and rich in traditions – these and many more narratives describe the Hispanic and Latino cultures. Did you know that Hispanic and Latino terms are often used interchangeably but have different meanings? It’s generally accepted that “Hispanic” refers to Spanish-speaking backgrounds and the term “Latino” refers to people from the Latin American region only. Our buyers are looking for fresh faces of Hispanic and Latino cultures. Moreover, don’t forget that diversity is a top theme of 2021. Remember to add this additional keyword to your clips: DIVERSITYP5BRIEF.

Shot List Thought Starters

  • Hispanic and Latino traditional art (paintings, colorful fashion, make-up)
  • Hispanic & Latino traditional events, holidays and festivals
  • Hispanic and Latino people engaged in everyday activities (cooking, shopping, working out, watching TV, eating traditional dinner together, meeting their families) cleared for commercial use
  • Individuals of all ages with Hispanic and Latino heritage dancing and celebrating
    People of Hispanic and Latino ethnicity engaged in religious activities, such as praying, going to church
  • Traditional Hispanic food heritage – traditional food served as dinner, close-ups of the food on a plate, people of Hispanic origin preparing traditional food
  • Hispanic & Latino Families spending time together

Suggested Keywords

Hispanic heritage, Latino heritage, Hispanic culture, Latino people, traditional, Spanish-speaking origin, Mexican food

Target Group

All groups, but specifically ad agencies and corporate clients.

PRO TIP

First, always keep in mind that naturally-looking content cleared for commercial use is much more attractive for our buyers than overly “stocky” clips, especially for filmmakers who want to mix their own footage with media from our collections. Secondly, clips cleared for commercial use should never contain any logos or 3rd party intellectual property, unless you get a property release from the owner. Additionally, any recognizable person in the clip should sign a model release. We highly recommend considering diverse actors or models of all ages, ethnicities, races, religions, genders or sexual orientations. Lastly, choosing the right metadata is crucial for the search algorithm. Never spam your metadata with irrelevant keywords.

Home Gardening

Home Gardening

USE THIS SPECIAL KEYWORD IN YOUR METADATA: BRHOMEGARDENING21
We are happy to report that low-waste lifestyles and eco-friendly thinking are now trending more than ever. Ecological topics, along with diversity, are going to be a big focus this year, so keep both of these in mind as a trending category and an evergreen concept throughout 2021. Did you know that aquaponics systems combining aquaculture (raising aquatic animals such as fish or snails in tanks) with hydroponics (cultivating plants in water) consume around 90% less water and have 10 times larger production per unit than traditional agriculture without any fertilizers or chemistry? Welcome to the future!

Shot List Thought Starters

  • Aquaponics systems in use (people checking the quality of production, maintenance of the system)
  • People of all ages, races, genders, sexual orientation, religion, ethnicity growing plants on a balcony
  • The current trend of using a community garden
  • Smart and robotic flower pots watering plants

Suggested Keywords

Green, renewable, eco-friendly, aquaponics system, aquaculture, hydroponics, bio, organic, low waste, agriculture, smart agriculture, self-watering flower pots, water garden, indoor garden, etc.

Target Group

Ad agencies, agricultural companies, eco-friendly organizations

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Buyer Requests: New Year – New Start, International Creativity Month, Arab Spring: 10th Anniversary

  • Buyer Requests

    Buyer Requests

    Buyer Requests is a monthly guide to the most requested content from real clients.
    Get inspired and increase the sales potential of your portfolio.

Most Wanted in January

Welcome to 2021! As you turn over a new leaf, finish off the good food and think about your New Year’s resolutions, our buyers are also starting a new chapter in their productions and businesses. It’s out with the old, and in with the new. Let‘s enjoy the fresh beginning and make sure that 2021 will be our year! This month‘s Buyer Requests brings you the following themes:
New Year – New Start, International Creativity Month and Arab Spring: 10th Anniversary.
Please, make sure that you don’t forget to include the special keyword in your metadata, which you can find attached to the themes so we can track down your work. Moreover, please note that authentic footage is always prefered over “stocky-looking” content. In other words, keep it real!

 

New Year - New Start

New Year - New Start

USE THIS SPECIAL KEYWORD IN YOUR METADATA: BRNEWYEAR2021
This has been a difficult year for everyone, all over the world. A new year is always a good time to reflect and make resolutions, but with this year in particular, everyone is especially ready for a fresh start. Therefore, clients are looking for content that will help illustrate this mindset.

Shot List Thought Starters

  • Young couples standing in their backyard with gardening tools, ready to refresh their garden, for example plant trees, flowers, vegetables etc.
  • People of all ages, races, ethnicities, genders exercising and doing sports, such as yoga or basketball
  • People trying to follow New Year‘s resolutions, both successfully and unsuccessfully
  • Meditating people of all ages, races, ethnicities and genders
  • People of all ages, races, ethnicities and genders preparing healthy food and drink
  • Families spending time together instead on social media, for example, playing board games, eating, etc

Suggested Keywords

Mindful, Fresh, Couple, Garden, Yard, Wellness, Yoga, Basketball, Health, Healthy, New Year‘s Resolution, Restart,…

Target Group

Ad Agencies

International Creativity Month

International Creativity Month

USE THIS SPECIAL KEYWORD IN YOUR METADATA: BRINTERCREA2021
Developed by professional speaker Randall Munson, January has become recognized as International Creativity Month. According to CreativePool, “Created by Randall Munson, the purpose of International Creativity Month is to find time to explore creative ways to re-energize yourself and your colleagues, family and friends. This can include creatively improving communications skills, arranging group thinking sessions or setting creative challenges.” But given the tough year, we have all had, this month can also mean creativity in the literal sense, for example, creating art, music, writing and the list goes on and on. With this great initiative in mind, we would like to give our clients a fresh take on content that shows people expressing themselves creatively. This could be everything, for instance, from painting, to graphic design, to building furniture, to sculpting. The possibilities are endless!

PRO TIP

Firstly, always keep in mind that any artwork, such as painting, drawing, music, photos, sculptures etc. is the intellectual property of its creator. You should get a property release signed from the artist in order to get your media approved for commercial use. Secondly, please note that media depicting 3rd party intellectual property cleared for commercial greatly increases the sales potential of your portfolio.

Shot List Thought Starters

  • Young woman painting a mural on a building
  • Older men and women of all races sketching
  • Kids learning pottery
  • Shots of people creating street art (such as graffiti) for commercial use (with property release)
  • Creative cooking, culinary art
  • A teacher giving a remote short-story writing class
  • People following creative online courses, for example courses of drawing, singing or playing an instrument, such as guitar or piano
  • Young people interested in traditional embroidery
  • DIY creations of all kinds
  • Digital art – for instance, using a digital tablet, using a colour wheel etc.

Suggested Keywords

Creative, Painting, DIY, Drawing, Cooking, Sculpting, Music, Building, Designing, Graffiti, Street Art, Online Course, Embroidery, Creative writer, Painter, Drawer, Mural Art, Culinary Art, Food Styling,

Target Group

Ad agencies, digital media publishers, corporate companies

Arab Spring: 10th Anniversary

Arab Spring: 10th Anniversary

USE THIS SPECIAL KEYWORD IN YOUR METADATA: BRARABSPRINGANNI2021
January 2021 marks the 10-year anniversary of the chaotic and often violent fight for democracy in Arab countries including Tunisia, Libya, Egypt, Yemen, Syria and Bahrain. According to the Council on Foreign Relations: “The uprisings raised hopes of a new era of democratic government in the Arab world. Those hopes were dashed. Egypt’s democratic experiment was a false dawn; by 2013 authoritarian rule had returned.” As a result, news and media clients in particular will be creating content around this political event. Our clients are looking for clips/images of young people (teens to adults in their 20s/30s) from these countries. Clips could be Editorial or Commercial, and meant to show that the fight for democracy continues with the next generation.

Shot List Thought Starters

  • Teens or young adults in Arab countries engaged in various daily activities
  • Teens and young adults in Arab countries engaged in various daily activities
  • Arab youths/young adults smiling, looking confident, hopeful
  • Editorial footage of events connected to the Arab Spring Anniversary
  • People of all ages, races and ethnicities around the world supporting the fight for democracy in Arab countries

Suggested Keywords

Arab Spring, Arabic, Egypt, Syria, Tunisia, Young, Democracy, Uprising, Teen, Young Adult, Youth

Target Group

TV/Film Production Companies, Digital News Publishers

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Buyer Requests: Vintage Holidays, EU-Centric Lifestyle, Shopping Centres

Buyer Requests - EU-Centric Lifestyle
  • Buyer Requests

    Buyer Requests

    Buyer Requests is a monthly guide to the most requested content from real clients.
    Get inspired and increase the sales potential of your portfolio.

Most Wanted in December

Thanksgiving celebrations have wrapped up and winter is around the corner. Winter is associated not only with the magic of holidays, fairy tales and cosy moments with loved ones by the family fireplace but also with holiday shopping sprees. In fact, when it comes to the winter holidays, Americans are the world’s biggest spenders. So what does this mean for you? It’s time to start producing content for Pond5’s holiday shoppers! This month‘s Buyer Requests brings you the following themes: Vintage Holidays, EU-Centric Lifestyle and Shopping Centres.

Vintage Holidays

Vintage Holidays

USE THIS SPECIAL KEYWORD IN YOUR METADATA: BRVINTAGEHOLIDAYS2020
What was old is new again! This year there’s lots of interest around holiday-themed content with a vintage look and feel. Think of aluminium Christmas trees, tiki-themed Christmas parties, and classic Coca-Cola Santa Claus to get you going. For further inspiration watch the 1954 American film, “White Christmas.”

Shot List Thought Starters

  • Retro Christmas Decorations
  • Vintage-Themed Christmas Party
  • Christmas in Hawaii
  • Surfer Christmas
  • Vintage Santa
  • Ugly Christmas Sweater Party

Suggested Keywords

Christmas, Vintage, Holiday, Retro, Tiki, Santa, Snow, Winter, Ugly Christmas Sweater

Target Group

Ad Agencies

EU-Centric Lifestyle

EU-Centric Lifestyle

USE THIS SPECIAL KEYWORD IN YOUR METADATA: BREULIFESTYLE2020
There is an increasing amount of requests for lifestyle shots of people in the EU. Of course, there are plenty of clips on our site that fit the “lifestyle” category, but they are not necessarily easily recognizable as being in Spain, Italy, Germany, Croatia, etc. In other words, please make sure that your clips have the right European feel, especially when choosing locations for your production. Think about old-fashioned street markets, medieval landmarks, historical city centres etc..

Pro-Tip from a European Pond5er

“We Europeans really care about ecology. Many of us young people go low-waste or even zero-waste. We reflect our eco-friendly approach in our everyday lives. We love second-hand shops, sustainable fashion, hipster picnics, and prefer local fresh markets over supermarkets. Vegetarianism/veganism is gaining popularity. Things to consider while prepping your production!”

Simona
Pond5er based in Prague

Shot List Thought Starters

  • Families having dinner together (national dishes, traditional meals, think about bratwursts, Swedish meatballs, Spanish Paella, Greek Moussaka, Wiener Schnitzel, Hungarian Goulash or Czech Svickova)
  • European holidays (such as Christmas etc.)
  • Families watching television together
  • Couples shopping for groceries (also, think of diversity, such as same-sex couples, mixed-race couples etc.)
  • Children studying at home
  • Couples driving together in a European city
  • Couples riding bikes together

Suggested Keywords

Family, Couple, Kids, Children, Eating, Studying, Watching, Driving, Shopping, National Dish, Sustainable, Zero-waste, Eco-friendly, Vegetarian, Vegan

Target Group

Ad agencies and digital media companies.

Shopping Centres

Shopping Centres

USE THIS SPECIAL KEYWORD IN YOUR METADATA: BRSHOPPINGCENTRES2020
There are some great shopping centre clips on the site already, but customers are looking for some fresh additions to this category. Since many shopping centres in cities around the world are emptier than usual due to Covid, perhaps the opportunity is there to get shots that may have been more difficult in the past. Of course, be safe and obey local guidelines!

Shot List Thought Starters

  • Empty shopping centre walkways (both commercial and editorial)
  • Window Displays
  • Shopping centre parking lots
  • Shopping centre holiday displays

Suggested Keywords

Mall, Shopping, Centre, Family, Kids, Shoppers, Shopaholic, Pandemics, Empty

Target Group

All customer categories

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Buyer Requests – Black Lives Matter, LGBTQIIA+, Social Distancing

  • Buyer Requests

    Buyer Requests

    Buyer Requests is a monthly guide to the most requested content from real clients.
    Get inspired and increase the sales potential of your portfolio.

Most Wanted in July

Summer is in full swing, but for creators of stock footage and photography, the shooting never stops! To help you figure out what topics to focus on, we’ve put together a list of our most common content requests for July. Recent events across the globe are a sign that the world is transforming – and our buyers, be they ad agencies, corporations or independent studios and freelancers, want to reflect these changes in their visuals. So take a look at our list of this month’s most requested themes. And please, don’t forget to use our special keywords for each topic so that we can more easily identify your content. 

Black Lives Matter

Black Lives Matter

USE THIS KEYWORD: BRBLACKLIVESMATTER2020
Recent events have moved the world into a sense of solidarity, engendering a huge wave of compassion and a desire for awareness and understanding. Our buyers wish to reflect support for the Black community and reflect the events that are happening not only in the US but also in the rest of the world. They are looking for both commercial and editorial content connected with the Black Lives Matter movement and the empowerment of the Black community.

Shot List Thought Starters

  • Real-life events, e.g. protests, public speeches, interviews
  • Successful African Americans and their achievements, e.g. athletes, freelancers, musicians, business owners
  • Culture-oriented content – Hip Hop dancers, MC‘s, jazz musicians, street artists, breakdancing, street artists (graffiti murals)
  • Multi-ethnic interaction
  • More archival clips. In particular, if there is any content from the Tulsa race massacre of 1921
  • Protest marches from current events back through history

Suggested Keywords

#blm #blacklivesmatter #blackcommunity #blackawareness #hiphopelements #hiphopdance

Target Group

Production companies, digital media platforms, news networks, non-profit organizations, ad agencies, lifestyle brands, media companies or bloggers.

LGBTQIIA+ / Pride Month

LGBTQIIA+ / Pride Month

USE THIS KEYWORD: BRLGBT2020
Equal rights for the LGBT + community have recently been the subject of conversations among politicians and public alike. Even though Pride Month is June doesn‘t mean that with the stroke of July, these conversations subside. Our buyers are looking for the following themes.

Shot List Thought Starters

  • Real-looking LGBTQIIA+ content (everyday lifestyle and family life in a LGBTQIIA+ environment)
  • Imagery around subjects such as marriage, adoption and raising a child
  • Coming out – to family, friends, on the internet, etc. with both positive and negative reactions
  • Struggles the LGBTQIIA+ community has to face every day – body acceptance, self-realisation, acceptance from family, friends, classmates and society
  • Editorial content connected with the LGBTQIIA+ community (Pride Parades, community events, public speeches, etc.)
  • People of color in the LGBTQIIA+ community. In particular, people from the Black trans community as there’s a focus on achieving equality for trans POC

Suggested Keywords

#lgbt #lgbtpride #pridemonth #lgbtmarriage #genderidentity #non-binary #genderless #lbtqiia #comingout #transpride

Target Group

Production companies, digital media platforms, News networks, non-profit organizations, ad agencies, lifestyle brands, media companies or bloggers.

Social Distancing

Social Distancing

USE THIS KEYWORD: BRSOCIALDISTANCING2020
Although we are witnessing the easing of coronavirus-related government restrictions, we are still far from a resolution or a vaccine. We‘re all at risk together – and our buyers are seeking content that allows them to speak to the dangers, but also to the surprising resilience of the human spirit that finds ways to connect with others under the most difficult circumstances.

Shot List Thought Starters

  • Social Distancing Together – activities of groups wearing masks
  • People getting tested for COVID
  • Social events where government restrictions are applied – weddings, birthday parties, etc.
  • Real-life experience during the coronavirus crisis – shopping, package delivery, queues of people respecting safe interpersonal distance, etc.
  • Lifestyle changes – Solo activities, etc.
  • Frontline workers – commercial shots of medical staff wearing face masks as well as other frontline workers wearing face masks during their shifts
  • General shots of medical staff and patients in hospitals (if possible, with respirators and other COVID related medical supplies shown) that are suitable for commercial use
  • The new normal of working remotely with social distancing themes. This includes Zoom meetings, working remotely while dealing with kids/pets/distractions

Suggested Keywords

#covid19 #covid #socialdistancing #coronavirus #sarscov2 #2019ncov

Target Group

Ad agencies are the primary focus for this ask.

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