Creative Brief: Cafe Culture

Keyword Code: CAFECULP5BRIEF

 
Cafes have become the freelancer’s paradise. Cafe culture — especially with the ubiquity of wifi — provides some consistency of a “third place” (not home and not workplace) to gather. In most cases, cafes provide the basics: a place to sit, power, and internet. And of course, coffee.
 

Shot-List Thought-Starters

• Proprietor/employee making coffee/espresso/cappuccino on machine
• Handing coffee to customer
• Customer giving credit card to proprietor/signing tablet for transaction.
• Man/woman sipping coffee working on laptop/texting on smart phone, tablet
• Man/woman sipping coffee, reading magazine, book, newspaper
• Portraits

 
Suggested Keywords: Wireless Technology, Communication, Concentration, Tranquility, Independence, Connection

Typical Users: Tech Services, Communications Industry, Credit Card Companies, Financial Institutions
 

Man Using Touchscreen Tablet in Cafe by AilaImages
 
Pro-Tip: Utilizing areas of the cafe or changing up your setting can provide innumerable angles and concepts, such as placing your talent in big comfortable chairs and couches for a more relaxed vibe or at a communal table for those who want to strike up spontaneous dialogue or collaborate on work projects. (Beware of logos.)

Casting Considerations: Age, gender, and race diversity. Authenticity and diversity will play an important role in the success of your shoot.

Before You Shoot:
• Please check what content already exists in the Pond5 marketplace
• Think about a visual approach that will result in new and fresh footage

Submission Checklist:
• Remember to tag your clips with the keyword code: CAFECULP5BRIEF
• Have all property and model releases filled out and submitted
• No logos or brands may be visible in any of the clips
• Don’t forget to add any applicable conceptual keywords

Top image: Woman With Headphones at Laptop in Cafe by caiapond5

Creative Brief: Bullying

Keyword Code: BULLYP5BRIEF

 
An image can be more impactful than hundreds of words — especially when it’s used to raise awareness of an important issue like bullying. If you’re focused primarily on the positive side of identifying concepts and subjects to create, you may miss out on projects with necessary narratives that represent the other side of things.
 

Shot-List Thought-Starters

• One youth or group of youths verbally bullying another youth
• Group of youths leaving someone out
• Bully hitting/kicking/pinching another youth
• Bully spitting on another youth
• Bully tripping/pushing another youth
• Bully taking or breaking another youth’s possessions
• Bully making mean or rude hand gestures
• Portraits

 
Suggested Keywords: Social Issues, Harassment, Intimidation, Threats, Domination, Exclusion, Anxiety, Despair

Typical Users: Public Service Announcements, Political Campaigns, Documentary Films, Broadcast News
 

Teen Bullying by benjikat
 
Pro-Tip: A variety of locations can provide the right location for your scenes. While most reported bullying happens in a school building, a significant percentage also happens in places like on the playground or on the bus. It can also happen traveling to or from school and in the youth’s neighborhood.

Casting Considerations: Ages 5 to 17 years, gender, and race diversity. Authenticity and diversity will play an important role in the success of your shoot.

Before You Shoot:
• Please check what content already exists in the Pond5 marketplace
• Think about a visual approach that will result in new and fresh footage

Submission Checklist:
• Remember to tag your clips with the keyword code: BULLYP5BRIEF
• Have all property and model releases filled out and submitted
• No logos or brands may be visible in any of the clips
• Don’t forget to add any applicable conceptual keywords

Top image: Lonely Kid on the School Buse by SkywardKick

Creative Brief: Recycling

Keyword Code: RECYCFEB2019

 
Images that illustrate the subject of recycling have become higher in demand as more brands participate in the epic and overdue quest for a more sustainable society.
 

Shot-List Thought-Starters

• Dropping plastic, paper, and cardboard items into recycling bins
• Taking recycling bin to the curbside
• Portraits with recycling bin

 
Suggested Keywords: Reuse, Eco-Friendly, Environment, Conservation, Sustainable, Resources

Typical Users: Retail Industry, Political Advertising, Public Service Announcements
 

Woman Putting Cardboard into Recycling Bin by monkeybusinessimages
 
Pro-Tip: The recycling symbol is in the public domain and is not a trademark, so it’s free to use. As far as propping your recyclable goods (NO LOGOS) the following list pertains to the top ten items:

1. Cardboard
2. Paper
3. Food Boxes
4. Mail
5. Beverage Cans
6. Food Cans
7. Glass Bottles
8. Jars (Glass and Plastic)
9. Jugs
10. Plastic Bottles and Caps

Casting Considerations: Age, gender, and race diversity. Authenticity and diversity will play an important role in the success of your shoot.

Before You Shoot:
• Please check what content already exists in the Pond5 marketplace
• Think about a visual approach that will result in new and fresh footage

Submission Checklist:
• Remember to tag your clips with the keyword code: RECYCFEB2019
• Have all property and model releases filled out and submitted
• No logos or brands may be visible in any of the clips
• Don’t forget to add any applicable conceptual keywords

Download this brief in PDF format here.

Top image: Woman Throwing a Plastic Bottle Away by fStopImagesGmbH

Creative Brief: Superheroes

Keyword Code: SUPHEROP5BRIEF

With the continued popularity of superheroes in mainstream culture, buyers are always looking for aspirational imagery of kids in costume to reflect heroic ambitions and potential. Surprisingly, we”re in short supply for this highly in-demand theme.

Shot-List Thought-Starters

• Portrait of boy or girl in superhero costume
• Boy or girl flexing their muscles in superhero costume
• Boy or girl running in superhero costume

Suggested Keywords: Imagination, Confidence, Superhero, Occupation, Aspirations, Dressing Up, Inspiration, Courage

Typical Users: Tech Services, Communications Industry, Credit Card Companies, Financial and Insurance Institutions, Food and Beverage Industry, Retail Industry

Happy Superhero Children by Wundervisuals

Pro-Tip: Be super aware of (not using) copyrighted costumes, logos, or imagery. Outdoor shots are preferred.

Casting Considerations: Ages 5-10, gender and race diversity. Authenticity and diversity will play an important role in the success of your shoot.

Before You Shoot:
• Please check what content already exists in the Pond5 marketplace
• Think about a visual approach that will result in new and fresh footage

Submission Checklist:
• Remember to tag your clips with the keyword code: SUPHEROP5BRIEF
• Have all property and model releases filled out and submitted
• No logos or brands may be visible in any of the clips
• Don’t forget to add any applicable conceptual keywords

Top image: Portrait of Boy Wearing Superhero Costume by RadiusImages

Creative Brief: Boxing

Keyword Code: BOXINGP5BRIEF

With its focus on training, competition, perseverance, and discipline, boxing is a sport that’s loaded with conceptual ideas that bleed much further into themes beyond its literal interpretation.

Shot-List Thought-Starters

• Shadow boxing
• Throwing fists toward camera
• Hitting bag
• Jump roping
• Training with battle rope
• Situps/pushups
• Boxer portraits
• Boxer hitting pads
• Wrapping/taping hands

Suggested Keywords: Toughness, Energy, Preparation, Dedication, Aggression, Competitiveness, Strength, Endurance

Typical Users: Tech Services, Communications Industry, Credit Card Companies, Financial and Insurance Institutions, Food and Beverage Industry

4K Boxer Training with Punching Bag in Urban Gym by hotelfoxtrot

Pro-Tip: Cast another boxer for sparring and training, if possible. Get coverage with a variety of angles on your subject with varied camera speeds.

Casting Considerations: Gender and Race Diversity. Authenticity and diversity will play an important role in the success of your shoot.

Before You Shoot:
• Please check what content already exists in the Pond5 marketplace
• Think about a visual approach that will result in new and fresh footage

Submission Checklist:
• Remember to tag your clips with the keyword code: BOXINGP5BRIEF
• Have all property and model releases filled out and submitted
• No logos or brands may be visible in any of the clips
• Don’t forget to add any applicable conceptual keywords

Top image: Hispanic Boxer Warming Up by blendimages5

Creative Brief: Milestones, Part 2

Keyword Code: MILESTONESP5BRIEF

Milestones are the significant events that occur in one’s lifetime, and Pond5 needs images that demonstrate firsts, which signify change and progression. These images are enormously popular in commercial advertising and may take on a greater importance given recent world events — which translates to an increase in requests to convey closeness, security, love, and other concepts related to a softer tone and spirit.

Shot-List Thought-Starters

  • Learning how to ride a bicycle – A child being guided by a parent as they ride solo for the first time
  • First date – Teenagers kissing for the first time on doorstep, holding hands, picking up girl or boy in front of house
  • First Day of School – A parent hugging a child as they turn toward school building or school bus
  • Graduations – Students receiving diplomas, tossing caps in the air, portraits with proud family
  • First Car – Parent handing over car keys to a teenage son/daughter, teenager holding up car keys

Suggested Keywords: Firsts, Change, Milestones, Future, Independence, Ceremony, New Horizons, Accomplishments, Rituals

Typical Users: Education, Insurance Companies, Public Service Announcements, TV Promos, Finance and Banking Firms, Political Campaigns

Pro-Tip: Consider using more graphic shots to illustrate your concept, such as an inked baby foot or baby’s hand wrapped around an adult’s finger. In addition, tight close-up shots on babies’ expressions are always needed.

Casting Considerations: Authenticity with talent and imagery. Accept the challenge to subtract artificiality from your setups. In other words, keep it REAL. These things will play an important role in the success of your shoot. Read more in our post on authenticity and why it matters.

Location Diversity: Urban, Suburban, and Rural

Before You Shoot:

  • Please check what content already exists in the Pond5 marketplace
  • Think about a visual approach that will result in new and fresh footage

Submission Checklist:

  • Remember to tag your clips with the keyword code: MILESTONESP5BRIEF
  • Have all property and model releases filled out and submitted
  • No logos or brands may be visible in any of the clips
  • Don’t forget to add any applicable conceptual keywords

Top image: Rear View of Mother and Son at Doorway Leaving by ImageSource