On June 19th this year, Pond5 will be celebrating our third-annual Juneteenth fundraiser. To honor the anniversary of the final announcement of the end of slavery, each year we raise funds for two organizations whose mission matches our own; to support the marginalized and empower the underrepresented through creative expression. Over the past few years we’ve supported organizations like National Black Arts Festival, Second Chance Studios, and Queer|Art. We’re excited to announce our partner organizations in June.
In addition to cultivating relationships outside of Pond5, support of our own creative community is paramount to our mission. We partner with a diverse range of artists to give opportunities for exposure within the marketplace, and surface inclusive content that creators need to tell their stories.
As we celebrate Juneteenth, we’re excited to put together a collection of clips and tracks by diverse artists in our community. We’d love to hear from you if you’d like to be featured in this collection! Please share your storefront with us and a collection of content that is most representative of your background and culture, and we’ll do our best to include them in this celebratory collection.
Everything Everywhere All at Once, Lucky8 TV Shows, Citizen Pictures Productions
Content in the Wild is a series about you – your success, your talent, and your hard work. In each regularly-released installment, we reveal three high-profile projects featuring Pond5 media – all deals brokered by our Creative Partner team who will stop at nothing to get your work the attention it deserves. Prepare to be inspired because this is where all your hard work shines!
Directed by Daniel Kwan and Daniel Scheinert, collectively known as Daniels, the film is a hilarious and big-hearted sci-fi action adventure about an exhausted Chinese American woman (Michelle Yeoh) who can’t seem to finish her taxes.
It stars Michelle Yeoh, well-known for her roles in Star Trek: Discovery, Memoirs of a Geisha, and Crouching Tiger, Hidden Dragon, in addition to Ke Huy Quan, Stephanie Hsu, Jamie Lee Curtis and Jenny Slate.
Everything Everywhere All At Once, produced by A24, is set to premiere on March 25, 2022. Working directly with their production team for over 18 months on footage options gave us true insight into the style and cinematic techniques used, allowing us to identify the perfect shots to complement the film.
Lucky 8 is a full-service unscripted production company headquartered in New York City, dedicated to telling immersive first-person stories. Since its inception in 2014, Lucky 8 has produced a broad range of programming for networks such as National Geographic, History Channel, MTV, and Animal Planet.
Lucky8 partnered with Pond5 to cover footage for their History channel documentaries The Food That Built America, and The Toys That Built America. We also provided footage for To Catch a Smuggler, a documentary TV series observing the Department of Homeland Security adjust tactics to meet the increasing flow of narcotics coming across the land borders during the pandemic.
Lucky8 has been working with Pond5 since 2019, and we always enjoy partnering with their production team. Our dedicated support in helping them find the right clips to tell their stories has contributed to the success of several TV shows. We’re looking forward to future collaborations!
Citizen Pictures is an Emmy-winning television production company and content hub focusing on creating lifestyle-centric programming from food, travel, and home to sports, true crime, and competition formats.
Citizen Pictures reached out to Pond5 to get additional content for their show Guy’s Chance of a Lifetime and a documentary Restaurant Hustle 2021: Back in Business that takes an intimate look at the impact of the COVID-19 pandemic on restaurants.
Citizen Pictures was new to Pond5, and we were excited to have the opportunity to partner with them on two shows focused on food. Impressed by our vast library of content and enthusiastic customer support, they plan to utilize Pond5 again for future content needs.
We’ve said it before, and we’ll say it again: Our buyers love holidays! If you haven’t already prepared an extensive library of FOMO-worthy vacay content, September’s the perfect month to start. This month’s Buyer Requests ask for fresh takes on Holidays Around the World, Holiday Shopping, and Holiday DIY
Holidays Around the World
USE THIS KEYWORD: BRWORLDHOLIDAYS2021 We’re looking for unique holiday traditions from Russia to Mexico, India to Uganda, China to Luxembourg, and anywhere in between! Southern hemisphere, go on and show us that sunny Christmas with swim shorts. There’s also Hanukkah, Kwanzaa, the Winter Solstice—we’re looking for all of it! Focus on unique rituals, food, clothing, etc., and show us how YOU are celebrating holidays.
Shot List Thought Starters
Grocery shopping for traditional food
Close ups of traditional food being served
Typical local traditions connected to celebrating holidays
Shots of traditional gift givers, such as Santa Claus, Baby Jesus, St. Nicholas, etc.
Symbolic artefacts such as a menorah
Landscapes showcasing the weather during the holiday season
Shots of unique characters in costume, like the Krampus or Italy’s Befana
Carol singing or other public celebrations
Already have shots of how your city is decorated for the holidays? Don’t forget to tag them!
All groups, but specifically ad agencies, corporate clients, non-profit organizations, TV production companies, etc.
PRO TIPS
Always keep in mind that authentic-looking content which has been cleared for commercial use is much more popular than overtly “stocky” clips—especially for filmmakers, who often want to mix their own footage with our media.
Clips that are cleared for commercial use should never show any logos or 3rd party intellectual property unless the owner signs a property release. Any recognizable person in the clip should sign a model release.
We highly recommend considering diverse actors or models of all ages, ethnicities, races, religions, genders, and sexual orientations.
Choosing the right metadata is crucial for the search algorithm. Never stuff your metadata with irrelevant keywords.
Holiday Shopping
USE THIS KEYWORD: BRHOLIDAYSHOPPING2021 Let’s face it: Christmas and winter holidays may be getting more and more commercial, but giving (and getting) gifts is just so much fun! We all know that one person who’s already started shopping for Christmas gifts. Why not capture the shopping fever that is slowly eating away at our wallets?
Shot List Thought Starters
People shopping on Black Friday, Cyber Monday, etc.
People of any color, ethnicity, gender, or religion shopping
Editorial footage of crowds and queues in shopping malls
Shopping online, package delivery from e-shops
Shopping for non-traditional gifts, such as cryptocurrency, etc.
Advertising for sales
Suggested Keywords
Holiday Shopping, Black Friday, Cyber Monday, Sale Shopping, Cryptocurrency, Christmas Shopping, Gift Shopping
Target Group
All groups, but specifically ad agencies.
Holiday DIY
USE THIS KEYWORD: BRHOLIDAYDIY2021 Some merrymakers prefer to handcraft their gifts! If you’re into custom wrapping paper, wood carving, advent calendars (you name it!) you’ll feel at home with this request. Our buyers are looking for “Do It Yourself” content, so get creative when shooting your content! What about Stop Motion? Timelapses? 2D animation? Feel free to try something new!
Shot List Thought Starters
Shots of people creating candles, painting pictures, doing collages, etc.
Stop motions of DIY gift cards, holiday cards, envelopes and custom gift wrappings and boxes, etc.
Homemade food, drinks, and even toiletries! Think of mulled wine, homemade soaps, decorated gingerbread, etc.
Christmas traditional decor, such as wooden nativity scenes, wreathes, etc.
DIY 24-day Advent calendars are increasing in popularity
Think of embroidery, knitting, sewing, and more!
Suggested Keywords
DIY, Do It Yourself, Crafting, Painting, Sewing, Knitting, Embroidery, Carving, Cooking, etc.
Target Group
All groups, especially Ad agencies, non-profit organizations, TV productions, etc.
PRO TIPS
Submit completed and signed model releases for every recognizable person in the shot.
Be the first one who gets tons of inspiration and guidance from us! Subscribe to our Artist Insights e-mail.
Buyer Requests is a monthly guide to the most requested content from real clients. Get inspired and increase the sales potential of your portfolio.
Most Wanted in September
Summer is bidding us farewell and everyone’s getting ready for autumn. Cozy sweatshirts, colorful leaves, and of course, pumpkin spice lattes are just around the corner! As we approach the well-known end-of-year holidays, customers are looking for Thanksgiving, Italy-related clips, and User Generated Content!
Thanksgiving
USE THIS KEYWORD: BRTHANKSGIVING2021 On Thursday, November 25, the US will celebrate Thanksgiving. Thanksgiving is also celebrated in Canada, Liberia, Saint Lucia, and Grenada—each on a different day. Traditionally, Thanksgiving was a time to appreciate the dedication and hard work done for the harvest. Nowadays, people usually take time off work and spend time with family and friends over a large meal held on Thanksgiving Day. Fun fact—did you know that the United States records the highest traffic all year on the day before Thanksgiving?
Shot List Thought Starters
Families shopping for Thanksgiving Day.
Close-ups of delicious traditional food, such as turkey, mashed potatoes with gravy, cranberry sauce, and pie (pecan, apple, cherry, cranberry, etc.)
Fresh new shots of traffic and traffic jams of people trying to get to their destination.
Many Americans use the time off for road trips—try to capture that!
Try not to submit typical “stocky” content. Is there a regional difference that makes your Thanksgiving special? Go ahead and submit your work with a proper caption, e.g. “Traditional Thanksgiving Dinner in Alabama”.
Family gathering for a large meal (seated at the table, serving food, etc.).
Friends celebrating “Friendsgiving” and gathering for a potluck-style dinner.
All groups, but specifically ad agencies, corporate clients, non-profit organizations, TV production companies, etc.
PRO TIPS
Always keep in mind that authentic-looking content which has been cleared for commercial use is much more popular than overtly “stocky” clips—especially for filmmakers, who often want to mix their own footage with our media.
Clips that are cleared for commercial use should never show any logos or 3rd party intellectual property unless the owner signs a property release. Any recognizable person in the clip should sign a model release.
We highly recommend considering diverse actors or models of all ages, ethnicities, races, religions, genders, and sexual orientations.
Choosing the right metadata is crucial for the search algorithm. Never stuff your metadata with irrelevant keywords.
Italy
USE THIS KEYWORD: BRITALY2021 Ciao, parli italiano? If you’re based in Europe, we have a great opportunity for you! European cities are becoming one of the evergreen requests we get, and this month we’ve seen especially high demand for content related to Italy: Italian fashion, lifestyle, food, people, cities, and architecture! It doesn’t matter if you were on vacation in Rome, took strolls in Venice, went shopping in Milano, or just enjoyed your time with a glass of wine surrounded by mountains at Lago di Garda, our buyers desperately want your commercially-cleared content!
Shot List Thought Starters
Italian lifestyle: Happy people hanging out in the streets or at cafes, sitting on chairs in front of their houses, talking to each other, enjoying Italian coffee or wine.
Italian food and drinks: Italian food is not only pizza napoletana, Italy is also famous for gelato (ice cream), 400 types of pasta, delicious desserts, and of course minestrone. Italian cuisine is renowned around the world for many reasons!
Italian cities and architecture: Italy is well known for its diverse architecture, you can find ancient ruins as well as Renaissance, Gothic, and Neoclassical buildings. In Italy, even the most ordinary houses look different from those in other countries. Try to capture the narrow alleys and streets of Italy during the day and night.
Italian fashion: Italy is home to a host of luxurious fashion brands—Gucci, Prada, Louis Vuitton, Versace, Dolce & Gabbana, and many more. Our customers would appreciate content of fashionable people and trendsetters from Italy! Just watch out for the distinctive logos of the brands.
Aerial views of Italian cities and towns.
Suggested Keywords
Italy, Italian, Italian food, Gelato Ice Cream, Minestrone Soup, Pizza, Tiramisu, City Name
Target Group
All groups, but specifically ad agencies.
User Generated Content
USE THIS KEYWORD: BRUGC2021 It’s time to submit your authentic vertical videos, vlogs, and much more! User-Generated Content, also known as UGC, is getting more and more popular. It‘s unique, it‘s authentic, and it gives brands a new but familiar way to approach their customers.
Shot List Thought Starters
Commercially-cleared shots of people using the selfie format (think: travel vlogging). You can merge the themes above together and submit clips of selfies from Italy or during Thanksgiving.
Remember that User-Generated Content is a format that’s mainly shared on social media by companies large and small. The #1 thing they are looking for is authenticity. There shouldn’t be anything staged in your shots or photos.
Silly home videos from birthdays, holidays, and vacations.
User-Generated Content can really be anything but it is mainly used for social media so think more of vertical and square formats
UGC shots tend to be more casual, focus on people enjoying themselves.
Think of TikTok trends, such as girls doing their makeup, dancing, etc.
Top view shots of drawing, painting, DIY, cooking, etc.
Try to use jumpcut sequences, such as magic tricks cuts. Again, think of Tik Tok trends, and be creative! A good example would be outfit swaps, etc.
Think of the typical Youtuber— free to submit a shot of people unboxing a product, giving a review of the products, etc.
Suggested Keywords
UGC, User Generated Content, Authentic, Selfie, Vertical, Square, Home video, Jumpcut
Target Group
All groups, especially Ad agencies, non-profit organizations, TV productions, etc.
PRO TIPS
Submit completed and signed model releases for every recognizable person in the shot.
Be the first one who gets tons of inspiration and guidance from us! Subscribe to our Artist Insights e-mail.
New month, new music briefs. This month we’re looking for amazing aspirational pop with vocals, Nordic folk music and jungle..
Find the unique code provided in each genre brief, and simply add it to keyword tags when uploading your new project. That way, we’ll know which genre you’ve been focusing on. That way, we’ll know which genre you’ve been focusing on.
Moreover, you have any questions or comments about any of these music briefs, please email Pond5’s Director of Audio Collections, Mike Pace, at mike@pond5.com.
Aspirational Tracks with Vocals
Tell a story of overcoming the odds, achieving goals, and embracing new challenges through poppy, aspirational music and lyrics.
Rich in cultural heritage, we’re looking for traditional Scandinavian/Nordic folk music. Think dulcimer, nyckelharpa,fiddle, and accordion.
KEYWORD CODE: NORDICFOLKJULY21
SUGGESTED KEYWORDS: Nordic folk, Scandinavian folk music, dulcimer, fiddle, accordion, Gammaldan, sami
Jungle
Time to rave ‘til the grave with the branch of EDM that emerged from the early 90s UK. It’s characterized by rapid breakbeats, syncopated percussive loops, samples, and effects.
Take advantage of the 50-keyword limit and add both broad and specific keywords. On the other hand, do not use recognizable band or artist names, please!
We also encourage you to submit separate :15 and :30 versions of these tracks for social-media use.
Moreover, please note you can apply tags to existing tracks in your portfolio.
The Queen‘s Gambit, Enjoy Summer Safely & Secrets of Your Supermarket Food
Content in the Wild is a series about you – your success, your talent, and your hard work. In each regularly-released installment, we reveal three high-profile projects featuring Pond5 media – all deals brokered by our Creative Partner team who will stop at nothing to get your work the attention it deserves. Prepare to be inspired because this is where all your hard work shines!
If you’re a fan of chess and Netflix, 2020 was a big year for you! A record 62 million households watched The Queen’s Gambit, a series based on the great game of strategy, in the first month after its release.
The story follows Beth Harmon, a young lady with astonishing talent, as she navigates the highs and lows of conquering a male-dominated chess world.
“The Queen’s Gambit is a highly successful project that had a significant impact on the public. It not only brought more attention to chess but also showed off Netflix’s superb television production abilities. We are thrilled to provide our valued partners with the highest possible caliber of creative media.”
In July 2020, the UK government launched the ‘Enjoy Summer Safely’ campaign to encourage the British public to resume the activities they love while taking care to minimize the risk of coronavirus transmission.
The TV ad, created by MullenLowe Group London, featured a montage of everyday moments made fantastical—capturing the magic of ‘normal life’.
“It was great to play a part in spreading such an important message. We have since worked on a few more government campaigns, and it’s always really interesting to be involved in the process.”
Did you know that over 90% of all our food comes from just 10 supermarket chains? What’s happening behind the scenes?
That’s what Sian Williams and Stefan Gates aim to find out. ‘Secrets Of Your Supermarket Food’ is a documentary TV mini-series for anyone who cares about the origins of the food they eat.
“HBO has been a long-standing customer of Pond5, and content is frequently used in establishing shots and title sequences. In Succession, the introductory title sequence depicts the three main characters growing up and then pivots between aerial shots of NYC, from the 80’s through to the modern day. Pond5 NYC content appears in this title sequence.” See more on: https://www.channel5.com/show/secrets-of-your-supermarket-food/.
Creative Brief – Special Keyword Code: REUNITEDP5BRIEF
This month‘s Creative Brief brings you the theme Reunited. After a year of missing each other more than ever, explore moments where people are reunited with their family, friends, and co-workers. This can be everything from the safety-first elbow greeting to more carefree takes on togetherness: wild-limbed childhood tackles, intergenerational appreciation, excited squeezes, team huddles, and romantic embraces. You can show that whoever we are, we hug what feels like home
Creative Brief – Shot List Thought Starters:
Various shots of people hugging, high five-ing, and elbow/fist bumping while meeting
Co-workers returning to their desks and offices working together agains
Various shots of people interacting in public places, with and without masks (if allowed).
People surprising each other in person
Non-masked people enjoying various indoor activities (if allowed)
Pro-Tip:The biggest thing here is to stay safe and healthy when making this content, and don’t shoot with more people than what your government or public health agencies recommend. Secondly, do your best to cast real-looking talent with real skills to get authentic content. Moreover, consider shooting the same scene both in daytime or nighttime. Also, please be conscious of logos and other intellectual property as well.
Casting Considerations: Race, age, and gender diversity, authenticity with talent and imagery. Accept the challenge to remove artificiality from your setup. In other words, keep it REAL. These considerations will play an important role in the success of your shoot.
New month, new music briefs. This month we’re looking for Tunisian Music plus tunes for Summer Sales and Grillin’ & Chillin’.
Once you’ve completed your work, apply a unique code to each track – just add the code (provided in each brief) to your keyword tags when you upload. As a result, we’ll know which genre you’ve been focusing on.
Also, if you have any questions or comments about any of these music briefs, please email Pond5’s Director of Audio Collections, Mike Pace, at mike@pond5.com.
Tunisian Music
North African music with an Arabian feel, often featuring violins, drums, sitars and flutes.
KEYWORD CODE: TUNISIAJUNE21
SUGGESTED KEYWORDS: Tunisia, North Africa, Arabian, malouf
Summer Sale
We’re looking for short, snappy tunes in different genres that sound great promoting big weekend sales on home furnishings, mattresses, pools and more!
KEYWORD CODE: SUMMERSALEJUNE21
SUGGESTED KEYWORDS: snappy, peppy, commercial, sale, ad, upbeat, fun
Grillin’ & Chillin’
Cool sounds for a hot day out in the backyard with some burgers, dogs and corn on the grill and some cold ones in the ice box.
KEYWORD CODE: GRILLINJUNE21
SUGGESTED KEYWORDS: chill, laid back, bbq, grilling, summer, vibes
Don’t Forget:
Take advantage of the 50-keyword limit and add both broad and specific keywords. On the other hand, do not use recognizable band or artist names, please!
We also encourage you to submit separate :15 and :30 versions of these tracks for social-media use.
Moreover, please note you can apply tags to existing tracks in your portfolio.
Call of Duty Black Ops Cold War, The Food That Built America, and Succession TV Series
Content in the Wild is a series about you – your success, your talent, and your hard work. In each regularly-released installment, we reveal three high-profile projects featuring Pond5 media – all deals brokered by our Creative Partner team who will stop at nothing to get your work the attention it deserves. Prepare to be inspired because this is where all your hard work shines!
The Call of Duty franchise doesn’t need much introduction. Since its 2003 start, the World War II-focused series has expanded to include gameplay around the Cold War, current conflicts, futuristic worlds, and even outer space!
90’s kids, including Simi, the author of this post, were raised on this multiplayer game reminiscent of the famous battles of Carentan or Stalingrad. We couldn’t be happier to announce that your content is featured in Activision’s trailer for CoD Black Ops Cold War!
“Black Ops Cold War Activision’s newest CoD release uses over 95 Pond5 clips throughout the narrative of the game. Footage and images were used to help depict the Cold War era, portraying the Soviet Union, the Russian military, Rotterdam, Chernobyl, American politics, and more – all the way through to the late 80’s in America.”
Before becoming household names, the foodies behind our favorite brands were visionaries fighting to build their empires.
The Food That Built America is a documentary series on the History Channel hosted by Adam Richman that follows the journey of titans like Henry Heinz, John & Will Kellogg, Milton Hershey, and the McDonald brothers through reenactments and expert commentary. Feast your eyes on the American food revolution, and your featured Pond5 media!
“Lucky 8 usually licenses per project. When we discussed their new project, The Food That Built America, it was obvious that this was going to be a clip heavy show and negotiated a bulk purchase to accommodate their content needs.”
Succession is an American dark comedy satirical drama series created by Jesse Armstrong, airing on HBO since June 3, 2018.
The series centers on the Roy family, best known for controlling the biggest entertainment empire in the world – Waystar RoyCo – and the changes that ensue when their father steps down from the company. ‘Succession‘ has great reviews and we’re excited to announce that the series uses our Pond5 media too!
“HBO has been a long-standing customer of Pond5, and content is frequently used in establishing shots and title sequences. In Succession, the introductory title sequence depicts the three main characters growing up and then pivots between aerial shots of NYC, from the 80’s through to the modern day. Pond5 NYC content appears in this title sequence.” See more on: https://www.hbo.com/succession
Buyer Requests is a monthly guide to the most requested content from real clients. Get inspired and increase the sales potential of your portfolio.
Most Wanted in May
May is an exciting month, isn’t it? The whole world celebrates the end of World War II, Mother’s Day, and International Labor Day (also aptly named May Day). Of course, we’re thinking about our Jedi Masters and Padawans too – May the 4th be with you! The month of May has a lot to offer, and the same goes for our current buyer requests! This month our buyers are looking for shots of Father’s Day, Pride Month, and Juneteenth.
Father’s Day
USE THIS SPECIAL KEYWORD IN YOUR METADATA: BRFATHERSDAY2021 Someone who gives the best advice, is amazing at banishing spiders, and scares the monsters away from under the bed. The dad-joke expert, taxi driver, superhero, and jar-opener. Father’s Day is celebrated differently across the world, with different regions maintaining their own traditions for honoring fatherhood. Our buyers are especially looking for unconventional, authentic, and diverse families starring fathers. If your clip meets the Diversity Evergreen Category standard, don‘t forget to add one more special keyword to your clips: DIVERSITYP5BRIEF
Shot List Thought Starters
Dads and children of all races, ages, ethnicities, religions, and sexual orientations having fun
Portraits of mixed-race couples and families hugging each other, holding hands, etc.
LGBTQ+ couples and families spending time together
Mixed-race families spending time together
Father playing games with children
Father reading books to children
Fathers doing work around the home, e.g., portrayed while cooking, cleaning, etc.
Pro Tip: Consider shooting the same scene both during daytime and nighttime.
All groups, but specifically ad agencies, corporate clients, and non-profit organizations
Juneteenth
USE THIS SPECIAL KEYWORD IN YOUR METADATA: BRJUNETEENTH2021 Juneteenth, also known as Freedom Day or Emancipation Day, is a holiday celebrating the emancipation of those who were enslaved in the United States. Originating in Galveston, Texas, it is now celebrated annually on the 19th of June throughout the entire U.S. At Pond5, we stand against injustice and racism of any kind, and so do many other companies! That’s why our buyers are looking for authentic faces of Black culture. Don‘t forget to add one more special keyword to your clips: DIVERSITYP5BRIEF.
Shot List Thought Starters
Black artists performing, painting a picture, creating outdoor murals or street art (never forget to provide a completed property release for the artwork)
Editorial and commercially cleared footage of Juneteenth celebrations, such as parades, public speakers, prayer services, workshops, etc.
Shots of popular foods associated with Juneteenth celebrations, such as strawberry soda-pop, typical BBQ food, etc.
Black families gathering together and celebrating Juneteenth
People educating others about Black history
Successful Black people and their achievements, e.g. athletes, freelancers, musicians, business owners
Pro Tip: Consider shooting the same scene both during daytime and nighttime.
Suggested Keywords
Juneteenth, Black People, Black History, Emancipation Day, Jubilee Day, Freedom Day, Black Culture, BLM, Black Lives Matter, POC, Black awareness
Target Group
All groups, but specifically ad agencies, corporate clients, non-profit organizations, TV production companies, etc.
PRO TIPS
Always keep in mind that authentic-looking content which has been cleared for commercial use is much more popular than overtly “stocky” clips – especially for filmmakers who want to mix their own footage with our media.
Clips that are cleared for commercial use should never show any logos or 3rd party intellectual property, unless the owner signs a property release. Any recognizable person in the clip should sign a model release.
We highly recommend considering diverse actors or models of all ages, ethnicities, races, religions, genders, or sexual orientations.
Choosing the right metadata is crucial for the search algorithm. Never stuff your metadata with irrelevant keywords.
Pride Month
USE THIS SPECIAL KEYWORD IN YOUR METADATA: BRPRIDEMONTH2021 Love is love! Gay pride, or LGBTQ+ pride, is the promotion and celebration of the self-affirmation, dignity, equality, and increased visibility of the LGBTQ+ community as a social group. June is the month chosen to celebrate Pride in order to commemorate the June Stonewall riots: protests that advanced gay rights for many in the United States and beyond. Pride Month is about love and friendship, about demonstrating how far LGBTQ+ rights have come while remembering how much work still needs to be done. It aims to educate people around tolerance, pride history, and how to continually move forward. Don’t forget to add one more special keyword to your clips: DIVERSITYP5BRIEF
Shot List Thought Starters
Authentic LGBTQ+ content, people engaging in everyday activities, and family life in a LGBTQIIA+ environment
Authentic shots of non-binary, or gender-fluid models and influencerss
Imagery around subjects such as marriage, adoption, and raising a child
Coming out – to family, friends, on the internet, etc. with both positive and negative reactions
Shots portraying awareness of struggles the LGBTQIIA+ community faces every day: body acceptance, self-realization, acceptance from family, friends, classmates, and society
Editorial content connected to the LGBTQIIA+ community (Pride Parades, community events, public speeches, workshops, etc.)
People of color in the LGBTQ+ community. In particular, people from the Black trans community as there’s a focus on achieving equality for trans POC
LGBTQ+ artists of all races, religions, ages etc. including Vogue dancers, LGBTQ+ models, singers, etc.
Pro Tip: Consider shooting the same scene both during daytime and nighttime.
